Intelligent Data Centers: Delivering Business Value. May 15, 2014 Panduit Korea Technical System Engineer Chester Ki

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1 Intelligent Data Centers: Delivering Business Value May 15, 2014 Panduit Korea Technical System Engineer Chester Ki 4/10/2014

2 Core Business Panduit is a world-class developer and provider of leading-edge solutions that help customers optimize the physical infrastructure and mitigate risk through simplification, increased agility and operational efficiency Independent leader since 1955 Global presence, local focus and customization 4,000+ employees 112 countries of operation Solutions approach Data centers Connected buildings Industrial automation

3 Unified Physical Infrastructure (UPI) Approach Flexible, end-to-end UPI-based solutions help meet business and technology Challenges head on for a smarter, unified business foundation. Unified Physical Infrastructure Mitigate Risk Efficient physical infrastructure management enables seamless integration to reduce risks which can occur throughout the network Lower Cost Panduit physical infrastructure solutions drive financial advantages to reduce energy and occupancy costs, and help secure competitive advantage Increase Agility A high level of integration within the physical infrastructure enables flexibility and improved business agility Enhance Sustainability UPI-based solution offerings enable organizations to meet sustainability goals by driving resource and energy efficiencies across the physical infrastructure The UPI approach enables organizations to connect, manage and automate critical systems and drive operational, financial and sustainability advantages, allowing your business to minimize risk, lower cost, and heighten agility and reliability.

4 Panduit s Intelligent Data Center Solution Elements Professional Advisory Services Migration to next generation solutions, mitigating risks in consolidation and virtualization, and achieving greater energy and real-estate efficiency. Intelligent Software and Hardware Complete data center infrastructure management (DCIM) through monitoring of and management of critical physical layer resources. Energy Efficient Cabinets Cooling conservation for greater thermal management and energy efficiency. Pre-Configured Offerings Reduce implementation time and costs by delivering a pre-engineered, pre-tested and validated modular solutions optimized for high technology platforms. High Speed Data Transport (HSDT) Copper and Fiber Cabling Systems Ease of deployment and proven performance to ensure availability, reliability and scalability of mission critical systems. Physical Infrastructure Foundation Ensuring reliability, agility, and security to drive business advantages and overall success.

5 What are the most Important Business Goals Delivered Through Virtualization Business Goals 71% 62% High Availability of applications / services 52% 40% Ability to deploy IT services faster 51% 52% Disaster recovery 43% 42% Lower data center operating costs 17% 22% Ability to build prototype IT services faster 15% 6% Reduced data center carbon footprint 15% 35% Continuous data protection 13% 8% Ability to use fewer IT staffers in the data center 4% 6% Self-provisioning by business units 1% 8% Ability to charge business units for IT resources Data: Information Week Virtualization Management Survey of 396 business technology professionals in August 2011 and 203 in August 2010

6 Growth in Networked Devices Will Drive Data Center Traffic to New Heights Source: Cisco VNI, 2010

7 Growth in Networked Devices Will Drive Data Center Traffic to New Heights Source: Cisco VNI, 2010

8 Growth in Networked Devices Will Drive Data Center Traffic to New Heights E-Reader = x 2* Smartphone = x 10* Digital Photo Frame = x 10* Video Camera = x 100* Mobile Phone Projector = x 300* Laptop = x 1300* But also consider: Storage Capacity Compute Capacity Power Space Cooling Bandwidth Source: Cisco VNI, 2010 *Monthly Basic Mobile Phone Data Traffic

9 Technologies Facilitating Technology Transformation Consolidate Virtualize Automate Reduced complexity, less to manage Lower OPEX Regain control of IT resources Higher resource utilization Lower CAPEX Decouples logical from physical resources The Network is the Platform Dynamically allocate resources Simplified policy-based provisioning Increase IT agility and productivity

10 Virtualization IT Infrastructure Applications Physical Infrastructure How Does It Affect You? Changing how IT is used Creates IT agility and flexibility Virtualization Provides a path to Cloud Computing Plays well with Green IT Drives culture change Storage Virtualization Server Virtualization Desktop Virtualization (VDI) Network Virtualization

11 Impact of the Physical Infrastructure is Increasing IT Infrastructure Management Software Network Architecture Virtualization & Cloud Computing Space & Carbon Footprint SLA Performance Power & Cooling Physical Infrastructure Costs & Efficiency

12 Physical Infrastructure Relevance Yesterday s Data Center built like a Swiss Army knife over provisioned could handle anything Today s Data Center designed for the specific purpose handling new technologies Operation closer to the edge to realize savings Two Tier and Fabric network architectures FCoE Private Cloud How fast can you drive a Ferrari on a bumpy road? The physical infrastructure is the smooth road that lets IT go fast.

