Game Changing Trends and Technologies for Video Surveillance

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1 30 June 2015 Game Changing Trends and Technologies for Video Surveillance Atul Rajput Regional Director, Northern Europe, Axis Communications

2 Game Changers in IP Video Over The Last Decade Power Over Ethernet HDTV Video H264 Compression IT Consumer Video

3 Digital Accelerators Transforming Technology Processing Power Digital Storage Computer Processing Power Will Double Every 2 Years Gordon Moore (Intel Co-Founder) % of Digital Universe is Consumer Driven 33% of Information by 2020 will have value in being analysed 40% of Information by 2020 will be touched by Cloud Computing IDC Digital Universe Study 2012

4 The Future IT Driven Consumer Driven

5 Evolution Human behavior is changing rapidly, driven by new technology, which starts with us as consumers.

6 Raised Expectations

7 Forensic to Real Time Surveillance #1 Smarter Security Devices

8 Smarter Capabilities Intelligence at the Edge Smarter Functions

9 Demand for Real Time Incident Detection Almost 50% of Respondents expressed interest in Analytics Most responders reported that video surveillance is firmly a Cross-Functional tool Clear Trend toward Real-Time Incident Detection *UITP Survey on Video Surveillance in Public Transport May 2015

10 Video Analytics The Next Big Thing Unreliable Perceived Barriers to Adoption

11 Evolving Trend of Edge Based Video Analytics People counting Heat mapping Basic Apps Work Well Today Trend Towards More Advanced Apps License plate recognition Audio Detection Camera Tampering Smoke Detection

12 SafeZone: edge analytics in action Reliability, Simplicity and Affordability Thermal Environmental Challenges Various postures Edge Based Sterile Zone Monitoring Intrusion detection at the Edge (Affordable) Automatic Calibration (Simple) Performance equal to server application (Reliable) ilids approved (primary), industry first (Confidence)

13 Under Utilisation of Audio Analytics

14 Smarter Access Authentication

15 Image Usability #2 Optimised Image Quality

16 Image capturing It is Not Just About The Number of Megapixels.. 2 MP at 30 fps 5 MP at 30 fps 10 MP at 60 fps 30 MP at 120 fps 0.4 MP at 30 fps Do we want 600 times higher resolution/framerates, 300 MP/120 fps? 0.1 MP at 1 fps

17 4K Ultra High Definition, 3840 x 2160, 8.3 M Pixels > Just as for HDTV, the consumer electronics industry is driving 4K > 4 x Resolution of 1080P > Significant Increase in Bandwidth, Storage and Decoding Process Power Required > Less light sensitivity than lower resolution cameras

18 4K vs 1080P

19 4K Digital Zoom

20 2015 Surveillance Trends - IHS The Need for Standardization WDR Low light Image stabilisation Bandwidth Optimisation *IHS Top Ten Surveillance Trends

21 Convergence of video features New technologies make it possible to combine different video features in more and more optimized ways WDR Low light High resolution Full frame rate

22 Innovation in Low Light Peformance Conventional Low Light Colour Images Smarter Imaging Trend Towards Image Usability

23 Smarter Imaging > For clearer images in foggy conditions Digitally filters out fog from scene; users can adjust level of fog removal No defog With automatic defog

24 Smarter Imaging > Electronic image stabilization (EIS) Cameras with high zoom are sensitive to vibrations from wind and traffic. EIS reduces vibrating effects, provides more useful video and reduces file size, as well as bandwidth/storage use.

25 Extending beyond Security Applications #3 Business Optimisation

26 Changing Role of the use of Video Safety Business Optimisation /Real Time Incident Detection Deterrent Forensic Proactive Security

27 Video as a Business Intelligence Tool Main Reason for Adoption of IP Video Integration with BI Applications 31% 57% Retailers Cited Plans to Adopt IP Video Better Remote Access Quality of Image (HDTV) Scalability 15% 14.5% 23% Reduced TCO 11% Flexibility 5% 0% 5% 10% 15% 20% 25% 30% 35% Source: CCTV in Retail Survey 2014

28 The Opportunity - Cross Department Collaboration Loss Prevention (Security) Optimise display strategies (Marketing) Improve store layouts (Merchandising) Improve customer service (Operations) Measure Store performance (Regional Manager)

29 Video Surveillance as a Service (VSaaS) and Beyond #4 Everything as a Service

30 Convergence in the video surveillance market Small systems Large systems Network video Analog Technology shift just starting High growth potential Cost-efficient & easy-to-use solutions Network video Analog IP technology fully accepted Quality, functionality & scalability in focus

31 Edge Recording or in the Cloud? Coaxial cables DVR Network On-site viewing Internet On the move

32 Everything as a Service...

33 Services on demand Endless Upgrade possibilities + + Basic services - Managed system service - Basic end user video usage + Advanced Security Services - Managed Security Devices - Access Control - Entry Management - Intrusion Detection - Audio Monitoring Business efficiency services - Advanced usage of video system for for improved business efficiency - People Counting - Queue management

34 Marketing Principles Refined for Services 4P s SAVE Model* Solution Value Access Education It is not just Technology that needs to Evolve.. Source: HBR:

35 Addressing the demand for huge increases in video usage #5 Bandwidth Optimisation

36 Smarter Video Compression Techniques MPEG-4 up to -50% Achieved within the Current Standard Smarter Compression up to -50% up to -70% H.264 H.265 H.264

37 Smarter Compression Scene Specific Bandwidth Saving > H264: 2881 kbit/s > Dynamic H264: 1433 kbit/s Compression is handled differently in different parts of the image, based on structure and motion - dynamically

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