Website Services Update SG Convention October Carl Harris MBCS CITP Head of Website Services

Transcription

1 Website Services Update SG Convention October 2010 Carl Harris MBCS CITP Head of Website Services

2 High priority projects Increase the priority and positioning of some sections and BCS activities Improve the Member Area and raise its profile Enhance the capability of the Member Network and how we use it Provide member groups and committees with self service tools for managing their websites and web content publishing activities Improve our event booking facility 2

3 Website structure review Analysing the success of the existing structure Feedback Research / Awareness Page views Bounces / Exits Conversions to goals Loyalty User journeys Dwell time Click activity 3

4 Website structure review Early conclusions Top level categories are strong, but subsequent levels too much too quickly Cross selling working much better SEO working well (although much more can be done) Raise visibility of our purpose and what we do Better position our offering to our various target audiences Higher visibility of Member Area and Member Network (in the structure and in the content) Raise visibility of published output Raise visibility of events and networking opportunities 4

5 Website structure review Status Early testing of new ideas Designing how we ll position our offering to our different audience types Complete design of an updated structure by the end of 2010 Start testing and consultation in the new year Implementation Continue to make and analyse interim improvements 5

6 New Member Area Migration and integration of the Member Area to our primary CMS Benefits: Consistent design Standards consistency Improved user experience Better integration with the public website Improved navigation and search Improved push personalisation based on interests and browsing 6

7 New Member Area Status Development in final stages Testing and migration to be scheduled Start phased rollout from April 7

8 My Account Consolidate all membership account functions into a single application Improve user experience Improve awareness of the functions and opportunities Functions covered: Contact Details Membership Renewal Membership Upgrades CITP Application and Tracking list management Branches and Specialist Groups Exam booking and results 8

9 Member Network Improving the Member Network platform: BCS can more easily engage with its members members can more easily engage with BCS members can share more opportunities for networking, collaboration and career development Features: Improvements to the design and layout New area to share opportunities with other members (jobs, placements, contracts, project tenders, volunteering, mentoring etc) Better functionality for engagement and feedback exercises Improved presentation of discussions and discussion trends

10 Member Network: Wireframe

11 Member Network: Wireframe

12 Member Network Status Development complete Testing to commence this month Rollout in the next few weeks

13 CMS for Member Groups Provide all groups a centrally managed CMS option for their websites. Benefits: templates and stylesheets managed by BCS your sites will always be compliant with our guidelines and standards all the functionality we develop for bcs.org will be available to group sites powerful CMS but a progressive interface for admins 13

14 CMS for Member Groups Status Development mostly completed Testing to be scheduled Original plan was to be in pilot now Pilot phase to be re-scheduled shortly All sites in managed hosting will be offered the functionality Other sites welcome to migrate into the system once rollout starts 14

15 Event Booking System To develop a new event booking facility for use by Member Groups and BCS Corporate Events Deliveries: New front end New back office (with a web based interface) New reporting capability 15

16 Event Booking System: Features Free events Payment Discounting (Discount codes, member / non-member rates, student rates, partner rates) Member validation Multiple guests Multi-day events Sessions / Options / Streams / Packages Table booking Pre-event questions / surveys confirmation Post-booking modifications (by the user) 16

17 Event Booking System: Features (cont ) Invitation only events Reservations Space management Waiting lists 17

18 Event Booking System: Wireframes 18

19 Event Booking System: Wireframes 19

20 Event Booking System: Wireframes 20

21 Event Booking System Status Day of workshops in August to show the wireframes Feedback incorporated and development now underway Pilot: February 2011 A video presentation of the wireframes is at 21

22 Workshops Want to be involved in design / feedback workshops? carl.harris@hq.bcs.org.uk

23 Thank you