RIGHTNOW GUIDE: MARKETING BEST PRACTICES
|
|
- Rachel O’Neal’
- 3 years ago
- Views:
From this document you will learn the answers to the following questions:
What type of communications is best used when email is properly designed?
What is the best way to produce new messages?
Transcription
1 RIGHTNOW GUIDE: MARKETING BEST PRACTICES Version RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks are the property of their respective owners.
2 TABLE OF CONTENTS ESTIMATED TIME TO COMPLETE... 1 TARGET AUDIENCE... 1 UNDERSTANDING THE PROBLEM... 1 ADDRESSING THE PROBLEM THROUGH BEST PRACTICES ) Design processes for your marketing efforts ) Build your mailing lists the right way ) Comply to international SPAM regulations ) Make sure you reach the inbox ) Design each mailing so that it is an excellent customer experience CONCLUSIONS/SUMMARY ABOUT THE AUTHORS ABOUT RIGHTNOW TECHNOLOGIES DISCLAIMER COPYRIGHT
3 ESTIMATED TIME TO COMPLETE Assuming you are familiar with the basics of RightNow Marketing or have already worked on campaigns in another marketing tool, this Tune-Up package should take about an hour of focused time to complete. Depending on how you score in this Tune-Up, you may need to initiate additional projects to implement desired changes. TARGET AUDIENCE This document is intended to provide a high level overview of the best practices for creating effective marketing initiatives, and is should be used with the Marketing Tune- Up Checklist to grade your performance against these best practices and identify areas for improvement. This document is written for a marketing professional, analyst, or anyone who regularly constructs and sends marketing messages to customers. Lastly, we recommend that after you read this paper and work through the checklist, you review the findings with your RightNow Client Success Manager. UNDERSTANDING THE PROBLEM is a powerful communications channel that can enable you to efficiently communicate with a large number of customers at a low cost. Despite the development of other new communication channels such as social and mobile, remains a pillar of business communication and when done properly, will result in highly targeted and personalized communications that reinforce your brand and build lasting relationships with customers. An ongoing challenge with marketing is to ensure that your messages reach the intended audience. SPAM (junk mail) detecting technology is not perfect and is likely to lean towards classifying your commercial efforts as SPAM, thus preventing your message from getting delivered, unless you meet the key criteria outlined in this document. Once your message has reached the inbox, it still has to engage the reader and call them to action. Other best practices in this document are included for customizing and personalizing your communications so that each message will achieve the maximum impact and help you build lasting relationships with your customers. 1
4 ADDRESSING THE PROBLEM THROUGH BEST PRACTICES 1) Design processes for your marketing efforts Approaching your marketing efforts systematically will allow you to stay organized and produce consistently high quality communications. The extra time you take to think through your efforts and design a repeatable approach will not only result in less overall time spent on future efforts, but will also improve the overall experience for your customers. Best Practice 1.1: Agree on a review process for new mailings. New Mailing Content/Brand Strategy Review Approved? Yes Legal Review Approved? Yes Final Proofread Ready to Send No Figure 1: This simple review process could be used to ensure high quality communications. Benefit: A review process will ensure high quality communications by making sure that the proper stakeholders are involved along the way. No Best Practice 1.2: Ensure other departments are aware of your communication efforts. Department Support Frontline employees Sales Brand expert Reason they should be aware May need to increase staffing to handle increased service enquiries. Need to have informed communications with the customer in general. Will want to know about opportunities to increase sales transactions, or identify cross-sell or up-sell potential. Make sure that overall communication is in line with the strategic brand proposition. Should be closely involved in all Marketing Program Manager communications regarding their marketing efforts or products. This person might be you! Figure 2: Make sure that the left hand knows what the right hand is doing. Benefit: This will empower customer facing employees with knowledge and information to assist relevant customer inquiries about your campaigns. 2
5 Best Practice 1.3: Organize and maintain your content. Figure 3: Snippets can be used as templates to ensure that all mailings have a similar design. Figure 4: Organizing Mailings or Campaign folders by year and month and possibly mailing/campaign type is a great way to make it easy to find your work. Benefit: Properly organized content will ensure that you have consistent communications and are able to efficiently produce new messages. 3
