How to Remain Competitive in an Ever Changing Higher Education Landscape

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Remain Competitive in an Ever Changing Higher Education Landscape"

Transcription

1 How to Remain Competitive in an Ever Changing Higher Education Landscape Hanne Breddam and Laura Prophet Managing Partners, BusinessMinds Good data and advanced analytics are the keys to responsive and informed decision making in times of change. Gartner Inc. recently released its Top 10 Strategic IT Trends for 2015, and a key forecast indicates that as data volumes and demand for analytics continue to grow, we will soon find ourselves in a world where business intelligence is more than just available to everyone, it s actually in everything.(gartner, 2015). Insightful decision making from your data. BusinessMinds create strategies, manage, design and implement: Customer Analytics Business Intelligence Data Warehousing Management and Control This is Part 5 of a series of 6 articles outlining the Top 5 Tips to Remaining Higher Education Market. Now let s have a look at Tip no. 4 for remaining competitive in tertiary education. Tip 4. Budget and plan for future student load. Be able to easily and reliably analyse past trends in attracting students, and conversion rates from application to enrolment. Globalisation and mobile technologies have given students more post-secondary education enrollment options that ever before. Universities have to work harder than ever to identify and attract their desired student profile, offer relevant courses and scheduling options and effectively plan and budget for future student loads to ensure ongoing profitability. And the challenges don t stop there. With increased, global competition the number of institutions chasing the same pool of prospective applicants is increasing. Changes to the education landscape through government policy changes further increases the need to be as competitive and forward facing as possible (while still maintaining BAU tasks). Students have more postsecondary education enrollment options than ever before Use Your Data and Advanced Analytics: Know and understand your students profiles how they consume information, learn, and which services are critical for them. Business intelligence, content management, and data technologies will equip your institution with the information they need to act quickly and stay relevant to your students and therefore accurately plan and budget for the future. Page 1 of 5

2 Predict Future Enrolments using Patterns in Historic Data By using the history of the schools and colleges where students have been sourced from in the past - including international locations organisations are able to make predictions on the future likely numbers of students and levels of qualifications that they will obtain from that institution. Data on numbers of students as they progress through the grades in particular numbers to graduate next year - are very valuable to make more accurate predictions as to the expected number of students that can be attracted to become new students. By having this quality data combined in the data warehouse with historical data many trends and insights can now be found. Predictive models are able to be built using this high quality data to make accurate predictions. Provide Relevant Courses Dig in your data to ensure you are providing courses that are relevant to your students. Develop a clear picture of which degrees, skills, and industries are of most interest to your prospective students. Are they looking for two-year or four year programs? What style of instruction or modality of learning are they most comfortable with? What is their desired time to completion? Institutions must be able to answer these key questions before setting programs in order that they match student preferences. There is no point offering well-designed, innovative courses for which there is no market. To do this analyse student feedback and social media content. Students will be talking about these things and with analytics you will be listening and acting. Analysis of your enrollment, conferral trends, types of instruction, graduation rates per degree, and postgraduation employment rates can also help in providing successful degree programs. Dig in your data to ensure you are providing courses that are relevant to your students Page 2 of 5

3 This insight can also assist in identifying opportunities for improvements to existing programs that will help attract desired applicants and achieve targeted outcomes. Use similar, publicly available data and social media analysis to compare competitors Degree Programs. Find Changing Attitudes and Interests using Social Media Social Media now provides a new opportunity to be able to monitor changing opinions and trends. The following shows an analysis of sentiment in different areas of the world on courses provided by one Australian educational institution. Interestinglylocal sentiment is poorer than international sentiments. Obviously different actions/messages need to be applied for each segment. All 1 2 Page 3 of 5

4 Social media also allows different institutions to be compared by many attributes over time. The following diagram shows a comparison of 2 institutions over time by year of graduation. 1 2 Develop Student Profiles Develop Profiles of Your Students. Clearly defining the backgrounds and personalities of your institution s current students demands and requirements can be very helpful in understanding and planning for future students. Page 4 of 5

