Getting Started. utrition Basics HEALTHY COOKING

Size: px
Start display at page:

Download "Getting Started. utrition Basics HEALTHY COOKING"

Transcription

1 ealthy Eating Healthy Habits ECIPES Walking utrition Basics HEALTHY COOKING Getting Started Raising Healthy Kids Getting Fit

2 Branding Follow these guidelines whenever the My Heart. My Life. TM logo is used. Follow existing AHA organization-wide branding guidelines too. What is My Heart. My Life? My Heart. My Life. is the American Heart Association s healthy living initiative that empowers individuals, families and communities to make small changes that make a huge difference at home, school, work and play by eating healthier and getting more active. Visit heart.org/myheartmylife to take the first step to a healthy life. Find out how to get moving and stay active with our Heart Walk, Walking Paths and Walking Clubs. Learn more about our Teaching Gardens that show children the importance of healthy eating through hands-on gardening Framework for the MHML Platform activities. And find out how you can use our Simple Cooking with Heart and Heart-Check mark programs to help your family make healthier eating simple and affordable. My Heart. My Life. Key Messaging Simple Steps, Big Outcomes Small changes can get you healthier and make you feel better. If you re like most Americans, you know you should get more active. But did you know it s easier to do than you think? Just start small and build from there. We can all do something to improve our health. Why not start today? You ll feel better, look better and lower your chances of heart disease or stroke. Let the American Heart Association help today. Ready to start getting healthier? You ll feel better, look better and lower your chances of heart disease and stroke. When it comes to your health, every little bit helps. The American Heart Association wants to help you feel better, look better and lower your risk of heart disease and stroke. We all feel better when we re eating healthy foods and staying active. So why not make your move today? Focus Areas: Healthy Eating, Physical Activity and Children s Health Impact Goal: Improve cardiovascular health of all Americans by 20% by 2020 Call to Action: Building Healthier Communities Core Assets: Family Go Cards Fit-Friendly Worksites Healthy Start to Home Cooking Heart Check Mark National Eating Healthy Day National Walking Day Simple Cooking With Heart Sodium Reduction Initiative Teaching Gardens Walking Paths Walking Clubs Support and Credibility Professional relationships and alliances Publications Materials Conferences Advocacy Media Professional Support Fit-Friendly Recognition Web Tools Volunteer Committees American Heart Association My Heart. My Life. Branding Guide 1

3 The Logo To build strong visual recognition of the Heart & Torch and position the icon as a recognizable symbol to the public, it is recommended that the My Heart. My LIfe. logo positioning be the first impression (top or left- or right-hand side) to help establish and build this awareness. In text, first instance should include and be in italics when possible. My Heart. My Life. TM My Heart. My Life. TM Messaging should help consumers understand the relationship between HEART and STROKE and reinforce the risk factors that are shared by both. The My Heart. My Life. program logo consists of the AHA or AHA/ASA dual signature, a black rule, and the words My Heart. My Life. TM My Heart. My Life. TM is not an AHA tagline and is not meant to replace Learn and Live. The American Heart Association version is the preferred version for use with the My Heart. My Life. program logo and should used most often. A vertical version is always preferred over the horizontal and should be used in most cases to provide consistency. Usage of the AHA/ASA dual signature with the My Heart. My Life. program logo is reserved for stroke-specific opportunities, relationships and alliances and requires pre-approval. Please contact for the Stroke Exception Request Form. The American Heart Association or American Heart Association/American Stroke Association portion of the the logo should should be produced no smaller than ½ in vertical height measured from the tip of the flame to the baseline of Association. Preferred Horizontal Version Vertical, AHA, Red and Black Vertical, AHA, Red Horizontal, AHA, Red and Black Horizontal, AHA, Black Horizontal, AHA, Red Horizontal, AHA, White Vertical, AHA, Black Vertical, AHA, White 2 American Heart Association My Heart. My Life. Branding Guide

