A message from LMA Chairman of the Board Gordon Borrell

Transcription

1 M E D I A T R A N S F O R M A T I O N C E N T E R d I G I T A L t R A I N I N G & m O R E F O R p R O G R E S S I V E L O C a l M e d a E x e c u t v e s D g t al &Sal estr a n ng D g t al Cer t f cat onpr ogr ams Googl eadwor ds&anal y t cs Med atr ans f or mat onwor k s hops / Ev ent s nnov at e. e du c a t e. n s p r e

2 A message from LMA Charman of the Board Gordon Borrell Dear Industry Frends, Local meda companes hold a tremendous advantage n the dgtal arena, and when t comes to sezng that opportunty n a bg way, I m proud to say that they are ncreasngly turnng to the Local Meda Assocaton. I d lke you to consder dong so, too. Please take a mnute to revew ths brochure. What you ll fnd s that the LMA s all about the busness model, and about generatng revenue from dgtal ventures. Over the last two and half years, we have nvested n a world-class meda transformaton tranng center. We have developed a hghly acclamed Innovaton Msson program, Dgtal BootCamps, events tranng and a broad offerng of webnars and conferences throughout the year. There s no other organzaton lke the LMA. We ve created an envronment where we can all learn from the best of the best across all types of local meda companes. LMA members, I am convnced, wll be the successors. I am extremely proud to be part of such a forward-thnkng organzaton, and I nvte you to become a part as well. Gordon Borrell CEO Borrell Assocates & Charman of the Board Local Meda Assocaton 2

3 tranng catalog What Local Meda Execs Are Sayng 4 Meet the Team 5 Sales Certfcaton Programs 6 Google Certfcaton Tranng 7 Events Tranng 8 Dgtal Tranng Programs 9 Deseret Dgtal Meda BootCamp 10 Local Meda Innovaton Msson Week Turnkey Tranng Program 12 Traner for a Year Packages 13 Strategc Plannng 14 Local Meda Conferences 15 Webnars & Membershp 16 welcome Dear Local Meda Executves, Dd you know that the Local Meda Assocaton provded dgtal tranng to more than 1,300 local meda executves last year? Companes such as Lee Enterprses, Pttsburgh Post-Gazette, McClatchy, Entercom, and more have partcpated n our events, tranng workshops (both n person and vrtual) and dgtal sales certfcaton programs. We also partnered wth dozens of other meda assocatons, ncludng NAB (Natonal Assocaton of Broadcasters) and the World Assocaton of Newspapers to provde tranng and programmng at conferences, conventons, workshops and thnk tanks. We value all of these relatonshps and look forward to workng wth them agan n Our tranng and development program s led by Ame Sten, a top ndustry executve who s well versed n all areas from basc sales to the most complex dgtal products. She spent seven years at E.W. Scrpps before comng to LMA. Our dgtal sales certfcaton program was developed by Stephen Warley, who has traned thousands of broadcast sales reps n hs career. We also offer edger programs such as the annual Innovaton Msson and the quarterly Deseret Dgtal Meda BootCamp. We would love to dscuss how LMA tranng opportuntes can help you grow your dgtal revenue n 2016 and beyond. Ths catalog outlnes many of our current offerngs but we are also happy to customze tranng to meet your needs. Nancy Cawley Lane Presdent Local Meda Assocaton 3