5 Which segment of your student population has the highest retention rates? What are their socioeconomic backgrounds? Clearly identifying current students is very helpful in understanding and planning for future students. Age ranges? Income range? Media preferences? Secondary school location? These are just a few examples of the types of questions that will help develop a successful student demographic profile. For example: Collected data might indicate areas where high schools, industries, or economic conditions are creating the most likely applicants. Deeper analysis of student profiles will also reveal psychographic details about these students motivating factors, preferences, behaviors, and decision-making processes. For example, why were they attracted to a particular program? Do they share common learning styles or future goals? Insight into all of these elements and more will be crucial in developing and managing the provision of future services. Next in our Top 5 Tips we ll look at Tip 5. Set up processes to capture and use data to optimise marketing efforts that proactively attract the right students for your organisation. Also be able to monitor changing attitudes to your, and your competitors different offerings by different student groups and respond to these accordingly. Missed one of the Previous Newsletters? Contact Us! We ll happily send you one, or the full set of newsletters. here. Top 5 Tips Newsletter - Overview Tip 1 Plan for a Robust Data Repository. Tip 2 Create reliable reports and processes to measure profitability of each course and enable pricing to be set at the optimum levels. Tip 3 Plan for funding changes. Create processes to ensure a quality service is provided for students and that detect those in trouble so they can be assisted to completion. I.e. effectively manage the No completion, No funding issue. Page 5 of 5

SCALABLE ENTERPRISE CRM SERVICES

SCALABLE ENTERPRISE CRM SERVICES SCALABLE ENTERPRISE CRM SERVICES Scalable Systems Email: info@scalable-systems.com A majority of customer relationship management solutions have been designed and tested to solve yesterday's problems and

More information

Developing a Marketing Plan

Developing a Marketing Plan Shop Brock Workshop 1 discussed the emergence of Retail 3.0 - New realities and where retail is headed. Workshop 2 covered how the marketplace has moved online and how to keep up. In Workshop 3, we will

More information

FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS

FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS Introduction Students today are dramatically different than they were ten years ago. They re not attending college just

More information

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making

More information

Title. The Customer Experience Imperative

Title. The Customer Experience Imperative Delivering Positive Student Experiences Daniel Harrison Director, Higher Education - Australia Title 2007 RightNow Technologies, Inc. The Customer Experience Imperative 99% are likely to recommend your

More information

Business Administration Certificate Program

Business Administration Certificate Program Business and Management Business Administration Certificate Program extension.uci.edu/busadmin University of California, Irvine Extension s professional certificate and specialized studies Improve Your

More information

Knowing the customer: this time it s personal. How analytics can help banks achieve superior CRM, secure growth and drive high performance

Knowing the customer: this time it s personal. How analytics can help banks achieve superior CRM, secure growth and drive high performance Knowing the customer: this time it s personal How analytics can help banks achieve superior CRM, secure growth and drive high performance Table of Contents Introduction How advanced analytics changes customer

More information

Taking A Proactive Approach To Loyalty & Retention

Taking A Proactive Approach To Loyalty & Retention THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions.

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Workshops, Services and Insights for Alterian SM2 Alterian SM2 is a social media monitoring and analytics

More information

Opportunities with Predictive Analytics. Greg Leflar, Vice President greg.leflar@parivedasolutions.com

Opportunities with Predictive Analytics. Greg Leflar, Vice President greg.leflar@parivedasolutions.com Opportunities with Predictive Analytics Greg Leflar, Vice President greg.leflar@parivedasolutions.com Opportunities for Predictive Analytics We help you separate the Value from the Hype The field of predictive

More information

Account Manager. Job description.

Account Manager. Job description. Account Manager. Job description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Key responsibilities 4 4. Key skills and experience 6 5. Key behaviours 7 2013 Fresh Egg Limited 2 This job description

More information

BUSINESS INTELLIGENCE STRATEGY - SUMMARY

BUSINESS INTELLIGENCE STRATEGY - SUMMARY BUSINESS INTELLIGENCE STRATEGY - SUMMARY Planning & Business Intelligence 2016 Business Intelligence Informs Organisational Change and Performance Management. Business Intelligence Informs Organisational

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Transforming customer service with business analytics

Transforming customer service with business analytics IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is

More information

Exploiting the Single Customer View to maximise the value of customer relationships

Exploiting the Single Customer View to maximise the value of customer relationships Exploiting the Single Customer View to maximise the value of customer relationships October 2011 Contents 1. Executive summary 2. Introduction 3. What is a single customer view? 4. Obstacles to achieving

More information

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY 5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING

CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

JOB DESCRIPTION. Lead specific research and analysis projects to deliver high quality insight to senior managers across the council and its partners

