30 MAY/2 JUNE 2015 EXHIBITION CENTRE - MARINA DI CARRARA - ITALY

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1 30 MAY/2 JUNE 2015 EXHIBITION CENTRE - MARINA DI CARRARA - ITALY... GAMES COMICS VIDEOGAMES

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3 CARRARA SHOW The first edition of Carrara Show will be held from 30 May to 2 June, 2015 at CarraraFiere exhibition centre - the largest in Tuscany. A festival that aims to become a key event for fans of games, comics and video games. Alongside these three main themes will be the no less relevant cosplay, animation, sci-fi, cinema, TV and the web.

4 GAMES COMICS VIDEOGAMES

5 THE EVENT The multiform world of games will allow visitors to engage in competitive events or play with trading cards, board games, sports games, role-playing, action games and much more. A well-equipped games room will also be available. The comics area will feature a large exhibition-market alongside meetings with authors, conferences, workshops, performances, contests and awards. A large comics library will enable visitors to browse hundreds of books. Software houses and distributors will be present in the videogames area with designated spaces for PCs, consoles and connections to try out new games or the classics. There will be tournaments and workshops, but also spaces reserved for the indie scene and retrogaming. A special area will be dedicated to the colourful and fascinating phenomena of Cosplay and Body Painting, with groups and associations, professional cosplayers, makeup artists, individual and team contests, music, colours and lots of imagination!

6 Business on the Move Centro direzionale Head Offices Centro Servizi Service Centre 3 Sala CDA BOD Room Bar A Ufficio Fiera Fair Office 4 Marmoteca Marble Library Punto di ristoro (1 piano) Restaurant (1st floor) B Ufficio Tecnico Technical Office 5 Sala Convegni Centro Direzionale Head Office Conference Room + i T Servizi Toilets Pronto Soccorso First-aid Deposito bagagli Left luggage room Guardaroba Cloakroom Punti Informazione Information desks Photocopy Telefax Sportello Bancario Bank Edicola/Tabacchi Newspapers/Tobacconist C D E F 1 2 Ufficio Amministrazione Administration office Ufficio Movimentazione Handling Agent Vigili del Fuoco Fire service Sala Riunioni Meeting Room Visitors Info Booking Internet Point Sala Convegni Bernini, Canova, Michelangelo Conference halls (1 piano - 1st floor) Sala Convegni Centro Servizi Service Centre Hall Parcheggi per Espositori Exhibitors parking area Ingressi Entrances Ingresso/Entrance V.le G.GALILEI Ingresso/Entrance MARE Ingresso/ Entrance Via MAESTRI DEL MARMO Ingresso/Entrance Via MAESTRI DEL MARMO Bancomat Cash withdrawal

7 VIA BASSAGRANDE 6 6 Ingresso merci Goods entrance Via MAESTRI DEL MARMO Ingresso/Entrance Via MAESTRI DEL MARMO Parcheggi Visitatori Visitor s parking 6 Ingresso/Entrance Via MAESTRI DEL MARMO Biglietteria Ticket Office SOS VIA MAESTRI DEL MARMO Parcheggi Espositori Exhibitor s parking Parcheggi Espositori Exhibitor s parking BAR games HALL E BAR HALL D comics N.B. HALL B MAY BE USED IF REQUIRED FOR ORGANISATIONAL PURPOSES. 5 Ingresso Espositori / Exhibitor s entrance A G D BAR 5 Via MAESTRI DEL MARMO Ingresso merci Goods entrance Via MAESTRI DEL MARMO Biglietteria Ticket office + F 1 B CENTRO SERVIZI SERVICE CENTRE A C T i 2 BAR VIDEOGAMES HALL C Ingresso merci Goods entrance Via MAESTRI DEL MARMO 4 FOOD & DRINKS BAR i HALL B BAR AREA. A Ingresso/ Entrance MARE Biglietteria Ticket office 3 VIALE COLOMBO

8 Hall B Surface area 10,000 sq.m. Hall C Surface area 4,500 sq.m. Hall D Surface area 5,600 sq.m. Hall E Surface area 10,000 sq.m. Photo on the left: Panorama of exhibition centre

9 CARRARAFIERE CarraraFiere is located a few metres from the sea in a strategic position on the border between Tuscany and Liguria. It is easy to reach by all means of transport thanks to a network of fast connections: airports, railways and motorways. Located a few metres from the sea, it comprises: a total area of 95,000 sqm, including 34,000 sqm indoors four different entrances for easy access to the areas of interest 8 Conference Rooms equipped with all facilities and Wireless connection bank, internet point, copy shop, press room, newsagent, tobacconist, offices. more than 20,000 square metres of parking area for more than 3,000 cars. HALL D VIALE GALILEI HALL C VIALE C. COLOMBO HALL B VIA BASSAGRANDE HALL E VIA MAESTRI DEL MARMO

11 TERRITORY Within thirty kilometres of Carrara is an incredible choice of natural and cultural attractions: the sea and the beaches of the Apuan Riviera, Versilia and the Ligurian Riviera, with the Golfo dei Poeti and the Cinque Terre the Apuan Alps with their majestic peaks and the marble quarries Lunigiana, the unspoiled land of ancient castles and medieval towns Tuscany, with its rolling hills, art towns, spas and amazing variety of food and wine.

