1 Home Building News The Official Publication of the Home Builders Association of Greater Tulsa, Founded with Integrity, 1942 April 2011 RECAP: Booth Winners A Note from the Chairwoman MEMBER FEATURE: Andrews Lighting & Hardware Gallery
3 President s Report: Spring is here By HBA President Rob Miles Springtime is upon us! Thank goodness! It is a time when we experience the vibrance of life and want to get out and enjoy it. This was obvious from the tremendous turnout at the Home & Garden Show. This month we are celebrating our Associate Members (the backbone of our Association) who through many hours of hard work and great enthusiasm make the Home & Garden Show the success that it is! Congratulations to Chairwoman Mary Pearce, with Frisco Title Corporation, and Co-Chair Rick Shoemaker, with Oklahoma Natural Gas, along with your entire volunteer committee of more than 50 members, on your outstanding efforts on this year s Show. Your dedication and hard work were truly evident in everything from the inconspicuous Kermit the frog hidden in the beautiful landscaping to the comfort of the staff s lounge. With more than 500 Associate Members in the organization, it is hard to list in one short article all of the contributions that they provide to the HBA. But in addition to all of their volunteer efforts, financial support and the great products they bring to the table, I think one of the most noteworthy and special assets they offer are the unique relationships that they share with the other members. Last year, when the HBA asked for support for its first-ever Home Builders GreenBlitz project for Habitat for Humanity, I was inspired by how many and to what degree our Associates stepped in to help with the project. From making meals on site to hosting golf tournaments to raise funds their efforts went above and beyond, and were a large factor in making the project possible. I know that as a member of HBA, I have 500 partners that I can rely on to provide me with great products, service and a competitive edge for my business. I know that most of you, especially those that are highly involved, will agree. That being said, I hope that if you are reading this, you will consider joining us in April for the first and one of the largest HBA celebrations of the year, Associate Appreciation Night, on April 12. Dinner and drinks are on us, and it will be a great evening of camaraderie, networking and fun. Make sure to RSVP to the HBA office by Friday, April 8. Another NAHB holiday we are celebrating this month is New Homes Month, which is an opportune time to remind consumers about the value of homeownership, and in particular, all of the many reasons for choosing a new home. We are already gearing up for our annual Parade of Homes event, and I am happy to report that with 145 entries (as of the time this article was written), we are on track to have another large and successful event. Keep your eye out for more details in the coming months. The year, and the peak building season, is just getting started but it is amazing how much we have already accomplished. In addition to the support of our members and all of the many volunteers, I want to conclude by taking a minute to recognize the HBA staff for a job well done. They have spent countless hours and worked hard to overcome several challenges and it has resulted in seamless execution of our events and the day-to-day functions of the organization. I d especially like to thank Bonnie, Paul, Nikki, Marlena and Tara who all stepped up to put in extra time for the Home & Garden Show, and because of them, the behind-the-scenes functions were able to happen smoothly and effectively. During this time, we all realized how much we rely upon our other two staff members, Pam Fanning and Valerie Heritage. Pam had a quadruple bypass and Valerie was ordered bed rest due to pregnancy. Our thoughts and prayers have been with them and look forward to their return. Our association is like family to us all and only when we get involved do we really feel the love. We are very fortunate to have this committed team of individuals working on our behalf and it reflects the strength of our organization. Make sure you thank them the next time you see them! See you on April 12th Executive Committee President Rob Miles, Milestone Homes, Inc. Vice President/Treasurer Bill Butts, Pinnacle Properties Vice President/Secretary Jeffrey Smith, CedarRock Homes, LLC Past President Gary Soderstrom, Gem Properties, Inc. Membership Chair Mark Priess, CFR, Insurance Builders Council President Brent Green, Green Homes Associates Council President Mark Priess, CFR, Insurance Green Building Council President John Madden, Quadesign & Company, Inc. Developers Council President John Davis Schermerhorn Development Remodelers Council President Chad Potter, Drywall Repair Specialist Executive Vice President/CEO Paul Kane HBA Headquarters E. 43rd St. Tulsa, OK (918) Fax: (918) If you are an industry leader - than be a follower!