6 Best Practice 1.4: Ensure that relevant reporting is in place to track the success of your mailings. Figure 5: This sample report from RightNow CX shows some response metrics that could be used to track mailing success. Benefit: Reporting will allow you to baseline customer behavior and then determine the magnitude of impact (also known as lift ) of your marketing effort. Best Practice 1.5: Pick a mailing scheduling and stick with it. Benefit: Regardless of the interval you choose for mailings (daily, weekly, monthly, etc), start with a consistent mailing schedule and then tweak it to minimize unsubscribes and maximize responses. High performing campaigns will result as recipients learn when to expect your mailings. 2) Build your mailing lists the right way While it may be tempting to send your messages to all recipients, we have found it is a better to send your messages to a targeted list of recipients. Purchasing bulk mailing lists is not considered a best practice, and should be avoided. Bulk mailing lists generally contain recipients who are not only a poor match for you, but have also not explicitly asked for your communications and so they will consider your messages SPAM. We recommend carefully attending to your subscriber base and encourage you to explore appropriate opportunities for asking people to sign up 4
7 Best Practice 2.1: Organically grow your subscriber base by asking customers to opt-in. Figure 6: Always honor global opt-in and the external suppression list. Also consider limiting the frequency and recency of your communication to help reduce the unsubscribe rate due to over-mailing. Figure 7: It is a good idea to ask subscribers to confirm their address is valid after they ask to be added to your list (this is known as a double-opt-in). Benefit: The benefit of first asking permission to communicate with a customer includes increased trust, brand loyalty, and higher response rates. 5
8 Best Practice 2.2: Offer extra value to your subscribers. Figure 8: Brooks Sports offers value to their subscribers by periodically giving away free pairs of running shoes. Benefit: Provide special offers, priority care, or other discounts to increase your opt-in rate. These value-added programs will decrease the likelihood that customers unsubscribe (optout) over time. Best Practice 2.3: Do not send unsolicited mail or buy lists. Figure 9: Don t be tempted to purchase lists. Even seemingly trustworthy lists are not as effective as cultivating your own subscribers. Benefit: Sending unsolicited will result in low response rates, poor customer experiences, a decrease in Sender Score and brand reputation and will increase the likelihood that service providers block your other messages. 6
9 Best Practice 2.4: Periodically cleanse your subscriber base. Figure 10: This report shows addresses that are not valid in this case, it looks like the users have mistyped their addresses (hotamil vs hotmail) Figure 11: The Lost Contacts report shows a breakdown of contacts and the % of total contacts that fall into one of four groups. Benefit: Subscriber-base hygiene ensures that only customers who want to receive your messages DO receive your messages. This not only decreases the likelihood that your messages get marked as SPAM, but is also required by United States law. Best Practice 2.5: Set expectations by sending an opt-in confirmation . Benefit: After a contact opts-in to receive your communications, this follow-up message confirms that the recipient wants receive your messages, and that the messages will be delivered to the specified account. 7
10 3) Comply to international SPAM regulations The CAN-SPAM Act in the United States lays out specific guidelines that must be followed for all commercial messages that are sent through servers in the United States. If there are any addresses for servers that reside in the US (such as yahoo.com, aol.com, hotmail.com, gmail.com, etc) in your audience, then you must comply with the CAN-SPAM act even if you or your organization are not located in the US. You should also be aware that there are many different laws and regulations for sending commercial s through servers in different countries. While the regulations vary, we recommend following CAN-SPAM as a minimum requirement and then further investigating the laws for any localities where you have a customer base. Best Practice 3.1: Understand the regulations for your audience. The United States CAN-SPAM act* 1. Don t use false or misleading header information. 2. Don t use deceptive subject lines. 3. Identify the message as an advertisement. 4. Tell recipients where you are located. 5. Tell recipients how to opt out of receiving future from you. 6. Honor opt-out requests promptly. 7. Monitor what others are doing on your behalf. * Business Figure 12: Each violation of these guidelines can result in penalties of up to $16,000. Figure 13: The RightNow CAN-SPAM compliance checker can be used to detect if an unsent message will be compliant. This message is not compliant. Benefit: Compliance to the CAN-SPAM act is required if you wish to send commercial through servers that reside in the United States. SPAM laws vary in other countries, so make sure to check first before sending. 8
11 4) Make sure you reach the inbox Even if your message is legally compliant, there are other factors that impact deliverability. It is important to consider these factors as well so that your messages can reach their intended recipients. Best Practice 4.1: Use a RightNow dedicated IP address if you send more than 65,000 mailings per month. Benefit: For low volume senders, a shared IP address will allow you to share in the reputation of other RightNow senders (this increases the likelihood of deliverability compared to having no reputation on your own). For high volume senders, a dedicated IP address is best as it will allow you to maximize your own reputation and achieve the highest deliverability. Best Practice 4.2: Use Sender Score to determine your sender reputation. Figure 14: This sample output from senderscore.org shows a low scoring sender that would benefit from better marketing practices to improve their reputation (and thus deliverability). Benefit: Determining your Sender Score will help detect if you need to take special actions to increase your score and ensure good deliverability. 9
