How to do OEM/ODM Business with Android. Tad Sekineh International Operations

Transcription

1 How to do OEM/ODM Business with Android Tad Sekineh International Operations

2 What is OESF Android Open Source Embedded system Non-Cell Phone Collaboration with Google Based on Apache 2.0 License OESF Repository Working Group Projects Standardize Industry Experts Collaboration Time to Cost Expand Biz Opportunities Differentiate Time to Market Unique Service Platform Contents Independent H/W 2

3 OESF Member Obligation Actively participate WorkingGroup Contribution Promote Open Source Collaboration 3

4 OESF Member Benefits First Hand Industry Information Privileged Access to OESF Repository OEM/ODM Pilot Project in WorkingGroup Collaborate with Trusted Partners 4

5 How to ODM/OEM OEM/Own Brand Application Spec. Service Platform Spec. Middleware Provider Customization S/W Integration ODM H/W + BSP Android Ready 5

6 KFS Key Success Factor EM Embedded Master Product Based Turn Key Common Library Service Environment Reference Board Embedded Master Extensions 6

7 Embedded Master Extension 7

8 The structure of EM OESF Platform Builder STB WG IP-C WG Etc WG beagleboard armadillo 500FX Etc boards 8

9 EM1 Extension HDTV extension IP Phone extension Remote Control extension Bluetooth extension DLNA extension UI extension 9

10 Embedded Master 2 Achievement SetTopBox Spec & API IP Phone Spec & API Helps ODM to develop Product OESF Platform Builder Package Management Tool Print Manager Current Android does not have this! 10

11 Common Library OESF Platform Builder Product Development Package Management Tool Print Manager Current Android does not have this! 11

12 Embedded Master 2 Added Value Market Place SDK Create Apps Market easily Android Education and Training Course OESF certified Engineer OESF certified Exam Looking for Franchisee 12

13 Reference Board with EM2 built in TI BeagleBoard RMI HMP10 SigmaDesigns Freescale Emma Mobile NEC Elec) nvidia Tegra 13

14 OESF Open Test Framework Benchmar k OESF Marketplace SDK AP AP Various Android Products AP AP Verification of features, functions, and Android profile API integrity OESF Open Test Framework MIT Sikuli + Android CTS + OESF CTS Test Tool APIs OESF STB Profile Google CTS + OESF CTS ccc Extended Tests from OESF OESF MID Profile STB Working Group Consumer Electronics Working Group

15 OESF Member Companies looking for Business Partners SoftFront MVNO IP Phone, MID Ubiquitous 1 Sec QuickBoot Linux, Android ISB Android Middleware Implementation Aricent Android Solution Provider 15

16 Softfront Introduction Softfront Core Competence High Performance SIP/VoIP/Video Software Client Supports Multiple Operating Systems/Platform Android 2.1/iPhone/Symbian OS/Linux/Windows Mobile/Windows... Supports Standards, Multiple carriers, and multiple vendors High interconnectivity and customization (Internet/NGN/IMS) Based on SIPit connectivity testing, SIP Server/SIP UA is in compliance with 300 companies. High Quality Media Streaming without depending on Wireless Communication bearer WiFi / 3G / WiMAX / LTE etc. Domestic communications provider connection service Carrier specifications unique to Japan and support consultation on formulating business schemes. Looking for Products/Hardware with the following specifications: (ODM products for Carrier, CSP) MID / Digital Photo Frame / IP Phone / ebook Reader with Camera Device (0.3M - 5M pix / 30fps) with MPEG4 SP / H.264 HW Encorder & Decorder (Accelerator) Softfront Information Stock Market : Hercules 2321 (NASDAQ Japan) Main Customers : NTT Group (NTT-East / NTT-West / NTT DoCoMo / NTT Communications etc) Softbank / NEC / Panasonic / SANYO / Canon / FUJI XEROX etc. Contact Eiji Takasu (eiji.takasu@softfront.co.jp) / NB2, SIP Division, Softfront 16