4 Table of Contents 5 NEW MEMBERS 6-7 SNAPSHOTS 9 CALENDAR OF EVENTS EDITORIAL Kane s Corner UPCOMING EVENTS 12 HBA FISHING TOURNAMENT 13 ASSOCIATE APPRECIATION NIGHT INDUSTRY 14 Housing starts 15 REMODELERS COUNCIL 16 FIRE SPRINKLER DEBATE HEATS UP Quality Craftsmen Since 1897 FEATURE ANDREWS LIGHTING GALLERY 19 HBA LAUNCHES NEW AD CAMPAIGN 20 HOMES OF THE FUTURE 22 MEMBER NEWS 25 TAX INCENTIVES OF HOMEOWNERSHIP HOME & GARDEN SHOW RECAP 26 LETTER FROM THE CHAIRWOMAN 27 BOOTH WINNERS 28 SPIKE REPORT 29 MEMBERS OF THE MONTH Design / Manufacture Installation Service Frederick Sommers & Western Signs 415 3rd St Tulsa, OK HOME BUILDING NEWS APRIL 2011
5 February New Members Welcome to the HBA! BUILDER Waterstone Homes, LLC Glenn Shaw 1420 W. Kenosha St. Broken Arrow, OK (918) Cell: (918) Fax: (918) waterstonehomesok.com Sponsor: Rita Boggs Envision Homes, LLC Mike Parks 1304 W. Los Angeles St. Broken Arrow, OK (918) Cell: (918) Fax: (918) Sponsor: Jimmy Holmes ASSOCIATE C&A International, LLC Jeff Burrow 2701 W. Concord St. Broken Arrow, OK (918) Cell: (918) Fax: (918) candainternational.com Sponsor: Frank Sawyer Advocare Cathy McGhee S. 261st E. Ave. Coweta, OK (405) Cell: (405) Sponsor:Tricia Stafford Muskogee Cabinet & Trim Zach Harper 928 N. York St., Suite 19 Muskogee, OK (918) Cell: (918) Fax: (918) Sponsor:Carl Joy All New Members are invited to join us for a special President s Reception at 5:45 p.m. before each General Membership Meeting, the second Tuesday of each month. Make the Most of your membership! Benefit of the Month Member Discounts Being an HBA member can really pay off! The NAHB Member Advantage program offers all members many money-saving discounts that benefit their businesses, employees, and family. Through the Member Advantage program, a variety of discounts are available on everything from cars, shipping, and computer equipment to even Omaha Steaks and flowers. Full details of all national discount programs are available online at In addition, the HBA of Greater Tulsa also offers a local member discount program. Look in the back of the 2011 Member Directory or online at TulsaHBA.com for a complete list of deals. Discounts range from 5-25 percent from a variety of local companies, including Amini s Galleria, Elite Sound & Cinema and Verizon Wireless, to name a few. If you are a new member, and would like to offer a member discount to other Tulsa HBA members, contact Nikki Pauly at with details of your offer. APRIL 2011 HOME BUILDING NEWS 5
6 Snapshots: Home & Garden Show Kick-Off Party Greater Tulsa Home & Garden Show Committee Members had their first blow-out of the year at the annual Kick-Off Party in January. Voluteers were welcomed by 2011 Show Chairwoman Mary Pearce and Co-Chair Rick Shoemaker, and also heard comments from Paul Kane and HBA Vice President Bill Butts. Next, the sub-committtees provided an overview of their various functions. But the meeting wasn t all business - after the formal remarks, volunteers teamed up to create balloon sculptures in honor of this year s special feature - a life-sized balloon garden. Thank you to the Home & Garden Show Kick- Off Party sponsors for your support of the event! Wells Fargo Home Mortgage, Oklahoma Natural Gas, Central Electric Company of Tulsa, First Mortgage Company, Frisco Title Corporation, Gem Properties, and The Womble Company. 6 HOME BUILDING NEWS APRIL 2011
7 January 28, 2011 APRIL 2011 HOME BUILDING NEWS 7
9 Lightner Heating & Air Conditioning, Inc Hectorville Road P.O. Box 83 Glenpool, OK Don Lightner, Owner (918) (918) Fax (918) Calendar of Events April 5 5 p.m. Associates Council 7 5 p.m. Remodelers Council 8-9 HBA Fishing Tournament, Broken Bow Lake 11 3 p.m. Executive Committee 12 3:30 p.m. Developers Council 12 5 p.m. Board of Directors 12 5:45 p.m. President s Reception 12 6 p.m. Associate Appreciation Night 13 11:30 a.m. Owasso Chapter, Bailey Medical Center Membership Recruitment Reward Trip, Bahamas 19 11:30 a.m. Builders Council 20 11:30 a.m. Southwest Chapter, Freddie s Steakhouse 22 HBA Office Closed 27 11:30 a.m. Green Building Council May 3 5 p.m. Associates Council 3-13 Builder and Developer Proofing for Parade of Homes Guide 5 5 p.m. Remodelers Council 9 3 p.m. Executive Committee 10 3:30 p.m. Developers Council 10 5 p.m. Board of Directors Meeting 10 5:45 p.m. President s Reception 10 6 p.m. General Membership Meeting Guest Speaker: Fred Davis, Political Advertising Guru 17 11:30 a.m. Builders Council 18 11:30 a.m. Owasso Chapter, Bailey Medical Center 20 HBA Golf Tournament, Forest Ridge, Broken Arrow 25 11:30 a.m. Green Building Council 26 6 p.m. Home Builders GreenBlitz Kick-Off Party, Metro Appliances and More 31 Memorial Day, HBA Office Closed Upcoming Events June 2: Parade of Homes Kick Off Party June 11-19: Greater Tulsa Parade of Homes All events are at the HBA headquarters, E. 43rd St., unless noted otherwise. APRIL 2011 HOME BUILDING NEWS 9