12 Best Practice 4.3: Use a branded domain name in the From field Figure 15: The Reply-To headers can be customized so that messages appear to have come from your own.com site. Benefit: A customized From field that contains your official domain name will allow you to leverage your brand equity (the trust associated with your brand name) to engage with customers as well as ensure that reply messages are routed properly. Best Practice 4.4: Avoid common SPAM trigger words. Figure 16: Using words like these may trigger SPAM filters on the internet and prevent your message from being delivered. Benefit: Avoid using these words and you ll have a better chance of having your messages pass through any anti-spam algorithms that may be in place which might otherwise prevent delivery. 10
13 Best Practice 4.5: Use rate limiting to mitigate traffic spikes to your contact center. Benefit: Rate limiting can help flatten a sudden spike of traffic to your website or contact center that might result from a high volume mailing. Best Practice 4.6: Use Cloud Links to foster participation on social sites. Figure 17: On any image or text, a cloud link can be added to send the recipient to the desired social webpage. Benefit: Cloud Links encourage recipients to like, follow, or subscribe to your social pages and spread your message through their social media interactions. Using Cloud Links will also provide visibility into how your social media advocates engage with their friend networks. 5) Design each mailing so that it is an excellent customer experience Reaching the inbox is not enough an effective message must also be engaging. When sorting through their inbox, users quickly make decisions about which messages to delete, and which messages to read. The more time you take to craft and test communications so that they achieve a high level of engagement the more effective your efforts will be. 11
14 Best Practice 5.1: Test out calls to action and value propositions by using the Market Testing feature. Figure 18: In order to see which message has the highest click through rate, this survey was sent to 1/6 th of the audience using different invitation messages. Benefit: Market Testing allows you to determine which types of communication are most effective with your recipients. This is known as split-testing or A/B testing, and is a powerful way to increase the effectiveness of your marketing messages. Best Practices 5.2: Personalize your communications. Figure 19: Even simple personalization such as speaking to the customer in the first person (I, we) and using their name can make your messages more engaging. Benefit: A personalized communication is more engaging and results in a better customer experience. 12
15 Best Practices 5.3: Provide different communications based on the customer s context. Figure 20: This uses a Report Merge to show the customer s purchased products as well as a cross-sell opportunity that is specific to the product they own. Benefit: Taking into account the customer s history with you will allow you to deliver communications that are personalized to them. This builds trust with the customer and results in increased customer loyalty. 13
16 Best Practices 5.4: Always include both a Text and HTML version of your messages. Figure 21: Make sure to include both an HTML and a plain-text version of each you send to ensure that all recipients are able to view your message. Benefit: Many customers prefer to receive plain-text messages in their inbox and have their client configured to only accept this type of message. Plain-text communications are also often preferred by disabled users who may be using special software to read your communication out loud. 14
17 Best Practice 5.6: Make sure to customize your Forward to a Friend page, Unsubscribe and default survey Thank You pages. Figure 22: Using the File Manager custom branding can be added to these web pages. Figure 23: RightNow has customized this Forward to a Friend page to use our corporate branding. Benefit: By making each of these pages look and feel like your main website, this will reassure the customer that they have reached the right page. 15
18 CONCLUSIONS/SUMMARY Now that you are familiar with the RightNow Marketing Best Practices, we recommend you use the Tune-Up Checklist to score your current performance and identify areas for improvement. Please note that these practices are intended to be used as rules of thumb. If you have customer research or firsthand usability testing which suggests a different approach, your data should supersede the recommendations you find here. Thank you for taking the time to review the Guide to RightNow Marketing Best Practices! ABOUT THE AUTHORS Susie Boyer, Engage Center of Excellence, Product Manager for Sales, Marketing, and Feedback, has been with RightNow since 2004 where she started off in Professional Services consulting with many customers who implemented early versions of RightNow Sales, Marketing, and Feedback. In 2007, she switched into a Product Manager role in order to have direct influence over product direction. She received her Bachelors of Science at Georgia Institute of Technology and her MBA at Georgia State University, both in Atlanta, Georgia. Ben Werner, Product Manager for Best Practices has conducted extensive user research regarding self-service, usability, and customer centric design methods. He also holds a Master s degree in Human-Computer Interaction from the University of Minnesota and is a board certified Associate User Experience Professional. ABOUT RIGHTNOW TECHNOLOGIES RightNow (NASDAQ: RNOW) is helping rid the world of bad experiences one consumer interaction at a time, seven million times a day. RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web, social networks, and contact centers, all delivered via the cloud. With more than eight billion customer interactions delivered, RightNow is the customer experience fabric for nearly 2000 organizations around the globe. For more information, please visit RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market. DISCLAIMER The content contained herein may represent customizations made to our standard commercially available software and should not be construed to represent or guarantee our standard product capabilities. By sharing our product capabilities with you, we are not undertaking an obligation to develop the commercially available software with the customizations or features that may be demonstrated or reflected herein. Standard 16
