PG IN FASHION & LUXURY. Marketing Communication Retail Luxury & Brand Management

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1 PG IN FASHION & LUXURY Marketing Communication Retail Luxury & Brand Management

2 PG IN FASHION & LUXURY Marketing Communication Retail Luxury & Brand Management

3 PG IN FASHION & LUXURY Marketing Communication Retail Luxury & Brand Management Course Title Who is the Course for? One Year International Post Graduate Programme in Fashion with specialization in Marketing Retail Communication Luxury & Brand Management Qualification Honored PG Programme IN FASHION & LUXURY Marketing Communication Retail Luxury & Brand Management by FAD International Academy Course Duration 1 Year Course Code IPGFM Entry Requirements Graduates or 2 / 3 Year Diploma holders in any stream. Applications by mature students with professional work experience or a keen interest in fashion, luxury or retail will also be considered. The course is aimed at individuals wanting to develop entrepreneurial careers or for those wishing to work in the vast non-design within the fashion industry. Students can take a specialization at the end of the year and focus on one or two of the modules in the final term based on their future professional aims. Course Introduction The aim of the course is to allow professionals from varying undergraduate backgrounds to pursue a successful career in the rising fashion, luxury & the retail sectors. This Post Graduate Programme has a higher emphasis on professional practice within a global context where individuals experience an industry focused curriculum with live projects with some the leading fashion & luxury brands in the country. Students are encouraged to work towards industry focused projects with a strong emphasis on research and interdisciplinary experimentation. At the end of the year students are given an internship to facilitate progression into professional careers in their area of interest. Students also explore entrpreneurial opportunities at the end of the course with mentoring and support from academics at FAD International.

4 INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION IN Marketing Communication Retail Luxury Brand Management Option of One Term in India and One Term in Milan Paris London New York Course Structure Introduction to Fashion Global Fashion Awareness Global Fashion History Advanced Fashion Marketing Fashion Communication Fashion Promotion Fashion Retail Fashion Forecasting Luxury & Brand Management Fashion Styling Fashion Buying Final Project Industry Internship ( 3 Months ) Industry Placement ( 6 Months Optional) Course Curriculum & Modules The course during the first term gives students a holistic base in fashion, retail and luxury sectors thus enabling students from varied backgrounds to be able to further choose a specialization in the second term. Students get an opportunity to work on live projects as part of the modules whilst beinmentored and taught by industry professionals.students work both individually and in groups with professionals from other departments such as photography, media, art, styling, fashion design etc. Combined with guest faculties from the industry and international universities, students are exposed to a variety of critiques and audiences across the industry. The Europe Study Tour further gives students a unique opportunity to interact with international designers, brands and academicians and visit the fashion weeks, thus giving them a platform to progress onto the professional world. In the first term students are taught the fundamental building blocks required for choosing a study pathway and in the second term where students specialize in one of the following streams. Fashion Marketing The specialisation focuses on the core aspects of fashion marketing and covers topics within a fashion context such as strategic marketing, marketing c o m m u n i c a t i o n s, b r a n d i n g, m a r k e t I n g communications, events & PR, marketing planning & other modules which allow students to realize professional level marketing plans both at a strategic and operational levels whilst working on a project driven curricula.

5 INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION IN Marketing Communication Retail Luxury Brand Management Option of One Term in India and One Term in Milan Paris London New York Fashion Retail The specialisation covers all aspects of fashion &luxury retail and deals with learningon various challenges of retail distribution in a detailed way, from the fashion buying, interpreting the market trends for clients and defining the purchase plan of collections, monitoring and leading the performance of the stores, visual merchandising, point of sale dynamics to range of other issues relating to fashion retail. The module pans through fashion retail management, retail merchandising and all other aspects of the sector with live industry projects and internships. The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels with the fashion and luxury retail sectors. Fashion Communication Thi s spec ial i zation wi l l emphas i ze on communicating fashion through all media formats such as journalism (print, electronic or new media), events and promotions, public relations, advertising, visual m e r c h a n d i s i n g a n d s t y l i n g. T h e specialization is well supported through group projects with the media, art and the creative business departments at FAD International where students work on industry driven projects commissioned by the media, fashion & luxury brands or self international universities, students are exposed to a proposed by students. Thespecialisation allows students to achieve an extensive and Luxury & Brand Management With the luxury sector in India growing at a steep 33% per annum, opportunities within luxury retail sector is only set to rise in India. The specialisation covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to professional opportunities within the same. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to entre into the growing sector both in India and globally.

