BLUEFISH444 ANNOUNCES NEW FLUID INGESTORE SOFTWARE VERSION New CODEC and Edit-While-Record capabilities

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1 FOR IMMMEDIATE RELEASE BCA STAND 5A8-07 BLUEFISH444 ANNOUNCES NEW FLUID INGESTORE SOFTWARE VERSION New CODEC and Edit-While-Record capabilities S. Melbourne, Australia, May 30, 2016 Bluefish444, manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD SDI video cards, announces the forthcoming availability of Fluid IngeSTore version , obtainable through the Bluefish444 distribution channel worldwide. IngeSTore is Bluefish444 s free multi-channel ingest software compatible with all Bluefish444 video cards. It captures multiple simultaneous channels of SD/HD/3G SDI to popular media files for archive, edit, encoding or analysis. IngeSTore drives efficiency in the digitization workflow by enabling multiple simultaneous recordings from VTR s, cameras and any other SDI source. This free update to IngeSTore software adds important new functionality including additional CODEC upgrade options and Edit-While-Record functionality. Bluefish444 have partnered with Drastic Technologies to bring additional CODEC options to IngeSTore v including MPEG, XDCAM, Cineform, JPEG 2000, AVCi and more. Uncompressed, DV, DVCPro, and DVCPro HD CODECs will be made available free to Bluefish444 customers in this update to IngeSTore software. The much anticipated Edit-While-Record functionality allows editors who use popular NLE s to access captured files while they are still being recorded to disk. This feature is used heavily in live broadcast video workflows and in time critical environments when media needs to be accessed while live recordings continue uninterrupted. Popular content creation tools such as Avid Media Composer, Adobe Premiere Pro CC, and Assimilate SCRATCH can output SDI and HDMI with Bluefish444 video cards while ingestore is recording and the files are growing in size and length. Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit

2 FOR IMMMEDIATE RELEASE BCA STAND 5A8-07 BLUEFISH444 AND VISUAL RESEARCH INC INTEGRATE TECHNOLOGIES Epoch 4K Supernova S+, Epoch Supernova CG & Epoch Neutron support for VRi s KarismaCG Melbourne, Australia, May 30, 2016 Bluefish444, manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD SDI video cards, and Visual Research Inc.(VRi), a leading manufacturer of real-time 3D graphics, announced it has partnered with Visual Research Inc. to integrate three Bluefish444 video cards into the KarismaCG family of products. The Epoch Supernova S+, Epoch Supernova CG and Epoch Neutron ultra low latency video cards are now compatible with the KarismaCG range, an all-in-one creation and playout solution for real-time on-air graphics. KarismaCG can be utilized not only in a simple 2D and 3D character generator, but also in highly advanced real-time 3D graphic and animation creation without rendering time. Bluefish444 s aforementioned video cards enable multi-channel live 3G/HD SDI capture with fill and key SDI outputs delivering VRi s powerful graphics in real-time to audiences worldwide. The Epoch Supernova S+ and Epoch Supernova CG are multi-channel 3G/HD SDI I/O video boards ensuring VRi customers can choose between configurable Fill & Key I/O combinations for different workflows. The Epoch Neutron is a low profile form factor multi-channel HD SDI I/O video card with HDMI preview for low cost monitoring. The Epoch Supernova CG and Epoch Neutron video cards have a powerful onboard real-time hardware keyer with only 1 line of video delay for downstream keying and channel branding with KarismaCG. All Bluefish444 video cards have on board bypass relays, allowing on-air systems to manage power failures, power outages and other unforeseen circumstances. Bluefish444 Windows drivers are Thunderbolt 3 compatible offering the delivery of KarismaCG real-time graphics from a laptop with a Bluefish444 qualified T3 expansion chassis. VRi is a highly regarded brand, particularly in Asia for low latency complex 2D/3D broadcast graphics synonymous with innovation and a partner well suited to Bluefish444 s low latency, quality and reliability, said Craige Mott, Managing Director of Bluefish444. Our partnership ensures broadcasters can deliver KarisamCG s real time graphics with unparalleled surety to their audiences. Bruce Koo, International sales manager of VRi, said KarismaCG is able to support various SDI video boards to utilize the advantages of each of them. We expect that taking compatibility with Bluefish444 s boards which have high system compatibility and stability makes KarismaCG system s reliability higher. KarismaCG supports all formats for not only HD, but also 4K and adapts to the network based production workflow to prepare the next era of broadcasting. Purchasing KarismaCG is available from authorized dealers around the world. For detailed information, visit VRi s website, Bluefish444 SDI video cards are available from authorized distributors and resellers worldwide. For more information visit About VRi: VRi (Visual Research Inc.) is a specialized manufacturer of professional on-air graphics solutions for the broadcast industry in Korea. Established in 1995, VRi is a famous for providing high-quality and costeffective real-time broadcast graphics solutions with convenient production environments.