19 commercially available software capabilities are subject to change. RIGHTNOW TECHNOLOGIES MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE PRODUCT CAPABILITIES REFLECTED IN THIS DOCUMENT. COPYRIGHT This is a preliminary document and may be changed substantially prior to final commercial release of the software described herein. The material contained in this document represents the current view of RightNow Technologies on the topics discussed as of the date of publication. Changing market conditions may impact the positioning and challenges faced by the consumers of the material in this document, the content should not be interpreted to be a commitment on the part of RightNow Technologies, and RightNow Technologies cannot guarantee the accuracy of any information presented after the date of publication. This publication is for informational purposes only. RIGHTNOW TECHNOLOGIES MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of RightNow Technologies. RightNow Technologies may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from RightNow Technologies, the furnishing of this document does not give a license to these patents, trademarks, copyrights, or other intellectual property RightNow Technologies. All rights reserved. 17
An Oracle Best Practice Guide March 2012. Best Practices for E-Mail Marketing
An Oracle Best Practice Guide March 2012 Best Practices for E-Mail Marketing Introduction... 1 Ensuring E-Mail Marketing Success Through Best Practices... 2 1. Design Processes to Facilitate Your Marketing
More informationRIGHTNOW GUIDE: KNOWLEDGE BASE AND SEARCH BEST PRACTICES
RIGHTNOW GUIDE: KNOWLEDGE BASE AND SEARCH BEST PRACTICES Version 1.1 2010 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More information8/4/2015 Sphere 9.4.6 Sphere Email US
Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
More informationRIGHTNOW GUIDE: Reputation Management
RIGHTNOW GUIDE: Reputation Management Matthew Lees, Social Media Consultant and Analyst 2010 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies
More informationMDR s Email Marketing Best Practices for Education Marketers
MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationForfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777
e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------
More informationSENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES
Email Deliverability Handbook 2 SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS The most fundamental rule of email marketing is that you need a great sender reputation to communicate to your contacts
More informationCAN-SPAM Policy & Data Verification Guide
BIZ SERVICE PROVIDER CAN-SPAM Compliance & Data Verification Policy Document BSP CAN-SPAM Policy & Data Verification Guide BSP Page 1 of 5 Version 8.1 Effective Date; May 2015 BIZ SERVICE PROVIDER I. Summary
More informationFundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationHow to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers
How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers Sarah Longfors Web Developer marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th
More informationDeliverability Best Practices by Tamara Gielen
Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved
More informationUsing the Message Releasing Features of MailMarshal SMTP Technical White Paper October 15, 2003
Contents Introduction... 1 Automatic Message Releasing Concepts...2 Server Configuration...3 Policy components...5 Array Support...7 Summary...8. Using the Message Releasing Features of MailMarshal SMTP
More informationMailWorks Powered by PRI
MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,
More informationPipeliner CRM Phaenomena Guide Sales Pipeline Management. 2015 Pipelinersales Inc. www.pipelinersales.com
Sales Pipeline Management 2015 Pipelinersales Inc. www.pipelinersales.com Sales Pipeline Management Learn how to manage sales opportunities with Pipeliner Sales CRM Application. CONTENT 1. Configuring
More informationA Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design
A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationEMAIL MARKETING $25. Your guide to navigating the evolving email landscape. THE LIST COMPANY THAT MAKES A DIFFERENCE
$25 Estimated Value 21st Century Marketing Presents AN INSIDER S GUIDE TO EMAIL MARKETING Your guide to navigating the evolving email landscape. THE LIST COMPANY THAT MAKES A DIFFERENCE CALL US TODAY AT
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informationA Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session
More informationSimplyCast emarketing Email User Guide
SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional
More informationBEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results
BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More information10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing
10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationMailworks Anti-Spam Policy
Mailworks Anti-Spam Policy September 24, 2014 Guidelines Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list.