6 INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION IN Marketing Communication Retail Luxury Brand Management Option of One Term in India and One Term in Milan Paris London New York Course Assessment The course is assessed through assignments and projects on a continuous assessment basis through the year. FAD Europe Tour The Europe tour gives students an exclusive opportunity to visit some of the worlds finest fashion capitals such as Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparallel academic experience providing a platform to work on a global level on completion of the course. Career Opportunities Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as Fashion Marketer Fashion Buyer Fashion Communicator PR Consultant Brand Manager Retail Merchandiser Stylist Event Planner & Manager Fashion & Lifestyle Journalist Art Director Fashion Consultant & more Career based practical curriculum Multiple professional opportunities University Progression Opportunities Benefits of the Course On successful completion of the PG Progrmamme, students can transfer credits for further education to the following universities in UK & Italy Nottingham Trent University Coventry University Istituto Europeo di Design Italy Manchester Metropolitan University Bath Spa University Middlesex University University for Creative Arts UK International Curriculum British Qualification Europe tour allows students to visit various fashion capitals and universities for guest lectures Progression opportunities to multiple universities Guest faculties from various Fashion Universities Affordable option to study in India Opportunity to purse other parallel qualifications

7 OPTION TO STUDY ONE TERM AT WORLDS TOP FASHION SCHOOLS OR CONTINUE ONTO MASTERS IN UK & ITALY Refer to individual university and term transfer prospectuses for details on qualifications, curriculum and course details. TERM 2 OR MASTERS AT IED ITALY One Term Fashion Marketing One Term in Fashion Communication One Term in Fashion Events One Term in New Media Masters in Fashion Marketing Masters in Fashion Communication & Styling Masters in Luxury Marketing management Masters in Fashion Business Masters in Fashion Management TERM 2 AT EUROPEAN SCHOOL OF ECONOMICS Luxury Brand Management London Paris New York Rome Milan MASTERS AT IFA PARIS MBA Luxury Brand management MBA Perfume & Cosmetics Management MBA Global Fashion Media MBA Fashion Business MASTERS AT COVENTRY UNIVERSITY MBA International Fashion Management MSc International Fashion Marketing

8 LUXURY BRAND MANAGEMENT

9 LUXURY BRAND MANAGEMENT SPECIALIZATION MODULES Understanding Luxury Distribution And Luxury Strategy Personal & Professional Development History And The Luxury Goods Industry Defining Luxury Premium V/s Luxury Major Operators In The Luxury Industry Major Luxury Sectors Key To Success Of Luxury Goods Power Of Luxury Brands And Brand Analytical Tools Brand Character And Brand Value Brand And Its Signs Brand Lifecycle Brand Identity Brand Ethics And Aesthectics Luxury And Brand Stretching Distribution Systems International Distribution Luxury And Digital Distribution Advertising In Luxury Understanding Licensing Duty Free Operations Retailing And Communication Entering And Leaving Luxury Retailing In Luxury Retail Versus Wholesale How To And How Much To Communicate In Luxury Communication Tools In Luxury The Internet And Luxury Goal Setting Career Direction Aspiration Responsibilities Understand Specialist Area & Career Opportunities Available Portfolio Development Cv Development Self Promotion Through Business Cards Self Promotion Through Website Self Promotion Through Blogs The Luxury Client And Customer Behaviour Size Of The Market Who Is The Luxury Client The 4 Types Of Luxury Clients Clients From Around The Globe The Risc Study Luxury And India Luxury And China Dissertation Project Title Page Abstract Brief Introduction Statement Of Problem Background Of The Study Research Question Or Hypothesis Methods & Procedures Limitations References

