How to Maximize Your Investment in Performance Media. Nancy Adzentoivich SVP, Resolution Media

Size: px
Start display at page:

Download "How to Maximize Your Investment in Performance Media. Nancy Adzentoivich SVP, Resolution Media"

Transcription

1 How to Maximize Your Investment in Performance Media Nancy Adzentoivich SVP, Resolution Media

2 Why Am I Here? Nearly 20 years experience in Digital Media and Marketing Resolution Media Omnicom s Global Performance Media Agency Travel clients include: Tourism Australia Cayman Islands Orlando Tourism Hertz Virgin Atlantic Carnival Hilton Hyatt Enterprise Cathay Pacific Airlines

3 7 Areas of Focus 1. Performance Media Definition 2. Identify And Understand Your Audience 3. Find And Reach Your Audience Online 4. What Is A Conversion 5. How And What To Measure Data 6. Optimization And Analytics 7. Tools Of The Trade (hand-out)

4 WHAT IS PERFORMANCE MEDIA?

5 Performance Media Also Known As Pay per click (PPC) Biddable Programmatic Platform-based Auction-based Pay for performance Optimizeable Agile

6 Performance Media Is SEARCH SOCIAL PROGRAMMATIC

7 XYZ Car Rental uses Paid Search Marketing (SEM) and Retargeting to increase rental rates They target travelers by using Search keywords related to travel and tourism in destinations that are high-car rental markets They use Search ads to offer deals and discounts Queensland Car Rentals Experience Queensland by Car. 10% Off If You Book A Car Today. Save 20% When You Book Your Car Now! XYZ Car Rental They show display (banner) ads to people who have already searched Google using travel planning keywords to urge them to book NOW

8 IDENTIFY AND UNDERSTAND YOUR AUDIENCE

9 Ways Of Identifying Your Best Audience Demographics Geography Behaviors Affinities Engagement

10 How To Get To The Details Your CRM database Your web site Your Facebook page

11 XYZ Car Rental Target Customer Demographic Profile: HHI: $250k+ Female Married 49 years old No children Professional Northeast, Southern and Northern California Behavioral Profile: Has traveled for leisure in the past 6 months Has booked travel online Uses Search to research travel Utilizes mobile device to research and purchase Increasing use of Social Media Trending decline in traditional media usage Interest in fine food and wine Interest in fitness and wellness XYZ Car Rental Experience the beauty of Queensland by car

12 FINDING AND REACHING YOUR AUDIENCE

13 AWARENESS Brand web video Brand Owned Social Sponsorships & partnerships SEM non-product words CONSIDERATION Display SEM non-brand keywords Product-focused social CONVERSION SEM productspecific keywords Affiliate marketing Targeted/behavioral display media Retargeting LOYALTY CRM marketing Exclusive offers Incremental Revenue NEW CUSTOMERS, INCREMENTAL REVENUE Increased Lifetime Value NEW & EXISTING CUSTOMERS

14 Reach the Traveler When, Where, and How it s Best for Him/Her

15 The Right Message Optimized Customer Experience = Increased Conversion Rates + Improved Return on Advertising Spend The Right Place The Right Time

16 AWARENESS Brand web video Brand Owned Social Sponsorships & partnerships SEM non-product keywords How About Australia? Beauty & Adventure Awaits. Experience Australia by Car.

17 CONSIDERATION Display SEM non-brand keywords Product-focused social Thinking About Australia? Beauty & Adventure Awaits. Experience Australia by Car.

18 CONVERSION SEM productspecific keywords Affiliate marketing Targeted/behavioral display media Retargeting Australia Car Rental Australia s #1 Rental Company. Book Today For Special Rates.

19 Questions

20 CONVERSION

21 A Conversion Is Any Action Leading To Revenue Quotes Bookings Closed Bookings

22 Understanding Conversion Rate Is Key Goal Return on Advertising Spend (groas) You need to understand xx Quotes to get xx Bookings (Book rate) xx Bookings to get xx Closed Bookings (Close rate) xx Closed Bookings per xx dollars spent (Cost per Closed Booking/CPA) Average dollars per Closed Booking Managing your media to a defined Cost/Quote and Book Rate will get you to your groas!!

23 Spent $10,000 on SEM & Social 25% Got 450 $22.22 Cost per 113 $88.89 cost per 4:1 Return on Ad Spend (ROAS) 70% 79 Closed $127 cost per Avg Closed Booking = $450 XYZ Car Rental $35,437 Total Revenue

24 MEASUREMENT AND DATA

25 What to Measure Everything! Impressions Clicks Unique visits Path Bounce rate Time on site Sign-ups Video views Shares Likes Comments Purchases..

