BUY SEGMENTS. Auto Financial Restaurant Retail Technology Travel AUTO

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1 BUY SEGMENTS When they buy, how often they buy, how much they spend, or what they are in the market to purchase Auto Financial Restaurant Retail Technology Travel AUTO Nielsen Auto - Car Brand - Acura (JD Power) Nielsen Auto - Car Brand - Audi (JD Power) Nielsen Auto - Car Brand - BMW (JD Power) Nielsen Auto - Car Brand - Buick (JD Power) Nielsen Auto - Car Brand - Cadillac (JD Power) Nielsen Auto - Car Brand - Chevrolet (JD Power) Nielsen Auto - Car Brand - Chrysler (JD Power) Nielsen Auto - Car Brand - Dodge (JD Power) Nielsen Auto - Car Brand - Fiat (JD Power) Nielsen Auto - Car Brand - Ford (JD Power) Nielsen Auto - Car Brand - GMC (JD Power) Nielsen Auto - Car Brand - Honda (JD Power) Nielsen Auto - Car Brand - Hyundai (JD Power) Nielsen Auto - Car Brand - Infiniti (JD Power) Nielsen Auto - Car Brand - Jaguar (JD Power) Nielsen Auto - Car Brand - Jeep (JD Power) Nielsen Auto - Car Brand - Kia (JD Power) Nielsen Auto - Car Brand - Land Rover (JD Power) Nielsen Auto - Car Brand - Lexus (JD Power) Nielsen Auto - Car Brand - Lincoln (JD Power) Nielsen Auto - Car Brand - Mazda (JD Power) Nielsen Auto - Car Brand - Mercedes- Benz (JD Power) Nielsen Auto - Car Brand - Mini (JD Power) Nielsen Auto - Car Brand - Mitsubishi (JD Power) Nielsen Auto - Car Brand - Nissan (JD Power) Nielsen Auto - Car Brand - Porsche (JD Power) Nielsen Auto - Car Brand - RAM (JD Power) Nielsen Auto - Car Brand - Scion (JD Power) Nielsen Auto - Car Brand - smart (JD Power) Nielsen Auto - Car Brand - Subaru (JD Power) Nielsen Auto - Car Brand - Suzuki (JD Power) Nielsen Auto - Car Brand - Toyota (JD Power) Nielsen Auto - Car Brand - Volkswagen (JD Power) Nielsen Auto - Car Brand - Volvo (JD Power) Nielsen Auto - Compact - All Vehicle Types (Cars, MPVs, SUVs, Premium/Luxury) (JD Power) Nielsen Auto - Compact Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact Car - Dodge - Dart (JD Power) Nielsen Auto - Compact Car - Ford - Focus (JD Power) Nielsen Auto - Compact Car - Ford - Focus Electric (JD Power) Nielsen Auto - Compact Car - General Motors - Buick - Verano (JD Power) Nielsen Auto - Compact Car - General Motors - Chevrolet - Chevy Cruze (JD Power) Nielsen Auto - Compact Car - General Motors - Chevrolet - Chevy Volt (JD Power) Nielsen Auto - Compact Car - Honda - Civic (JD Power) Nielsen Auto - Compact Car - Honda - Civic Hybrid (JD Power) Nielsen Auto - Compact Car - Honda - CR- Z (JD Power) Nielsen Auto - Compact Car - Honda - Insight (JD Power)

2 Nielsen Auto - Compact Car - Hyundai - Elantra (JD Power) Nielsen Auto - Compact Car - Hyundai - Elantra GT (JD Power) Nielsen Auto - Compact Car - Hyundai - Kia - Forte (JD Power) Nielsen Auto - Compact Car - Mazda - '3 (JD Power) Nielsen Auto - Compact Car - Mitsubishi - Lancer (JD Power) Nielsen Auto - Compact Car - Mitsubishi - Lancer Evolution (JD Power) Nielsen Auto - Compact Car - Nissan - LEAF (JD Power) Nielsen Auto - Compact Car - Nissan - Sentra (JD Power) Nielsen Auto - Compact Car - Subaru - Impreza (JD Power) Nielsen Auto - Compact Car - Suzuki - SX4 (JD Power) Nielsen Auto - Compact Car - Toyota - Corolla (JD Power) Nielsen Auto - Compact Car - Toyota - Prius (JD Power) Nielsen Auto - Compact Car - Toyota - Prius Plug- In (JD Power) Nielsen Auto - Compact Car - Volkswagen - VW Beetle (JD Power) Nielsen Auto - Compact Car - Volkswagen - VW Golf (JD Power) Nielsen Auto - Compact Car - Volkswagen - VW Jetta (JD Power) Nielsen Auto - Compact Car - Volkswagen - VW Jetta Hybrid (JD Power) Nielsen Auto - Compact Car - Volkswagen - VW Jetta SportWagen (JD Power) Nielsen Auto - Compact MPV - Fiat - 500L (JD Power) Nielsen Auto - Compact MPV - Ford - C- Max Energi (JD Power) Nielsen Auto - Compact MPV - Ford - C- Max Hybrid (JD Power) Nielsen Auto - Compact MPV - Ford - Transit Connect (JD Power) Nielsen Auto - Compact MPV - Hyundai - Kia - Soul (JD Power) Nielsen Auto - Compact MPV - Mazda - '5 (JD Power) Nielsen Auto - Compact MPV - Toyota - Prius v (JD Power) Nielsen Auto - Compact MPV - Toyota - Scion - xb (JD Power) Nielsen Auto - Compact Premium/Luxury - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact Premium/Luxury - All Vehicle Types (Cars, Sporty Cars, SUV) (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Acura - ILX (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Acura - TL (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Acura - TSX (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - A4 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - A4 Allroad (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - A5 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - RS 5 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - S4 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Audi - S5 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 1 Series - 128i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 1 Series - 135i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 1 Series (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 320i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 320i xdrive (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 328d (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 328i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 328i xdrive (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 328i xdrive Gran Turismo (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 335i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - 335i xdrive (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series - ActiveHybrid 3 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 3 Series (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 4 Series - 428i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 4 Series - 428i xdrive (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 4 Series - 435i (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - 4 Series (JD Power) Nielsen Auto - Compact Premium/Luxury Car - BMW - M3 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - General Motors - Cadillac - ATS (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Infiniti - G37 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Infiniti - Q50 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - CT Series - CT 200H (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - ES Series - ES 300H (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - ES Series - ES 350 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - ES Series (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - IS Series - IS 250 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - IS Series - IS 250C (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - IS Series - IS 350 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lexus - IS Series (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lincoln - MKZ (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Lincoln - MKZ Hybrid (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - C- Class - C250 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - C- Class - C250C (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - C- Class - C300 (JD Power)