10 Kane s Corner: Pay It Forward By Paul Kane, Executive Vice President/CEO In October of 2010, we conducted a survey of our entire membership with regard to the condition of the financial market for housing. This was the second such survey with the first one being done a year before. While the first survey done in 2009 was very interesting and illuminating, the 2010 survey was even more so, because we were able to do a comparative analysis of the two surveys. Both surveys used the very same questions (with minor variances), so that we could do a true apples-to-apples comparison. Last year, the HBA Board of Directors voted that these types of surveys should be done every six months so that we could have a decent of gauge of what s going on out there. The next survey will be done this month, so be on the lookout for it and please participate. These surveys are only as good as the willingness of our members to participate. So what did the 2010 survey tell us? First, we noticed that fewer people took the survey in 2010, but the percentages of membership types were about the same percent were builders; 9 percent were developers; 49.5 percent were suppliers of products or services and 10 percent were lending institutions. This is reasonably close to the breakdown of our actual membership percentages. The Builders Builders are definitely continuing to feel the impact of the tightened financial markets. Loans are harder to come by, and those with loans find themselves under increasing pressure to pay down their principal. Sales of new homes have dropped. In comparing 2009 to 2010, many believe that the federal tax credits offered in 2009 and the first few months of 2010 helped to lessen the impact to builders. Since those credits expired in April of 2010, new home sales have continued to languish. It also appears that of those homes that did sell in 2010, lesser expensive homes were more popular; in 2009 less than 20 percent of the homes sold for a price of $100,000 to $249,999. In 2010, 35 percent of the new homes sold were in that price range. Houses in the $250,000-$499,999 range accounted for about 45 percent of sales in 2009, but only about 32 percent in When builders were asked about credit availability, fewer builders perceived the problem as getting worse in More than half in 2010 said the credit scene was about the same as it was in Hopefully, this suggests a leveling off of the credit issues. As you may know, the credit issues are a nationwide problem, stemming mostly from the overly restrictive approach of the federal banking regulators. Largely because of the restrictive environment under which banks are currently operating, over 84 percent of builders noted that banks simply are not making construction loans right now. In addition to the difficulty in getting loans, builders reported that more lenders were calling their notes due in In 2009 only 4.5 percent of builders reported that lenders were calling their notes. In 2010 this number jumped to 20 percent,or one in five builders. Additionally, the number of builders who reported that they were required by their lender to pay down the principal on their loans increased by over 40 percent from 2009 to Finally, more builders experienced their lenders putting floors on their loan interest rates (81.5 percent of builders encountered interest rate floors in 2010). The average interest rate floor was 5.68 percent. The Developers Land development has slowed dramatically. Lot sales remain low and, correspondingly, lot inventories remain high. Seventy five percent of the developers who took the survey reported that they did not develop any new lots in Over 40 v of developers reported their lot inventory exceeded 36 months. Another 40 percent reported lot inventories of 12 to 36 months. Far fewer developers are reporting problems in obtaining credit. However, it