16-18 November. National Stadium, Warsaw. Report

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1 Media patronage, cooperation and partners 2 From organizer 3 Facts and figures 5 Exhibitor s opinions 5 Programme of events 6 Opening ceremony 15 Canoeist Day at the Warsaw Tourist Fair PODRÓŻE 16 CHILDREN S AREA at the Warsaw Tourist Fair PODRÓŻE 16 VOVINAM VIET VO DAO shows 17 Screening Room 18 Exhibitors Evening 18 Promotion campaign 19 Invitation to cooperation and the organizer s contact information 21 Organizer A Member of 1

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3 From organizer Dear Madams and Sirs, We would like to express our thanks for your participation in the 1 st Warsaw Tourist Fair PODRÓŻE, held on November 2012 in the National Stadium in Warsaw. Its outcome is very satisfying in terms of the exhibitors opinions on the format of the first edition of the event, as well as its date and location the National Sadium, which proved to be an excellent venue for fair events. We would like to thank the exhibitors and the invited travellers, as well as our honorary patrons people and institutions for their enthusiastic support for the first edition of the event. We would like to thank the partners of the Fair s programme events. And finally, the media patrons, for the publicity they gave to the Warsaw Tourist Fair PODRÓŻE. Owing to the partnership with the monthly Podróże as well as many other media and organizations, we were able to devise the programme of the Fair is such a way as to satisfy very diverse expectations of the tourism market and the general public. For three days, apart from the numerous attractions at the exhibitors stands, there were approx. 60 accompanying events, including conferences, panel discussions, trainings, meetings with famous travellers, discussions, film shows and other fair shows. They became a visible mark of the Fair and met with a very positive reception among the visitors and exhibitors. The 1 st Warsaw Tourist Fair PODRÓŻE was an occasion for the announcement of the results of two competitions the premiere edition of the Competition Skarby PODRÓŻY organized by the magazine Podróże and the fifth edition of the competition Magellan Award for the best tourist guides and cartographic publications organized by the Magazyn Literacki KSIĄŻKI and for the vernissage of Kuba Abramowicz, the winner of the Fujifilm competition Praca jak marzenie. Another important element of the Fair was the cooperation with the Polish Tourist and Sightseeing Society (PTTK) and the Polish Tour Operators Association (PZOT). PZOT s meeting with tour operators and the media Summary of the crisis Summer Prognoses for 2013 was attended by numerous representatives of the tourism industry. PTTK, in turn, closed the project Rowerem przez Polskę and held the award ceremony in the national Competition Gmina Przyjazna Rowerzystom at the Fair, while the PTTK Water Tourism Centre held the National Water Sports Forum under the project Nad przyjaznymi brzegami. It is also worth pointing out that the 1 st Warsaw Tourist Fair PODRÓŻE was where the Podkarpacie Regional Tourist Organization (PROT) and the Podkarpacie Winemakers Association (SWP) promoted themselves and organized the press conference Kto jest WINNY poprawy atrakcyjności turystycznej Polski? Podkarpacie!, with tasting of wines produced by the POW and cheese of the Family Organic Farm FIGA. The editorial team of Podróże invited the visitors to several meetings with passionate travellers. Their guests included Tadeusz Biedzki, Stefan Czerniecki, Tomasz Grzywaczewski, Michał Kruszona, Jacek Pałkiewicz, as well as Julia Zabrodzka and Bartek Kaftan. The magazine Żagle held a meeting with Mariusz Główka and Marcin Gienieczko, and National Geografic with Olga Morawska. The numerous visitors to the Fair included a large group of canoeing enthusiasts who came for the Canoeist Day, held on Sunday. The magazine Wiosło invited, among others, Aleksander Doba, who was the first person to cross the Atlantic Ocean between the continents in a canoe. Thanks to the rich and comprehensive programme offer, the visitors to the Fair particularly favoured family tickets. The youngest visitors were attracted by, among others, the workshop Bezpieczny stok, organized by Polish Ski and Tourist Resorts (PSiT) in cooperation with GOPR and TOPR. Well known travellers (Anna and Krzysztof Kobus, Anna Bachtin, Magdalena and Łukasz Ciepłowski) wandering through Poland and the world with children shared their experience and gave advice. During these 3