4 Color The colors for the My Heart. My Life. logo are red and black. The preferred red and black vertical version prints the words American Heart Association, My Heart. My Life. TM and the vertical rule in black and prints the heart-andtorch symbol in PANTONE 485 red. In four-color process, use a combination of 100% Magenta and 100% Yellow for the red. The logo may also be printed entirely in black, entirely in red or reversed to white, preferably within a field of red. When printing on colored backgrounds where red would be readable but black type would not, consider printing the heart-and-torch symbol in red and reversing the rest of the logo to white. Contact before using versions below. Vertical, AHSA, Red and Black Vertical, AHSA, Black Vertical, AHSA, Red Vertical, AHSA, White Horizontal, AHSA, Red and Black Horizontal, AHSA, Black Horizontal, AHSA, Red Horizontal, AHSA, White American Heart Association My Heart. My Life. Branding Guide 3

5 Area of Non-Interference The area of non-interference is defined by the height of the capital letter A in the word American. SM Unacceptable Acceptable SM SM 4 American Heart Association My Heart. My Life. Branding Guide

6 Program Names The program name will always appear to the right of or below the AHA or AHA/ ASA dual signature. The horizontal version will be separated by a 0.5 point vertical rule. Rule height is determined by what is aesthetically pleasing between the program name and AHA or AHA/ASA dual signature. Sizing National and Local Supporters National and local supporters should be sized as outlined by the examples shown. Keep in mind, however, that this is not an exact science. Signatures vary in shape, thickness, complexity, etc., and cannot be made to fit a specific percentage of an area. These examples show size relationship and do not represent placement relationship. The AHA signature/ program name is generally placed in the right-hand corner of the page. The supporters may be located at the bottom or on the back of products. National Supporter Usage When a national supporter uses the AHA/My Heart. My Life. logo to promote an event their logo will probably be the most prominent. The AHA logo must always measure at least ½ vertically. If it s an AHA or AHA/ASA product (such as those with corporate underwriting), this is easier to do than when working through another company or adapting an existing product. The minimum guidelines that must be adhered to are those covering signature size and color. National or local supporters can also add a city designation. Example of AHA material with National and Local sponsors. National Supporter 100% My Heart. My Life. Sponsor 75% Local Supporter MASTER Master National Na*onal or City Sponsor 55% 50% Local City, Local or Event or Event 5 American Heart Association My Heart. My Life. Branding Guide

7 2013, American Heart Association. Also known as the Heart Fund /13 TM Sponsorship Branding Proclaimer See examples below of proclaimer statements that can be used. See area circled in red to the right for placement. Specific Asset National Sponsor (Home Depot and Heart Walk) Home Depot is a proud national sponsor of the Heart Walk in support of the American Heart Association My Heart. My Life. initiative. In addition, Home Depot could use Home Depot is proud to support the American Heart Association s My Heart. My Life. initiative. Specific Asset (Predetermined Number of Gardens/Components within the Community Asset) The American Heart Association and Home Depot are teaming up to plant XX Teaching Gardens in support of the My Heart. My Life. Initiative. In addition, Home Depot could use Home Depot is proud to support the American Heart Association s My Heart. My Life. initiative. No Specific Asset Home Depot is proud to support the American Stroke Association s My Heart. My Life. initiative. Official Sponsor Kenmore is the official national appliance sponsor of the Home Depot program in support of the American Heart Association My Heart. My Life. initiative. Subway Materials Subway Materials National Walking Day How-To Guide Healthy Eating Healthy Habits Getting Started RECIPES Walking Raising Healthy Kids Getting Fit Nutrition Basics HEALTHY COOKING AHA Materials AHA Materials Locally sponsored by Example of Sponsorship Branding Subway partners with AHA/MHML to create healthy communities. As part of this effort, Subway will implement 100 teaching gardens. American Heart Association My Heart. My Life. Branding Guide 6