JOB DESCRIPTION. Lead specific research and analysis projects to deliver high quality insight to senior managers across the council and its partners JOB DESCRIPTION Job Title Business Intelligence Officer Barnet Band and scale range BBB points 36-39 Reports to Commissioning and Policy Advisor (Economist) Service area Policy Unit, Commissioning Group

More information

Predictive Analytics for Donor Management

Predictive Analytics for Donor Management IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management

More information

The metrics that matter

The metrics that matter WHITE PAPER The metrics that matter How actionable analytics can transform field service management performance. www. Introduction The top strategic action for two-thirds of service organisations is to

More information

Social Business Analytics

Social Business Analytics IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage

More information

Position Description. General Manager Corporate Affairs & Strategy. Corporate Services. Strategic Leaders

Position Description. General Manager Corporate Affairs & Strategy. Corporate Services. Strategic Leaders Position Description Position: Reports to: Location: Division: Job Family: Digital Strategy Manager General Manager Corporate Affairs & Strategy Christchurch Corporate Services Strategic Leaders Position

More information

Top 10 Tips to Ensure Membership Renewal

Top 10 Tips to Ensure Membership Renewal Top 10 Tips to Ensure Membership Renewal Membership organisations have a duty to protect their most valuable resource: their members. And this means not only finding and recruiting members for their groups,

More information

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.

Voice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent. Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading

More information

Maximize Social Media Effectiveness with Data Science. An Insurance Industry White Paper from Saama Technologies, Inc.

Maximize Social Media Effectiveness with Data Science. An Insurance Industry White Paper from Saama Technologies, Inc. Maximize Social Media Effectiveness with Data Science An Insurance Industry White Paper from Saama Technologies, Inc. February 2014 Table of Contents Executive Summary 1 Social Media for Insurance 2 Effective

More information

Financial Data Model Standardization

Financial Data Model Standardization 2081 Business Center Dr. Irvine, CA 92612 800.215.4671 www.zendeux.com Financial Data Model Standardization A Zendeux Business Data Solutions White Paper Majd Izadian Managing Partner Contents Client:

More information

MDM and Data Warehousing Complement Each Other

MDM and Data Warehousing Complement Each Other Master Management MDM and Warehousing Complement Each Other Greater business value from both 2011 IBM Corporation Executive Summary Master Management (MDM) and Warehousing (DW) complement each other There

More information

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it.

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it. What is CRM and do you need a CRM strategy? Where is our data and who has access to it? Creating a single customer view Do you communicate with your members, participants and spectators? What do you know

More information

Integrated Direct Marketing Services

Integrated Direct Marketing Services Integrated Direct Marketing Services 5 BASIC COMPONENTS OF A LEAD MANAGEMENT PROCESS: Tips & Techniques for Better Return on Your Marketing and Sales Activities Jana L. Hyde Marketing Director 0104500-003R01

More information

Quality Assurance Framework

Quality Assurance Framework 1. Context Think s Quality Assurance Framework reflects a strong commitment to evidence-based decision making and continuous improvement. This is consistent with Think s aim to achieve excellence in all

More information

Bachelor of Bachelor of Computer Science

Bachelor of Bachelor of Computer Science Bachelor of Bachelor of Computer Science Detailed Course Requirements The 2016 Monash University Handbook will be available from October 2015. This document contains interim 2016 course requirements information.

More information

Senior digital account manager. Job description.

Senior digital account manager. Job description. Senior digital account manager. Job description. CONTENTS 1. Reporting to 3 2. Scope of the role 3 3. Key responsibilities 5 4. Key skills and experience 7 5. Key behaviours 8 2014 Fresh Egg Limited 2

More information

POSITION DESCRIPTION

POSITION DESCRIPTION POSITION DESCRIPTION POSITION Direct Marketing Lead LOCATION Alexandria SALARY SCALE ACBC Grade 5 REPORTS TO Manager, Fundraising AWARD SCHADS FULL/PART TIME Full Time HOURS PER WEEK 37.5 AUTHORISED BY

More information

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme Fáilte Ireland Sales Academy The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme PROGRAMME OVERVIEW The very best tourism professionals are strategically

More information

CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL

CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAIL Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,

More information

JOB DESCRIPTION. Responsible for: Purpose of the job

JOB DESCRIPTION. Responsible for: Purpose of the job JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Digital Analyst Communications Digital media Headquarters Head of digital media N/A MS3 Purpose