4 meetings, the young travellers enjoyed the attractions provided by the partners of the Children s Area: Teatr Puszka, the monthly Gaga and the information and entertainment web portal Czas.Dzieci.pl. The first Warsaw Tourist Fair PODRÓŻE gathered 110 exhibitors and was attended by visitors. We would like to thank everyone who came to the National Stadium to meet their business partners, browse through the offers of trips, learn more on attractive destinations in Poland and abroad, and become acquainted with interesting forms of leisure. We trust that with the trainings, workshops and inspiring meetings with famous travellers, everyone enthusiasts of relaxing in the sun, of snowy winter fun, of family recreation, adults and children alike found something of interest to themselves at the Fair. The success of this year s edition of the Fair motivates us to achieving even better results in the future and perfecting both the format of the Fair and its programme. We hope that the participation in this year s Warsaw Tourist Fair PODRÓŻE was beneficial for you and your companies in terms of both image and commercial results. Thankful for your confidence and involvement, we would already like to invite you to work with us in next year. The Organizational Team of the Warsaw Tourist Fair PODRÓŻE 4

5 Facts and figures Number of visitors: Number of visitors: 110 Number of countries represented: 13, including 7 national stands Canada, Dominican Republic*, Finland*, Germany, Hungary*, Ireland, Israel, Italy, Jamaica*, Morocco*, Slovakia*, Ukraine, Poland*. * national stands The Warsaw Tourist Fair PODRÓŻE was open on: November 2012 Friday and Saturday: 10 a.m. 6 p.m. Sunday: 10 a.m. 5 p.m. Exhibitor s opinions The data and information presented below have been obtained under a written survey conducted among the exhibitors. 98 % of the surveyed exhibitors at the Warsaw Tourist Fair PODRÓŻE had a positive opinion of the Fair s location (2 % did not have an opinion) 80 % of the respondents declared they will participate in the Warsaw Tourist Fair PODRÓŻE in % had a positive opinion of the number of visitors to the Fair and on the number of established trade relations 95 % had a definitely positive opinion of the employees of the Fair Office in terms of competence, availability and problem solving 75 % had a positive opinion of the Fair s accompanying events The Polish Chamber of Tourism, Mazowsze Branch, expresses its thanks for the preparing and organization of the first edition of the tourist fair Podróże, which was held on November 2012 in Warsaw. We believe that the concept of organizing a new tourist fair, in the newest sports and recreation facility in Poland the National Stadium, will nicely complement the calendar of Warsaw fairs. The idea of organizing a new event in this venue, in the city centre, surely met with considerable interest of the city s inhabitants, which is the most important thing for us, the exhibitors, at such an event. Already this year s edition, the very first one, has shown that people came not only to see the National Stadium and collect tourism offers from the exhibitors, as many of them employed our services soon after the fair. We would like to congratulate the organizers on preparing many practical thematic panels for the visitors, held several at a time in different conference halls, where the visitors had free and unlimited access to. We are happy that the Polish Chamber of Tourism can be an important partner for the fair organizer the company MURATOR. We would like to share our experience, offer advice and provide know-how and organizational assistance in the further editions of your fair, as well as any other events. We trust that the next fair will gather an even larger number of exhibitors from Poland and abroad, and that the tourism offer presented there will meet the expectations of the visitors. Respectfully, Cezary Kasprowicz, Vice-President of the Mazowsze Branch, Polish Chamber of Tourism As the first edition, the fair was wonderfully coordinated. We would like to express our congratulations on the fact and our hope that the Warsaw Tourist Fair will grow further. Carmen de León, National Tourist Centre of the Dominican Republic We are very pleased with the organization of the fair by Murator EXPO! The staff had a professional attitude, responded quickly and we obtained many good and promising contacts to agencies and individual visitors. We will most certainly come here next year as well. Cristina Bascone, Sales & Mkt dept. Folgaria Mania Team Folgaria Hospitality 5