3 Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - C- Class - C350 (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - C- Class (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Mercedes- Benz - CLA- Class (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Volkswagen - VW Passat - CC (JD Power) Nielsen Auto - Compact Premium/Luxury Car - Volvo - S60 (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - BMW - Z4 (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Mercedes- Benz - SLK- Class - SLK250 (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Mercedes- Benz - SLK- Class - SLK350 (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Mercedes- Benz - SLK- Class (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Nissan - 370Z (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Porsche - Boxster (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Porsche - Cayman (JD Power) Nielsen Auto - Compact Premium/Luxury Sporty Car - Volvo - C70 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Acura - RDX (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Audi - Q5 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Audi - SQ5 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - BMW - X1 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - BMW - X3 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Land Rover - Range Rover Evoque (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Mercedes- Benz - GLK- Class - GLK250 Bluetec (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Mercedes- Benz - GLK- Class - GLK350 (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Mercedes- Benz - GLK- Class (JD Power) Nielsen Auto - Compact Premium/Luxury SUV - Volvo - XC60 (JD Power) Nielsen Auto - Compact Sporty Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact Sporty Car - Hyundai - Veloster (JD Power) Nielsen Auto - Compact Sporty Car - Mazda - MX- 5 PRHT (JD Power) Nielsen Auto - Compact Sporty Car - Mini - Cooper (JD Power) Nielsen Auto - Compact Sporty Car - Mini - Cooper Clubman (JD Power) Nielsen Auto - Compact Sporty Car - Mini - Cooper Roadster (JD Power) Nielsen Auto - Compact Sporty Car - Subaru - BRZ (JD Power) Nielsen Auto - Compact Sporty Car - Toyota - Scion - FR- S (JD Power) Nielsen Auto - Compact Sporty Car - Toyota - Scion - tc (JD Power) Nielsen Auto - Compact Sporty Car - Volkswagen - VW Eos (JD Power) Nielsen Auto - Compact Sporty Car - Volkswagen - VW GTI (JD Power) Nielsen Auto - Compact SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Compact SUV - Ford - Escape (JD Power) Nielsen Auto - Compact SUV - General Motors - Buick - Encore (JD Power) Nielsen Auto - Compact SUV - General Motors - Chevrolet - Chevy Equinox (JD Power) Nielsen Auto - Compact SUV - General Motors - GMC - Terrain (JD Power) Nielsen Auto - Compact SUV - Honda - CR- V (JD Power) Nielsen Auto - Compact SUV - Hyundai - Tucson (JD Power) Nielsen Auto - Compact SUV - Jeep - Cherokee (JD Power) Nielsen Auto - Compact SUV - Jeep - Compass (JD Power) Nielsen Auto - Compact SUV - Jeep - Liberty (JD Power) Nielsen Auto - Compact SUV - Jeep - Patriot (JD Power) Nielsen Auto - Compact SUV - Jeep - Wrangler - Wrangler Unlimited (JD Power) Nielsen Auto - Compact SUV - Jeep - Wrangler (JD Power) Nielsen Auto - Compact SUV - Kia - Sportage (JD Power) Nielsen Auto - Compact SUV - Mazda - CX- 5 (JD Power) Nielsen Auto - Compact SUV - Mini - Countryman (JD Power) Nielsen Auto - Compact SUV - Mini - Paceman (JD Power) Nielsen Auto - Compact SUV - Mitsubishi - Outlander (JD Power) Nielsen Auto - Compact SUV - Mitsubishi - Outlander Sport (JD Power) Nielsen Auto - Compact SUV - Nissan - JUKE (JD Power) Nielsen Auto - Compact SUV - Nissan - Rogue (JD Power) Nielsen Auto - Compact SUV - Nissan - Xterra (JD Power) Nielsen Auto - Compact SUV - Subaru - Forester (JD Power) Nielsen Auto - Compact SUV - Subaru - XV Crosstrek (JD Power) Nielsen Auto - Compact SUV - Toyota - FJ Cruiser (JD Power) Nielsen Auto - Compact SUV - Toyota - RAV4 (JD Power) Nielsen Auto - Compact SUV - Toyota - RAV4 EV (JD Power) Nielsen Auto - Compact SUV - Volkswagen - VW Tiguan (JD Power) Nielsen Auto - Large - All Vehicle Types (Cars, Trucks, SUVs, Vans, Premium/Luxury Cars) (JD Power) Nielsen Auto - Large Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large Car - Chrysler - '300 (JD Power) Nielsen Auto - Large Car - Dodge - Charger (JD Power) Nielsen Auto - Large Car - Ford - Taurus (JD Power) Nielsen Auto - Large Car - General Motors - Buick - LaCrosse (JD Power) Nielsen Auto - Large Car - General Motors - Buick - LaCrosse eassist (JD Power)

4 Nielsen Auto - Large Car - General Motors - Chevrolet - Chevy Impala (JD Power) Nielsen Auto - Large Car - Hyundai - Azera (JD Power) Nielsen Auto - Large Car - Kia - Cadenza (JD Power) Nielsen Auto - Large Car - Nissan - Maxima (JD Power) Nielsen Auto - Large Car - Toyota - Avalon (JD Power) Nielsen Auto - Large Car - Toyota - Avalon Hybrid (JD Power) Nielsen Auto - Large Pickup - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large Pickup - Ford - F- Series - F- 150 (JD Power) Nielsen Auto - Large Pickup - Ford - F- Series - F- 250 (JD Power) Nielsen Auto - Large Pickup - Ford - F- Series - F- 350 (JD Power) Nielsen Auto - Large Pickup - Ford - F- Series - F- 450 (JD Power) Nielsen Auto - Large Pickup - Ford - F- Series (JD Power) Nielsen Auto - Large Pickup - General Motors - Chevrolet - Chevy Avalanche (JD Power) Nielsen Auto - Large Pickup - General Motors - Chevrolet - Chevy Silverado 1500 (JD Power) Nielsen Auto - Large Pickup - General Motors - Chevrolet - Chevy Silverado 2500 HD (JD Power) Nielsen Auto - Large Pickup - General Motors - Chevrolet - Chevy Silverado 3500 (JD Power) Nielsen Auto - Large Pickup - General Motors - Chevrolet - Chevy Silverado Pickup (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra - Sierra Denali 2500 HD (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra - Sierra Denali 3500 (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra Pickup - Sierra 1500 (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra Pickup - Sierra 2500 HD (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra Pickup - Sierra 3500 (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra Pickup - Sierra Denali (JD Power) Nielsen Auto - Large Pickup - General Motors - GMC - Sierra Pickup (JD Power) Nielsen Auto - Large Pickup - Nissan - Titan (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup - Ram 1500 (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup - Ram 2500 (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup - Ram 2500 Mega Cab (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup - Ram 3500 (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup - Ram 3500 Mega Cab (JD Power) Nielsen Auto - Large Pickup - RAM - Ram Pickup (JD Power) Nielsen Auto - Large Pickup - Toyota - Tundra (JD Power) Nielsen Auto - Large Pickup - Toyota - Tundra CrewMax (JD Power) Nielsen Auto - Large Premium/Luxury - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large Premium/Luxury Car - Audi - A8 (JD Power) Nielsen Auto - Large Premium/Luxury Car - BMW - 7 Series - 740Li (JD Power) Nielsen Auto - Large Premium/Luxury Car - BMW - 7 Series - 750Li (JD Power) Nielsen Auto - Large Premium/Luxury Car - BMW - 7 Series - 750Li xdrive (JD Power) Nielsen Auto - Large Premium/Luxury Car - BMW - 7 Series (JD Power) Nielsen Auto - Large Premium/Luxury Car - Hyundai - Equus (JD Power) Nielsen Auto - Large Premium/Luxury Car - Jaguar - XJ Sedan - XJ (JD Power) Nielsen Auto - Large Premium/Luxury Car - Jaguar - XJ Sedan - XJL Portfolio (JD Power) Nielsen Auto - Large Premium/Luxury Car - Jaguar - XJ Sedan (JD Power) Nielsen Auto - Large Premium/Luxury Car - Lexus - LS Series (JD Power) Nielsen Auto - Large Premium/Luxury Car - Mercedes- Benz - S- Class (JD Power) Nielsen Auto - Large Premium/Luxury Car - Porsche - Panamera (JD Power) Nielsen Auto - Large Premium/Luxury SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large Premium/Luxury SUV - General Motors - Cadillac - Escalade (JD Power) Nielsen Auto - Large Premium/Luxury SUV - General Motors - Cadillac - Escalade ESV (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Infiniti - QX56 (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Infiniti - QX80 (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Land Rover - Range Rover (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Lexus - LX Series - LX 570 (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Lincoln - Navigator (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Lincoln - Navigator L (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Mercedes- Benz - G- Class (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Mercedes- Benz - GL- Class - GL350 Bluetec (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Mercedes- Benz - GL- Class - GL450 (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Mercedes- Benz - GL- Class - GL550 (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Mercedes- Benz - GL- Class (JD Power) Nielsen Auto - Large Premium/Luxury SUV - Toyota - Land Cruiser (JD Power) Nielsen Auto - Large SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large SUV - Ford - Expedition (JD Power) Nielsen Auto - Large SUV - Ford - Expedition EL (JD Power) Nielsen Auto - Large SUV - General Motors - Chevrolet - Chevy Suburban (JD Power) Nielsen Auto - Large SUV - General Motors - Chevrolet - Chevy Suburban C1500 (JD Power) Nielsen Auto - Large SUV - General Motors - Chevrolet - Chevy Suburban K1500 (JD Power) Nielsen Auto - Large SUV - General Motors - Chevrolet - Chevy Tahoe (JD Power) Nielsen Auto - Large SUV - General Motors - GMC - Yukon (JD Power) Nielsen Auto - Large SUV - General Motors - GMC - Yukon Denali (JD Power) Nielsen Auto - Large SUV - General Motors - GMC - Yukon XL/Yukon XL Denali (JD Power)