8 Style Guide Complete organization-wide branding guidelines are available online. Please note that colors may vary among computer monitors and pdf files. Graphic Elements locally sponsored by: Here are examples of graphic elements that can be used on My Heart. My Life. products. Save the Date American Heart Association s Mark your calendars for the American Heart Association s 4th annual event to help us eat healthy just in time for the holidays! Wednesday, Nov. 7 More details to follow Take the a Healthy Eating Healthy Habits Getting Started first step to RECIPES Walking Raising Healthy Kids Getting Fit Nutrition Basics HEALTHY COOKING healthier worksite TM Walking Healthy Habits Getting Started Nutrition Basics Getting Fit Healthy Eating t Association 11/12LN1934 HEALTHY COOKING TM Ave. eenville 7272 Gr xas Te Dallas, yheartmylife rg/m heart.o d te g Star nsored by: Locally spo t in g hy Ea in ics Gett Getting Fit s a B n y Kids Nutritio h g Healt a lt Raisin g ics H e s n i a k B l COOKING s a Fitnes F IT RECIPES W otivated HEALTHY M G E T T IN G Habits Staying y Health 2012, 7 American ociation. Heart Ass /12 American Heart Association My Heart. My Life. Branding Guide

9 Website Design This example shows the color designations used for different categories on websites. The chart gives the hex color to be used. There are also various colors of red that can be used in printing products. Please see page 12 of the AHA Branding Guide for those examples and color combinations. Healthy Eating Getting Fit Healthy Habits Raising Healthy Kids Activities in My Community Kids Zone For Professionals C A8 00ADAD 56A AA3 E CA4E8 American Heart Association My Heart. My Life. Branding Guide 8

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used.

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. G o R e d Fo r Wo m e n L o g o G u i d e l i n e s (Updated March 2011) Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. Note: Also follow existing AHA organization-wide

More information

BRAND IDENTITY SYSTEM

BRAND IDENTITY SYSTEM BRAND IDENTITY SYSTEM life is why brand story We believe everyone deserves to live a healthier, longer life. There are moments in life we wish we could freeze in time. We live them. We live for them. They

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011)

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA organization-wide

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013)

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA

More information

Follow these Be the Beat branding guidelines whenever the Be the Beat logo is used.

Follow these Be the Beat branding guidelines whenever the Be the Beat logo is used. B e t h e B e a t L o g o G u i d e l i n e s (Updated February 2011) Follow these Be the Beat branding guidelines whenever the Be the Beat logo is used. Note: lso follow existing H organization-wide branding

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

National Energy Technology Laboratory Design Standards for the NETL Logo

National Energy Technology Laboratory Design Standards for the NETL Logo Design Standards for the NETL Logo July 2015 The Logo Display of the NETL logo is critical because this symbol represents who we are it s our signature. Consistent application of the logo is crucial to

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

SOMERS POINT BRAND IDENTITY STYLE GUIDE

SOMERS POINT BRAND IDENTITY STYLE GUIDE SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.

More information

Mission: Lifeline Advertising, Public Relations and Branding Guidelines For Performance Recognition hospitals

Mission: Lifeline Advertising, Public Relations and Branding Guidelines For Performance Recognition hospitals Mission: Lifeline Advertising, Public Relations and Branding Guidelines For Performance Recognition hospitals The American Heart Association encourages hospitals that have achieved Mission: Lifeline performance

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu VISUAL IDENTITY STYLE GUIDE JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu PAGE 2 ABOUT THE GUIDELINES The visual presentation used in our communication is more than simply design; it is a reflection

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

DESIGN STYLE GUIDE PAGE 1

DESIGN STYLE GUIDE PAGE 1 DESIGN STYLE GUIDE PAGE 1 Index THE LOGO Reasons Behind the Creation Xbox Live in Text Misuse of Xbox Live 3 SPACING/SIZE Clear Space Minimum Size Relationship to Other Logos 7 ONLINE ENABLED Usage of