4 what all the talk s about What Local Meda Executves Are Sayng About LMA Tranng, Conferences, Webnars & Certfcatons Hands down, (BootCamp was) the most valuable tranng I have attended n a decade. Insprng. Relevant. Practcal. Engagng. Thought provokng. Transparent. Samantha Johnston, General Manager, Swft Communcatons/The Aspen Tmes The program was drect and effcent (Google AdWords), and Ame s very knowledgeable and supportve throughout. Wth ths tranng, our sales reps enter the marketplace wth confdence and a deep understandng of search. Ame and the program have been terrfc for us. Matthew Ipsan, Executve VP, CNHI The LMA Sales Certfcaton Course was a perfect ft for our company snce we are located n 12 states. I can have the consstency of one tranng program for new hres, and exstng staff, wthout havng costly travel expenses. The courses cover a wde range of topcs and the self-drected model s perfect for busy sales executves and managers. Cndy Hefley, Drector of Advertsng, Wck Communcatons Jonng the LMA has proven nvaluable for our company. Our entre team now gets access to tmely and nformatve webnars, keepng them up to speed on the latest meda trends, and ther annual Innovaton Conference ntroduced us to several new revenue streams. I would recommend the LMA to any meda company lookng to stay current and connected. Chrs Weatherly, Drector, Dgtal Sales and Products, CBC New Meda Group/WRAL Ame Sten s Google AdWords tranng was ntense, engagng and gratfyng. She really prepped us well for what we needed to know about Google AdWords. Val Mak, Senor VP, Rado Dvson/Emms Communcatons 4 Local Meda Assocaton has been a valuable partner, lendng ts support n the development of specal dgtal sessons both for the NAB Show and the Small Market Televson Exchange Dgtal Thnk Tank. Ame Sten has also helped NAB organze and produce an ntroductory tranng course to help staton dgtal managers become Google certfed. The feedback from broadcasters has been very postve. Carolyn Wlkns, Former VP, Natonal Assocaton of Broadcasters

5 Nancy Lane, Presdent MEET THE team Lane s a sought after speaker at leadng meda events n North Amerca and Europe. She develops and leads the organzaton s annual Innovaton Msson. Her Dsrupton n Local Meda blog has nearly 32,000 vews snce t launched 18 months ago. In the last year, she led sessons and workshops at Borrell s LOAC Conference, WAN-IFRA s World NewsMeda Congress, NAB s CCW event & more. Pror to LMA, Lane worked as a senor-level executve for JRC for nearly nne years (now Dgtal Frst Meda) and ran meda companes as large as $50 mllon. Lane s avalable for strategc plannng, presentatons on ndustry trends, creatng nnovatve cultures and more. Connect wth Nancy nancy.lane@localmeda.org Ame Sten, Tranng & Development Drector Sten has worked for some of the most progressve local meda companes n the U.S. ncludng E.W. Scrpps, Lee Enterprses, Pultzer and Journal Regster Company. Durng her 19 years n the busness she led the advertsng operatons n vrtually every revenue category. Sten brngs the followng areas of expertse to the tranng dvson: extensve experence and understandng of Google AdWords certfcaton, strong dgtal-sales-tranng experence, entry-level to executve-level sales tranng background, socal meda tranng, natve advertsng tranng, leadershp and strategc plannng. Snce jonng LMA n 2013, she has traned thousands of meda executves from hundreds of companes as well as dozens of meda assocatons ncludng the NAB Show and SMTE n 2014 and Connect wth Ame ame.sten@localmeda.org Peter Cont, Sales & Marketng Drector Cont has launched webstes such as Rchmond.com, taught Global Internet Marketng at Vrgna Commonwealth Unversty s School of Busness, and was the drector of nteractve meda, publshng dvson, Meda General. Pror to LMA, he spent 11 years as a partner and EVP at Borrell Assocates. He receved the IAB s 2009 Servce Excellence Award. Areas of expertse nclude: dgtal revenue trends and forecasts; shftng needs of SMBs; marketng and sales for local meda companes; basc and advanced dgtal sales certfcaton. Connect wth Pete peter.cont@localmeda.org