5 Nielsen Auto - Large SUV - Nissan - Armada (JD Power) Nielsen Auto - Large SUV - Toyota - Sequoia (JD Power) Nielsen Auto - Large Van - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Large Van - Ford - Econoline (JD Power) Nielsen Auto - Large Van - Ford - Econoline E- 150 (JD Power) Nielsen Auto - Large Van - Ford - Econoline E- 250 (JD Power) Nielsen Auto - Large Van - General Motors - Chevrolet - Chevy Express (JD Power) Nielsen Auto - Large Van - General Motors - Chevrolet - Chevy Express 1500 (JD Power) Nielsen Auto - Large Van - General Motors - Chevrolet - Chevy Express 2500 (JD Power) Nielsen Auto - Large Van - General Motors - GMC - Savana (JD Power) Nielsen Auto - Large Van - Mercedes- Benz - Sprinter (JD Power) Nielsen Auto - Large Van - Nissan - NV Van (JD Power) Nielsen Auto - Midsize - All Vehicle Types (Cars, Trucks, SUVs, Vans, Premium/Luxury) (JD Power) Nielsen Auto - Midsize Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Car - Chrysler - '200 (JD Power) Nielsen Auto - Midsize Car - Dodge - Avenger (JD Power) Nielsen Auto - Midsize Car - Ford - Fusion (JD Power) Nielsen Auto - Midsize Car - Ford - Fusion Energi (JD Power) Nielsen Auto - Midsize Car - Ford - Fusion Hybrid (JD Power) Nielsen Auto - Midsize Car - General Motors - Buick - Regal (JD Power) Nielsen Auto - Midsize Car - General Motors - Chevrolet - Chevy Malibu (JD Power) Nielsen Auto - Midsize Car - General Motors - Chevrolet - Chevy Malibu Eco (JD Power) Nielsen Auto - Midsize Car - Honda - Accord (JD Power) Nielsen Auto - Midsize Car - Hyundai - Sonata (JD Power) Nielsen Auto - Midsize Car - Hyundai - Sonata Hybrid (JD Power) Nielsen Auto - Midsize Car - Kia - Optima (JD Power) Nielsen Auto - Midsize Car - Kia - Optima Hybrid (JD Power) Nielsen Auto - Midsize Car - Mazda - '6 (JD Power) Nielsen Auto - Midsize Car - Nissan - Altima (JD Power) Nielsen Auto - Midsize Car - Subaru - Legacy (JD Power) Nielsen Auto - Midsize Car - Toyota - Camry (JD Power) Nielsen Auto - Midsize Car - Toyota - Camry Hybrid (JD Power) Nielsen Auto - Midsize Car - Volkswagen - VW Passat (JD Power) Nielsen Auto - Midsize Pickup - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Pickup - Honda - Ridgeline (JD Power) Nielsen Auto - Midsize Pickup - Nissan - Frontier (JD Power) Nielsen Auto - Midsize Pickup - Toyota - Tacoma (JD Power) Nielsen Auto - Midsize Premium/Luxury - All Vehicle Types (Cars, Sporty Cars, SUVs) (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Acura - RLX (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Audi - A6 (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Audi - A7/S7 (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Audi - S6 (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 528i (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 528i xdrive (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 535i (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 535i xdrive (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 550i (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - 550i xdrive (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series - M5 (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 5 Series (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - BMW - 6 Series (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - General Motors - Cadillac - CTS (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - General Motors - Cadillac - XTS (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Hyundai - Genesis (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Infiniti - M (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Jaguar - XF (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Lexus - GS Series (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Lincoln - MKS (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Mercedes- Benz - CLS- Class (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Mercedes- Benz - E- Class - E350 (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Mercedes- Benz - E- Class - E350C (JD Power) Nielsen Auto - Midsize Premium/Luxury Car - Mercedes- Benz - E- Class (JD Power) Nielsen Auto - Midsize Premium/Luxury Sporty Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Premium/Luxury Sporty Car - General Motors - Chevrolet - Corvette (JD Power) Nielsen Auto - Midsize Premium/Luxury Sporty Car - Jaguar - F- Type (JD Power) Nielsen Auto - Midsize Premium/Luxury Sporty Car - Mercedes- Benz - SL- Class (JD Power) Nielsen Auto - Midsize Premium/Luxury Sporty Car - Porsche - '911 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Acura - MDX (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Audi - Q7 (JD Power)