More information

BRAND + STYLE GUIDELINES

BRAND + STYLE GUIDELINES BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

March 27, 2015 American Heart Association

March 27, 2015 American Heart Association Mission: Lifeline and Mission: Lifeline EMS Advertising, Public Relations and Branding Guidelines For Quality Achievement Recognition Hospitals and Agencies The American Heart Association encourages hospitals

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Ultrium Compliance Marks Style Guide

Ultrium Compliance Marks Style Guide Ultrium Compliance Marks Style Guide Generation 7 Trademark Style Guide Document #U-S51 Revision 3 August 2015 1.0 Basic Identity Standards The LTO Program trademarks are important assets of the LTO Program.

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

DotNetNuke Logo Guidelines

DotNetNuke Logo Guidelines Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without

More information

American Stroke Association Highlights Carla D. English, MHS, MHSA

American Stroke Association Highlights Carla D. English, MHS, MHSA AMERICAN STROKE ASSOCIATION HIGHLIGHTS 1 CARLA D. ENGLISH, MHS, MHSA QUALITY & SYSTEMS IMPROVEMENT GREATER SOUTHEAST AFFILIATE ASA VISION: Empower people to live longer, healthier lives free of stroke

More information

University Identity Standards for Student Organizations

University Identity Standards for Student Organizations University Identity Standards for Student Organizations www.mtu.edu/idstandards Introduction Dear Students: This Guide was created to assist the campus community in producing communications to promote

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

How-to Guide: MIT DLC Drupal Cloud Theme

How-to Guide: MIT DLC Drupal Cloud Theme How-to Guide: MIT DLC Drupal Cloud Theme This guide will show you how to take your initial Drupal Cloud site... and turn it into something more like this, using the MIT DLC Drupal Cloud theme. See this

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Supporting Schools Inspiring Families NourishinG Kids MORE NUTRITION IN EVERY BITE

Supporting Schools Inspiring Families NourishinG Kids MORE NUTRITION IN EVERY BITE Supporting Schools Inspiring Families NourishinG Kids MORE NUTRITION IN EVERY BITE Our mission is to improve children s nutrition by supporting schools and inspiring families. Given the right opportunities,

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

miller school of medicine graphic identity standards

miller school of medicine graphic identity standards miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

5+ Tips for More Effective Social Media & Email Outreach to Increase Sales at Farmstands & Farmers Markets June 16, 2015 Presented by Pam Knights

5+ Tips for More Effective Social Media & Email Outreach to Increase Sales at Farmstands & Farmers Markets June 16, 2015 Presented by Pam Knights 5+ Tips for More Effective Social Media & Email Outreach to Increase Sales at Farmstands & Farmers Markets June 16, 2015 Presented by Pam Knights Sponsored by the National extension Women in Ag Learning

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards BPCC Public Relations Office A-121 General Office Number (318) 678-6031 Tracy McGill, Director (318)

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

Microsoft Partner Program Certified Partner Logo Usage Guidelines

Microsoft Partner Program Certified Partner Logo Usage Guidelines This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Advertising and Collateral

Advertising and Collateral III Advertising and Collateral 29 Identity Placement: Logo use in Product Advertising 30 Identity Placement: Direct Mail Return Address 31 Identity Placement: Logo Use on Web Sites 32 Identity Placement:

More information

Graphics Standards Manual

Graphics Standards Manual Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information

NICA Graphic Standards Guide Team Graphics

NICA Graphic Standards Guide Team Graphics NICA Graphic Standards Guide Team Graphics CONTENTS NICA Brands: Basic Use Guidelines 1. Your League Brandmark 2. The NICA Brandmark 3. Use of the NICA & League Brandmarks Together 4. Unnacceptable Use

More information

AMERICAN CULINARY FEDERATION NATIONAL LOGO

AMERICAN CULINARY FEDERATION NATIONAL LOGO American Culinary Federation National logo usage AMERICAN CULINARY FEDERATION NATIONAL LOGO The American Culinary Federation, Inc. (ACF) national logo is the official symbol specifically used to identify