6 The Warsaw Tourist Fair PODRÓŻE essentially comes down to an excellent location and the possibility to invite the media, the tourism industry and individual clients. The format adopted by us and consisting in a closed presentation of the region through combining its flavours (wines and cheeses) with a selected incentive offer from the region concerning conferences and conventions met with satisfactory interest and constituted an effective way of reaching the desired target clients. The use of the stand which served the active promotion of the region through regional products was equally satisfactory. Regarding the entire event, it should be stressed that the contact with the fair s organizers was outstanding and that they were very flexible regarding our ideas and expectations. In terms of preparing and executing our tasks, we and the organizers had a common objective: reaching the clients effectively with an interesting offer, which we managed to achieve successfully. We hope for further cooperation! Cezary Molski, Director of the Podkarpacie Regional Tourist Organization I have an extremely positive opinion of the debut of the Warsaw Tourist Fair PODRÓŻE and of the tourist magazine Wasze Podróże in the National Stadium. The location is very convenient for the inhabitants of Warsaw, and rightly so, since it is for them that the event takes place. In good weather, they could go for a stroll and visit a noteworthy event in a noteworthy venue. Even the fact that the fair was not held in typical exhibition halls proved to be a valuable asset a visit to the fair resembled a visit in a friendly shopping mall. The stand of Wasze Podróże was visited particularly frequently (a large are, a lot of free space in front of the stand). Never in the history of our participation in tourist fairs have we sold that many archive issues and been visited by that many readers and business partners. An welcome bonus was the possibility of inviting a reconstruction group (Drużyna Wikingów Dziki Bez), which not only lent additional flavour and atmosphere to our stand, but also organized a presentation of fighting and clothing (which was highly popular among the visitors). In the future we will most certainly continue our cooperation and surly in an exen greater extent. Adam Gąsior, editor-in-chief of Wasze Podróże Programme of events FRIDAY, 16 November :00 Official opening of the 1 st Warsaw Tourism Fair PODRÓŻE Barcelona Hall 11:00-12:45 Presentation of awards in the National Competition of the Polish Tourist Country-Lovers Society Cyclist- Friendly Municipality, organised within the framework of the project Across Poland by Bicycle organised by PTTK 11:00-12:00 Travel with Magellan Announcement of the 5 th edition of the competition for best tourist guides and cartographic publications by Magazyn Literacki KSIĄŻKI organised by Biblioteka Analiz 11:00-11:45 Discussion panel What should a model contract for the provision of tourism services look like in order to avoid problems for entrepreneurs Presentation and discussion Agnieszka Jezierska, University of Economy in Bydgoszcz organised by magazine Rynek Turystyczny Londyn A Hall 6

7 11:00-12:45 Promotional material of the Polish Tourism Organisation the campaign Beautiful East, web series/ television spots commercials organised by the Polish Tourism Organisation 11:00-13:00 E-marketing, consumer trends and the quality of service in the hotel industry. Part 1. 11:00 12:00 E-marketing of accommodation establishments. 1. On-line promotion of accommodation establishments. Marta Mucha, Marta Duczman; BlueVision 2. On-line sales of hotel services. Tomasz Wołek; Murator SA, booking portal Poltrip.pl 3. On-line promotion of accommodation establishments. Marta Mucha, Marta Duczman; BlueVision Part 2. 12:00 13:00 Consumer trends and the quality of service in the hotel industry. 1. Consumer trends and what they mean for the hotel industry. Sebastian Nowacki; ABM 2. Business development in the hotel industry through the quality of customer service Arkadiusz Wódkowski; AMPS organised by the booking portal Poltrip.pl with participation of ABM, AMPS, IP:tourism, BlueVision Magazine PODRÓŻE Hall (Londyn C) 12:00-12:45 Discussion panel Summary of the crisis Summer 2012 and forecasts for 2013 a meeting with tour operators and the media organised by the Polish Tour Operators Association 13:00-13:45 SAFE SKIING a meeting for organised school groups organised by the Polish Skiing and Tourism Stations with participation of GOPR and TOPR 13:00-14:45 Presentation of TRAVEL CHANNEL films Travel 2012, Wieliczka and Zagroda Kuwasy organised by Travel Channel 13:00-15:45 Training session for travel agents The Alps and the Dolomites 2012/2013 with Otium organised by Otium Travel Paryż A Hall 7

8 13:00-16:45 Closed meeting of the Polish Chamber of Tourism organised by the Polish Chamber of Tourism 13:00-17:00 A Meeting with Wojciech Fortuna, a gold medallist in ski jumping at the 1972 Olympic Games in the Japanese city of Sapporo, signing his book titled Szczęście w powietrzu / Happiness in the Air. Born in Zakopane, currently living in the region of Suwałki and exhibiting his own collection connected with winter sports, From Marusarz to Małysz and Kowalczyk, at the Provincial Sports and Recreation Centre Szelment. When writing his book, Wojciech Fortuna was thinking about young ski jumpers starting their sports careers. I could have won more medals, but I have made mistakes in my life. I have learned that it is impossible to go to the discos and be a good athlete, said the ski jumper. Trade-Fair Gallery, stand of Suwalska Organizacja Turystyczna 14:00-15:00 Presentation of TRAVEL CHANNEL films Travel 2012, Ogrodzieniec and Gdynia Zagroda Kuwasy organised by Travel Channel 15:00-15:45 Commercial cycling tourism myths, problems and prospects Conducted by: Maciej Zimowski, organised by Bird Service 16:00-17:00 Photography vernissage Asia, America, Africa as seen by Phototraveller - organised by Fujifilm (final stage of the project Dream Job 2 ) Magazine PODRÓŻE Hall (Londyn C) SATURDAY, 17 November :00-10:45 There is no place like Poland presentation of a travel programme about Poland, co-produced by TVP 1 organised by the Polish Tourism Organisation 11:00-11:45 Olga Morawska Little grand travel of travelling to nearby and distant places... Interesting is the word. Olga Morawska: holds a degree in sociology, works as a publishing director, in private life a great lover of sports, travel and the mother of two boys: Ignacy and Gustaw. She will talk about her books from the series Little grand travel, about her research, interesting places and people as well as about how her writing adventure started, i.e. about her first book titled From the beginning to the end, the second one titled The mountains upside down and her travel series. organised by National Geographic 11:00-11:45 4x4 Off-Road Tourism an account of a trip to Ukraine organised by PTTK Motor Tourism Club Wilderness from Częstochowa Londyn A Hall 8