6 Nielsen Auto - Midsize Premium/Luxury SUV - BMW - X5 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - BMW - X6 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - General Motors - Cadillac - SRX (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Infiniti - FX (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Infiniti - JX35 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Infiniti - QX60 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Land Rover - LR4 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Land Rover - Range Rover Sport (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Lexus - GX Series - GX 460 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Lexus - RX Series - RX 350 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Lexus - RX Series - RX 450H (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Lincoln - MKT (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Lincoln - MKX (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Mercedes- Benz - M- Class - ML350 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Mercedes- Benz - M- Class - ML350 Bluetec (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Porsche - Cayenne (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Volkswagen - VW Touareg (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Volvo - XC70 (JD Power) Nielsen Auto - Midsize Premium/Luxury SUV - Volvo - XC90 (JD Power) Nielsen Auto - Midsize Sporty Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Sporty Car - Dodge - Challenger (JD Power) Nielsen Auto - Midsize Sporty Car - Ford - Mustang (JD Power) Nielsen Auto - Midsize Sporty Car - General Motors - Chevrolet - Chevy Camaro (JD Power) Nielsen Auto - Midsize Sporty Car - Hyundai - Genesis (JD Power) Nielsen Auto - Midsize SUV - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize SUV - Dodge - Durango CUV (JD Power) Nielsen Auto - Midsize SUV - Dodge - Journey (JD Power) Nielsen Auto - Midsize SUV - Ford - Edge (JD Power) Nielsen Auto - Midsize SUV - Ford - Explorer CUV (JD Power) Nielsen Auto - Midsize SUV - Ford - Flex (JD Power) Nielsen Auto - Midsize SUV - General Motors - Buick - Enclave (JD Power) Nielsen Auto - Midsize SUV - General Motors - Chevrolet - Chevy Traverse (JD Power) Nielsen Auto - Midsize SUV - General Motors - GMC - Acadia (JD Power) Nielsen Auto - Midsize SUV - Honda - Crosstour (JD Power) Nielsen Auto - Midsize SUV - Honda - Pilot (JD Power) Nielsen Auto - Midsize SUV - Hyundai - Santa Fe - Santa Fe LWB (JD Power) Nielsen Auto - Midsize SUV - Hyundai - Santa Fe - Santa Fe Sport (JD Power) Nielsen Auto - Midsize SUV - Jeep - Grand Cherokee (JD Power) Nielsen Auto - Midsize SUV - Kia - Sorento CUV (JD Power) Nielsen Auto - Midsize SUV - Mazda - CX- Series - CX- 9 (JD Power) Nielsen Auto - Midsize SUV - Nissan - Murano (JD Power) Nielsen Auto - Midsize SUV - Nissan - Pathfinder (JD Power) Nielsen Auto - Midsize SUV - Subaru - Outback (JD Power) Nielsen Auto - Midsize SUV - Toyota - 4Runner (JD Power) Nielsen Auto - Midsize SUV - Toyota - Highlander (JD Power) Nielsen Auto - Midsize SUV - Toyota - Highlander Hybrid (JD Power) Nielsen Auto - Midsize SUV - Toyota - Venza (JD Power) Nielsen Auto - Midsize Van - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Midsize Van - Chrysler - Town & Country (JD Power) Nielsen Auto - Midsize Van - Dodge - Grand Caravan (JD Power) Nielsen Auto - Midsize Van - Honda - Odyssey (JD Power) Nielsen Auto - Midsize Van - Kia - Sedona (JD Power) Nielsen Auto - Midsize Van - Nissan - Quest (JD Power) Nielsen Auto - Midsize Van - Toyota - Sienna (JD Power) Nielsen Auto - Small - All Vehicle Types (Cars) (JD Power) Nielsen Auto - Small Car - All Vehicle Brand Makes and Models (JD Power) Nielsen Auto - Small Car - Fiat - '500 (JD Power) Nielsen Auto - Small Car - Fiat - '500C (JD Power) Nielsen Auto - Small Car - Fiat - '500e (JD Power) Nielsen Auto - Small Car - Ford - Fiesta (JD Power) Nielsen Auto - Small Car - General Motors - Chevrolet - Chevy Sonic (JD Power) Nielsen Auto - Small Car - General Motors - Chevrolet - Chevy Spark (JD Power) Nielsen Auto - Small Car - Honda - Fit (JD Power) Nielsen Auto - Small Car - Hyundai - Accent (JD Power) Nielsen Auto - Small Car - Kia - Rio (JD Power) Nielsen Auto - Small Car - Kia - Rio 5 (JD Power) Nielsen Auto - Small Car - Mazda - '2 (JD Power) Nielsen Auto - Small Car - Nissan - Versa (JD Power) Nielsen Auto - Small Car - Nissan - Versa Note (JD Power) Nielsen Auto - Small Car - Scion - iq (JD Power) Nielsen Auto - Small Car - Scion - xd (JD Power)

7 Nielsen Auto - Small Car - smart - fortwo (JD Power) Nielsen Auto - Small Car - Toyota - Prius c (JD Power) Nielsen Auto - Small Car - Toyota - Yaris (JD Power) Nielsen Auto - Car Parts - Advance Auto Parts - All Buyers (NBI) Nielsen Auto - Car Parts - Advance Auto Parts - Heavy Buyers (NBI) Nielsen Auto - Car Parts - Advance Auto Parts - Light Buyers (NBI) Nielsen Auto - Car Parts - Advance Auto Parts - Medium Buyers (NBI) Nielsen Auto - Car Parts - All Buyers (NBI) Nielsen Auto - Car Parts - AutoZone - All Buyers (NBI) Nielsen Auto - Car Parts - AutoZone - Heavy Buyers (NBI) Nielsen Auto - Car Parts - AutoZone - Light Buyers (NBI) Nielsen Auto - Car Parts - AutoZone - Medium Buyers (NBI) Nielsen Auto - Car Parts - Discount Tire Direct - All Buyers (NBI) Nielsen Auto - Car Parts - Heavy Buyers (NBI) Nielsen Auto - Car Parts - Light Buyers (NBI) Nielsen Auto - Car Parts - Medium Buyers (NBI) Nielsen Auto - Car Parts - NAPA - All Buyers (NBI) Nielsen Auto - Car Parts - OReilly Auto - All Buyers (NBI) Nielsen Auto - Car Parts - OReilly Auto - Heavy Buyers (NBI) Nielsen Auto - Car Parts - OReilly Auto - Light Buyers (NBI) Nielsen Auto - Car Parts - OReilly Auto - Medium Buyers (NBI) Nielsen Auto - Car Parts - Pepboys - All Buyers (NBI) Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Auto Parts/Services Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About BMW Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Chevrolet Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Dodge Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Domestic Autos, Non- Luxury Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Ford Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Foreign Autos, Non- Luxury Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Honda Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Hyundai Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Jeep Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Luxury Autos Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Nissan Nielsen Keller Fay - Word of Mouth Influencers - Auto - Talks About Toyota Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Auto FINANCIAL Nielsen Financial - ATM- Debit Card User - HH Nielsen Financial - Auto Insurance - AAA Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - AAA Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - Allstate - HH (Scarborough) Nielsen Financial - Auto Insurance - Allstate - HH (Scarborough) Nielsen Financial - Auto Insurance - American Family Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - American Family Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - Erie Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - Erie Insurance - HH (Scarborough) Nielsen Financial - Auto Insurance - Farm Bureau - HH (Scarborough) Nielsen Financial - Auto Insurance - Farm Bureau - HH (Scarborough) Nielsen Financial - Auto Insurance - Farmers Insurance Group - HH (Scarborough) Nielsen Financial - Auto Insurance - Farmers Insurance Group - HH (Scarborough) Nielsen Financial - Auto Insurance - GEICO - HH (Scarborough) Nielsen Financial - Auto Insurance - GEICO - HH (Scarborough) Nielsen Financial - Auto Insurance - Liberty Mutual - HH (Scarborough) Nielsen Financial - Auto Insurance - Liberty Mutual - HH (Scarborough) Nielsen Financial - Auto Insurance - Mercury - HH (Scarborough) Nielsen Financial - Auto Insurance - Mercury - HH (Scarborough) Nielsen Financial - Auto Insurance - Nationwide - HH (Scarborough) Nielsen Financial - Auto Insurance - Nationwide - HH (Scarborough) Nielsen Financial - Auto Insurance - None - HH (Scarborough) Nielsen Financial - Auto Insurance - None - HH (Scarborough) Nielsen Financial - Auto Insurance - Progressive - HH (Scarborough) Nielsen Financial - Auto Insurance - Progressive - HH (Scarborough) Nielsen Financial - Auto Insurance - Safeco - HH (Scarborough) Nielsen Financial - Auto Insurance - Safeco - HH (Scarborough) Nielsen Financial - Auto Insurance - State Farm - HH (Scarborough) Nielsen Financial - Auto Insurance - State Farm - HH (Scarborough) Nielsen Financial - Auto Insurance - The Hartford - HH (Scarborough) Nielsen Financial - Auto Insurance - The Hartford - HH (Scarborough)