26 All That Data! Don t fear data data is your friend Google Analytics Doubleclick Omniture Adobe Others

27 XYZ Car Rental Calls Vehicle Type Vehicle Type Longterm/Short Special Service Airline/Hotel Affinity Referral Source Time on Site Time per Page Location Airport vs. Off Bounce Rate Seasonality Visits Unique Visits Bookings Site Path Exit Path Avg. Age Preference Quotes

28 OPTIMIZATION AND ANALYTICS

29 Change is Good Keep budgets fluid Base decisions on performance Test, test, test!

30 XYZ Car Rental PERFORMANCE MEDIA REPORT - WEEKLY Goal ROAS = 5:1 Spend Impressions Clicks CTR Quotes Cost/Quote Bookings Cost/Booking Closed Total Revenue ROAS Action Google $ 6, , % 488 $ $ $ 38, Bing/Yahoo $ 1, , % 300 $ $ $ 23, Facebook $ 1, , % 9 $ $ $ Twitter $ 1, , % 11 $ $ $ Banners $ 1, , % 45 $ $ $ 3, TOTAL $ 10, , % 853 $ $ $ 67, Move some money out of Google and increase spend on Yahoo/Bing Test new audience-targeting on Facebook to improve performance Test new geo targeting on Twitter to improve performance Limit Spend on Facebook and Twitter until performance improves Test new creative on Banners/Display to improve performance

31 Questions

32 THANK YOU! Nancy Adzentoivich SVP, Resolution Media

Digital Marketing. Engaging your Audience Online. Presented by News Xtend. November 2015

Digital Marketing. Engaging your Audience Online. Presented by News Xtend. November 2015 Digital Marketing Engaging your Audience Online Presented by News Xtend November 2015 50 YEARS AGO TODAY Today REACH YOUR AUDIENCE Traditional Media: Match the target group to the media channel. Digital

More information

Sample Digital Marketing Report

Sample Digital Marketing Report Sample Digital Marketing Report Prepared for Sample Client Prepared by O'Rourke Hospitality Marketing Table Of Contents Executive Summary Google Analytics Summary Report Website Revenue Report Google Analytics

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

looking beyond the last click P2C

looking beyond the last click P2C on (release) { geturl(_root.clicktag, "_blank"); looking beyond the last click P2C WHITE PAPER Introduction Adform focuses on delivering the most advanced industry analysis tools and we are proud to be

More information

Nanigans Q4 2013 Facebook Global Advertising Trends

Nanigans Q4 2013 Facebook Global Advertising Trends FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

Practical Exercises. Professional Diploma in Digital Marketing. Digital Display Advertising

Practical Exercises. Professional Diploma in Digital Marketing. Digital Display Advertising Practical Exercises Professional Diploma in Digital Marketing Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

16 /20 AL DIGIT P R I N T D I G I T A L S O C I A L E V E N T S GREENSPUN MEDIA 2016

16 /20 AL DIGIT P R I N T D I G I T A L S O C I A L E V E N T S GREENSPUN MEDIA 2016 P R I N T D I G I T A L S O C I A L E V E N T S Digital reach. For more than 60 years, Greenspun Media Group has been a pioneer in publishing in Southern Nevada. Always innovative and continuously evolving,

More information

Op#mizing Paid Search Program based on Customer Journey

Op#mizing Paid Search Program based on Customer Journey Op#mizing Paid Search Program based on Customer Journey About NetElixir NetElixir offers search marketing services and technology to retailers like Lenovo, Oneida and K-Swiss. We are headquartered in Princeton,

More information

Advertise on the BajaInsider Reach More Potential Customers for Less Money

Advertise on the BajaInsider Reach More Potential Customers for Less Money Advertise on the BajaInsider Reach More Potential Customers for Less Money The Baja California peninsula is home to more than 600,000 North Americans and is visited annually by millions people from around

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Adform Path-to-Conversion

Adform Path-to-Conversion Adform Path-to-Conversion Looking beyond the last click WHITE PAPER ADFORM PATH-TO-CONVERSION 2 Introduction Now more than ever, advertisers and marketers need to understand how their efforts contribute

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

Visit South Walton. Multi-Channel Analytics Report May 2015

Visit South Walton. Multi-Channel Analytics Report May 2015 Visit South Walton Multi-Channel Analytics Report May 2015 1 CONSUMER SITE PERFORMANCE 2 OVERALL HEALTH Stick Rate is defined as the percent of visits that last more than one page. VSW s May stick rate

More information

Getting Your Keywords Right

Getting Your Keywords Right Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

4 Social Media Advertising Strategies learned from PPC

4 Social Media Advertising Strategies learned from PPC 4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

Pre-Click Digital Media Strategy

Pre-Click Digital Media Strategy Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine

More information

Online Tel 01494 755000

Online Tel 01494 755000 Why online advertising is good for business More people online The total online audience is continuing to grow. An estimated four million people were online every month in the UK in 2011 1. You use the

More information

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action >>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF

More information

PACIFIC SURFLINER Winter Marketing Campaign Update

PACIFIC SURFLINER Winter Marketing Campaign Update = PACIFIC SURFLINER Winter Marketing Campaign Update = Santa Barbara Car Free January 13, 2016 1 RESEARCH Market research that guided the marketing campaign. STRATEGY Digital and traditional marketing

More information

WEB ANALYTICS - QUICK GUIDE WEB ANALYTICS - INTRODUCTION

WEB ANALYTICS - QUICK GUIDE WEB ANALYTICS - INTRODUCTION WEB ANALYTICS - QUICK GUIDE http://www.tutorialspoint.com/web_analytics/web_analytics_quick_guide.htm Copyright tutorialspoint.com What is Web Analytics? WEB ANALYTICS - INTRODUCTION Web Analytics is the

More information

OPENING THE BLACK BOX

OPENING THE BLACK BOX OPENING THE BLACK BOX Programmatic campaign transparency comes to light Principal Authors: Shachar Radin Shomrat Chief Marketing Officer Harel Amir SVP Customer Success March 2014 Table of contents Introduction

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

Digital Marketing Training Boucher - W3training School

Digital Marketing Training Boucher - W3training School We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Advertise With BizPin 365

Advertise With BizPin 365 Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping

More information

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a

More information

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by

More information

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results... 2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...proves ads in the top positions are seen more often, by more people;

More information

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world

More information

The 5 Components of a Successful Online Marketing Strategy. www.expandeer.com

The 5 Components of a Successful Online Marketing Strategy. www.expandeer.com The 5 Components of a Successful Online Marketing Strategy www.expandeer.com Whether you re thinking of taking your business to the next level or initiating a new ecommerce project or marketing campaign,

More information

University of Adelaide. Digital Media Presentation 17.3.2015

University of Adelaide. Digital Media Presentation 17.3.2015 University of Adelaide Digital Media Presentation 17.3.2015 TODAYS SPEAKERS Matthew Hofmeyer MEC Group Business Director Lee-Anne Bishop MEC Digital Director Jordan King News Corp Australia Digital Sales

More information

New Rules of Lead Generation

New Rules of Lead Generation The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI DAVID T. SCOTT AMACOM AMERICAN MANAGEMENT ASSOCI AT I O N New York Atlanta Brussels Chicago Mexico City San Francisco Shanghai

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and

More information

HOW LENOVO USES LIFETIME CUSTOMER VALUE TO BUILD SEM CAMPAIGNS. NetElixir University Guest Expert Series

HOW LENOVO USES LIFETIME CUSTOMER VALUE TO BUILD SEM CAMPAIGNS. NetElixir University Guest Expert Series HOW LENOVO USES LIFETIME CUSTOMER VALUE TO BUILD SEM CAMPAIGNS NetElixir University Guest Expert Series 1 ABOUT NETELIXIR UNIVERSITY NetElixir University was launched in 2012 with a vision of democratizing

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

How to get 2 Cents Clicks by Colin Klinkert

How to get 2 Cents Clicks by Colin Klinkert How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you

More information

MEASUREMENT AND ATTRIBUTION

MEASUREMENT AND ATTRIBUTION MEASUREMENT AND ATTRIBUTION Introducing the Platform Marketer Competencies Audience Management Platform Data Consumer Privacy & Compliance Identity Management Platforms Utilization Media Optimization Platform

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Autumn 2009 Seminar Series Search Engine Marketing

Autumn 2009 Seminar Series Search Engine Marketing Autumn 2009 Seminar Series Search Engine Marketing Gordon Savage Snr. Solutions Consultant, Omniture The Evolution of Paid Search Management Automated Bid Management First bid rule system launched to automatically

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Current Shifts in Online vs Traditional Marketing Budgets

Current Shifts in Online vs Traditional Marketing Budgets Current Shifts in Online vs Traditional Marketing Budgets Direct's 2005 Online Marketing Survey Survey respondents mainly corporate or general managers at B2B & B2C companies, using e-commerce, median

More information

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities

Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities Memphis Convention & Visitors Bureau Leisure & Consumer Marketing Opportunities SM Mission, Tourism Impact and Travel Resources Visitor Profile & Marketing Strategy Memphis Convention & Visitors Bureau

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren, Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant

More information

Selling Display to Search Clients

Selling Display to Search Clients Selling Display to Search Clients A Search Marketing Now E-Book Introduction The evolution of ad technology in combination with the opportunities that exist in Display Advertising has come a long way over