9 11:00-11:45 Presentation of TRAVEL CHANNEL films Travel 2012, Wieliczka and Zagroda Kuwasy organised by Travel Channel 11:00-15:00 A Meeting with Wojciech Fortuna, a gold medallist in ski jumping at the 1972 Olympic Games in the Japanese city of Sapporo, signing his book titled Szczęście w powietrzu / Happiness in the Air. Born in Zakopane, currently living in the region of Suwałki and exhibiting his own collection connected with winter sports, From Marusarz to Małysz and Kowalczyk, at the Provincial Sports and Recreation Centre Szelment. When writing his book, Wojciech Fortuna was thinking about young ski jumpers starting their sports careers. I could have won more medals, but I have made mistakes in my life. I have learned that it is impossible to go to the discos and be a good athlete, said the ski jumper. Trade-Fair Gallery, stand of Suwalska Organizacja Turystyczna 12:00-13:30 Long Walk Plus Expedition, or across the Wild East an account by Tomasz Grzywaczewski organised by the Magazine PODRÓŻE Magazine PODRÓŻE Hall (Londyn C) 12:00-12:45 The road to Africa s highest peaks Tanzania, Kenya, Uganda by Robert Gondek a photographer and traveller, fascinated by Africa, its culture, people, nature and the mountains. A collector of African masks, taking his first steps in learning Swahili. Robert Gondek s project The road to Africa s highest peaks is aimed at climbing the highest peaks/places in every African country and learning the culture and people living in various regions of Africa. So far, he has organised trips to the highest peaks of Tanzania, Kenya and Uganda within the framework of the project. In 2013 he is going on a trip to Rwanda, Burundi and Tanzania. His photographs and numerous accounts of trips to Africa and other places are available at the website and in national travel magazines. Please feel invited to listen to his emotional account and to see a presentation of slides from his trip to the mountains of Tanzania, Kenya and Uganda. organised by ALL INCLUSIVE 12:00-12:45 Namibia an African adventure by Anna and Krzysztof Kobus photographers and journalists, lovers of wandering away from beaten tracks and discovering Poland Their photos illustrate a number of articles and books, being also available at They run a website on family trips at where they share their experience and practical advice. The authors of a series of books titled Little Travellers in a Big World organised by the Warsaw Tourism Fair PODRÓŻE Londyn A Hall 9

10 12:00-12:45 Promotional material of the Polish Tourism Organisation a multimedia campaign of Poland on three markets a year before EURO 2012, an image spot Poland Feel invited, product films Business tourism in Poland, Active tourism in Poland, Tourism in natural areas, City breaks organised by the Polish Tourism Organisation 13:00-13:45 Yachting for outsiders, or how to organise a yachting holiday without certificates of competence Conducted by: Piotr Banach, Globtourist organised by: Globtourist 13:00-13:45 FROM THE JURA TO THE MOUNTAINS by Jerzy Zygmunt The last explorers, underground races successes and failures, science-driven adventures. All this will be related by Jerzy Zygmunt, a caver from Częstochowa. First the Jura, then examples from the Europe mountains such as the Apennines and the Alps whose parts Polish researchers have been thoroughly exploring for years. Such subjects necessarily have a grain of exoticism in them, with the most attractive activities in tropical countries, e.g. Mexico, Papua, Rapa Nui or Spitsbergen. Finally, there will be a presentation of the author s several short films and a discussion. organised by PTTK Motor Tourism Club Wilderness from Częstochowa Londyn A Hall 13:00-13:45 Beyond the polar circle with children? It is possible! Łukasz Ciepłowski, a reporter of the travel section of the magazine Gaga, the father of three sons: Wiktor, aged 9, Marcel, aged 7 and Kornel, aged 18 months. Has been travelling with the children since 2007, runs the website with his wife MAgdalena. organised by the Magazine GAGA 13:00-13:45 Presentation of TRAVEL CHANNEL films Travel 2011, the Mines in Zabrze, Nowa Huta and the Basements of the Main Square in Kraków organised by Travel Channel 13:30-15:00 Following the whisper of an Amazon creek a meeting with Stefan Czerniecki Stefan Czerniecki the winner of the 1 st edition of the Piotr Morawski Memorial, a member of the Alpinus Expedition Team, described his trip across the wild regions of Venezuela in Podróże / Travel. organised by the Magazine PODRÓŻE Magazine PODRÓŻE Hall (Londyn C) 14:00-14:45 SAFE SKIING a meeting for the visitors organised by the Polish Skiing and Tourism Stations in cooperation with GOPR and TOPR 10