8 Nielsen Financial - Auto Insurance - Travelers - HH (Scarborough) Nielsen Financial - Auto Insurance - Travelers - HH (Scarborough) Nielsen Financial - Auto Insurance - USAA - HH (Scarborough) Nielsen Financial - Auto Insurance - USAA - HH (Scarborough) Nielsen Financial - Banking - Household banks with an internet bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with an internet bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with any credit union - HH (Scarborough) Nielsen Financial - Banking - Household banks with any credit union - HH (Scarborough) Nielsen Financial - Banking - Household banks with Bank of America - HH (Scarborough) Nielsen Financial - Banking - Household banks with Bank of America - HH (Scarborough) Nielsen Financial - Banking - Household banks with Chase - HH (Scarborough) Nielsen Financial - Banking - Household banks with Chase - HH (Scarborough) Nielsen Financial - Banking - Household banks with Citibank - HH (Scarborough) Nielsen Financial - Banking - Household banks with Citibank - HH (Scarborough) Nielsen Financial - Banking - Household banks with Fifth Third Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with Fifth Third Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with PNC Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with PNC Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with U.S. Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with U.S. Bank - HH (Scarborough) Nielsen Financial - Banking - Household banks with Wells Fargo - HH (Scarborough) Nielsen Financial - Banking - Household banks with Wells Fargo - HH (Scarborough) Nielsen Financial - Banking - No household bank - HH (Scarborough) Nielsen Financial - Banking - No household bank - HH (Scarborough) Nielsen Financial - Banking - Uses Internet Banking from Desktop or Laptop Computer - HH Nielsen Financial - Banking - Uses Internet Banking from Smartphone - HH Nielsen Financial - Banking - Uses Internet Banking from Tablet - HH Nielsen Financial - Credit Card Rewards Program - Has cash back rewards- HH Nielsen Financial - Credit Card Rewards Program - Has miles rewards- HH Nielsen Financial - Credit Card Rewards Program - Has points rewards- HH Nielsen Financial - Has 401k Plan - HH Nielsen Financial - Has American Express Card - HH Nielsen Financial - Has Asset or Cash Management Account Balance - HH Nielsen Financial - Has Auto Lease Balance - HH Nielsen Financial - Has Auto Loan Balance - HH Nielsen Financial - Has Certificate of Deposit/CD Balance (excluding CD IRAs) - HH Nielsen Financial - Has Checking Account Balance - HH Nielsen Financial - Has Collectibles/Precious Metal - HH Nielsen Financial - Has Credit Balance (excluding Mortgage) - HH Nielsen Financial - Has Credit Card Rewards Program - HH Nielsen Financial - Has Deposits Balance - HH Nielsen Financial - Has First Mortgage Balance - HH Nielsen Financial - Has HELOC/Home Equity Line of Credit Balance - HH Nielsen Financial - Has IRA/Individual Retirement Account Balance - HH Nielsen Financial - Has Keogh Retirement Plan - HH Nielsen Financial - Has Liquid Deposit Balance - HH Nielsen Financial - Has Real Estate Investment - HH Nielsen Financial - Has ROTH IRA/Roth Individual Retirement Arrangement Balance - HH Nielsen Financial - Has Savings Balance - HH Nielsen Financial - Has Second Mortgage Balance - HH Nielsen Financial - Has Student Loan Balance - HH Nielsen Financial - Health Insurance - Aetna - HH Nielsen Financial - Health Insurance - BlueCross and/or BlueShield - HH Nielsen Financial - Health Insurance - Cares about amount of co- pays when planning a purchase - HH Nielsen Financial - Health Insurance - Cares about amount of out- of- pocket limit - HH Nielsen Financial - Health Insurance - Cares about annual deductible - HH Nielsen Financial - Health Insurance - Cares about being able to keep physicians, specialists - HH Nielsen Financial - Health Insurance - Cares about coverage of prescription drugs needed - HH Nielsen Financial - Health Insurance - Cares about hospitalization coverage - HH Nielsen Financial - Health Insurance - Cares about monthly premium - HH Nielsen Financial - Health Insurance - Cares about network type - HH Nielsen Financial - Health Insurance - Cares about preventative care and wellness coverage - HH Nielsen Financial - Health Insurance - Cigna- HealthSpring - HH Nielsen Financial - Health Insurance - Humana - HH Nielsen Financial - Health Insurance - Kaiser Foundation Health Plan/Kaiser Permanente - HH Nielsen Financial - Health Insurance - UnitedHealthcare - HH Nielsen Financial - Heavy Investors (Securites) - HH Nielsen Financial - High Net Worth - HH Nielsen Financial - Homeowners/Renters Insurance - AAA Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - AAA Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Allstate - HH (Scarborough)

9 Nielsen Financial - Homeowners/Renters Insurance - Allstate - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - American Family Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - American Family Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Erie Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Erie Insurance - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Farm Bureau - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Farm Bureau - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Farmers Insurance Group - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Farmers Insurance Group - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Liberty Mutual - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Liberty Mutual - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Nationwide - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Nationwide - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - None - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - None - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Progressive - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Progressive - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Safeco - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Safeco - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - State Farm - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - State Farm - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - The Hartford - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - The Hartford - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Travelers - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - Travelers - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - USAA - HH (Scarborough) Nielsen Financial - Homeowners/Renters Insurance - USAA - HH (Scarborough) Nielsen Financial - Household has tax advantaged college savings plan - HH Nielsen Financial - Make Stock Trades - HH Nielsen Financial - Online Stock Trading/Online Trades - HH Nielsen Financial - Own a Business - HH Nielsen Financial - Own Mutual Fund - HH Nielsen Financial - Own Stock - HH Nielsen Financial - Pay Bill via Internet - HH Nielsen Financial - Received Alerts via Mobile Device - HH Nielsen Financial - Researched Financial Products Online - HH Nielsen Financial - Retirement Planners - HH Nielsen Financial - Use Internet Banking - HH Nielsen Financial - Use Licensed Financial Advisor - HH Nielsen Financial - Uses Brokerage Services - HH Nielsen Financial - Insurance - All Buyers (NBI) Nielsen Financial - Insurance - Allstate - All Buyers (NBI) Nielsen Financial - Insurance - Farmers - All Buyers (NBI) Nielsen Financial - Insurance - Geico - All Buyers (NBI) Nielsen Financial - Insurance - Heavy Buyers (NBI) Nielsen Financial - Insurance - Investment - All Buyers (NBI) Nielsen Financial - Insurance - Liberty Mutual - All Buyers (NBI) Nielsen Financial - Insurance - Light Buyers (NBI) Nielsen Financial - Insurance - Medium Buyers (NBI) Nielsen Financial - Insurance - Metlife - All Buyers (NBI) Nielsen Financial - Insurance - Nationwide - All Buyers (NBI) Nielsen Financial - Insurance - Other Providers - All Buyers (NBI) Nielsen Financial - Insurance - Other Providers - Heavy Buyers (NBI) Nielsen Financial - Insurance - Other Providers - Light Buyers (NBI) Nielsen Financial - Insurance - Other Providers - Medium Buyers (NBI) Nielsen Financial - Insurance - Progressive - All Buyers (NBI) Nielsen Financial - Insurance - State Farm - All Buyers (NBI) Nielsen Financial - Insurance - State Farm - Heavy Buyers (NBI) Nielsen Financial - Insurance - State Farm - Light Buyers (NBI) Nielsen Financial - Insurance - State Farm - Medium Buyers (NBI) Nielsen Financial - Insurance - Travelers - All Buyers (NBI) Nielsen Financial - Investment - Other Investment - All Buyers (NBI) Nielsen Financial - Tax Services - All Buyers (NBI) Nielsen Financial - Tax Services - Heavy Buyers (NBI) Nielsen Financial - Tax Services - HR Block - All Buyers (NBI) Nielsen Financial - Tax Services - Light Buyers (NBI) Nielsen Financial - Tax Services - Medium Buyers (NBI) Nielsen Financial - Tax Services - Other Tax Services - All Buyers (NBI) Nielsen Financial - Tax Services - Tax Act - All Buyers (NBI) Nielsen Financial - Tax Services - TurboTax - All Buyers (NBI) Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Bank of America