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

Analytics for Pros. SEMpdx

Analytics for Pros. SEMpdx Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people

More information

Master List of Products and Services

Master List of Products and Services Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

Highest Geographic Areas

Highest Geographic Areas MEDIA KIT Who We Are: DreamPlanGo fills the void in online travel marketing. We help travelers answer the question where do you want to go? There s plenty of traditional advertising out there competing

More information

Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies

Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies PRESENTED BY RICHARD BECKER, PRESIDENT TARGET ANALYTICS Agenda The Marketer s Dilemma: How to Measure

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Competitive Analysis Using comscore Tools. Master Class

Competitive Analysis Using comscore Tools. Master Class Competitive Analysis Using comscore Tools Master Class Eli Goodman September 10, 2009 Competitive Analysis Why is Competitive Analysis Important What Can You Learn About Your Competitors 2 Why is competitive

More information

Automated AfterMarketing. Driven by Data Accelerated by Automation

Automated AfterMarketing. Driven by Data Accelerated by Automation Automated AfterMarketing Driven by Data Accelerated by Automation What Is Marketing Automation? Marketing automation is software and tactics that allow companies to buy and sell like Amazon * *HubSpot

More information

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Dave Page - Owner - Dave@DealereProcess.com Gino Cipperoni - Digital Marketing Expert - Gino@DealereProcess.com

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015 THE POWER OF MOBILE FOR RECRUITMENT Barb Osier Breeser February 19, 2015 Celebrating 25 Years in Business Our Services SMS & MMS Texting DIY Texting Platform 84444.com Mobile Advertising Mobile Websites

More information

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan.

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan. WELCOME TO YOUR VACATION RENTAL MARKETING PLANNING WORKSHOP Be prepared for brainstorming and hands-on fun. Hello, Vacation Rental Peeps! Welcome to the first VRMA Marketing Boot Camp One of the most important

More information

How To Promote Your Hotel Business With Sabre Media

How To Promote Your Hotel Business With Sabre Media Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

Two Google Advertising Tactics You Aren t Using

Two Google Advertising Tactics You Aren t Using Two Google Advertising Tactics You Aren t Using Tim McLain, Senior Marketing Manager Netsertive Research Triangle Region, NC tmclain@netsertive.com http://netsertive.com/auto 800-940-4351 1 The views and

More information

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com Digital DNA PPC Workshop 4th March 2016 PPC Your Customers Stats from Google Quarterly Report March 2015 Your Customers Stats from Google Quarterly Report March 2015 Your Customers Your Customers 88% of

More information

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012 MONTHLY REPORT PERFORMANCE RECAP Account: zenclick Period: February 1-29, 2012 OBJECTIVES vs. ACTUAL PERFORMANCE Budget: $25,000 Actual Spend: $23,065.97 Objective: 10,000 Clicks at $1.50 CPC Actual: 15,509

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search

More information

E-commerce. business. technology. society. Kenneth C. Laudon Carol Guercio Traver. Third Edition. Copyright 2007 Pearson Education, Inc.

E-commerce. business. technology. society. Kenneth C. Laudon Carol Guercio Traver. Third Edition. Copyright 2007 Pearson Education, Inc. Copyright 2007 Pearson Education, Inc. Slide 8-1 E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Copyright 2007 Pearson Education, Inc. Slide 8-2 Chapter

More information

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Increasing Lead Gen Starts With Integrated Marketing

Increasing Lead Gen Starts With Integrated Marketing Increasing Lead Gen Starts With Integrated Marketing Ron Wheeler President Wheeler Advertising Arlington, Texas 817-633-3183 rwheeler@wheeleradvertising.com The views and opinions presented in this educational

More information

HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak

HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005

More information

Google Analytics. Overview of Google Analytics

Google Analytics. Overview of Google Analytics Google Analytics Overview of Google Analytics Contents 3 Setting up Google Analytics Account 5 Implementing Google Analytics into Your App 6 Audience Overview 7 Users Sessions Screen Views Screen/Session

More information

Connecting the Dots: Maximizing Your ROI with Attribution Reporting

Connecting the Dots: Maximizing Your ROI with Attribution Reporting Connecting the Dots: Maximizing Your ROI with Attribution Reporting Forthea Interactive We are an award-winning digital marketing agency that believes there are right ways and wrong ways to spend marketing

More information

Web Advertising 1 2/26/2013 CS190: Web Science and Technology, 2010

Web Advertising 1 2/26/2013 CS190: Web Science and Technology, 2010 Web Advertising 12/26/2013 CS190: Web Science and Technology, 2010 Today's Plan Logistics Understanding searchers (Commercial Perspective) Search Advertising Next project: Google advertising challenge

More information