11 14:00-14:45 Presentation of TRAVEL CHANNEL films Travel 2001, Tyskie Brovarium and Krynica Zdrój organised by Travel Channel 14:15-14:30 Demonstrations of VOVINAM VIET VO DAO, the Vietnamese national martial arts organised by Sylwester Zych UKS Vietnamese Martial Arts HAC HO in Wołomin Trade-Fair Gallery, next to the CT POLAND stand 86 15:00-15:45 Los encuentros meetings with the Mayas from Mexico and Guatemala, related by Julia Zabrodzka and Bartek Kaftan organised by the Magazine PODRÓŻE Magazine PODRÓŻE Hall (Londyn C) 15:00-15:45 Presentation of TRAVEL CHANNEL films Travel 2012, Ogrodzieniec and Travel 2010 The most interesting places 2010 organised by Travel Channel SUNDAY, 18 November :00-17:00 All-Polish Aquatic Forum, a meeting organised within the framework of the project On friendly shores, implemented by the PTTK Aquatic Tourism Centre organised by the PTTK Aquatic Tourism Centre Rzym Hall 10:30-11:00 Mountain kayaking on the rivers of Slovenia The trip was organised by the Warsaw Academic Kayaking Club Habazie in May It was aimed at improving techniques of kayaking on mountain rivers (Sava Bohinjka, Soca and Koritnica), life-saving and water-reading skills. The trip will be related by Marek Werner (Marucha). organised by the Magazine WIOSŁO 10:00-10:45 Promotional material of the Polish Tourism Organisation the campaign Beautiful East, web series/ television spots commercials organised by the Polish Tourism Organisation 11:00-11:45 Demonstration of slides from a trip to the Republic of South Africa, May/June 2012 Janek Królak will give a presentation on the Republic of South Africa. Janek Królak I have had a passion for photography all my life, but I became dedicated to photography when I first travelled to the Republic of South Africa in Subsequent trips in 2006, 2008 and 2012 have convinced me that it is a great adventure. In addition, I could admire the fabulous landscapes of South Africa, from the rainforests in the province of Mpumalanga to the semi-deserts in the Norhern Cape province, the animals, the ocean, and primarily the most difficult and the most rewarding subject the people, their emotions, work, 11

12 daily chores and activities, their kindness and hospitality I encountered during each of the trips across South Africa. I attend training courses and workshops at the Nikon Academy on a regular basis. Since 2009 I have been a member of the NPS Nikon Professional Service Programme. Since 1991 I have worked for the Embassy of the Republic of South Africa in Warsaw and dealt with promoting this country in Poland. Please visit my website: organised by the Embassy of the RSA 11:00-11:45 Presentation of TRAVEL CHANNEL films Travel 2011, the Mines in Zabrze and Nowa Huta and the Basements of the Main Square in Kraków organised by Travel Channel 12:00-12:45 Marcin Gienieczko Wrestling with a Siberian giant, or a lonely canoe trip on the Lena River from the Baikal-Lena Reserve to the estuary to the Laptiev Sea organised by the Magazine ŻAGLE 12:00-12:45 Cycling along the Danube Conducted by: Andrzej Kaleniewicz organised by PTTK Londyn A Hall 12:00-12:45 Between the Oceans, Ania and Tom Alboth with two daughters The Family Without Borders (http://thefamilywithoutborders.com/) have quite recently returned from another trip of many months, between the oceans of Central America. They keep trying to live the life they have always dreamed of. The mom: a Polish journalist, and the dad: a German photographer, with papooses and the girls, sometimes visit the Chechens and sometimes the Mayas, and will gladly tell us about it during their slide presentation. You will hear stories about the children, about the Mayas and the Zapatistas in Mexico, about the dangers of Guatemala and the tiny Belize, somewhere by the Caribbean Sea. About the present-day Mayas, about the Lenka tribes and about how it is not always easy to run a blog with two little girls to take care of (during the trip Hania was aged 2.5 years, whereas Mila was under 12 months of age). But you will also hear about how the two blonde girls open all the doors and win all the hearts. And that the blog is definitely worth running as it is read by people in 150 countries worldwide, and Ania and Tom were awarded the title of the Best Travel Blog organised by the Warsaw Tourism Fair PODRÓŻE 12:00-12:45 The Art of Travelling a meeting with explorer Jacek Pałkiewicz, organised by the Magazine PODRÓŻE and Wydawnictwo Zysk i S-ka Magazine PODRÓŻE Hall (Londyn C) 12