3 From a basic character generation to full 3D real-time graphics production, VRi graphics solutions offer outstanding quality to over hundreds of TV stations throughout the world where various VRi products are being used in many broadcasting television programs. VRi has no.1 market share of CG for the broadcasting industry in Korea and currently expends the market abroad for global users. Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit

4 FOR IMMMEDIATE RELEASE BCA STAND 5A8-07 Bluefish444 Announces Advanced 4K Mac OSX Support for Adobe Premiere Pro CC Empowering Post-Production Workflows for New UHD, HFR & HDR Video Formats S. Melbourne, Australia, May 30, 2016 Bluefish444, manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD SDI video cards, announced new advanced 4K functionality for its hardware on the Mac OSX platform. Available today via a free driver upgrade, the new capabilities will empower creative professionals using the Adobe video tools to work with demanding high resolution, High Frame Rate (HFR) and High Dynamic Range file formats and deliver content for rapidly growing 4K and UHD delivery platforms. Bluefish444 video cards are suited perfectly to the raft of new features available in Adobe video applications with flexible pixel format support and 8/10/12 bit SDI I/O allowing Bluefish444 to support Adobe Mac OSX workflows from SD to 4K HDR. Bluefish444 Epoch 4K Neutron Turbo and Epoch 4K Supernova S+ Turbo customers can now access advanced 4K workflows such as High Frame Rate 4K UHD, at 48, to 60 fps and 4K HDR monitoring. Bluefish444 Mac OSX support for Adobe Mercury Transmit includes: SD /HD SDI output 2K / 4K SDI output 8/10/12 bit SDI output SD / HD / 2K / 4K HDMI preview Quad Split 4K UHD SDI 2 Sample Interleaved 4K UHD SDI 23, 24, 25, 29, 30 fps video output 48, 50, 59, 60 fps video output Dual Link 1.5Gbps SDI 3Gbps Level A & B SDI Quad Link 1.5Gbps & 3Gbps SDI We are excited to bring this update to Adobe Premiere Pro CC customers on Mac OSX who have been demanding advanced 4K video support from Bluefish hardware said Tom Lithgow, Bluefish444 Product Manager. Adobe has released some great features of late including 4K video modes, file formats, HDR, and support for VR workflows. Bluefish444 is proud to be an Adobe Technology Partner providing advanced SDI support to help users get the most from these new tools. It s a highly competitive environment out for media producers today, but there s also huge opportunity for artists who can create work that stands out using Adobe, said Sue Skidmore, head of partner relations for professional video at Adobe. Bluefish444 Adobe continue to push the envelope for the advanced video I/O technologies that professionals rely on for creating and delivering brilliant video content. With this free driver update Bluefish444 moves our Adobe Premiere Pro CC, After Effects CC, and other Adobe video applications support closer to feature-parity with our renowned advanced 4K Windows support. Bluefish444 will be showcasing Advanced 4K video support for Adobe Premiere Pro CC on the Mac OSX platform at BCA Stand 5A8-07. The Advanced 4K Mac OSX driver will be available as a free driver download from the Bluefish444 homepage in Q

