Report to the 52nd Biennial Convention of the Antiochian Christian Archdiocese of North America

Transcription

1 Ancient Faith Ministries PO Box 748 Chesterton, IN Home of Ancient Faith Publishing, Ancient Faith Radio, Ancient Faith Blogs, and Ancient Faith Films Report to the 52nd Biennial Convention of the Antiochian Christian Archdiocese of North America Boston, MA July 2015

2 1 Overview It is with great thankfulness to God that I report on the activities and progress of Ancient Faith Ministries. The past several years have seen substantial growth in content available through Ancient Faith in books, podcasts, blogs, and now films. Our mission is: To carry out the Great Commission of Jesus Christ through accessible and excellently crafted publications and creative media leading to a living experience of God the Father, through Jesus Christ, in the Holy Spirit. And we have seen that mission affirmed through the response of our listeners, readers, and viewers. Here are just two of the hundreds of examples: I've been listening to AFR for more than three years now (my sister first discovered it), and it means a lot to me! Even if I am a cradle Orthodox (or especially because of that!), I have learned a lot about my faith by listening to your station! And it never ends! I learn more and more day by day, and I hope this helps me grow in my faith. You are doing a wonderful job! Elena from Romania Apr 2015 I have officially converted to Orthodoxy chrismated on Lazarus Saturday. Ancient Faith Radio played a major role. Thank you! William Apr 2015 AFM is a non-profit corporation with revenue from sales and donations. Sales revenue comes from our store and donations from our listeners. Even though we are non-profit we have worked hard to be completely self-sustaining.

3 2 New Web Site With an explosive amount of content available through AFM, it had become increasingly difficult to find your way around our web site. With 23,000 episodes on every imaginable topic related to the Orthodox Faith, where does one start? Now ancientfaith.com has combined all of Ancient Faith Ministries under one roof with robust use of tags and categories to help you find your way. Plus content from our blogs, our books, and our store are readily available for discovery. The new site features: Complete re-design that uses a magazine format to feature four different types of content. Full integration of all divisions of Ancient Faith Ministries: Ancient Faith Radio, Ancient Faith Publishing, Ancient Faith Blogs, and Ancient Faith Films New organizational system that will allow you to search podcasts by groups, themes, authors, freshness, and recent episodes. The content on the site is almost fully tagged and categorized, which makes our search function much more accurate and robust. A complete authors list with bios of all of our contributors Simplified interface that makes it easier to navigate around the site and locate content. Pre-roll advertisements are now available for our sponsorship partners; brief spots can now run before each podcast plays, reducing the need for banner advertisements and other clutter. Ancient Faith Blogs In 2014 we launched Ancient Faith Blogs which pulls together some of the best writing by today s Orthodox thinkers. Offering contemporary insight on culture and theology, we have pulled together 18 existing or new blogs under one roof with more coming. Popular bloggers like Fr. Stephen Freeman, Fr. Andrew Damick, Dr. Edith M. Humphrey, Abbot Tryphon, and many more have joined our team. Ancient Faith Films While Ancient Faith Radio has made available video versions of several podcasts for some time now, we have begun developing a division of the ministry for original production of video content. These high quality films have started with a new series called The Church Fathers Now hosted by Antiochian Christian Steve Sorrell from St. Ignatius in Franklin. We ve also made available an iconography symposium from Fr. Michael Nassr s parish in Bowling Green, KY entitled Seeing God.

4 Recent and Best Selling Books AFM 3 New and Best Selling Books Thirty Steps to Heaven Fr. Vassilios Papavassilou The Ancient Faith Prayer Book - Ancient Faith Ministries Becoming a Healing Presense - Dr. Al Rossi A Child s Guide to the Divine Liturgy Ancient Faith Ministries H is for Holy Nika Boyd Christian Faith and Same-Sex Attraction (refreshed) Fr. Thomas Hopko The Morning Offering Abbot Tryphon The Ascetic Lives of Mothers Annalisa Boyd

5 4 Survey Results Earlier this year we conducted an on-line survey of our AFR listeners. Well over 800 responses gave us some very interesting results: How would you best identify your church affiliation? Orthodox 77.07% Orthodox Inquirer or Catechumen 9.02% Roman Catholic 3.63% Anglican or Episcopalian 2.88% Evangelical 2.63% If Orthodox, what jurisdiction? OCA 27.63% Greek 27.48% Antiochian 25.83% ROCOR 4.95% Russian 4.50% Were you raised in the Orthodox Church? Yes 26.64% No 73.36% What is your age group? % % % 65 plus 16.08% % What is the highest level of education you have completed? Completed Graduate School 34.47% Graduated from College 30.80% Some Graduate School 11.79% Two Years of College 8.27% Graduated from High School 5.20%