6 SALES CERTIFICATION PROGRAM The optons wth the LMA tranng certfcaton programs had everythng we needed for tranng on dgtal expertse, dgtal sales sklls and most of all the onlne vdeo lbrary for ndvdual tranng. The pleasant surprse we encountered was how much our sellers enjoyed the LMA programs and how postve they felt about the tme spent on the program and the return on that tme. The LMA was great to work wth on prcng and questons that we needed answered to make our fnal decson. Deseret Dgtal Meda/KSL.com s proud to be a partner wth the LMA and ther Dgtal Sales Certfcaton Programs. Two certification courses Dale Darlng, VP Sales, Deseret Dgtal Meda/KSL.com 1. Basc Sales- The onlne course conssts of eght self-paced vdeo modules and assessments and covers everythng from dgtal marketng to how-to-sell an ntegrated (multmeda) soluton. Both experenced sales professonals and new hres can beneft from ths course on the fundamentals of sales. Clck here for more nformaton. Prcng: LMA Members: $295/partcpant Assocaton Partners: $345/partcpant Non-Members: $395/partcpant (Volume dscounts avalable) 2. Advanced Dgtal Sales- The onlne course conssts of self-paced vdeo modules and assessments and offers tactcal approaches to sellng dgtal products and usng dgtal meda to ncrease and capture qualfed leads. The course was developed by LMA and Stephen Warley (rght) of LocalBroadcastSales. Stephen s experence n tranng more than 10,000 sales professonals n the broadcast ndustry brngs a fresh perspectve to provdng sales tranng across all meda. Stephen founded the New York State Broadcasters Assocaton s Dgtal Leadershp Academy and s consdered one of the best n the tranng feld. Clck here for more nformaton. Prcng: LMA Members: $395/partcpant Assocaton Partners: $445/partcpant Non-Members: $495/partcpant (Volume dscounts avalable) 6 Convenent Vdeo Format All programmng s delvered va a hgh qualty, onlne learnng management system offerng tranng courses made up of vdeo modules. There s a lbrary of nstructonal materals, whch ncludes a downloadable PDF of each tranng module as a study tool. Certfcaton Testng At each step of the way, after each vdeo module, there s an assessment test to confrm retenton of the materals covered. The passng grade for these tests s 90 percent. Those that score under 90 percent wll be requred to retake the test before advancng to the next module n a course.

7 GOOGLE certfcaton tranng LMA s #1 Tranng Program If You Are Sellng Search (or Thnkng About It), Certfcaton s a Must-Have Lve Tranng AT YOUR COMPANY Google AdWords: Ths two-day program delvers all of the content needed to pass the exams as well as nteractve dscussons about applcaton nternally and n the feld. In addton, each partcpant wll take sx mock exams durng the course to fully prepare them for the actual exam. Google Analytcs: Ths s a one-day program to delver all of the content needed to get your team certfed n Google Analytcs ncludng four mock exams. Contact Ame Sten at ame.sten@localmeda.org for dates and avalablty. Prcng: LMA Members: $399/partcpant Assocaton Partners: $449/partcpant Non-Members: $499/partcpant Fve partcpants requred. Group prcng s avalable for 12 or more partcpants. Travel costs addtonal. Lve Onlne Tranng Google AdWords & Google Analytcs Hundreds of local meda executves have been traned by Ame Sten to take the very challengng Google AdWords Certfcaton test. Certfcaton s a clear compettve advantage that wll dramatcally ncrease your search revenue and proft margns. Sellng search s complcated, but Sten makes t easy. Google Analytcs Certfcaton for Sales and Audence Development The Most Sought After New Tranng Program of 2016 Audence Development - Are your ste edtors, reporters and audence development managers just scratchng the surface when t comes to usng analytcs to understand your audence? Ths tranng wll show them how to use the data to drve content decsons that wll result n more audence engagement and reach. Sales Development - Ths tranng wll arm your sales professonals wth the competence, and confdence, to have meanngful conversatons wth ther advertsers regardng the mportance of analytcs. It covers the bascs of navgatng the platform, how to get access to your customer s analytcs, and how the data can be used to set goals, conversons, expectatons and optmze campagns for results. Ths tranng prepares your sales professonals to become Google Analytcs Certfed (the exam s admnstered by Google). Google AdWords: When travelng s not an opton, the onlne opton s a perfect soluton. The course conssts of sx one-hour modules wth sx mock exams taken outsde of the classroom. New classes form approxmately every eght weeks. The next classes start March 14th and May 23rd. Google Analytcs: Ths onlne opton s completed n four one-hour sessons wth four mock exams taken outsde of the classroom. The next classes start March 15th and May 24th. Clck here to regster. Prcng: LMA Members: $349/partcpant Assocaton Partners: $399/partcpant Non-Members: $449/partcpant 7