is believed that this is probably a sign of far fewer developers seeking loans for new projects. Not surprisingly, sales volume for lot developers decreased in The Associates In 2010, fewer associate members are relying entirely on builders for their business. In 2009, 28 percent of associates said that 90 percent or more of their business came from builders. In 2010, only 18 percent reported that level of residential construction related business. On a positive note, more associate members reported that business had either gotten better or stayed the same (in 2009 only 33 percent said their business was the same or better; in 2010, that number rose to nearly 60 percent). 10 HOME BUILDING NEWS APRIL 2011
11 Of those who did experience a drop in business, 80 percent attribute it to fewer orders from builders. This statistic highlights the so-called ripple effect of housing. Many nonbuilder businesses rely on the construction market, and suffer greatly when the market is down. Unfortunately, many reporters and policy makers fail to take these impacted businesses into account when discussing the state of the industry. But these non-builder business are not just collateral damage; they are members of the industry. On an encouraging note, Tulsa area builders are making the effort to take better financial care of the associate members with whom they do business. The percentage of builders who were delayed in paying their bills 3 or more month late dropped dramatically in Additionally, the percentage of associate members reporting no delays at all has increased. The Lenders And finally, we surveyed our members who are lending institutions. When lenders were asked about their involvement in various lending areas, the following trends were noted when comparing 2009 to 2010: fewer lenders are involved in land acquisition and/or development lending; there was a slight decrease in single family residential construction lending; more lenders are participating in mutli-family construction projects, as well as commercial credit loans; and consumer credit loans and mortgages remained strong. Of those lenders who were cutting back on construction loans, approximately 50 percent of lenders reported that their reason for doing so was that they had too many construction related loans on their books already. Interestingly, in 2009, only about 10 percent of lenders cited this as a reason for cutting back. This is consistent with the news we re hearing about the continuing, and often elevating pressure of the federal regulators on banks to minimize the number of construction loans they are allowed to carry. In fact, the increased pressure from regulators was evidenced in lender responses. In 2009 less than 65 percent of lenders reported they were facing increased pressure from regulators. In 2010, that number jumped to 80 percent. Also, nearly half of the lenders reported that they would require a re-appraisal of a project if the project had been on their books for more than a year. HBA Management Team Paul Kane Executive Vice President/CEO Bonnie Polak Assistant Executive VP, Special Events Director Valerie Heritage Public Relations Director Nikki Pauly Director of Membership Marlena Turley Executive Assistant/Receptionist Pam Fanning Bookkeeper Tara Grotzke Council & Education Coordinator On a positive note, the number of lenders who indicated they were actively seeking construction loans increased by approximately 60 percent as compared to So maybe there is a light at the end of the tunnel. So what can builders do to help maintain a good standing with their lender? The most prominent answer from the lenders is to keep a strong and honest line of communication open. Also provide timely financial information. Second, cut expenses to keep more liquidity in the company. Third, lenders suggested reducing prices to reduce inventory. Finally, lenders urged builders to make sure their books are thorough and accurate. Conclusion The bottom line is that we are most likely at the low point of this market. The statistics suggest that the downward spiral has leveled off. While there were no huge surprises in the survey results, there were a couple of nuggets of good news. When combining these nuggets with some of the good news reported on our Facebook page (see my article from February 2011), I believe we are going to see true signs of recovery this year.