13 Virtualization & Consolidation The Good Business Drivers: Efficiency improvements Cost savings Mergers and Acquisitions rightsizing Fewer Physical Machines Lower Overall Electric Use Higher Utilization Smaller Footprint

14 Virtualization & Consolidation The Bad High Density Cable Congestion Higher Utilization Power Density Demands Air Flow Issues Infrastructure Limitations: Trouble comes your way cause the old low-density infrastructure can t keep up with the new high-density demand Cooling Concerns

15 Virtualization & Consolidation and The Ugly Downtime Cooling Concerns Unforeseen Consequences: A spiral of ugly events that, if left unchecked, can lead to the death of the data center Missed SLA s No Room for Growth Move or Die

16 Virtualization & Consolidation To the Rescue Panduit s Reference Architecture Approach provides best practices for modular physical infrastructure design that address how to optimize Power, Cooling, Space within the Data Center Remediate Detailed Design Comprehensive Plan Analyze Assess/Audit

17 Getting Started Standards and Best Practices TIA, IEEE ITIL Energy Star Rating for Data Centers Utilize Reference Designs Regulations, Directives and Guidance Basel II Sarbanes-Oxley European Code of Conduct on Data Centers Assess Your Environment Applications Assets Thermal Power Grounding and bonding Infrastructure Analyze the Results Identify points of failure Locate inefficiencies Conduct what-if scenarios Design Align the logical design to the physical design Think scalable and modular Account for operational issues Implement Faster speed to deploy Allow for day one and beyond flexibility Practical solutions with low CapEx and OpEx

18 Standard Architectures Alone Are Not Adequate As the world migrates from 1Gbs to 100Gbs, interdependency considerations need to be made for: Power Cooling Space Performance Availability Reference architectures and designs help to increase the benefits applied to: Network Architecture Storage Compute Physical infrastructure convergence Standards/ Best Practices Customer Requirements Cost Scalability Installation Time 75% Less Waste 75% on Installation Time 20% on Project Time Risk Efficiencies Panduit Reference Design Infrastructure Expertise

19 Infrastructure Optimization and Simplification Panduit Professional Services leverages UPI methodology to assist customers with: System Alignment and Consolidation Network Convergence & Optimization Green and Brown-Field Deployments Future Preparedness and Readiness While Reducing Risk and Ensuring Performance

20 PIM Solution Structured modular-based offering Customize module mix based on business needs Enables easy deployment of additional functionality Available modules include: Connectivity Asset Power Environmental Integration packages with leading network management systems Works seamlessly with PanView iq TM (PViQ TM ) System Hardware and select third-party devices

21 Cabinets and Thermal Management Systems Manage, Protect, and Showcase Installations: Full Solution o Switch and Server Applications o Multiple configurations Accessible Pathways o Improve Speed of Installations/Maintenance Thermal Management o Cold Aisle Containment o Cabinet System Ducting o Vertical Exhaust System o Ventilation Paths o Perforated Doors o Raised Floor Grommet o Reduces operating costs up to 14%

22 Panduit Pre-Configured Solution Based On Reference Design, Less Active Gear Benefits Fully Integrated Solution: Patch cords Patch Panels Labeling Cabinet POUs Grounding and Bonding Plug Packs Costs and Speed to Deploy: Cabinet assembly Cabling installation Layout configuration Packaging/ Unpackaging Dealing with scrap materials Performance: Factory built Pre-tested Partner compatibility Thermal benefits High Density Pre-configured example: Panduit and Cisco 7010

23 High Speed Data Transport (HSDT) Support Comprehensive Copper and Fiber Cabling System Needs: High Performance Options o 10 Gigabyte Ethernet Small Diameter FCoE o OM3/OM4 innovations o SFP+ o InfiniBand Pre-Terminated Options o Quick Deployments o Integrated Copper/Fiber Optic Combinations o High-Density Applications o Installs 75%-90% faster than field-terminated methods

24 The Rest of the Physical Infrastructure Foundation Completing the Data Center Solution Racks and Cable Management Zone Cabling Routing and Pathways Grounding and Bonding Labeling and Identification Security and Identification Accessories Design Tools

25 Data Center Partner Strategy Partner with technology leaders Consider multiple factors when selecting partners Depth of alliance varies by partner and theater Selective, non-exclusive model Technology collaboration focuses on new product development and research Go-to-market collaboration focuses on solutions messaging, demand generation, channel development and end-user sales Panduit Trusted Advisor for Physical Layer

26 Data Center Tools, Assets, and Panduit Value Breadth of Line Offering Portfolio Physical to Logical Integration Solutions Life Cycle Approach Global Logistics/Supply Chain Reference Designs Gartner Assets (e.g. Newsletters) VCE Alliance (Cisco, EMC, VMware) Forrester TEI Study Reference Architectures White Papers Joint Go-To-Market With Alliance Partners

27 Knowledge Gained in Reference Design Approach and Deployed Data Centers Reference Design methodology led to $240K CAPEX 40% OPEX cooling savings to Major University Lowering inlet temperatures approximately 20 F 27% CAPEX savings on passive cooling solutions

28 Customer Case Study: Return on Investment (ROI) with UPI SM Approach Summary Financial Results Payback Risk-Adjusted 20 Months Total Three-Year Costs (PV) $1,497,536 Consolidation Project of six facilities spread across the Greater Toronto Area (GTA) into a single data center. A commissioned study conducted by Forrester Consulting. Total Three-Year Benefits (PV) $2,068,855 Total Three-Year Net Savings (NPV) $571,310 Internal Rate of Return (IRR) 42%

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