8 events TRAINING Events are crtcal to local meda transformaton. They have the potental to brng n more revenue than dgtal can at ths tme (n some markets). And local meda companes are n the best poston to leverage ther strong brands to create full-blown events dvsons. Meda companes wth a specfc focus on runnng an events dvson are realzng sevenfgure revenue and and margns close to 50 percent. LMA s now offerng an onlne tranng program desgned to provde general managers, ad drectors, marketng drectors and events specalsts wth the tools and ndustry best practces to start developng ther own strategc plan. Ths onlne tranng program conssts of sx one-hour modules as well as access to a Meda Industry Events Resource Center and Busness Plannng Kt, jam-packed wth tools and templates to launch your dvson n addton to a 125-page Ideas Book. Interested n dversfyng your revenue to offset losses n other areas? Be sure to attend the tranng that can result n a sx- or seven-fgure revenue boost n most markets. The next onlne tranng starts Monday, March 21st. You can regster here. Module 1: What Events are Meda Companes Investng In? Choosng the Rght Mx n Any Market Module 2: Go To Market. Sales Structure, Developng Prcng and Your P & L Module 3: Creatng Your Event Marketng Strategy Module 4: Partnerng and Outsourcng Module 5: Managng the Logstcs. An Events Checklst Module 6: Q & A wth Meda Companes Wnnng at Events Prcng: COST: LMA Members $349/Meda Assocaton Partners $399/Non-members $449 8

9 dgtal TRAINING PROGRAMS Customze your very own tranng experence. We currently offer the followng topcs that may be combned and delvered n half- or full-day sessons. Select the areas that are mportant to your team and we ll be there to delver t! Natve Advertsng 101 and Natve Toolkt: Ths sesson wll cover the bascs of natve advertsng as well as provde case studes and best practces. The toolkt wll help your management team put together a busness plan for ths hot and emergng opportunty area. Socal Sellng: Goodbye cold calls, hello socal sellng. Ths tranng course wll ntroduce the concept of socal sellng or usng socal and onlne tools to augment the sales process from lead generaton to clent retenton for the purpose of mprovng overall sales performance. Socal Platforms Understandng the Bascs: Whether you are sellng socal products or not, your sales reps need to be armed wth basc knowledge about the man socal platforms. Ths sesson features a thorough revew of Facebook, Twtter, LnkedIn, Google+, Instagram, Pnterest and YouTube and the opportuntes of each and also prepares your sales reps to have ntellgent, consultatve conversatons wth ther clents. Socal Platforms Pad Advertsng: Ths sesson features a thorough revew of Facebook, Twtter, LnkedIn, Google+, Instagram, Pnterest and YouTube and the opportuntes of each. It prepares your sales reps to have ntellgent, consultatve conversatons wth ther clents about socal platforms. LnkedIn Key to Sales Growth: For begnners, as well as long-tme users, ths sesson wll focus on how to use the many tools of LnkedIn to grow revenue, develop new leads, become a thought-leader n your area of expertse and more. LnkedIn s a must-use tool for local meda executves (yet very few are usng t to ther full potental). Google Grants for Non-Profts: Were you aware that Google awards annual-grants to non-profts for $10K per month n n-knd advertsng? Yet, most non-profts aren t aware the program exsts or don t come close to fulfllng the use of all of ther dollars. Ths program wll take you through the easy steps of securng the grant and successfully managng for your non-proft clents. Dgtal Sales Process: As you well know, the process for sellng dgtal solutons s not the same as sellng tradtonal meda. Ths tranng wll gude sales reps and managers through the mportant steps of sellng n the hghly compettve dgtal marketplace. Understandng the Customer Journey: We all know the story of the consumer s path to makng a purchase s changng at warp speed. Beng able to share ths story wth a clent to demonstrate the mportance of an approprate dgtal mx s crtcal to any dgtal seller. Ths tranng wll demonstrate what that path looks lke and what t means to creatng an effectve dgtal marketng soluton. COST: Full-day of on-ste tranng: $1,850* 90-mnute webnar for your entre team on any of the above topcs: $495 *travel costs for traner are addtonal Contact Ame Sten at ame.sten@localmeda.org or