12 Annual HBA Fishing Tournament April 8-9, 2011 u Broken Bow Lake Entry Fee: $150/ 2-person team (must have your own boat) Registration Deadline: April 1 Sponsored by: To sign up, complete and return the Registration Form and Release, available in the Wednesday NewsFlash e-newsletter, or to request the forms, contact Tara Grotzke at or BOTH forms are required to register. Each participant receives a special gift, plus the chance to win cash prizes for the Big Bass Award! Fishermen are also welcomed to participate in a practice day on April 7, and a group dinner on April 8. Don t miss out! Lodging is available at Lakeview Lodge and Beavers Bend Cabins. Call for reservations. The 2011 HBA Fishing Tournament is sponsored by Rainbow Concrete, Oklahoma Natural Gas Company, Brundage Bone Concrete Pumping, Extreme Electric, A & R Mechanical, Abatement Systems, Inc., ABC Supply Company, Inc., Cartwright Heating & Air, Kelly Moore Paint and Southern Roofing Contractors Inc. 12 HOME BUILDING NEWS APRIL 2011
13 Join us for Associate Appreciation Night! Tues., April 12 at 6 pm HBA Headquarters: E. 43rd St. Members: $10 with RSVP by April 8, or $15 at the door; Associate Members FREE with RSVP! Non-Members: $20 Dinner and Drinks included 2011 Presenting Sponsors: Gold Sponsors: American Heartland Building Co. CedarRock Homes, LLC Milestone Homes, Inc. Quadesign & Company, Inc. Bar Backers: Citizens Security Bank & Trust and Leak Electric Helping Hands: Celebrity Homes, Gilmore & Wilson Construction, Hollinger & Associates, Homes by Classic Properties, Kelsey Company, Kleinco Construction, Lindsay Perkins Development, Perfection Homes, LLC, Quadesign & Company Inc., Rex Alexander Enterprises, Inc., Schermerhorn Development, Thurmond Consulting, Inc. APRIL 2011 HOME BUILDING NEWS 13
14 Industry Update Housing starts increase by 35 percent in February, but trail numbers from prior year Housing starts in metro Tulsa climbed to 155 in February, a 35 percent increase over the January totals, according to information released by the Home Builders Association of Greater Tulsa. The increase is typical as builders gear up for the peak building season of March to October, although starts for the year lagged behind the February 2010 total of 207 by 25 percent. Year-to-date, there have been 266 new housing permits issued in metro Tulsa, based on a report from permit-tracking service New Orders Weekly. That Feedback from our members is that the market is beginning to pick up, said Rob Miles, a veteran builder and president of the Home Builders Association of Greater Tulsa. Not only are we hearing about motivated buyers for new homes, but additionally, the industry is seeing increased activity in other types of home improvement business. During the Home Builders Association s annual Greater Tulsa Home & Garden Show, which took place in early March, exhibitors reported increased sales in all types of products ranging from safe rooms to landscaping, total is approximately 22 percent behind of the 340 starts recorded over the same period one year ago. The gap is primarily a result of harsh weather conditions delaying construction as well as the positive impact of the firsttime home buyer tax credit on housing activity in the first quarter of Tulsa, Owasso and Broken Arrow had the most new home starts in February with 28, 27 and 18 building permits, respectively. and more than 30,000 people attended the four-day event Local housing start figures reflect permit information for the entire Tulsa metro area, which includes Bartlesville, Bixby, Broken Arrow, Catoosa, Collinsville, Claremore, Coweta, Glenpool, Jenks, Kiefer, Muskogee, Owasso, Sand Springs, Sapulpa, Skiatook, Tulsa, Verdigris, and Wagoner along with Tulsa, Rogers and Wagoner Counties. SAVE THE DATE! June 11-19, 2011 Mark your calendars! The area s premier new home showcase event, the 2011 Greater Tulsa Parade of Homes, is coming soon! Visit TulsaHBA.com for more details. 14 HOME BUILDING NEWS APRIL 2011
15 Your Story Here! If your business has news that you would like featured in Home Building News, please submit the information to Valerie Heritage at Also, don t forget to share your Pay It Forward experiences as part of the HBAs unique initiative to give back to the community. Note: The deadline to submit information is the 5th of the month prior to publication. Remodeling Roundup By Remodelers Council President Chad Potter, Drywall Repair Specialists I am writing this article just after working a couple of shifts at the Remodelers Council Booth at this year s Home & Garden Show. First, I would like to thank all of our Remodeler s Council volunteers that helped work the booth as well as those who helped set up and tear down. Working the booth reminded me of why we join the HBA and the council s within. When you work with and for, and associate yourself with professional business people on a daily basis, you sometimes forget that not all businesses provide positive experiences to their customers. Meeting with consumers at the Show gave me some insight to the concerns they have when