5 Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit

6 FOR IMMMEDIATE RELEASE BLUEFISH444 ANNOUNCES NEWTEK NDI INTEGRATION NDI-compatible Bluefish444 SDI cards send and receive video and audio over IP to support interconnected production workflows Melbourne, Australia, May 30, 2016 Bluefish444, manufacturer, developer and marketer of the highest quality uncompressed 4K/2K/HD/SD SDI video cards in the professional video industry, today Network Device Interface (NDI ) integration with SDI video cards. NDI, an enabling technology for IP live production workflows, allows multiple video systems to identify and communicate with one another over IP, and to encode, transmit and receive many streams of high quality, low latency, frame-accurate video and audio in real time. This benefits any network-connected video device or application, including video mixers, graphics systems, capture cards, and many other products. NDI is already the most prolific IP video transfer method in the production market, with over a million customers that have NDI enabled solutions from hundreds of companies that are working with NewTek on IP product integrations and delivering NDI commercial products. Bluefish444 s collaboration with NewTek enables their SDI I/O video cards to send and receive video and audio over IP via NewTek s NDI, allowing existing Bluefish444 installations globally to implement interconnected production workflows comprised of SDI and IP-based technologies. NewTek is quickly driving the adoption of IP production workflows via their bi-directional, multi-channel, lowlatency NDI protocol said Tom Lithgow, Bluefish444 Product Manager Bluefish444 is pleased to be working with NewTek to give our installed customers access to NDI via NewTek Connect Pro and NDI Connect software. We are confident that IP workflows will revolutionize video production, said Michael Kornet, Executive Vice President of Business Development for NewTek. Bluefish444 is highly respected both at NewTek and within the industry. Bluefish444 s capture card integration with NewTek s NDI will help make this the most widely adopted IP standard in the market. For more information on all NewTek products, please visit Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit

7 FOR IMMEDIATE RELEASE Broadcast Asia Booth 5A8-07 Bluefish444 Brings 4K HDR to Broadcast Asia 2016 with Ideal Systems Bluefish444 and Ideal Systems showcase industry leading 4K UHD and High Dynamic Range SDI video at Broadcast Asia 2016 S. Melbourne, Australia, May 30, Bluefish444, manufacturer of the industry's highestquality uncompressed 4K/2K/HD/SD SDI video cards, will join Ideal Systems booth 5D4-02 at Broadcast Asia 2016 to showcase 4K SDI/HDMI post production workflows. A High Dynamic Range (HDR) 4K demonstration will show how Bluefish444 video cards and Adobe video tools bring pictures to life with super realistic colours and highlights. Content creators utilize Bluefish444 Epoch 4K Supernova S+ Turbo for 4K UHD & HDR SDI video preview from within popular applications such as Assimilate SCRATCH, AVID Media Composer and others. Bluefish444 and Ideal Systems will show HDR video displayed on a Sony BVM X300 4K OLED broadcast HDR monitor using Bluefish444 4K HDR SDI preview from within Adobe Premiere Pro CC. "4K workflows are a speciality of Bluefish444 video products with a range of solutions already distributed in the field globally" said Tom Lithgow, Bluefish444 Product Manager "HDR video workflows are another huge step towards giving content creators the ability to make hyperrealistic video and Bluefish444 are again at the forefront of supplying the tools required" In addition Bluefish444 will demonstrate how the same video card used to monitor and create 4K HDR programming can be re-configured for multi-channel SDI ingest, driving workflow efficiencies. The Epoch 4K Supernova S+ video card can ingest up to four streams of HD 1080 / 720 / or SD video in a single system. Bluefish444 ingestore software enables capture of multiple simultaneous channels of SD/HD/3G SDI to popular media files for archive, edit, encoding or analysis. IngeSTore drives efficiency in the digitization workflow by enabling multiple simultaneous recordings from VTR's, cameras and any other SDI source. A new update to ingestore software adds strongly demanded new functionality including additional CODEC upgrade options and "Edit-While- Record" feature. Additional CODEC options in IngeSTore v include MPEG, XDCAM, Cineform, JPEG 2000, AVCi, DV, DVCPro, and DVCPro. The much anticipated "Edit-While- Record" functionality allows editors who use popular NLE's to access captured files while they are still being recorded to disk. This feature is used in live broadcast video workflows and in time critical environments when media needs to be accessed while live recordings continue uninterrupted. Popular content creation tools such as Avid Media Composer, Adobe Premiere Pro CC, and Assimilate SCRATCH can output SDI and HDMI with Bluefish444 video cards while ingestore is recording and the files are growing in size and length. Bluefish444 and Ideal Systems will demonstrate the live production Edit While Record workflow with ingestore and the post 4K HDR workflow at Broadcast Asia 2016 at Ideal Systems Booth 5D4-02 and at Bluefish444 Booth 5A8-07.

