Digital Asset & File Supply

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1 01 02 SUPPLY OF CREATIVE BRIEFS & TEXT ASSETS 03 SUPPLY OF HIRES IMAGE ASSETS 04 SUPPLY OF LORES IMAGE ASSETS 05 RULE OF THUMB GUIDE FOR IMAGE SIZES 06 SUPPLY OF VECTOR, LOGO AND KNIFELINE FINES 07 SUPPLY OF DATA, CHARTS OR GRAPHS 08 TRACKING CHANGES AND SUPPLYING GREAT FEEDBACK 09 FILE NAMING PROTOCOLS 10 GOOD FOLDER ORGANIZATION 11 PRINT SIZE GUIDE 12 DEVICE SIZE GUIDE RESPONSIVE DESIGN 13 IMAGE SIZE GUIDE ASPECT RATIO

2 02 Supply of Creative Briefs & Text Assets Write a Background that outlines your Problem, strategically Write Clear Objectives and Aims that you are seeking Include any Key Dates that need to be adhered to. IDEAL PRACTICE Supply as shared Google Drive Document or Sheets file. NEXT BEST Supply as Microsoft Word (.doc,.docx) or Text Edit (.txt,.rtf) file. AVOID Unstructured typing directly into an program with copies and Text replies from other stakeholders forwarded with your .

3 03 Supply of HiRes Image Assets DPI of the image needs to be 300dpi or higher The definition of a printed image will be given in DPI (dots per inch) or PPI (pixel per inch). This point number means that a printer can print so many points per inch (=2.54cm). The higher the value, the finer the print. Acceptable file types are (.tif,.psd) and in some cases, but not all, (.jpg,.eps) IDEAL PRACTICE Check each image in Photoshop by opening the image and navigating to Image > Image Size in the top tool bar. NEXT BEST If you do not have access to Photoshop, you can obtain other image asset tools like Exif Tool (http://www.sno. phy.queensu.ca/~phil/exiftool/) or Gimp (http://download.cnet.com/gimp/ _ html) AVOID Images Supplying images that are saved from browsing the internet.

4 04 Supply of LoRes Image Assets Typically lower DPI than a HiRes image, but should be at least 72dpi, preferably higher Usually the file type will be RGB, which is ideal for use on screen/for the web Acceptable file types are (.gif,.png,.jpg) IDEAL PRACTICE Check each image in Photoshop by opening the image and navigating to Image > Image Size in the top tool bar. NEXT BEST If you do not have access to Photoshop, you can obtain other image asset tools like Exif Tool (http://www.sno. phy.queensu.ca/~phil/exiftool/) or Gimp (http://download.cnet.com/gimp/ _ html) Images

5 05 Rule of Thumb Guide for Image Sizes If the JPEG is less than 250kb, it will only be suitable for use on screen. 250kb 500kb might be usable as a small thumbnail 500kb 1mb usable up to A7 (one eighth of an A4 sheet) 1mb 1.5mb up to A6 (one quarter of A4) 1.5mb 2mb up to A5 (half A4) 3.5mb up to A4 6mb+ A3 or over Images (Source:

6 06 Supply of Vector, Logo and Knifeline files These should be generated from a vector based program These files are scaleable to any size, therefore are preferred when supplying important logo files for brand identities Acceptable file types are (.ai) and in some cases, but not all, (.pdf,.eps) Knifeline files for packaging should be based on lines made from a Stroke as opposed to a Fill. See this link for information on the difference between them (https://helpx.adobe.com/illustrator/how-to/illustrator-working-with-fill-stroke.html) IDEAL PRACTICE Supply a vector-based image that is saved directly from Adobe Illustrator. NEXT BEST In some cases, these graphics can be supplied as.pdf or.eps files. Vectors

7 07 Supply of Data, Charts or Graphs High quality and carefully prepared assets will get the best results with printing or replication. IDEAL PRACTICE Supply as a HiRes image that can be inserted directly into a document. If the Chart/Graph is to be redesigned, having this as a HiRes image will aid in the accuracy of the update. NEXT BEST On some occasions these can be supplied successfully as a Powerpoint file (.ppt). AVOID Graphics that are inserted into Microsoft Word (.doc,.docx) and LoRes images downloaded from the web. Graphs