More information

Digital Marketing Specialist

Digital Marketing Specialist v Digital Marketing Specialist Our Vision To be the best company our employees ever work for, the best bank our customers ever do business with and the best investment for our shareholder. Our Mission

More information

Health Consumers Council - Strategic Plan 2013-2015

Health Consumers Council - Strategic Plan 2013-2015 Health Consumers Council - Strategic Plan 2013-2015 Vision: Western Australian health consumers achieve the best possible outcomes from WA s public and private health services. HCC works to support the

More information

Bachelor of Public Administration Curriculum

Bachelor of Public Administration Curriculum 2010 Bachelor of Public Administration Curriculum From the beginning of the academic year 2010 1 Contents Preamble 1. Aims and scope of the degree programme 1.1. Aims 1.2. ECTS credits 1.3. Titles 1.4.

More information

Chapter 3 Types of CRM

Chapter 3 Types of CRM Chapter 3 Types of CRM 1 Learning Objective To know about the Operational CRM To understand Collaborative CRM To Understand Analytical CRM 2 Introduction to Types of CRM CRM recognises that customers are

More information

JOB DESCRIPTION INVESTOR RELATIONS MANAGER

JOB DESCRIPTION INVESTOR RELATIONS MANAGER JOB DESCRIPTION JOB TITLE: DEPARTMENT/FUNCTION: BASE/AREA: BAND/LEVEL: INVESTOR RELATIONS MANAGER GROUP FINANCE INVESTOR RELATIONS PENINSULA HOUSE C 1. JOB PURPOSE: Reporting directly to the Group Director

More information

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing

More information

Holiday Parks: Making the most. Of your. Customer Data

Holiday Parks: Making the most. Of your. Customer Data Holiday Parks: Making the most Of your Customer Data More booking, more holiday home sales and less marketing spend How to get more bookings from your customers for less money A brief explanation in time

More information

Welcome to today s training on how to Effectively Sell SAP ERP! In this training, you will learn how SAP ERP addresses market trends and

Welcome to today s training on how to Effectively Sell SAP ERP! In this training, you will learn how SAP ERP addresses market trends and Welcome to today s training on how to Effectively Sell SAP ERP! In this training, you will learn how SAP ERP addresses market trends and organizations business needs. 1 After completing this lesson, you

More information

CRM and KM integration: its time has come

CRM and KM integration: its time has come WHITE PAPER CRM and KM integration: its time has come An integrated look at the functions of CRM and Knowledge Management today s business environment INTRODUCTION Until very recently, customer relationship

More information

IT as enablers rather than owners of Business Intelligence

IT as enablers rather than owners of Business Intelligence Click to edit Master title style IT as enablers rather than owners of Business Intelligence - beyond the Business Intelligence Team Paul Colbran, Director of ICT Neil Randall, BI & Information Manager

More information

Mission Key Performance Indicators: Final Recommendations. April 2016

Mission Key Performance Indicators: Final Recommendations. April 2016 Mission Key Performance Indicators: Final Recommendations April 2016 Table of Contents Introduction... 2 Student Success... 3 Access... 4 Teaching and Program Excellence... 5 Student Services... 6 Community

More information

FREE E-BOOK HOW TO ENSURE A SUCCESSFUL CRM IMPLEMENTATION

FREE E-BOOK HOW TO ENSURE A SUCCESSFUL CRM IMPLEMENTATION FREE E-BOOK HOW TO ENSURE A SUCCESSFUL CRM IMPLEMENTATION Toll- Free: 1(800) 609-8541 Website: http://www.pipeline-management.com How To Ensure A Successful CRM Implementation ABOUT THIS E-BOOK If you

More information

Predictive Marketing for Banking

Predictive Marketing for Banking Tony Firmani Predictive Analytics Solution Architect Predictive Marketing for Banking Business Analytics software Session Overview Data Drives Decisions Applying Predictive Analytics Throughout Entire

More information

TECHNOLOGY TRANSFER PRESENTS MARK BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS

TECHNOLOGY TRANSFER PRESENTS MARK BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS TECHNOLOGY TRANSFER PRESENTS MARK MADSEN SOCIAL MEDIA, WEB ANALYTICS AND BUSINESS INTELLIGENCE ESTENDING BI TO SUPPORT ONLINE MARKETING AND CUSTOMER ANALYSIS ROME MAY 12-13, 2011 VISCONTI PALACE HOTEL