13 ACCOMMODATION Accommodation in the Apuan Alps-Versilia area is among the best in Italy. There are more than 600 hotel facilities with a total of 25,000 beds. The selection of complementary accommodation facilities (campsites, farmhouses, b&bs, apartments and villas ) adds a further 25,000 beds. The neighbouring areas of La Spezia and Lunigiana also offer a large variety of accommodation.

14 PARTNERS The Carrara Show programme is continuously evolving, thanks to the decision to establish a large number of relations with organisations, associations and businesses. National and international reference companies National games and sports federations Local authorities and their associations Cultural associations and organisations of national importance Public and private schools and prestigious educational institutions Artists, scholars and experts from the various fields Virtual groups and communities Television and radio channels, websites, journalists, bloggers.

15 THE UNIQUE FEATURES Carrara Show is making its debut and so no data is available for previous editions. We can estimate, however, cautiously, a turnout of between 25,000 and 50,000 visitors, which is expected to grow in subsequent editions. The goal is to immediately become one of the main events in the industry, focusing on four key factors: COMICs GAMEs VIDEOGAMEs The large exhibition centre CarraraFiere The strategic location of Marina di Carrara The competence and professionalism of the staff A new and exciting approach where the visitor will be the star in a host of games, events, meetings and shows.

16 PROMOTIONAL CHANNELS Carrara Show is promoted through a wide and extensive network of communication tools: websites, blogs and social networks, as well as more traditional media such as newspapers, magazines, radio and television. This promotion will be amplified by the extensive network of exhibitors, partners and colleagues. There will be shows by on-air and web-radio broadcasters and tv programmes on digital terrestrial and streaming. Important media partnerships will also be set up. These will help promote the Carrara Show in the most diverse areas.

17 THE PUBLIC The target audience is typified by: Origin: Carrara Show will be a national and international event attracting visitors from all over Italy, although mainly from the Centre-North. Groups: In addition to fans and the curious,carrara Show will be a destination for groups related to associations, federations, communities, businesses, organisations and other local and national organisations, primarily schools. Age: the main age bracket will be between 12 and 35, although it will include people of all ages. Children: Spaces, activities and events will be set aside for younger children. Tourists: Carrara Show, for the chosen period and for its geographical location, will also attract many tourists on holiday in Versilia and the Apuan Riviera for the long weekend due to the holiday on 2 June.

18 SPONSORS Carrara Show offers potential sponsors a variety of intelligent opportunities for promotion and communication, both in relation to the target of the visitors and the type of product or service to be promoted. First, using the methods most frequently used, such as advertising on billboards, posters, logos, on promotional materials, web sites and social networks. But not only custom-made promotional tools too: comics, games or video games or the combination of the brand to be promoted with one of the many events on the programme.

19 CONTACTS CONTACTS GENERAL COORDINATOR: Renato de Rosa GAMES MANAGER: Dario De Toffoli COMICS MANAGER: Fabio Gadducci VIDEO GAMES MANAGER: Michele Lanzo INTERFACE WITH THE SCHOOL: Fiorella Fambrini ORGANISING SECRETARIAT: Silvana Cannoni CarraraFiere Srl V.le G. Galilei, Marina di Carrara (MS) - Italy Tel: Fax: PRESS OFFICE: stampa@carrarashow.it

20 30 MAY/2 JUNE 2015 EXHIBITION CENTRE - MARINA DI CARRARA - ITALY Organised by: Business on the Move CARRARAFIERE srl Viale Galileo Galilei, Marina di Carrara (MS) Italy Phone Fax MORE INFO INFO@CARRARASHOW.IT ORGANISING SECRETARIAT: SILVANA CANNONI

HOTEL GHIRONI LA SPEZIA

HOTEL GHIRONI LA SPEZIA HOTEL GHIRONI Via del Tino, 62 19126 La Spezia Tel +39 0187 504141 Fax +39 0187 524724 www.hotelghironi.it Single Room 74, Double Room 94, Triple Room 114 Breakfast included and