10 Deseret dgtal Meda Bootcamp Deseret Dgtal Meda has partnered wth the Local Meda Assocaton to offer a BootCamp. Hundreds of meda executves from around the world have vsted Deseret to learn about ther tremendous transformaton model. And more than 100 attended the BootCamp last year. Ths two-day experence takes a deep dve nto ther practces, products, structure and more. Attendees walk away wth a clear plan to grow, engage and monetze ther local audence and to accelerate dgtal competences. Clck here for more nformaton. Whenever you can get nsght from ndustry leaders, you must. It s an affordable opton for small companes too. Poneer Newsgroup Partcpaton n the BootCamp begns wth a pre-bootcamp comprehensve assessment of a company s current capabltes. The assessment results form a baselne for nstructng and development. Ths s then followed by a rgorous two-day tranng BootCamp n whch partcpants wll gan exposure to the followng deas and prncples: How to create a wnnng dgtal organzaton What tools and practces to employ to really know your audence The secrets of socal meda success Why contrbutors matter and how to nvolve them What path to take wth dgtal sales Keys to natve advertsng launch and growth Steps to buldng a local events busness 10 Contact Ame Sten at ame.sten@localmeda.org or

11 local meda nnovaton msson May 22-27, 2016 The 7th annual Local Meda Innovaton Msson wll take place May 22-May 27 n New York Cty and Slcon Valley. Ths study-tour s desgned for senor-level executves that want to wtness nnovaton and dsrupton n acton at the world s leadng meda and technology companes. Past vsts have ncluded: Facebook, LnkedIn, Google, Twtter, Pnterest, BuzzFeed, Mashable, Hearst, CBS, NYT, WSJ, Deseret Dgtal, YP and more. Ths s an ntense sx-day mmerson nto nnovaton and ncludes vsts to at least 12 companes along wth all travel costs and meals. Vsts to Facebook, YouTube, Etsy, Apple, Instagram and Matter have already been confrmed; other nvted companes for the 2016 trp nclude: Vce, IAB, Forbes, Slack, Arbnb and more. In addton to the headlne vsts, several slots wll be allocated to progressve meda company vsts and several wll be reserved for technology companes that are helpng meda companes monetze dgtal. Regstratons are taken on a frst come, frst served bass and cap out at 25 executves n total. Clck here for more nformaton. Contact Nancy Lane at nancy.lane@localmeda.org or

12 Meda Sales Tranng Templates/Workbooks Enough for 14 One-Hour Tranng Sessons Easy for busy sales managers to mplement; cost s just $25/week Sales managers rarely have tme to develop top notch tranng materals. They are busy sellng, managng and marketng. Tranng often gets pushed asde. LMA has developed a 14-week turnkey package that wll arm sales managers wth templates, presentaton materals, guded conversaton ponts, ndvdual/group exercses, suggested management follow-up, coachng and feedback opportuntes. Each of the 14 modules s perfect for a one-hour sales tranng program every week. Topcs range from basc to usng new tools and technology to sell. For just $349 (LMA member prce), ths ncludes: a 75 mnute webnar to revew the entre program and materals (nearly 200 pages) and dscuss how to effectvely use t; presentaton materals for all 14 modules partcpant workbook and a facltator s gude. Fourteen weeks of turnkey sales tranng for just $349 - now that s a bargan! Where else can you tran your staff for $25/week? Emal Ame.Sten@localmeda.org for more nformaton. Masterng Sales Fundamentals 14 Turn-Key Tranng Sessons Facltator Gude 1 on-ste Tranng Our traner can come to you and delver the entre tranng program n a lve settng. The full-day program covers each topc n a hghly nteractve envronment wth ndvdual and group exercses ncorporated throughout the day. Each attendee wll receve a workbook and leaders wll be gven a facltators gude and all presentaton materals so that the program can be re-purposed for new hres and onboardng. 12 Prcng: $1,850 for up to 25 partcpants (plus travel costs) Contact Ame Sten at ame.sten@localmeda.org or