More information

Boost Profits with Better Marketing Analytics

Boost Profits with Better Marketing Analytics Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing

More information

How2Guide. How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness

How2Guide. How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness How2Guide How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness

More information

Business Development. MarketDiscovery A Complete Healthcare Business Development Solution

Business Development. MarketDiscovery A Complete Healthcare Business Development Solution Business Development MarketDiscovery A Complete Healthcare Business Development Solution Helping You Focus on Profitable Growth Business development plays a key role in healthcare organizations, and like

More information

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication 2014 CURRICULUM BA IN MARKETING COMMUNICATION DURATION: 4 YEARS COURSE STRUCTURE YEAR 1: 5 MODULES 1. Principles of Marketing

More information

Using Analytics to Drive Customer Profitability Dr Colin Linsky WW Predictive Analytics Retail Leader IBM SPSS Industry Solutions Team

Using Analytics to Drive Customer Profitability Dr Colin Linsky WW Predictive Analytics Retail Leader IBM SPSS Industry Solutions Team Using Analytics to Drive Customer Profitability Dr Colin Linsky WW Predictive Analytics Retail Leader IBM SPSS Industry Solutions Team 2012 IBM Corporation Agenda Business Analytics The Competitive Advantage

More information

Strategic Sourcing Outlook: Emerging Techniques and Media

Strategic Sourcing Outlook: Emerging Techniques and Media Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on

More information

Create a More Powerful Recruitment Strategy

Create a More Powerful Recruitment Strategy Powered by Create a More Powerful Recruitment Strategy Now you can reach prospects who have demonstrated graduate-level readiness through their GRE test performance. Only with the GRE Search Service The

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Banking. the way we see it. Customer Cross-Sell. Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration

Banking. the way we see it. Customer Cross-Sell. Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration Banking the way we see it Customer Cross-Sell Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration Contents 1 Executive Summary 3 2 Current Situation 4 2.1

More information

Bigger Data for Marketing and Customer Intelligence Customer Analytics Roadmap

Bigger Data for Marketing and Customer Intelligence Customer Analytics Roadmap Bigger Data for Marketing and Intelligence Analytics Roadmap Segmentation Add Heading Here Add copy here Learn 1 how marketers analyze customer data to improve campaign performance, attract new customers

More information

Develop and implement marketing plans for your area of responsibility

Develop and implement marketing plans for your area of responsibility Overview What this Unit is about This Unit is about developing and implementing marketing plans for your area of. This Unit describes the classic model of marketing planning, implementation and control,

More information

Big Data in Retail Big Data Analytics Central to Customer Acquisition and Retention Strategies in Retail

Big Data in Retail Big Data Analytics Central to Customer Acquisition and Retention Strategies in Retail Big Data in Retail Big Data Analytics Central to Customer Acquisition and Retention Strategies in Retail MAA7-67 September 2014 Contents Section Slide Numbers Executive Summary 4 Methodology 6 Fundamentals

More information

It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation

It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation 1 In B2B marketing, there is widespread agreement about the need for demand generation. But marketers don

More information

Corporate Performance Management Framework

Corporate Performance Management Framework Version 1.0 Copyright 2004 Answerport, Inc. Table of Contents Table of Contents... 2 Conceptual Overview... 3 Conceptual Overview Diagram... 4 The Foundation... 4 Analytic Presentation Layer... 5 Reports...

More information

PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014

PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014 PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014 WHAT IS PREDICTIVE ANALYTICS? Predictive Analytics helps connect data to effective action by drawing reliable conclusions about current conditions

More information

POSITION DETAILS. Centre for Higher Education Development (CHED)

POSITION DETAILS. Centre for Higher Education Development (CHED) JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this

More information

Financial Services. CRM Solutions for Insurance Organizations. Microsoft Dynamics CRM. White Paper

Financial Services. CRM Solutions for Insurance Organizations. Microsoft Dynamics CRM. White Paper Financial Services Microsoft Dynamics CRM CRM Solutions for Insurance Organizations White Paper Helping insurance companies transform traditional reactive approaches into a better customer experience and

More information

CABINET 21 SEPTEMBER 2016 Subject Heading: Business Intelligence Strategy

CABINET 21 SEPTEMBER 2016 Subject Heading: Business Intelligence Strategy CABINET 21 SEPTEMBER 2016 Subject Heading: Business Intelligence Strategy 2016-2019 Cabinet Member: CMT Lead: Report Author and contact details: Policy context: Financial summary: Is this a Key Decision?