13 12:00-12:45 There is no place like Poland presentation of a travel programme about Poland, co-produced by TVP 1 organised by the Polish Tourism Organisation 13:00-13:15 Demonstrations of VOVINAM VIET VO DAO, the Vietnamese national martial arts organised by Sylwester Zych UKS Vietnamese Martial Arts HAC HO in Wołomin Trade-Fair Gallery, next to the CT POLAND stand 86 13:00-13:45 Captain Mariusz Główka will talk about the preparations for a charter voyage in Masuria, to Greece, Croatia, to the Caribbean and the Cape Verde Islands. The Captain will also present his latest book, a guide titled Poradnik żeglarski, jak pływać dobrze, szybko i bezpiecznie / The yachting handbook, or how to sail well, fast and safely Conducted by Waldemar Heflich organised by the Magazine ŻAGLE 13:00-13:45 4x4 Off-Road Tourism, Albania, the Balkans organised by PTTK Motor Tourism Club Wilderness from Częstochowa Londyn A Hall 13:00-13:45 The Vikings of the Hired Team Wild Lilac demonstration of martial arts and the life of the Vikings organised by the Tourism Magazine WASZE PODRÓŻE 13:00-13:45 A dream under a baobab tree an African tale by Tadeusz Biedzki organised by the Magazine PODRÓŻE and Wydawnictwo Zysk i S-ka Magazine PODRÓŻE Hall (Londyn C) 13:00-13:45 Presentation of TRAVEL CHANNEL films Travel 2012, Ogrodzieniec and Travel 2010 The most interesting places 2010 organised by Travel Channel 14:00-14:45 Anna Bachtin will talk about a trip with her child to the island of Lanzarote (Spain), famous not only for its post-volcanic history but also for its interesting architecture. Anna Bachtin, the Artistic Director at Gaga, the mother of 5-year-old Nina, a graduate from the London-based Central Saint Martins College of Art and Design and from the Academy of Fine Arts in Warsaw, with many years of working experience as a graphic artist and an artistic director of illustrated magazines and newspapers for large international publishing houses. A passionate traveller. organised by the Magazine GAGA 13

14 14:00-14:30 Kayaking around Lofoten and surviving The waters of Lofoten are no easy place for sea kayaking. It was the challenge accepted by Krzysztof Ptasiński and his team. organised by the Magazine WIOSŁO 14:00-14:45 The Black Sea/Czarnomorze a meeting with writer Michał Kruszona organised by the Magazine PODRÓŻE and Wydawnictwo Zysk i S-ka Magazine PODRÓŻE Hall (Londyn C) 14:00-14:45 Presentation of TRAVEL CHANNEL films Travel 2011, Tyskie Brovarium and Krynica Zdrój organised by Travel Channel 14:30-15:00 Kayaking and ice-skating on the island gardens The Swedish skerries a paradise for sea kayaking lovers and for... ice-skaters enjoying the so-called trip skating. Adam Grzegorzewski will say a few words about a very special place where navigating is most difficult at any time of the year. organised by the Magazine WIOSŁO 15:00-15:45 Presentation of TRAVEL CHANNEL films Travel 2012, Wieliczka and Zagroda Kuwasy organised by Travel Channel 15:00-16:00 KAYAKING ACROSS THE ATLANTIC? How did I manage to do that? Officially, three kayakers have cross the Atlantic. I say that they almost crossed it as they moved between island. I am the first person to cross the Atlantic Ocean between continents. Starting from Dakar (the capital city of Senegal in Africa) on 26 October Landing at Acarau (Brazil, South America) on 2 February On Sunday 18 November from 15:00 to 16:00 housing I am going to attempt, for the first time in history, to flood the National Stadium with very salty and turbulent ocean water. Do you want to find out what it felt like during those 99 days and nights on the Atlantic? Please come and see, feel invited! Aleksander Doba organised by the Magazine WIOSŁO 16:00-16:30 Travelling by kayak, or an aquatic urban guide from Krutyń to Venetia The hobby of Kinga Kępa and Tomasz Woźniak by no means hinders them fro discovering the world, quite the contrary. They started with Krutyń, Pilica, recently they have been kayaking on the Baltic and Adriatic Seas, and they might soon be kayaking on the Atlantic Ocean... They travel by kayak, also exploring urban jungles. organised by the Magazine WIOSŁO 14