10 FASHION COMMUNICATION

11 FASHION COMMUNICATION SPECIALIZATION MODULES Fashion Communication Process & Strategies The Communication Process Communication As A Corporative Function Communication In Marketing Mix Communication Strategy, Communication Mix Estimate Management. Practical Case. Actions Of Communication Below The Line Relations With The Press The Product As An Element Of Communication Fashion Communication Writing On Fashion History Of Fashion Publishing Companies From Printed Paper To Web Magazines Understand The Structure Of A Fashion Magazine, The Differences In Contents, Graphics; Target among fashion magazines through the analysis of the main European and American Publishing companies. Advertising Campaigns Types Of Advertising Agencies Roles & Functions Within An Advertising Agency Agency Jargon & Terminology Planning Advertising Campaigns Components Of Campaigns Creative Strategies Advertising Briefs Advertising Objectives Marketing Objectives Create Advertisements For Print Media Create Advertisements For Social Media Media Study Fashion Journalism Fashion Styles & Formats Copywriting Graphic Designing for Fashion Advertising Fashion Editorial Role of Fashion Editors Coherence to the Fashion magazine philosophy through images, texts, graphics Media Strategy - choice and importance of the different media: press, billboards, cinema, T.V., public relations, sponsorships, direct marketing and the Internet. CONTEMPORARY NEW MEDIA Digital Marketing & Communication Social Media Advertising & Promotions Website Designing [e-fashion stores] Blogs Ethics & Sustainability in Fashion Events & Other Media Celebrity Endorsement & Sponsorship Public Relations Event Design & Planning Fashion Shows & Expositions Dissertation Project Title Page Abstract Brief Introduction Statement of Problem Background of the Study Research Question or Hypothesis Methods & Procedures Limitations References Personal & Professional Development Goal Setting Career Direction Aspiration Responsibilities Understand Specialist Area & Career Opportunities Available Portfolio Development CV development Self Promotion through Business Cards Self Promotion through Website Self Promotion through Blogs Industry Internship Understand the Dynamics of an organization & Managerial Function Roles & Responsibilities of Employees Project Management Professional Ethics & Integrity Create Internship Report

12 FASHION RETAIL

13 FASHION RETAIL SPECIALIZATION MODULES Fashion Retail & Merchandising Store Operational Management Retail Intermediaries & Functions Retail Store Management Retail Strategies Range Planning & Merchandise Mix Fashion Buying Fashion Life Cycle Customer Relationship Management Introduction & Evolution of CRM CRM Strategies Customer Retention Strategies Creating Customer Value & Loyalty Programmes Customer Experience Management Customer Handling & Communication Visual Merchandising Introduction to Display & Visual Merchandising Understanding need of Visual Merchandising in Modern Retail Industry Visual Merchandising & Display Basics Prop Making Window Displays & In-store Displays Develop Concept Visuals - Plans and Elevations Fixtures and Furniture Lighting and Signage Understanding Brand Management with Branding and Styling within Retail Trafc Flow Plano ramming Store Planning and Layout Planning & Controlling Inventory Levels Retail Security & Loss Prevention Analysis Merchandise Management & Handling Process Determining Open to Buy (OTB) Planning & Controlling Prot Margins Planning & Executing Store Promotions & Marketing Dissertation Project Title Page Abstract Brief Introduction Statement of Problem Background of the Study Research Question or Hypothesis Methods & Procedures Limitations References Personal & Professional Development Goal Setting Career Direction Aspiration Responsibilities Understand Specialist Area & Career Opportunities Available Portfolio Development CV development Self Promotion through Business Cards Self Promotion through Website Self Promotion through Blogs Industry Internship Understand the Dynamics of an organization & Managerial Function Roles & Responsibilities of Employees Project Management Professional Ethics & Integrity Create Internship Report