More information

The ICMCI CMC Competence Framework - Overview

The ICMCI CMC Competence Framework - Overview This CMC Competence Framework specifies the cluster of related abilities, commitments, knowledge, and skills that a management consultant should demonstrate in practice in order to successfully complete

More information

REVEALED: THE BLUEPRINT FOR BUSINESS SUCCESS Find out if you are achieving your full growth potential

REVEALED: THE BLUEPRINT FOR BUSINESS SUCCESS Find out if you are achieving your full growth potential REVEALED: THE BLUEPRINT FOR BUSINESS SUCCESS Find out if you are achieving your full growth potential Overview Running your own business can be tough. There s a huge amount of advice out there but you

More information

Programmatic Media. Whitepaper: the future of media buying

Programmatic Media. Whitepaper: the future of media buying TM Programmatic Media Whitepaper: the future of media buying Net Natives offer 6 key digital service areas for our clients ADVERTISING INSIGHTS & ANALYTICS CREATIVE MARKETING TECHNOLOGY CONSULTANCY CHINA

More information

Leveraging Demographic Data Essential for Taking Advantage of Market Opportunities. By Mary Lou Kolodziej Practice Manager, FIS Consulting Services

Leveraging Demographic Data Essential for Taking Advantage of Market Opportunities. By Mary Lou Kolodziej Practice Manager, FIS Consulting Services Leveraging Demographic Data Essential for Taking Advantage of Market Opportunities By Mary Lou Kolodziej Practice Manager, FIS Consulting Services Leveraging Demographic Data Essential for Taking Advantage

More information

Big Data: How can it enhance your strategy?

Big Data: How can it enhance your strategy? 7 Big Data: How can it enhance your strategy? Practice Area: IT Strategy Topic Area: Big Data Connecting the data dots for better strategic decisions Data is essential for organisations looking for answers

More information

Government Communication Professional Competency Framework

Government Communication Professional Competency Framework Government Communication Professional Competency Framework April 2013 Introduction Every day, government communicators deliver great work which supports communities and helps citizens understand their

More information

Making good tertiary choices

Making good tertiary choices PRIMARY > SECONDARY > TERTIARY > LIFELONG Workplace learning? Making good tertiary choices Training? Study? 01. Tertiary? What does that mean? Primary, secondary, tertiary. Tertiary education is any form

More information

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS CONTENTS Introduction 3 Have you developed your social media strategy? 4 The power of real-time social insights 5 The biggest social media challenges

More information

The nature of the role means that there will be a requirement for occasional weekend and/or evening working.

The nature of the role means that there will be a requirement for occasional weekend and/or evening working. Faculty of Business Leeds University Business School Marketing Officer (Research and External Engagement) As a key member of the Marketing, Alumni and Events team within Leeds University Business School,

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

FORGE A PERSONAL CONNECTION

FORGE A PERSONAL CONNECTION ONLINE REPORT SPONSORED BY: SNAPSHOT: FORGE A PERSONAL CONNECTION EMPLOY CRM IN HIGHER EDUCATION TO STREAMLINE AND SOLIDIFY STUDENT RECRUITING AND RETENTION. INSIDE P2 DEPLOY AN INTEGRATED CRM SYSTEM P3

More information

Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description

Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description The MCA Graduate Trainee will be involved in developing marketing campaigns to promote a product, service or idea.

More information

Sample Reporting. Analytics and Evaluation

Sample Reporting. Analytics and Evaluation Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute

More information

SUPPLIER RELATIONSHIP EVALUATION. 6 Tips To Help Develop Effective Supplier Relationship Programs

SUPPLIER RELATIONSHIP EVALUATION. 6 Tips To Help Develop Effective Supplier Relationship Programs WHITE PAPER SUPPLIER RELATIONSHIP EVALUATION 6 Tips To Help Develop Effective Supplier Relationship Programs 4 2 A key element of best practice SRM is formal, robust evaluation of supplier relationships.