15 16:30-17:00 On the wild rivers of the Kola Peninsula Wiesław Michalak will show you what it looks like to kayak with friends from Russia. organised by the Magazine WIOSŁO Opening ceremony The opening ceremony of the 1 st Warsaw Tourist Fair PODRÓŻE was held on 16 November (Friday) at 12 noon in the Barcelona Hall of the National Stadium in Warsaw. The ceremony was attended by the representatives of institutions holding patronage over and supporting the Warsaw Tourist Fair PODRÓŻE, as well as exhibitors from Poland and abroad, the representatives of the institutions and organizations that contributed to the programme of accompanying events, and several other invited guests. 15

16 Some prominent individuals who attended the ceremony were: Jacek Janowski Vice-Director of the Regional Cooperation Department of the Polish Tourist and Sightseeing Society, Tomasz Rosset Secretary General of the Polish Chamber of Tourism, Cezary Kasprowicz Vice-President of the Mazowsze Branch of the Polish Chamber of Tourism, Tomasz Andrzej Szymański President of the Warsaw Chamber of Tourism, as well several representatives of the diplomatic corps in Poland and famous people involved in the tourist industry. Since this was only the first edition of our event and we have great hopes and plans for it, it was symbolically opened by the young travellers Michał and Staś Kobus. Michał and Staś travel with their parents, Anna and Krzysztof Kobus, who shared their experience and practical tips with other parents during the Fair. Canoeist Day at the Warsaw Tourist Fair PODRÓŻE On Sunday, together with the magazine Wiosło, we invited enthusiasts of canoeing to the Canoeist Day at the Fair PODRÓŻE. One of the guests of the magazine was Aleksander Doba, who was the first person to cross the Atlantic Ocean between the continents in a canoe, starting from Dakar in October 2010 and finishing in February 2011 in Acaraú, Brazil. On Sunday, he made the first attempt to flood the National Stadium with very salty and rough ocean water. The editor-in-chief of Wiosło, Adam Grzegorzewski, moderated the meeting Kajakiem i łyżwami po ogrodach wysp. Szwedzkie szkiery raj dla miłośników kajakarstwa morskiego, a także dla... łyżwiarzy uprawiających tzw. tripskate. The other meetings held include Podróże z kajakiem czyli przewodnik miejski od Krutyni do Wenecji with Kinga Kępa and Tomasz Woźniak, who started with the rivers Krutynia and Pilica and now do canoeing on the Baltic and Adriatic Seas, as well as with Wiesław Michalak, who presented the canoeing trips that he made with his friends in Russia Po dzikich rzekach Półwyspu Kola. CHILDREN S AREA at the Warsaw Tourist Fair PODRÓŻE At the Fair, we and our partners prepared special care and consulting areas. Parents are caretakers could drop their children off with professional animateurs in order to spend some time alone becoming acquainted with the offer of the Fair. PARTNERS OF THE CHILDREN S AREA The monthly Gaga prepared a special offer for children at the Fair. During the event, children spent their time safely and serenely in the Children s Area at games with educational elements, participated in workshops, shows and lessons of the sign language, as well as face painting. Teatr Puszka provided professional and free care for children in the Fair kindergarten. Teatr Puszka is an enterprise born out of passion for theatre. Its initiators and creators are the actors: Aneta and Robert Płuszka, as well as a group of several dozen activity organizers. 16

17 The web portal Czasdzieci.pl presented the works of children distinguished in the competition Znam, kocham, zapraszam! the most interesting places, tourist attractions, seen through children s eyes. Additionally, the webportal invited the visitorst to a meeting with Anna and Krzysztof Kobus journalists, photographers and parents who travel with their children all around the world (www.malypodroznik.pl). VOVINAM VIET VO DAO shows During the Fair, at the CT POLAND stand, the UKS Wietnamskie Sztuki Walki HAC HO im. Sylwestra Zycha w Wołominie organised shows of the national Vietnamese martial art VOVINAM VIET VO DAO Dates of martial arts shows , 2.15 p.m 2.30 p.m , 1 p.m p.m. ciekawsze i najbardziej interesujące miejsca, atrakcje turystyczne widziane oczami dzieci. Redakcja portalu zaprosiła ponadto na spotkanie z Anną i Krzysztofem Kobusami dziennikarzami i fotografami a co najważniejsze rodzicami, którzy od lat podróżują ze swoimi synami po całym świecie (www.malypodroznik.pl) , g , g SHOW DESCRIPTION Can Ban The Chien Luoc Tu Ve Quyen Thap Tu Tu Ve Song Luyen Mot Don Chan Tang Cong Dynamic presentation of basic techniques in standing position Simultaneous show of basic counterattacks and the application of Techniques of defending against holds, choking Simultaneous show of the form 10 secret letters Techniques of defending against attacks with dangerous objects club, knife Dynamic presentation of set-sparring using throws, joint locks, self-defence, fighting in standing position and ground fighting Show of acrobatic techniques using the characteristic VVN VVD techniques, the so called scissors 17