hiring someone to work in their home. One of the common questions that customers asked at the Show was, What makes the contractors in this directory any different from others out there? What a great opportunity to have face to face interaction with consumers and tout the strong points of being an HBA member. We explained that the contractors and associates in the directory had all gone through a membership process that checks financial references, past customer s experience, and insurance requirements. Several contractors also visited the booth to ask what we were all about, and what the incentives are for joining the HBA and Remodelers Council. We spoke about good business practices, networking opportunities, and the charitable help that being a member provides to others. I would like to thank our EO, Paul Kane, for speaking at our March meeting about the benefits of joining the HBA. It was a good refresher for our members. Please join us at Burnett Inc., Windows and Siding for our April meeting, scheduled for April 7 at 5 p.m. They are located at E. 61st St., Tulsa, OK, I would also like to thank The Womble Company, our 2011 Remodelers Council presenting sponsor. APRIL 2011 HOME BUILDING NEWS 15
16 Article reprinted with permission from The Journal Record Fire sprinkler debates heat up By Kirby Lee Davis, Tulsa Bureau Chief for The Journal Record. TULSA If there s a misunderstood child in the construction subcontractor family, it s the fire sprinkler systems installer. Although most commercial building codes adopted mandatory sprinkler system installation long ago, its costs remain a fearful, misunderstood concern, said Oklahoma Fire Sprinkler Association Vice President Ron Edwards. That distrust escalates tremendously on the residential construction side, which strongly resists mandated sprinkler installation. Both debates will come to the forefront through public meetings next month. A year into the process of presenting the Legislature with a composite list of statewide building codes, the Oklahoma Uniform Building Code Commission will tackle the potentially controversial issue of mandated residential fire sprinkler systems with a March 15 public hearing in Oklahoma City. Executive Assistant Kathy Hehnly said this effort will largely wrap the commission s work on the residential code side, allowing the groundwork to begin on statewide commercial construction codes. I don t know if they will adopt them then or in a separate meeting, she said of the fire sprinkler proposals. Two weeks after that, the Oklahoma Fire Sprinkler Association will present two educational seminars in Tulsa for architects, engineers, contractors and fire marshals to learn how to improve efficiency and lower the cost of installation in commercial buildings. Those March 30 and 31 meetings in Tulsa will use the National Fire Sprinkler Association s The Design Advantage training system to demonstrate a number of littleunderstood methods, under building code, for absorbing the cost of fire sprinkler system installations through allowed cutbacks in other areas. If they re armed with the proper information, they can save the owner money right up front by not having increased cost in drywall and some of the other areas of fire safety, he said. If they do that, they generally can initially save the cost of the fire system itself, not to mention the fact that the insurance savings will also help pay for it. With both commercial and residential construction, the industry concerns revolve around costs versus coverage area, said Edwards, president and chief executive of Southwest Fire Protection Inc. of Catoosa. In commercial buildings, where the primary concern rests with property damage, Edwards said fire sprinkler systems prove more cost-effective. But in residential construction, where the primary concern involves protection of lives, the low cost of smoke detector systems, and the strong 58-percent reduction in fire-related deaths demonstrated over time under mandatory smoke detector codes, spurs many developers, builders, and sellers to question the need for higher-cost sprinkler requirements. I m not going to question you about whether fire sprinklers are a benefit, said Paul Kane, executive vice president and chief executive officer of the Home Builders Association of Greater Tulsa. The question is whether they need to be legally mandated. But when you look at the effectiveness of smoke detectors, the overwhelming majority of in-home fire-related deaths were homes in which there was no operating smoke detector, he said. Under the current homes, smoke detectors have to be in the homes anyway, so the gap in effectiveness between smoke detectors and sprinkler systems is not a great gap. Kane also pointed to increasingly recognized problems of mold and mildew resulting from water damage, augmented by the greater potential of burst pipes during cold spells. We just went through one of worst winter snaps in Oklahoma history, he said. If every house in Tulsa had had fire sprinklers in them, you can only imagine how many burst pipes we would have had. As it turns out, much of the controversy over state residential codes may have already lifted. While the commission s review panels used the Uniform Building Code Commission International Residential Codes as a starting point, the panelists decided to move all of the mandates requiring fire sprinkler systems in new home construction to their proposed state code appendices. So if the Oklahoma Uniform Building Code Commission sends its current proposal to the Legislature, which then adopts it as the state residential code, fire sprinkler systems will not be required in Oklahoma. However, since it would remain in the uniform state code appendices, 16 HOME BUILDING NEWS APRIL 2011