8 08 Tracking Changes and Supplying Great Feedback Providing great feedback on creative work can be made into a very simple and logical process. It s important to be clear and specific. Add dates to the end of each file name for tracking versions of edits eg. MyDesign_CHANGES_jan12_requested.docx eg. MyDesign_CHANGES_jan13_made.docx When giving notes back to Small Studio, be very specific about changes. Cite specific examples of what you need completed, eg. change Word X on Line 1, Paragraph 2 of Page 8 in My Document. IDEAL PRACTICE Supply your changes with Comments/Markup on an Acrobat PDF file. This allows you to place and highlight edits directly where they need to occur. NEXT BEST If you are more comfortable with an analogue process, simply print out the document and write your notes very neatly and send back to Small Studio via a HiRes scan. Feedback AVOID Compiling notes from all Clients/Stakeholders into one, big unfocused .

9 09 File Naming Protocols Use logical and smart language when making file names. Avoid long and vague file names. Remedy this by adding wording to the file that describes exactly what it is, eg. MyCompany_CEO_profile_photo.jpg eg. MyCompany_LOGO_full_colour.eps eg. MyCompany_REPORT_jan2015_draft_1.0.pdf Don t use spaces in your file names. Don t use symbols, spaces or punctuation marks other than a dash ( ) or underscore ( _ ) in your file name. Read more about this here (http://support.apple.com/en-is/ht202808) File Naming

10 10 Good Folder Organization We have created a.zip file that you can download which contains a File Folder Set that fits seamlessly with the way that Small Studio works. This mirrors the file hierarchy that we use. Here is an overview of what each of these sub-folders relates to: ASSETS Save all images, logos, charts/graphs for use in your design or document here. BRIEFS Download Folder (.ZIP FILE) If you are using Google Drive, save a link to your document here OR Add all Microsoft Word (.doc,.docx) or Text Edit (.txt,.rtf) files here. CONCEPTS Save all concept designs that you receive from Small Studio here. These are usually the initial or exploratory design ideas. DESIGN DEVELOPMENT These are the files that are more refined versions of the work, based on rounds of feedback between you and the Studio. FINISHED ARTWORK These files are the final print-ready versions of your creative work. This folder could contain final Logo Files to Report Documents to Apparel Design. The only items that should be kept here are the absolute final files for printing or distribution to other stakeholders in your Company or Network. A sub-folder named Links may be present here if there are other image, fonts or logo assets that accompany the final art files.. Folder Setup WEBSITE This folder should contain any relevant files that are used to create your website project with Small Studio. This may include images for slideshows, portions of code or multimedia files (video or music). Prior to a website design and build you will provide. Wireframes and/or Functional Spec which outline the architecture of your website project with us. These should be saved here in a sub-folder.

11 11 Print Size Guide Understanding paper size can help when it comes to organizing print work with your brand assets. A1 A1 Large Street Poster (59.4cm wide x 84.1cm tall) A2 Street Poster A2 (42.0cm wide x 59.4cm tall) A3 Cafe Poster (29.7cm wide x 42.0cm tall) A3 A4 Documents & Reports (21.0cm wide x 29.7cm tall) A4 Print Sizes A5 Flyer (14.8cm wide x 21.0cm tall) A6 Postcard or Small Flyer (10.5cm wide x 14.8cm tall) A6 A5

12 12 Device Size Guide Responsive Design It s a common practice to showcase images on websites in slideshows, often full screen. To make sure your images look their best on a number of devices it pays to take screen proportions into account. Though by no means comprehensive to all devices on the market, the most popular screen resolutions at the time of writing are below. On the next page you will see how these proportions work across different devices. 1280px 768px 320px 960px Device Sizes Mobile Portrait (320 pixels wide) Tablet Portrait & Landscape (768 pixels wide) Notebook Landscape (960 pixels wide) Desktop Landscape (1280 pixels wide)

13 13 Image Size Guide Aspect Ratio Below are some examples of how different popular image aspect ratios (based on the measurements from the previous page) can appear on different devices. 5:4 ratio Landscape 16:9 ratio Landscape Aspect Ratio 2:3 ratio Portrait

14 14 Enjoy! 2015 Digital and Print Design Adventurers Shop 8, Hardwick Building 459 Sydney Rd, Brunswick, Vic 3056 (03) smallstudio.com.au smallstudio.tumblr.com

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