8 Bluefish444 is the manufacturer of the industry's highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. Bluefish444 cards have been used on award-winning feature films, commercials, music videos and sports events worldwide. Bluefish444's range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit All trademarks used herein, whether recognized or not, are the properties of their respective companies.

9 FOR IMMEDIATE RELEASE Broadcast Asia Booth 5F6-03 Brainstorm Presents From Leonardo to Ricardo Virtual Presentation with Bluefish444 Madrid, Spain, May 25, 2016 Brainstorm Multimedia, leading manufacturer of real-time 3D graphics and virtual studio solutions, will feature a virtual studio theatre at the upcoming Broadcast Asia 2016, booth 5F6-03, to showcase a revolutionary virtual presentation called From Leonardo to Ricardo, which is an amazing visual history of virtual technology from its origins in the 15th century to the present day. The veteran Spanish company will showcase the latest features of Brainstorm's Infinity Set virtual set application enhanced by graphics and other content created by the Aston 3D. The revolutionary TrackFree Technology, unique to Brainstorm, will be the main highlight of the demo. Brainstorm s demo will use Bluefish444 s Epoch 4K Supernova S+ card, which will provide camera and other inputs, as well as the broadcast output signal. Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit About Brainstorm Multimedia: Brainstorm provides industry-leading real-time interactive 3D graphics solutions for broadcast, feature film production and real-time graphics presentations. Brainstorm s flagship product estudio is unique in the market due to its sophistication, open architecture and versatility, enabling both design and real-time playout of virtual studios and 3D graphics as well as the easy creation of customized products and applications. For further information, visit

10 FOR IMMMEDIATE RELEASE BCA STAND 5A8-07 BLUEFISH444 ADDS TICO LIGHTWEIGHT COMPRESSION TO BLUEFISH444 SDK S. Melbourne, Australia, May 30, 2016 Bluefish444, manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD SDI video cards, is showcasing support for intopix TICO lightweight compression in the Bluefish Software Development Kit at BCA The TICO lightweight 4:1 compression scheme, known as SMPTE RDD35, will allow Bluefish444 customers to access uncompressed quality video at one quarter of the bandwidth to be transported over existing SDI infrastructure and emerging IP technologies. With TICO lightweight compression our customers will be able to provide products capable of delivering 4K 60fps video over a single 3G SDI cable, infrastructure which is already well established globally, says Tom Lithgow, Bluefish444 Product Manager. Making our customers solutions, which are based around Bluefish444 SDI IO hardware, compatible with TICO compression allows for the building of both end to end Bluefish444 SDI solutions and also provides interoperability with other TICO compatible products. Bluefish444 will show how TICO lightweight compression enables 4K 60FPS video to be transported over a single 3G SDI link, normally requiring Quad Link 3G SDI for uncompressed video. The Epoch 4K Neutron, Epoch 4K Supernova and Epoch 4K Supernova S+ ranges will benefit from the TICO support provided by the Bluefish444 SDK and will be available in Q Bluefish444 is the manufacturer of the industry s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. events worldwide. Bluefish444 s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit

11 BLUEFISH444 BROADCAST ASIA 2016 PRESS KIT TABLE OF CONTENTS STAND 5A8-07 Bluefish444 Announces New Fluid IngeSTore Software Version New CODEC and Edit-While-Record capabilities Bluefish444 And Visual Research Inc. Integrate Technologies Epoch 4K Supernova S+, Epoch Supernova CG & Epoch Neutron support for VRI s KarismaCG Bluefish444 Announces Advanced 4K Mac OSX Support for Adobe Premiere Pro CC Empowering Post-Production Workflows for New UHD, HFR & HDR Video Formats Bluefish444 Announces NewTek NDI Integration NDI-compatible Bluefish444 SDI cards send and receive video and audio over IP to support interconnected production workflows Bluefish444 Brings 4K HDR to Broadcast Asia 2016 with Ideal Systems Bluefish444 and Ideal Systems showcase industry leading 4K UHD and High Dynamic Range SDI Brainstorm Presents From Leonardo to Ricardo Virtual Presentation with Bluefish444 at Broadcast Asia 2016 Bluefish444 Adds TICO Lightweight Compression To Bluefish444 SDK

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