10 Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Banking Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Blue Cross Blue Shield Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Credit Cards Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Fidelity Investments Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Insurance Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Investment Companies Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About JPMorgan Chase Nielsen Keller Fay - Word of Mouth Influencers - Financial - Talks About Wells Fargo Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Financial Nielsen Financial - Wealth - IPA - $100K to $250K Nielsen Financial - Wealth - IPA - $1MM to $2MM Nielsen Financial - Wealth - IPA - $250K to $500K Nielsen Financial - Wealth - IPA - $25K to $50K Nielsen Financial - Wealth - IPA - $2MM plus Nielsen Financial - Wealth - IPA - $500K to $750K Nielsen Financial - Wealth - IPA - $50K to $75K Nielsen Financial - Wealth - IPA - $750K to $1MM Nielsen Financial - Wealth - IPA - $75K to $100K Nielsen Financial - Wealth - IPA - Less than $25K Nielsen Financial - Wealth - Net Worth - $100K- $149K Nielsen Financial - Wealth - Net Worth - $150K- $249K Nielsen Financial - Wealth - Net Worth - $1MM plus Nielsen Financial - Wealth - Net Worth - $250K- $499K Nielsen Financial - Wealth - Net Worth - $25K- $49K Nielsen Financial - Wealth - Net Worth - $500K- $749K Nielsen Financial - Wealth - Net Worth - $50K- $74K Nielsen Financial - Wealth - Net Worth - $750K- $999K Nielsen Financial - Wealth - Net Worth - $75K- $99K Nielsen Financial - Wealth - Net Worth - Less than $25K RETAIL Nielsen Retail - Buy Cat Food - HH (MRI) Nielsen Retail - Buy Dog Food - HH (MRI) Nielsen Retail - Casino Activity - Visited a casino - Past 12 months - HH (Scarborough) Nielsen Retail - Casino Activity - Watched a show or concert - Past 12 months - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Albertsons - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - ALDI - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Any Hispanic grocery store - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Costco - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Fresh & Easy Market - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Kroger - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Publix - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Safeway - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Sam's Club - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Save- a- Lot - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Target/SuperTarget - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - The Fresh Market - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Trader Joe's - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Walmart Neighborhood Market - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Walmart Supercenter - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Whole Foods Market - HH (Scarborough) Nielsen Retail - Grocery - Buys groceries from - Winn- Dixie - HH (Scarborough) Nielsen Retail - Plans to buy ATV (all- terrain vehicle) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Blu- ray disc player - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Computer (desktop or laptop) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Digital camera - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Digital Video Recorder (TiVo, etc.) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Energy saving appliance - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy ereader (Kindle, Sony Reader, etc.) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Furniture - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy High- definition television (HDTV) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Home security system - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Major appliance - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Mattress - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Motorcycle - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy MP3 player (ipod, Sony, etc.) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Pest control service - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Pool, hot tub, or spa - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy primary house or condo - 12 months - HH (Scarborough)

11 Nielsen Retail - Plans to buy Satellite TV subscription - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Smartphone (Android, iphone, etc.) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Solar panels - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Tablet (ipad, Galaxy Tab, etc.) - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Video game system - 12 months - HH (Scarborough) Nielsen Retail - Plans to buy Wireless/cell phone service - 12 months - HH (Scarborough) Nielsen Retail - Shop at - Wal- Mart Pharmacy - 6 months (MRI) Nielsen Retail - Shops at - Academy Sports & Outdoors - HH (Scarborough) Nielsen Retail - Shops at - Ace Hardware - HH (Scarborough) Nielsen Retail - Shops at - Amazon - HH (Scarborough) Nielsen Retail - Shops at - Ann Taylor - HH (Scarborough) Nielsen Retail - Shops at - Anna's Linens - HH (Scarborough) Nielsen Retail - Shops at - Anthropologie - HH (Scarborough) Nielsen Retail - Shops at - Any clothing store - HH (Scarborough) Nielsen Retail - Shops at - Any consumer electronic store - HH (Scarborough) Nielsen Retail - Shops at - Any hardware/paint/lawn/garden store bought - HH (Scarborough) Nielsen Retail - Shops at - Any home accessory store - HH (Scarborough) Nielsen Retail - Shops at - Any jewelry store - HH (Scarborough) Nielsen Retail - Shops at - Any major/department store - HH (Scarborough) Nielsen Retail - Shops at - Any mall/shopping center - HH (Scarborough) Nielsen Retail - Shops at - Any music/video store - HH (Scarborough) Nielsen Retail - Shops at - Any office supply/service store - HH (Scarborough) Nielsen Retail - Shops at - Any pet supply store - HH (Scarborough) Nielsen Retail - Shops at - Any shoe store - HH (Scarborough) Nielsen Retail - Shops at - Any sporting goods store - HH (Scarborough) Nielsen Retail - Shops at - Any toy/game store - HH (Scarborough) Nielsen Retail - Shops at - Apple Store - HH (Scarborough) Nielsen Retail - Shops at - Babies 'R' Us - HH (Scarborough) Nielsen Retail - Shops at - Banana Republic - HH (Scarborough) Nielsen Retail - Shops at - Bass Pro Shops - HH (Scarborough) Nielsen Retail - Shops at - Bed, Bath and Beyond - HH (Scarborough) Nielsen Retail - Shops at - Best Buy - HH (Scarborough) Nielsen Retail - Shops at - Big Lots - HH (Scarborough) Nielsen Retail - Shops at - BJ's Wholesale Club - HH (Scarborough) Nielsen Retail - Shops at - Blockbuster Video - HH (Scarborough) Nielsen Retail - Shops at - Bloomingdale's - HH (Scarborough) Nielsen Retail - Shops at - Brooks Brothers - HH (Scarborough) Nielsen Retail - Shops at - Burlington Coat Factory - HH (Scarborough) Nielsen Retail - Shops at - Cabela's - HH (Scarborough) Nielsen Retail - Shops at - Chico's - HH (Scarborough) Nielsen Retail - Shops at - Cost Plus World Market - HH (Scarborough) Nielsen Retail - Shops at - Costco - HH (Scarborough) Nielsen Retail - Shops at - Crate and Barrel - HH (Scarborough) Nielsen Retail - Shops at - Dell - HH (Scarborough) Nielsen Retail - Shops at - Dick's Sporting Goods - HH (Scarborough) Nielsen Retail - Shops at - Dillard's - HH (Scarborough) Nielsen Retail - Shops at - Dollar General - HH (Scarborough) Nielsen Retail - Shops at - Dollar Tree - HH (Scarborough) Nielsen Retail - Shops at - DSW - HH (Scarborough) Nielsen Retail - Shops at - Eddie Bauer - HH (Scarborough) Nielsen Retail - Shops at - Express/Express for Men - HH (Scarborough) Nielsen Retail - Shops at - Family Dollar - HH (Scarborough) Nielsen Retail - Shops at - Famous Footwear - HH (Scarborough) Nielsen Retail - Shops at - FedEx Office - HH (Scarborough) Nielsen Retail - Shops at - Finish Line - HH (Scarborough) Nielsen Retail - Shops at - Foot Locker - HH (Scarborough) Nielsen Retail - Shops at - Fry's Electronics - HH (Scarborough) Nielsen Retail - Shops at - GameStop - HH (Scarborough) Nielsen Retail - Shops at - Gander Mountain - HH (Scarborough) Nielsen Retail - Shops at - Gap - HH (Scarborough) Nielsen Retail - Shops at - Gap Kids - HH (Scarborough) Nielsen Retail - Shops at - hhgregg - HH (Scarborough) Nielsen Retail - Shops at - Hobby Lobby - HH (Scarborough) Nielsen Retail - Shops at - HomeGoods - HH (Scarborough) Nielsen Retail - Shops at - IKEA - HH (Scarborough) Nielsen Retail - Shops at - JCPenney - HH (Scarborough) Nielsen Retail - Shops at - Justice - HH (Scarborough) Nielsen Retail - Shops at - Kmart - HH (Scarborough) Nielsen Retail - Shops at - Kohl's - HH (Scarborough) Nielsen Retail - Shops at - Lady Foot Locker - HH (Scarborough) Nielsen Retail - Shops at - Lands' End - HH (Scarborough)