17 individual cities will have the option to make system installations mandatory within their jurisdiction. It s our desire that it be left in the appendix so that the people can decide for themselves, Kane said. While the fire sprinkler association understands such sentiment, the debates over cost and effectiveness remain heated. There s been a lot of misinformation, of mis-education by the homebuilders association, said Edwards. On the residential side, it s just so new. Any cost you add to building a home, it impacts the builder and it impacts who s having the house built. As for water damage fears, he pinned some of that on erroneous representations in television shows and films. The fire sprinkler systems that go into a singlefamily dwelling, they are for life safety only, said Edwards. They weren t made initially to protect your house. They re to protect you, for getting you out alive. But even with family safety considerations factored in, anything that raises housing prices draws fire from an industry still wounded from the 2008 recession. Using what he considered conservative prices, Kane said sprinkler systems may increase home construction costs from $2.50 to $6.50 per square foot. That s a best-case scenario, he said. If you re talking out in a rural setting where they don t have water pressures to support this type of system, you re going to have to have storage tanks to store this water, you re going to have high-pressure pumping systems and you re going to have substantial systems to support this equipment. Edwards contested that, saying residential installation specialists would charge much less. It s difficult to talk about pricing in a competitive market where you don t want your competition to know where you re at, said Rick Young, a dedicated home fire sprinkler system installer for four decades. Under a contract he now holds with a home developer, Young said he installs no-frills systems at $1.25 per square foot, while systems with all the bells and whistles are $1.50 a square foot. He granted the extra equipment and costs that rural areas may demand. There are some additional expenses as far as insulating a piping system to make sure it doesn t freeze, said Young, the owner of Fire Safe Systems of Arcadia. If it s a really complicated home, it may be as much as $ Special! 11% off monthly rate! On ads larger than business size per square foot, but I haven t run there yet. Edwards said the Oklahoma Fire Sprinkler Association uses a similar Design Advantage training system to show residential developers and architects how to cost-effectively work fire sprinkler systems into their new-home plans. They last presented that course last year in Oklahoma City. If they can educate the public on the benefits of them and the public wants them and the public is willing to pay for them, I think that s a wonderful thing, said Kane. Home Building News is the monthly magazine for the Home Builders Association of Greater Tulsa. It is mailed to all 900 members of the HBA, and contains Association updates, membership information and industry news. Advertising is a member benefit, available to current members in good standing only. Space is limited, so make your reservation today! Your message will reach a targeted group of the residential construction industry s key players ranging from builders, developers and remodelers to bankers, contractors and building product suppliers Advertising Rates FULL PAGE (Dimensions: 11 H x 8.5 W): Full color: $350/mo. $ Black and white: $250/mo. $ HALF PAGE (Dimensions 5 H x 7.5 W): Full color: $200/mo. $178 Black and white: $150/mo. $ QUARTER PAGE (Dimensions 5 H x 3.75 W): Full color: $125/mo. $ Black and white: $75/mo. $66.75 BUSINESS CARD (Dimensions 2 H x 3.75 W): Black and white $50/month Month(s) to run Company name Member name Signature Check enclosed Invoice REQUIREMENTS: Company must be member in good standing to advertise. Files accepted electronically or on CD with printout or PDF format (all fonts must be converted to outlines). SUBMIT TO: or send to: HBA, Attn: Valerie Heritage, E. 43 rd St., Tulsa, OK DEADLINE: The 5th of the month prior to issue. (i.e., March deadline is February 5, April deadline is March 5, etc.) Make checks payable to: Home Builders Association of Greater Tulsa. For additional information, call Valerie, or To reserve space, fax form back to APRIL 2011 HOME BUILDING NEWS 17