13 traner for a year PACKAGES Hrng an n-house traner sn t possble for many LMA member companes. Yet ongong tranng s crtcal durng these tmes of great transton. LMA can provde year-round tranng wthout the cost of employng a full-tme traner. Check out our sample packages below; most companes wll lkely customze one that best suts ther needs. We stand by ready to help you develop one. We can be flexble on bllng optons (quarterly for example) to make budgetng easy. Rockstar Development Package: Four full-day on-ste custom tranng events On-ste Google AdWords or Analytcs Certfcaton-Tranng for up to 25 attendees One (b-annual) SMB Revenue Accelerator Market Events 10 Sales Certfcaton lcenses 10 Advanced Dgtal Certfcaton-Tranng lcenses One Tran the Traner-14 Week Tranng lcense Members: $17,500 Assocaton Partners: $19,250 Non-Members: $20,250 Travel costs for the traner addtonal SuperStar Sellers Package: Two full-day on-ste custom tranng events On-ste Google AdWords or Analytc Certfcaton-Tranng for up to 25 attendees 7 Sales Certfcaton lcenses 7 Advanced Dgtal Certfcaton-Tranng lcenses One Tran the Traner-14 Week Tranng lcense Members: $11,500 Assocaton Partners: $12,750 Non-Members: $13,250 Travel costs for the traner addtonal Top Performers Package: One full-day on-ste custom tranng event On-ste Google AdWords or Analytc Certfcaton-Tranng for up to 25 attendees 5 Sales Certfcaton lcenses 5 Advanced Dgtal Certfcaton-Tranng lcenses One Tran the Traner-14 Week Tranng lcense Members: $8,750 Assocaton Partners: $9,495 Non-Members: $9,995 Travel costs for the traner addtonal Contact Ame Sten at ame.sten@localmeda.org or

14 Strategc Plannng/Industry Trends Innovaton Msson Acton Plans The LMA staff s happy to assst wth strategc plannng, company meetngs, board meetngs, retreats, etc. We can customze to ft your needs. Below are some examples of the work we have done for other companes: Strategc Plannng We can facltate your company s strategc plannng meetng. Ths ncludes all prep work to develop and mplement a successful agenda and program. One and two day optons are avalable. Prce: $3,250 for two days; $1,850 for one day (plus travel costs). Facltators: Nancy Lane and Ame Sten. Industry Trends LMA Presdent Nancy Lane keeps a watchful eye on ndustry trends. She s avalable to present ths nformaton to your management team or board. The presentaton pulls nformaton from a wde varety of sources ncludng member research reports, conference and webnar presentatons and other ndustry research. Lane brngs suggested acton plans and case studes and then leads a dscusson wth your team. Cost s $1,850 plus travel costs. Innovaton Msson Top Takeaways Lookng to create a culture of nnovaton at your company? LMA Presdent Nancy Lane has led sx Innovaton Mssons n the last seven years. Over that tme she has compled a lot of nformaton that can help local meda companes become more nnovatve and dsruptve. The study tours also yeld many actonable takeaways that can ncrease revenue, provde better engagement wth audences, and much more. Lane covers t all n ths half- or full- day sesson that ncludes plenty of tme for dscusson. Cost s $1,850 plus travel costs. 14 Contact Nancy Lane at nancy.lane@localmeda.org or