18 Tinh Hoa Luong Nhi Kiem Phap Vat Tu Tuong Con Phap Thi Dau Manh Cong Viet Tai Chi Form with a sword Grappling techniques and ground fighting Form with a long stick Dynamic show of Full Contact Vovinam Dynamic show of smashing objects Show of forms of the healthful system Viet Tai Chi movement combined with mudras (hand gestures the so called little yoga), acupressure (finger pressing of certain spots on the feet), acupuncture (finger pressing of certain spots on the body) Screening Room During the Fair, in a special screening room, the visitors had the opportunity to watch the travel series Nie ma jak Polska, prepared by the Polish Tourism Organization, and the series Travel , prepared by the Travel Channel, which promote the most interesting places in Poland. Exhibitors Evening The first day of the 1 st Warsaw Tourist Fair PODRÓŻE was crowned by the Exhibitors Evening, held in the Primate s Palace in Warsaw. The most important event of the official part of the Evening was the award ceremony concluding the plebiscite Skarby Podróży in a competition for unknown and new attractions of Poland, organized by the magazine Podróże. The awards were given for four categories: Nowy Skarb Polski, won by Projekt Arado; Nocleg z Pomysłem, won by Glendoria in Łukta; Skarb Nieznany, won by Wiślica; and Skarbnica Wiedzy, won by Mr. Marian Klimaszewski. Mr. Marek Nowiński the President of the Board of the Podkarpacie Winemakers Association, and Mr. Bogdan Kasperek a winemaker and member of the Association, talked about the wines produced by the Association and encouraged the visitors to taste them. After the official part, the exhibitors were invited to a less formal, dance party. The atmospheric cellars of the 18

19 Primate s Palace were filled with tasteful music, as well as various snacks and drinks, including the wines produced by the Podkarpacie Winemakers Association. We trust that the Evening has brought you the much looked forward to relaxation and mid-fair rest. organizer: partners: Promotion campaign The promotion campaign of the 1 st Warsaw Tourist Fair PODRÓŻE was based on the marketing activities successfully used by Murator EXPO in the promotion of fair events. These included: OUTDOOR Billboards approx. 100 large format advertising boards (5x2 m and 6x3 m carriers) in selected places in Warsaw. Municipal public transport the INFOSCREEN network owing to the cooperation with the magazine GAGA, advertisements were displayed on the large format displays in the Warsaw Metro. Leaflets a week-long campaign promoting the Warsaw Tourist Fair PODRÓŻE in the cars of the corporation WAWA Taxi and invitations to the Fair sent to one thousand Warsaw-based companies. 19

20 Radio and Television Particular attention was paid to intensive PR activities and effective delivery of information to the journalists who write and talk about tourism. Furthermore, we employed the model of patronage cooperation with the key media. Radio in the radio campaign promoting the Warsaw Tourist Fair PODRÓŻE we took advantage of the radio stations from our group, which open entirely new possibilities of reaching potential target groups of various ages. National and local campaigns of the Fair were broadcasted by the following radio stations: ESKA, ESKA Rock, VOX FM, WAWA. Content of the radio advertisement: A ty co wybierasz? ekstremalne, rodzinne, ekskluzywne, w nieznane czy za jeden grosz? PODRÓŻE Warszawskie Targi Turystyczne listopada, Stadion Narodowy odkryj wyjątkowe miejsca w Polsce i za granicą spotkaj znanych podróżników skorzystaj z promocji i rabatów Warszawskie Targi Turystyczne PODRÓŻE listopada, Stadion Narodowy Poleca Murator EXPO i Radio ESKA And what do you choose? extreme, family, exclusive, into the unknown or for a penny? PODRÓŻE Warsaw Tourist Fair November, the National Stadium discover exceptional places in Poland and abroad meet famous travellers take advantage of promotions and discounts Warsaw Tourist Fair PODRÓŻE November, the National Stadium 11.targipodroze.pl Recommended by Murator EXPO and radio ESKA Television information on the Warsaw Tourist Fair PODRÓŻE was also broadcasted by thematic channels (Travel Chanel). PRESS In the promotion campaign, we focused on cooperating with various diverse magazines (opinion weeklies, women s magazines, men s magazines, teenagers magazines, tourist magazines), which published announcements of the event, editorials and advertisement modules. We also took advantage of the magazines published by our partner from the group Wydawnictwo MURATOR. The intensive campaign promoting the Fair included advertisement modules published in magazines dealing with travel (Podróże, Żagle, Wasze Podróże, Poznaj Świat, Obieżyświat, All-Inclusive, Jachting, Wiosło), the tourism industry (Wiadomości 20

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