12 Nielsen Retail - Shops at - Lord and Taylor - HH (Scarborough) Nielsen Retail - Shops at - Macy's - HH (Scarborough) Nielsen Retail - Shops at - Marshalls - HH (Scarborough) Nielsen Retail - Shops at - Michaels - HH (Scarborough) Nielsen Retail - Shops at - Neiman Marcus - HH (Scarborough) Nielsen Retail - Shops at - New York & Company - HH (Scarborough) Nielsen Retail - Shops at - New York and Company - HH (Scarborough) Nielsen Retail - Shops at - Nordstrom - HH (Scarborough) Nielsen Retail - Shops at - Nordstrom Rack - HH (Scarborough) Nielsen Retail - Shops at - Office Depot - HH (Scarborough) Nielsen Retail - Shops at - OfficeMax - HH (Scarborough) Nielsen Retail - Shops at - Old Navy - HH (Scarborough) Nielsen Retail - Shops at - Payless ShoeSource - HH (Scarborough) Nielsen Retail - Shops at - Petco - HH (Scarborough) Nielsen Retail - Shops at - PetSmart - HH (Scarborough) Nielsen Retail - Shops at - Pier 1 imports - HH (Scarborough) Nielsen Retail - Shops at - Pottery Barn - HH (Scarborough) Nielsen Retail - Shops at - Rack Room Shoes - HH (Scarborough) Nielsen Retail - Shops at - REI - HH (Scarborough) Nielsen Retail - Shops at - Ross Dress For Less - HH (Scarborough) Nielsen Retail - Shops at - Sam's Club - HH (Scarborough) Nielsen Retail - Shops at - Sears - HH (Scarborough) Nielsen Retail - Shops at - Shoe Carnival - HH (Scarborough) Nielsen Retail - Shops at - Sports Authority - HH (Scarborough) Nielsen Retail - Shops at - Staples - HH (Scarborough) Nielsen Retail - Shops at - Stein Mart - HH (Scarborough) Nielsen Retail - Shops at - Talbots - HH (Scarborough) Nielsen Retail - Shops at - Target - HH (Scarborough) Nielsen Retail - Shops at - The Container Store - HH (Scarborough) Nielsen Retail - Shops at - The Home Depot - HH (Scarborough) Nielsen Retail - Shops at - The UPS Store - HH (Scarborough) Nielsen Retail - Shops at - TJ Maxx - HH (Scarborough) Nielsen Retail - Shops at - Toys 'R' Us - HH (Scarborough) Nielsen Retail - Shops at - Victoria's Secret - HH (Scarborough) Nielsen Retail - Shops at - Walmart - HH (Scarborough) Nielsen Retail - Amusement Parks - All Buyers (NBI) Nielsen Retail - Amusement Parks - Heavy Buyers (NBI) Nielsen Retail - Amusement Parks - Light Buyers (NBI) Nielsen Retail - Amusement Parks - Medium Buyers (NBI) Nielsen Retail - Amusement Parks - Other Parks - All Buyers (NBI) Nielsen Retail - Amusement Parks - Other Parks - Heavy Buyers (NBI) Nielsen Retail - Amusement Parks - Other Parks - Light Buyers (NBI) Nielsen Retail - Amusement Parks - Other Parks - Medium Buyers (NBI) Nielsen Retail - Amusement Parks - SeaWorld - All Buyers (NBI) Nielsen Retail - Amusement Parks - Six Flags - All Buyers (NBI) Nielsen Retail - Apparel - Abercrombie Fitch - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - American Eagle - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Ann Taylor - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Banana Republic - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Burlington Coat Factory - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Charlotte Russe - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Coach - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - DSW - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Express - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Famous Footwear - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Foot Locker - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Forever 21 - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Gap - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Gap - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - Gap - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - Gap - Medium Buyers - 12 months (NBI) Nielsen Retail - Apparel - H and M - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - Hollister - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - JCrew - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - JoS A Bank - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Lands End - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - LLBean - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Marshalls - All Buyers - 12 months (NBI)

13 Nielsen Retail - Apparel - Marshalls - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - Marshalls - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - Marshalls - Medium Buyers - 12 months (NBI) Nielsen Retail - Apparel - Medium Buyers - 12 months (NBI) Nielsen Retail - Apparel - Old Navy - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Old Navy - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - Old Navy - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - Old Navy - Medium Buyers - 12 months (NBI) Nielsen Retail - Apparel - Other Stores - All Buyers (NBI) Nielsen Retail - Apparel - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Apparel - Other Stores - Light Buyers (NBI) Nielsen Retail - Apparel - Other Stores - Medium Buyers (NBI) Nielsen Retail - Apparel - Sketchers - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - TJ Maxx - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - TJ Maxx - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - TJ Maxx - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - TJ Maxx - Medium Buyers - 12 months (NBI) Nielsen Retail - Apparel - Urban Outfitters - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Victorias Secret - All Buyers - 12 months (NBI) Nielsen Retail - Apparel - Victorias Secret - Heavy Buyers - 12 months (NBI) Nielsen Retail - Apparel - Victorias Secret - Light Buyers - 12 months (NBI) Nielsen Retail - Apparel - Victorias Secret - Medium Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - All Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - Buy Buy Baby - All Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - Carters - All Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Baby Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Book Stores - All Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Barnes and Noble - All Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Barnes and Noble - Heavy Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Barnes and Noble - Light Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Barnes and Noble - Medium Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Book Stores - Other Stores - All Buyers (NBI) Nielsen Retail - Book Stores - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Book Stores - Other Stores - Light Buyers (NBI) Nielsen Retail - Book Stores - Other Stores - Medium Buyers (NBI) Nielsen Retail - Club Warehouse - All Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - BJs - All Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - BJs - Heavy Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - BJs - Light Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - BJs - Medium Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Costco - All Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Costco - Heavy Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Costco - Light Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Costco - Medium Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Heavy Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Light Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Medium Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Sams - All Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Sams - Heavy Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Sams - Light Buyers - 12 months (NBI) Nielsen Retail - Club Warehouse - Sams - Medium Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Jasons Deli - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Kwik Trip Star - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Quiktrip - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Quiktrip - Heavy Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Quiktrip - Light Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Quiktrip - Medium Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Seven Eleven - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Seven Eleven - Heavy Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Seven Eleven - Light Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Seven Eleven - Medium Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Sheetz - All Buyers - 12 months (NBI)