14 FASHION MARKETING

15 FASHION MARKETING SPECIALIZATION MODULES Fashion Marketing Introduction to Fashion Marketing & the Marketing Environment Target Marketing & Fashion Marketing Mix Consumer Behaviour Research Methodology Fashion Marketing Planning Designing, Marketing & Pricing Strategies of Fashion Products Economic Importance of Fashion Social Role of Fashion Nature of Fashion Products Fashion Industry & New Product Development Factors inuencing Price Decision Pricing Methodology Break Even Analysis Pricing strategies in relations to new products Fashion Promotion & Marketing Understand Fashion Promotion Industry & Components: marketing, advertising, branding, public relations, photography, styling, illustration, digital imaging, interactive media, journalism, press, in- store, mail order Promotional Planning : techniques, measurable objectives, coordination, timescale Planning Constraints Research and analyze promotional strategies and campaign planning Plan and execute a self-initiated promotional campaign Strategic Marketing Management: 15 Credits (150 learning hours, 80 Guided learning hours) Strategic Management-Overview External Audit, Matrices: External Factor Evaluation, Competitive Prole Matrix Internal Audit & Analysis of International Fashion Brands Marketing Strategies Analysis of International Fashion Brands Entrepreneurship Introduction & Importance of Entrepreneurship Ideas Generation Opportunity Identication Feasibility Analysis & Business Plans Launching the Business Dissertation Project Title Page Abstract Brief Introduction Statement of Problem Background of the Study Research Question or Hypothesis Methods & Procedures Limitations References Personal & Professional Development Goal Setting Career Direction Aspiration Responsibilities Understand Specialist Area & Career Opportunities Available Portfolio Development CV development Self Promotion through Business Cards Self Promotion through Website Self Promotion through Blogs Industry Internship Understand the Dynamics of an organization & Managerial Function Roles & Responsibilities of Employees Project Management Professional Ethics & Integrity Create Internship Report

16 RECENT INTERNSHIPS & PLACEMENTS VOGUE Harper Bazaar Femina Jack & Jones NEXT Nivedita Saboo Group Accesorize Lifestyle School of Fashion is supported by World s Leading Creative Universities for progression, term transfers, study aborad, twinning programmes, faculty and student exchange & academic and professional development. MTV Louis Philippe Esprit MODA Magazine Channel V ONLY Nautica Murjani Retail Burberry DIESEL Mango Calvin Klein PETA More Mischief Arvind Group Globus Retail Lakme Fashion Week GUESS DKNY New York Steve Madden India Jewellery Week Alexander MCQueen London Wendell Rodricks Vero Moda Disclaimer : FAD International Academy is an autonomous private institution registered in India under Pune Academy of Design & Communication Pvt Ltd. FAD International Academy delivers an industry focused international curriculum and does not honor a Govt. of India, UGC, AICTE or any other Govt. recognized qualication. FAD International Academy works closely with the industry and leading International Universities to facilitate term transfers, progression and Masters Degree Progression. For further details contact the Admissions Department at FAD International. Further, FAD International reserves the rights to change, alter or modify the curriculum as deemed t for the students and the dynamic nature of the industry. Please refer to the Rules & Regulations of enrollment for details on the course, certication and any other information

17 For further details on applications, prospectus & campus visit, kindly contact T : M : Pune FAD International Campus Plot 3 & 4, Ahead of Westin Hotel, Mundhwa Road, Koregaon Park Ext. Pune Maharashtra India Mumbai Temparance Studios, Rizvi College, Sherly Rajan Road, Palli Hill, Bandra West, Mumbai - 50 E : fad@fadacademy.com W : Follow student works and events on