17 TVs Bluray/DVD AutomotiveInfotainment Smartphones Tablets Instant boot software solution Android (Linux) boots in 1 second! Run application instantly from cold boot No standby power required = Eco SDK for ARM available now Differentiation for Taiwan ODM 2010 Ubiquitous Corporation 17

18 Hibernation vs. QuickBoot Hibernation RAM Image RAM Image 2010 Ubiquitous Corporation 18

19 Commecialization Service Total Support to Commercialize Smart phones, Mobile Phones, CE, In-car Navigation and STB Platform Services Android base porting (TI OMAP, Freescale, EMMA mobile, etc.) Peripheral implementation (Bluetooth, camera, WiFi, GPS, sensors, etc.) Multimedia and graphics implementation Performance tuning and verification on HW Middleware/driver porting and development Base development environments (SW/HW) build Various reference implementation Comparison verification with Android and other platforms Applications Services Low-cost development using ISB Vietnam Application porting from Windows, Symbian, etc. Verification of third party applications on HW We are a member of Open Embedded Software Foundation ISB Corporation is a member of Open Embedded Software Solution Foundation that promotes standardization on software technology based on Android and develops, researches and promotes standard frameworks. 19

20 Aricent Offerings on Android

21 What we can do on Android and our Taiwan OEMs/ODMs Android Platform Multimedia Integration Android Application Development Consultancy Development and Integration of Software components on Multiple HW platforms (ARM, MIPS, TI, Qcom etc.). Migration of Software components to different android branch (Éclair / Froyo) Integration and Optimization of PV codecs, Aricent codecs. Adaptation to DSP architecture interfacing 720P Video codec s on Multi-core Android architecture (Host + DSP Processor) Openmax plug-ins or development Social Networking, Widget based Application development JNI specification and development for Native C Integration Can work with you to define your Android based products and roadmap. Will mentor and guide you on Android usage across different versions. System Integration Consultancy is available from experts in the field. 21

22 Products (or) Services we can provide Support on Android Product and Services Components Roadmap Video Codec Decoders H.263 P0, H.264 BP, MPEG-4 SP WMV9 SP (VC1), RV, Xvid, Divx 720P MPEG4 SP, H.264 BP, MPEG4 ASP, H.264 MP, WMV9 MP H.264 HP, WMV9 AP Video Codec Encoders Audio Codec Decoders H.263 P3 720P MPEG4 SP, H.264 BP WMAv9, WMA v10pro, QCELP, EVRC, RA, eaac+, G.711, MP3, AMR NB, AAC Audio Codec Encoders AMR NB, MP3, G.711, QCELP AMR WB, G.729AB, G.726, G.723 File Parsers Asf, RM, 3gp, 3g2, Divx, Avi (Xvid), qcp Evc, aac, amr, wav, mpeg, off, midi Middleware Stacks Imaging Algorithms Media Applications Multimedia Applications IMS Applications Integrated Software Platform (Entertainment + Content + Communication) MTP DLNA Image Stabilization, Low Light Image Enhancement, Red Eye Correction, Panorama Face Detection, Smile Detection Auto Flicker Detection & Correction Automatic White Balance Camera Player Streaming 3gp, Real, PD Video Telephony OMA Presence, Instant Messaging OMA XDM Video Share Pre-integrated platform - Video Player, Music Player, Photo Album, Camera, DLNA, Streaming IPTV VVoIP VoIP 22

23 Support required from ODM Reference Platform / Devices BSP package for different Silicon Platforms covering Android Version (Éclair 2.1 / Froyo 2.2) Availability of OEM BSP version for respective Silicon like Qualcomm, TI, Samsung, NVIDIA Debugging Tools / Hardware (Good to have) Network Simulators for System Testing (Good to have) 23

24 About the Android EM Yusuke SUZUKI Chief Software Architect Growth xpartners Inc.

25 Our Project Target: Major department store Streamline the business process and better customer experience. Software(by GxP) Interactive electronic catalog for customer. Order system and Business intelligence tool for employ