6 5 What is you approximate average household income? $50,000-$74, % $25,000-$49, % $75,000-$99, % $0-$24, % $100,000-$124, % For what do you access Ancient Faith Radio? Podcasts 78.97% Orthodox Music 33.92% Live Broadcasts 16.82% Blogs 14.25% Videos 11.80% How would you rate the overall quality of Ancient Faith Radio? Excellent 62.31% Good 31.77% Medium to Good 4.54% Medium 1.10% Poor to Medium 0.28% Have you ever supported Ancient Faith Radio financially? Yes 58.45% No 41.55% Thank you for the opportunity to serve the Church in this way. Respectfully submitted, John Maddex CEO Ancient Faith Ministries

7 6 Ancient Faith Ministries Profit & Loss Statement for 2014 With 2013 Comparisons Ancient Faith Ministries 2014 Profit & Loss Statement with prior year comparison $ Difference % Difference Gross Profit $ Gross Profit % Ordinary Income/Expense Income Sales OSB Sales 217, , , % 116, % AFP Book Sales 495, , , % 321, % E-Book Sales 19, , , % 14, % AFP Card Sales 67, , , % 52, % AFP Music Sales 2, , % % rd Party Book Sales 133, , , % 59, % rd Party Music Sales 16, , % 7, % rd Party Gifts Sales Liturgical 21, , , % 12, % Jewelry 108, , , % 61, % rd Party Gifts Sales - Other 78, , , % 42, % Total rd Party Gifts, etc. Sales 208, , , % 116, % Booklet & Brochure Sales Literature Rack 7, , % 3, % Booklet & Brochure Sales - Other 61, , , % 39, % Total50450 Booklet & Brochure Sales 68, , , % 42, % Icon Sales 89, , , % 42, % Calendar Sales 36, , , % 28, % The Way Sales 3, , % 1, % Shipping/Handling Income 149, , , % -22, % Sales - Other % % Total Sales 1,508, ,201, , % 781, % Total Income 1,508, ,201, , % Cost of Goods Sold Cost of Goods Sold Orthodox Study Bible 100, , , % AFP Books AFP Book Royalties 42, , , % AFP Books - Other 132, , , % Total AFP Books 174, , , % Ebooks 4, , , % AFP Cards 15, , , % AFP Music 1, , % rd Party Books 74, , , % rd Party Music 8, , % rd Pary Gifts Liturgical 9, , % Jewelry 47, , , %

8 rd Party Gifts - Other 35, , , % Total rd Pary Gifts 92, , , % Booklets & Brochures Liturature Rack 4, , % Booklets & Brochures - Other 21, , , % Total Booklets & Brochures 25, , , % Icons 47, , , % Calendars 8, , % The Way 1, , , % Shipping Expense Ship Out Expense 158, , , % Ship In Expense 12, , , % Total Shipping Expense 171, , , % COG - Other % Total Cost of Goods Sold 726, , , % Total COGS 726, , , % Gross Profit 781, , , % Expense Payroll & Employee Benefits Salaried Employees 306, , , % Hourly Employees 129, , , % Bonus 8, Payroll Taxes 37, , % Simple - IRA 10, , % Health Insurance 62, , , % Worker's Comp 2, , % Payroll Services % Total Payroll & Employee Benefits 559, , , % General Expenses Bank Fees Checking Account Service Fees 1, , % Merchant Account Service Fees 29, , , % Total Bank Fees 30, , , % Board Meeting Expense 5, , , % Computer Supplies 17, , , % Contract Labor 30, , , % Equipment 3, , % Interest 1, , % Internet 7, , % Donations % Governmental Fees % Liability Insurance 1, , % Meals and Entertainment % Miscellaneous Expense 10, , % Music License Fees % Office Supplies 2, , %

9 Postage (General) 5, , , % Promotion 6, , , % Streaming Fees 16, , , % Teleconferencing Expense 1, % Telephone 8, , , % Travel 20, , , % Ware-Pak (Warehouse) 112, , , % Total General Expenses 283, , , % Sales & Marketing Expenses Marketing Fees 59, , , % Catalogue Printing & Mailing 44, , , % Website Management Fees 52, , , % Non-Catalog Marketing 11, , , % Total Sales & Marketing Expenses 167, , , % Uncategorized Expenses Physical Inventory Adjustment , % Bank Reconciliation -1, , Total Expense 1,007, , , % Net Ordinary Income -226, , , % Other Income Antochian Archdiocesan Support , , % AFR Gifts and Contributions 292, , , % CP Gifts & Contributions 15, , , % Refunds % Interest % Miscellaneous % Royalties 3, , % Total Other Income 311, , , % Net Income 85, , , %