More information

Intel Centrino Mobile Technology

Intel Centrino Mobile Technology Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Centrino Mobile Technology How Effective Design Can Strengthen the Intel Centrino Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum

More information

B R A N D I N G G U I D E L I N E S

B R A N D I N G G U I D E L I N E S B R A N D I N G G U I D E L I N E S At the very core of Hutchens Law Firm is a brand that has emerged after more than thirty years of dedicated legal service to business and individuals throughout North

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Chefs Move to Schools Grant

Chefs Move to Schools Grant Chefs Move to Schools Grant The Chefs Move to Schools Grant is awarded to provide funds for culinary professionals who sign up with the Chefs Move to Schools program to help our children eat right by teaching

More information

BRAND AND STYLE GUIDELINES

BRAND AND STYLE GUIDELINES BRAND AND STYLE GUIDELINES JANUARY 2016 ALL LOGOS MUST BE REPRODUCED FROM THE AUTHORIZED ELECTRONIC FILES AND CANNOT BE REDRAWN, RE-PROPORTIONED OR MODIFIED IN ANY WAY. IT MAY ONLY BE REDUCED OR ENLARGED

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

Graphic Standards Manual. March, 2015

Graphic Standards Manual. March, 2015 Graphic Standards Manual March, 2015 2015 Overview 1 Since its founding in 2002, the Interscholastic Equestrian Association (IEA) has developed into the most significant equestrian organization for children

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

ATHLETIC LOGO GRAPHIC STANDARDS GUIDE VOL.1

ATHLETIC LOGO GRAPHIC STANDARDS GUIDE VOL.1 ATHLETIC LOGO GRAPHIC STANDARDS GUIDE VOL.1 OFFICIAL LOGO COLORS Primary Colors CU Athletic Maroon Pantone 209 CU Gray Pantone 430 Secondary Colors Black White 1 CONCORD UNIVERSITY MOUNTIAN LIONS LOGO

More information

APS Home Performance with ENERGY STAR Checkup Participating Contractor. Name and Logo Use Agreement and Guidelines

APS Home Performance with ENERGY STAR Checkup Participating Contractor. Name and Logo Use Agreement and Guidelines APS Home Performance with ENERGY STAR Checkup Participating Contractor Name and Logo Use Agreement and Guidelines 5/2012 Overview The APS Home Performance with ENERGY STAR Checkup program provides resources

More information

5+5 Defence Initiative Logo

5+5 Defence Initiative Logo Graphic Standards Manual 5+5 Defence Initiative Logo This manual sets out the rules of the Visual Identity of the 5 +5 Defence Initiative. These rules should be respected and implemented correctly. Only

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What

More information

PRESS. Headline: Frutiger 65 Bold. Copy: Frutiger Roman. Copyright line as applicable. Logo with appropriate trademark.

PRESS. Headline: Frutiger 65 Bold. Copy: Frutiger Roman. Copyright line as applicable. Logo with appropriate trademark. PRESS The sample shown highlights the elements, which shall be included in all our print ads. However, the exact placement of these elements and the creative copy may vary depending on the creative approach.

More information

Section 5 Website Design. The World s Biggest Hotel Family SM

Section 5 Website Design. The World s Biggest Hotel Family SM The World s Biggest Hotel Family SM 04/2013 Property Websites Customers are shopping online at any time, day or night, seeking rates, contact information, amenity details, photos, and more. Millions of

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Section 10 Promotional Items

Section 10 Promotional Items Section 10 Promotional Items Brand giveaways provide the opportunity to say thank you to our employees and business partners. They also give us the chance to showcase our corporate and strategic brands

More information

Branding and Visual Identity Guide

Branding and Visual Identity Guide St. Petersburg College Branding and Visual Identity Guide What is a brand and why is it important? Brand is not a logo or tagline. The brand is how our audience perceives us. It is the promise of what

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Mini Brand Guide. Season 2014/15 Edition 01

Mini Brand Guide. Season 2014/15 Edition 01 Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

The following guidelines will help ensure that our identity is used properly and effectively.