More information

Sage CRM. Communicate, Collaborate, Compete with Sage CRM

Sage CRM. Communicate, Collaborate, Compete with Sage CRM Sage CRM Communicate, Collaborate, Compete with Sage CRM FEATURES AT-A-GLANCE FOR ALL USERS Easy to use with fresh look and feel Fully customisable interactive dashboard End-user personalisation of interface

More information

Accredited Training in Sales and Marketing

Accredited Training in Sales and Marketing Accredited Training in Sales and Marketing...invest in a Brighter Future academy 2 academy s Introduction What Ethos Academy can offer 03 06 Course Details Level 1 Award in Sales and Marketing 07 08 09

More information

[ know me ] A Strategic Approach to Customer Engagement Optimisation

[ know me ] A Strategic Approach to Customer Engagement Optimisation [ know me ] A Strategic Approach to Customer Engagement Optimisation A Verint and KANA White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical

More information

Ambulance Victoria Position Description

Ambulance Victoria Position Description Ambulance Victoria Position Description Position Title: Manager Performance Analysis and Data Governance Division: Strategy and Planning Department: Performance Analysis and Data Governance Reports To:

More information

D1DLMQ. Diploma in Logistics Management FACULTY OF MANAGEMENT. Transport and Supply Chain Management. Developing Future-fit Leadership

D1DLMQ. Diploma in Logistics Management FACULTY OF MANAGEMENT. Transport and Supply Chain Management. Developing Future-fit Leadership FACULTY OF MANAGEMENT Developing Future-fit Leadership Diploma in Logistics Management Transport and Supply Chain Management CONTINUING EDUCATION PROGRAMME D1DLMQ 2016 UNIVERSITY OF JOHANNESBURG TRANSPORT

More information

JOB DESCRIPTION DEPARTMENT: JOB TITLE: Senior Data Analyst JOB GRADE: JOB CODE : REPORTS TO: Senior Manager : Supply Chain Centre

JOB DESCRIPTION DEPARTMENT: JOB TITLE: Senior Data Analyst JOB GRADE: JOB CODE : REPORTS TO: Senior Manager : Supply Chain Centre JOB DESCRIPTION DIVISION: Business Development DEPARTMENT: PMO JOB TITLE: Senior Data Analyst JOB GRADE: JOB CODE : REPORTS TO: Senior Manager : Supply Chain Centre JOB SEGMENT: Key Critical Scarce X X

More information

Key Accountabilities and Tasks:

Key Accountabilities and Tasks: Job Title: Key relationships Location: Job Purpose: Digital Marketing Executive Reports to: Marketing and Business Development Manager Responsible for: N/A Works with: Marketing team, PR, Design, external

More information

Chief Financial Officer Insurance & Superannuation

Chief Financial Officer Insurance & Superannuation Chief Financial Officer Insurance & Superannuation Leadership level Leading Leaders Job level Executive (12) Division / department Reports to manager job title Finance Group Chief Financial Officer Key

More information

Analytics in the Finance Organization

Analytics in the Finance Organization Analytics in the Finance Organization Kathleen Wilhide Industry Analyst - GRC & Performance Management, Better-Insight Background In an era of new economic challenges, how companies manage the quality

More information

Our unique perspective on brand and comms tracking

Our unique perspective on brand and comms tracking Our unique perspective on brand and comms tracking Hamish Asser Research Director Introducing BrandBox A powerful, flexible and transparent brand tracking tool that monitors brand performance and identifies

More information

Business Unit: Marketing

Business Unit: Marketing Role Descriptor Role Title: Digital Content Consultant (Social Media) Business Unit: Marketing Classification: ASO 4 FTE 1.0 Division: Business Development and Regions Position Number(s): BDR0058 Reports

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

Connecting the Dots. Marketing technology adoption in Australia. Better Connections. Better Results.

Connecting the Dots. Marketing technology adoption in Australia. Better Connections. Better Results. Marketing technology adoption in Australia Better Connections. Better Results. An Acxiom White Paper Connecting the Dots Marketing technology adoption in Australia von Adressbeständen Acxiom ANZ recently

More information

A SAS White Paper: Implementing the Customer Relationship Management Foundation Analytical CRM

A SAS White Paper: Implementing the Customer Relationship Management Foundation Analytical CRM A SAS White Paper: Implementing the Customer Relationship Management Foundation Analytical CRM Table of Contents Introduction.......................................................................... 1

More information

What is missing in campaign management today? Shaun Doyle VP Intelligent Marketing Solutions, SAS

What is missing in campaign management today? Shaun Doyle VP Intelligent Marketing Solutions, SAS What is missing in campaign management today? Shaun Doyle VP Intelligent Marketing Solutions, SAS Content What is campaign management? How has the technology evolved? Where are we today? What is missing?

More information