15 Upcomng Local Meda Conferences Dgtal Revenue Summt May 4-5, 2016 Gleacher Center, Chcago The faculty conssts of sx to eght of the brghtest dgtal mnds n the meda ndustry representng TV, rado, newspapers and more (thnk Snclar, Entercom, Hearst, Gannett, Swft and more!). Ths agenda focuses on how to sgnfcantly grow dgtal revenue n the next 12 to 18 months. We ll tackle vdeo, natve, e-commerce, moble, audence extenson and more backed by case studes and best practces. Clck here for more nformaton. Mark McMaster, Global Team Lead, YouTube, delverng keynote address at the LMA/ Borrell/LSA Vdeo Summt last year Socal-Moble-Vdeo Produced by Borrell Assocates, Local Meda Assocaton & Local Search Assocaton August 17-18, 2016 Gleacher Center, Chcago Now n ts fourth year, ths conference s edgy and forward thnkng. Specfcally desgned for dgtal executves that are focused on socal, moble and/or vdeo, the agenda features a dverse mx of speakers. Executves from Google, YouTube, Pnterest, LnkedIn and Instagram have partcpated n past events along wth meda company execs that are kllng t n these formats. Tom Sly, VP, Dgtal Revenue, The E. W. Scrpps Company, presented vdeo strateges at the 2015 Local Meda Innovaton Conference Local Meda Innovaton Conference & Tech Expo September 18-21, 2016 The Westn Peachtree, Atlanta The only conference dedcated to local meda nnovaton across all platforms, ths s LMA s sgnature event. The program s laser-focused on helpng local meda companes develop nnovatve cultures/ strateges and dscoverng new and sustanable busness models. The Tech Expo features nearly 100 progressve R&D partners that can help meda companes on the dgtal sde of the busness. Jason Washng (l), Drector of Sales and Strategc Partnershps,Google talkng about the mportance of moble load tme at ths year's Local Meda Innovaton Conference Local Meda Events Summt November dates to be announced soon Chcago Dd you know that meda companes that have nvested n events dvsons are seeng proft margns of 30 to 50% and revenue n the seven-fgures? Ths summt showcases best practces and ends wth a half-day exercse to develop a three-year busness plan to launch or expand an events dvson. Sarah Harrs, VP & Founder, Incte/Emms Communcatons, shared Incte s hghly successful cause marketng and events strategy at the 2015 Events Summt. 15

16 Membershp n LMA Includes 40+ Free Webnars The easest (and most nexpensve) way to provde ongong tranng and deas for your dgtal leadershp team s to jon the Local Meda Assocaton and partcpate n the 40+ webnars that we offer each year. The webnars (ncluded wth LMA membershp) focus on a wde varety of topcs that can help local meda executves truly transform ther busness and grow ther dgtal revenue. A three-day vrtual advertsng conference n the summer provdes a half-day of dgtal sales tranng, a halfday of dgtal sales management tranng and a half-day on emergng trends such as natve and e-commerce. Ths s also ncluded wth the membershp and features some of North Amerca s leadng dgtal sales traners. What does membershp cost? Just $795 for those that operate n a sngle DMA and only $3,295 for natonal or regonal companes that operate n fve or more DMA s. Informaton/applcaton avalable at: localmeda.org/jon Recent webnars: Overcomng Common Clent Objectons to Dgtal Advertsng Onlne Vdeo Advertsng: Followng the Money nto 2016 Transformng a Local Meda Company 2016 and Beyond n Local Advertsng, Promotons and Dgtal Servces Make New Socal Meda Platforms Work for Your Clents Moble Matters. A Lot t Turns Out Contact Peter Cont to receve an archved verson of any of these (peter.cont@localmeda.org). Our Msson We are ntensely focused on helpng local meda companes dscover new and sustanable busness models. 16