The following guidelines will help ensure that our identity is used properly and effectively. Logo Style Guide All uses of the Colleges and Institutes Canada logo must comply with the Identity Style Guide and be approved by Communications and Information Services. Please send a PDF or JPG to the

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

Brand Guide for Licensees of Shippensburg University of Pennsylvania

Brand Guide for Licensees of Shippensburg University of Pennsylvania Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6

More information

7.1 Tagline Usage. Tagline Usage

7.1 Tagline Usage. Tagline Usage Tagline Usage Format A- Preferred Format B- Acceptable 2M ht..25m ht. M height 1M ht..50m ht. M height 1M ht..50m ht. 7.1 Tagline Usage Taglines should be created and used in the same way every time. The

More information

Sponsorship Opportunities

Sponsorship Opportunities ship Opportunities Sunday, April 24, 2016 Shoreline Park, Long Beach, CA Sunday, April 24, 2016 Shoreline Park, Long Beach Dear Friends, On Sunday, April 24, 2016 the Long Beach Ronald McDonald House will

More information

UPnP Logo Usage Guidelines 2016 Open Interconnect Consortium, Inc. All rights reserved. UPnP Logo Usage Guidelines

UPnP Logo Usage Guidelines 2016 Open Interconnect Consortium, Inc. All rights reserved. UPnP Logo Usage Guidelines UPnP Logo Usage Guidelines Prepared by Updated January 2016 1 Legal Disclaimer LEGAL DISCLAIMER: NOTHING CONTAINED IN THIS DOCUMENT SHALL BE DEEMED AS GRANTING YOU ANY KIND OF LICENSE IN ITS CONTENT, EITHER

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

WHEN IT COMES TO YOUR blood pressure, DON T MISS A BEAT.

WHEN IT COMES TO YOUR blood pressure, DON T MISS A BEAT. WHEN IT COMES TO YOUR blood pressure, DON T MISS A BEAT. 1 Managing high blood pressure is vital. Learn how you can better your heart with simple changes to your lifestyle. TAKE YOUR HEART TO HEART. It

More information

PCI-SIG Trademark and Logo Usage Guidelines

PCI-SIG Trademark and Logo Usage Guidelines PCI-SIG Trademark and Logo Usage Guidelines 1 of 34 THE PCI-SIG LOGOS AND TRADEMARKS MAY BE USED BY PCI-SIG MEMBERS ONLY PURSUANT TO THESE TRADEMARK AND LOGO USAGE GUIDELINES. NON-MEMBERS MAY NOT USE OUR

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

MasterCard Acceptance Mark Standards

MasterCard Acceptance Mark Standards BRAND GUIDELINES MasterCard Standards Version 6.2 May 2015 Full-color s are used only to signify which payment s are accepted. s and Brand Marks are not interchangeable. Each has a distinct purpose. The

More information

Broker guidelines. for Advertising and Marketing

Broker guidelines. for Advertising and Marketing Broker guidelines for Advertising and Marketing Broker guidelines For advertising and marketing Indiana University Health Plans offers a full range of health insurance plans for employers and their employees,

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL

North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL Introduction North Carolina Central University is pleased to introduce this NCCU Eagles Graphic Standards Manual. These guidelines are

More information

standards graphic standards manual

standards graphic standards manual standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

4. All labels and materials used with the logo shall incorporate a legible licensing notice and statement of non-endorsement, as follows:

4. All labels and materials used with the logo shall incorporate a legible licensing notice and statement of non-endorsement, as follows: Overview Million Hearts is a national initiative that was launched by the Department of Health and Human Services (HHS) to prevent one million heart attacks and strokes by 2017. Million Hearts brings together

More information