26 Hardware Type Type A for Employ(Smart Phone/3-4-inch) Type B for Service(Slate/10-12-inch) Required Wi-Fi: Wi-Fi spot in store 3G: Non Wi-Fi spot in store ( 構 内 は 柱 や 壁 でWi-Fiが 届 かないポイントがある) Out of store Bluetooth: thermal printer, credit card reader

27 Android EM Android EM is open standard way to connect software and hardware. 3 good things avoid the hardware rock-in. think software issues and hardware issues at the same time. procure hardware from wide range of choice

28 OESF Lab Activities in 2010 EM2 on ARM and MIPS Print Manager for EM2/Android Provide Technical support Popularize EM/Android in Vietnam and of South East Asia A bridge to Vietnam resource pool for OESF members on Android related business 28

29 Print manager 29

30 Example Android Implementation D2 Technologies mcue Complete Android framework and Linux kernel integration mcue UI Layer Communications user interface Multiple modes VoIP and Cellular IM / SMS Presence / Status Video (roadmap) vport Protocol Stack ISI: IP Communications API mps: Multi Protocol Suite SIP (IETF & IMS) & SIMPLE XMPP / Gtalk Yahoo, MSN, Facebook, etc. FMC: VCC and IP-to-IP handover vport Media Engine (vtsp) CODECS (VoIP and V2oIP) Echo cancellation Packet Loss compensation (PLC) Jitter buffer (JB) Packet processing (RTP, SRTP, RTCP) = D2 s IP Communications Extensions

31 mcue on Android Implementation Converged Contact List Integrated address book Multiple services / contact Presence for each service Push-to-x communications Push-to-X Communications Txt Message: IM Chat or SMS Call: VoIP or Cell Call Video: Call/chat Dialer mcue or Android as primary dialer Complete integration w/ Android telephony stack Android apps can access mcue resources 31

32 Netlogic IP Media Phone Demo Android w/ D2 mcue Netlogic AU1300 Media Phone Ref. Design 32

33 D2/MIPS/Sigma Designs/Home Jinni IPSTB & Media Phone Demo Sigma Designs SMP8654AD IP-STB/HD Media Player Netlogic AU1300 Media Phone Ref. Design 33

34 How to Get There IP Communications extensions to Android SDK IP Communication and Circuit Switched co-existence Not just the same device but the same UI application! Multiple identities (accounts) across multiple protocols and providers e.g. SIP, XMPP, Googletalk, IMS, Skype, Cell networks, etc. Existing Android SDK interfaces backwards compatibility e.g. TelephonyManager Openly available SDK extensions 34

35 STB Specification Project Develop Specification of Android based STB Basic Android Specification Basic STB Functions DVR Function DLNA Functions OSGi Framework Digital Broadcasting ISDB-T ATSC DVB IPTV Support Copyright 2010, Open Embedded Software Foundation, All rights reserved. 35

36 OESF STB extension TV Applications Android Application Framework JNI Interface STB Framework JNI for STB OESF STB API Android Runtime Library TV Player Linux Kernel/Driver CPU/Hardware TV Driver TV Chip Set Copyright 2010, Open Embedded Software Foundation, All rights reserved 36

37 Android STB Block Diagram Tuning TV/STB Applications EPG Existing Interface STB/TV Application Error Indicator VOD Etc STB/TV API API Specification Extend API to support TV/STB Framework Design Support HD resolution screen, add framework specific to TV/STB functions. Activity Manager Window Manager Application Framework Contents Providers View System Notification Manager TV/STB Manager Package Manager Telephony Manager Resource Manager Location Manager XMPP Service Android Runtime Core Libraries Java Surface Manager FreeType Library Media Framework SQLite OpenGL/ES SGL SSL libc WebKit Dalvik Virtual Machine Native Linux OS Customization, Addition Support HD screen resolution Copyright 2010, Open Embedded Software Foundation, All rights reserved. 37

38 Join OESF! JOIN OESF AND ESTABLISH NON CELL PHONE ANDROID WORLD WIDE STANDARD TOGETHER 38