More informationemail deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationCreate an Email Campaign. Create & Send Your Newsletter
Create an Email Campaign Create & Send Your Newsletter Free Easy Fast -1- Create an Email Campaign 1 For sending a newsletter or a bulk email, you need to create an Email Campaign, click on the CAMPAIGN
More informationPipeliner CRM Phaenomena Guide Getting Started with Pipeliner. 2015 Pipelinersales Inc. www.pipelinersales.com
Getting Started with Pipeliner 05 Pipelinersales Inc. www.pipelinersales.com Getting Started with Pipeliner Learn How to Get Started with Pipeliner Sales CRM Application. CONTENT. Setting up Pipeliner
More informationManaging Letters and Emails with Event Software Online
Managing Letters and Emails with Event Software Online You can communicate with your supporters using printed letters, PDF documents, or email. Your existing templates, letters, and pictures can now be
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationemail marketing strategy
expanding your email list, increasing deliverability, and the art of segmentation table of contents the impact of email marketing...2 expanding your email recipient list...3 increasing your email deliverability...5
More informationEnsure holiday emails reach the inbox
Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More informationPipeliner CRM Phaenomena Guide Administration & Setup. 2015 Pipelinersales Inc. www.pipelinersales.com
Administration & Setup 05 Pipelinersales Inc. www.pipelinersales.com Administration & Setup Learn how to manage your sales team with Pipeliner Sales CRM Application. CONTENT. Managing Pipeliner s Users
More informationMIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
More informationE-mail Marketing: CAN- SPAM Act Compliance
PRACTICE NOTES E-mail Marketing: CAN- SPAM Act Compliance The following is an excerpt from a Practice Note on our website that examines the federal Controlling the Assault of Non-Solicited Pornography
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationEmail marketing, success by design. The advantages
Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you
More informationIntroduction. We hope you find this series helpful and look forward to learning from each other. Let's get data inspired!
Introduction Our customers often ask us to share our thoughts on marketing best practices. We may be a little biased, but we believe great marketing starts with great data, which is why we created the
More informationEVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR
EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial
More informationEmailCampaigns. Product Use Guide. Copyright LeadFormix Inc. All Rights Reserved
EmailCampaigns Product Use Guide Copyright LeadFormix Inc. All Rights Reserved 1 Email Campaign User Manual... 3 2 Special Features of Email Campaign... 7 3 Monitoring Email Campaigns: What our clients
More informationYou ve got. Best practices for email deliverability. Microsoft Dynamics Marketing
You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms
More informationWhite Paper. Your Guide to Email Marketing. A Cost-effective Way to Reach Your Customers and Prospects
White Paper Your Guide to Email Marketing A Cost-effective Way to Reach Your Customers and Prospects Table of Contents Executive Summary... 3 Part One:... 4 Permission-based Email Marketing... 4 Part Two:...
More informationAnti-SPAM Policy v.3 06-01-2011
Anti-SPAM Policy v.3 06-01-2011 Each user must agree to this policy. comf5 has a no tolerance policy for the sending of spam and unsolicited email, and we prohibit the use of third-party, purchased, rented,
More informationTop Ten Tips to Improve Your Email Marketing
simple tips to improve your email marketing Email marketing can be a cost-effective way to increase sales by building relationships, generating leads and continuing conversations with your existing clients.
More informationPipeliner CRM Phaenomena Guide Sales Target Tracking. 2015 Pipelinersales Inc. www.pipelinersales.com
Sales Target Tracking 05 Pipelinersales Inc. www.pipelinersales.com Sales Target Tracking Learn how to set up Sales Target with Pipeliner Sales CRM Application. CONTENT. Setting up Sales Dynamic Target
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationEmail Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email
Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.
More informationEmailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationAdjust Webmail Spam Settings
Adjust Webmail Spam Settings An unsolicited bulk email message is known as "spam." Spam, which usually contains some sort of commercial advertising or proposition, is sent to a large number of recipients
More informationUPGRADE. Upgrading Microsoft Dynamics Entrepreneur to Microsoft Dynamics NAV. Microsoft Dynamics Entrepreneur Solution.
UPGRADE Microsoft Dynamics Entrepreneur Solution Upgrading Microsoft Dynamics Entrepreneur to Microsoft Dynamics NAV White Paper June 2008 The information contained in this document represents the current
More informationESPC Best Practices Guide
A division of the Network Advertising Initiative ESPC Best Practices Guide I. Introduction Email is an excellent channel for mailers to establish and maintain valuable relationships with their subscribers.
More informationAn Oracle Best Practice Guide April 2012. Best Practices for Knowledgebase and Search Effectiveness
An Oracle Best Practice Guide April 2012 Best Practices for Knowledgebase and Search Effectiveness Introduction Ensuring that your knowledgebase is properly optimized to help customers find what they need
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationWhite Paper. Cole. Standing out in the inbox: Best Email Marketing Practices
White Paper Standing Out in the Inbox: Best Email Marketing Practices 1 Standing Out in the Inbox: Best Email Marketing Practices Contents Introduction 2 Email Best Practices Basics 2 Subject Lines That
More informationOnline Marketing 101. Introduction to Email Marketing. TwistofLime.biz
Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can
More informationA Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers
A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers Page 0 of 10 Introduction This whitepaper is in a Question and Answer format and covers
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationSQL Server 2005 Reporting Services (SSRS)
SQL Server 2005 Reporting Services (SSRS) Author: Alex Payne and Brian Welcker Published: May 2005 Summary: SQL Server 2005 Reporting Services is a key component of SQL Server 2005. Reporting Services
More informationPipeliner CRM Phaenomena Guide Opportunity Management. 2015 Pipelinersales Inc. www.pipelinersales.com
Opportunity Management 205 Pipelinersales Inc. www.pipelinersales.com Opportunity Management Learn how to manage sales opportunities with Pipeliner Sales CRM Application. CONTENT. Creating and sharing
More informationHow to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
More informationAn Oracle White Paper January 2015. Customer Experience (CX) Metrics and Key Performance Indicators
An Oracle White Paper January 2015 Customer Experience (CX) Metrics and Key Performance Indicators Executive Overview... 2 The CX Value Equation... 2 Three CX Practice Areas... 3 #1 Acquisition... 3 #2
More informationAnchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
More informationHow To Ensure Your Email Is Delivered
Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making
More informationEmail Delivery Simplified White Paper
Email Delivery Simplified White Paper April 28, 2005 Prepared by StrongMail Systems, Inc. 1300 Island Drive, Suite 200 Redwood Shores, CA 94065 t. (650) 421-4200 f. (650) 421-4201 info@strongmailsystems.com
More informationMicrosoft. Student Edition. The Richard Stockton College of New Jersey. CustomGuide. Computer Courseware
Microsoft Outlook 2003: Dealing with Junk E-mail Student Edition CustomGuide Computer Courseware CustomGuide.com granted to Computer and Telecommunication Services a license agreement to print an unlimited
More informationThree pillars of successful email deliverability
Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3
More information10 Tactics and Tips to Take Your Email Marketing Program to the Next Level
10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email
More informationIMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that...
IMAGINE... Instantly notify you who is interested Advise your sales team at the moment of interest Alert them by text or email to enable immediate follow-up Everything You Expect From CRM Integrated Email
More informationCampaigner SMTP Relay
Improve Your Transactional Email With Campaigner SMTP Relay Think of the last message you sent out to a segment of your email list. Do you know if it was a commercial or transactional message, as defined
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More informationemarketer system Benefits
emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the
More informationEmail Marketing in a Down Economy
Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information
More informationDISCLAIMER. Included on the following pages are questions marketers should be thinking about relative to CASL: Determining if you are affected
WHITEPAPER DISCLAIMER Please be advised that the following information is a representation of our interpretations of the Canadian Anti-Spam Legislation (CASL) and how it is applied to the email channel
More informationEmail Marketing Basics
Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informatione-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More information10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1
10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help
More informationBlackbaud Communication Services Overview of Email Delivery and FAQs
Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers
More informationEMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com
EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.
More informationExpanded Frequency Capping
IMPLEMENTATION GUIDE Expanded Frequency Capping Ad Management at its best! August 2007 For more information, please contact support@zedo.com Disclaimer This Implementation Guide is for informational purposes
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationImprove Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More information