14 Nielsen Retail - Convenience Stores - Wawa - All Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Wawa - Heavy Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Wawa - Light Buyers - 12 months (NBI) Nielsen Retail - Convenience Stores - Wawa - Medium Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - All Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Groupon - All Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Groupon - Heavy Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Groupon - Light Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Groupon - Medium Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Heavy Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Light Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Living Social - All Buyers - 12 months (NBI) Nielsen Retail - Daily Deals - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Belk - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Bon- Ton - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Dillards - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - JC Penney - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - JC Penney - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - JC Penney - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - JC Penney - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Kohls - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Kohls - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Kohls - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Kohls - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Lord and Taylor - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Macys - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Macys - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Macys - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Macys - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Nordstrom - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Nordstrom - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Nordstrom - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Nordstrom - Medium Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Other Stores - All Buyers (NBI) Nielsen Retail - Department Stores - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Department Stores - Other Stores - Light Buyers (NBI) Nielsen Retail - Department Stores - Other Stores - Medium Buyers (NBI) Nielsen Retail - Department Stores - Sears - All Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Sears - Heavy Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Sears - Light Buyers - 12 months (NBI) Nielsen Retail - Department Stores - Sears - Medium Buyers - 12 months (NBI) Nielsen Retail - Discount - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar General - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar General - Heavy Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar General - Light Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar General - Medium Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar Tree - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar Tree - Heavy Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar Tree - Light Buyers - 12 months (NBI) Nielsen Retail - Discount - Dollar Tree - Medium Buyers - 12 months (NBI) Nielsen Retail - Discount - Family Dollar - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Family Dollar - Heavy Buyers - 12 months (NBI) Nielsen Retail - Discount - Family Dollar - Light Buyers - 12 months (NBI) Nielsen Retail - Discount - Family Dollar - Medium Buyers - 12 months (NBI) Nielsen Retail - Discount - Five Below - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Harbor Freight Tools - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Heavy Buyers - 12 months (NBI) Nielsen Retail - Discount - Light Buyers - 12 months (NBI) Nielsen Retail - Discount - Medium Buyers - 12 months (NBI) Nielsen Retail - Discount - Meijer - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Ocean State Job Lot - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Ollies Bargain Outlet - All Buyers - 12 months (NBI) Nielsen Retail - Discount - Shopko - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - CVS Pharmacy - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - CVS Pharmacy - Heavy Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - CVS Pharmacy - Light Buyers - 12 months (NBI)

15 Nielsen Retail - Drug Stores - CVS Pharmacy - Medium Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Duane Reade Walgreens - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - GNC - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Rite Aid - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Rite Aid - Heavy Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Rite Aid - Light Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Rite Aid - Medium Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Walgreens - All Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Walgreens - Heavy Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Walgreens - Light Buyers - 12 months (NBI) Nielsen Retail - Drug Stores - Walgreens - Medium Buyers - 12 months (NBI) Nielsen Retail - ecommerce - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Amazon - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Amazon - Heavy Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Amazon - Light Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Amazon - Medium Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Drugstorecom - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - ebay - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Etsy - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Heavy Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Light Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Medium Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Overstock - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Proflowers - All Buyers - 12 months (NBI) Nielsen Retail - ecommerce - Zappos - All Buyers - 12 months (NBI) Nielsen Retail - Electornics - Dell.com - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Apple Store - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Best Buy - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Best Buy - Heavy Buyers - 12 months (NBI) Nielsen Retail - Electronics - Best Buy - Light Buyers - 12 months (NBI) Nielsen Retail - Electronics - Best Buy - Medium Buyers - 12 months (NBI) Nielsen Retail - Electronics - Frys Electronics - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Heavy Buyers (NBI) Nielsen Retail - Electronics - hhgregg - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - hp.com - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Light Buyers (NBI) Nielsen Retail - Electronics - Medium Buyers (NBI) Nielsen Retail - Electronics - Microsoft Store - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Microsoft Store - Heavy Buyers - 12 months (NBI) Nielsen Retail - Electronics - Microsoft Store - Light Buyers - 12 months (NBI) Nielsen Retail - Electronics - Microsoft Store - Medium Buyers - 12 months (NBI) Nielsen Retail - Electronics - Other Stores - All Buyers (NBI) Nielsen Retail - Electronics - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Electronics - Other Stores - Light Buyers (NBI) Nielsen Retail - Electronics - Other Stores - Medium Buyers (NBI) Nielsen Retail - Electronics - Radio Shack - All Buyers - 12 months (NBI) Nielsen Retail - Electronics - Radio Shack - Heavy Buyers - 12 months (NBI) Nielsen Retail - Electronics - Radio Shack - Light Buyers - 12 months (NBI) Nielsen Retail - Electronics - Radio Shack - Medium Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - All Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Crate and Barrel - All Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Ikea - All Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Ikea - Heavy Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Ikea - Light Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Ikea - Medium Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Other Stores - All Buyers (NBI) Nielsen Retail - Furniture Stores - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Furniture Stores - Other Stores - Light Buyers (NBI) Nielsen Retail - Furniture Stores - Other Stores - Medium Buyers (NBI) Nielsen Retail - Furniture Stores - Pier 1 - All Buyers - 12 months (NBI) Nielsen Retail - Furniture Stores - Pottery Barn - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - BP - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - BP - Heavy Buyers - 12 months (NBI)

16 Nielsen Retail - Gas Stores - BP - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - BP - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Chevron - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Chevron - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Chevron - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Chevron - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Citgo - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Citgo - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Citgo - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Citgo - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Conoco - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - ExxonMobil - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - ExxonMobil - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - ExxonMobil - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - ExxonMobil - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Gulf Oil - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Hess - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Hess - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Hess - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Hess - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Marathon Petro - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Marathon Petro - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Marathon Petro - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Marathon Petro - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Shell - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Shell - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Shell - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Shell - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Sunoco - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Sunoco - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Sunoco - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Sunoco - Medium Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Valero - All Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Valero - Heavy Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Valero - Light Buyers - 12 months (NBI) Nielsen Retail - Gas Stores - Valero - Medium Buyers - 12 months (NBI) Nielsen Retail - Health Clubs - 24 Hour Fitness - All Buyers - 12 months (NBI) Nielsen Retail - Health Clubs - All Buyers - 12 months (NBI) Nielsen Retail - Health Clubs - Weight Watchers - All Buyers (NBI) Nielsen Retail - Home Improvement - Ace - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Ace - Heavy Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Ace - Light Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Ace - Medium Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - All Buyers - 12 months (NBI) Nielsen Retail - Home improvement - Heavy Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Home Depot - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Home Depot - Heavy Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Home Depot - Light Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Home Depot - Medium Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - HomeGoods - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Light Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Lowes - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Lowes - Heavy Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Lowes - Light Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Lowes - Medium Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Medium Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Menards - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - Other Stores - All Buyers (NBI) Nielsen Retail - Home Improvement - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Home Improvement - Other Stores - Light Buyers (NBI) Nielsen Retail - Home Improvement - Other Stores - Medium Buyers (NBI) Nielsen Retail - Home Improvement - Sherwin Williams - All Buyers - 12 months (NBI) Nielsen Retail - Home Improvement - True Value - All Buyers - 12 months (NBI) Nielsen Retail - Jewelry Stores - All Buyers - 12 months (NBI) Nielsen Retail - Jewelry Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Jewelry Stores - Kay Jewelers - All Buyers - 12 months (NBI) Nielsen Retail - Jewelry Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Jewelry Stores - Medium Buyers - 12 months (NBI)

17 Nielsen Retail - Jewelry Stores - Other Stores - All Buyers (NBI) Nielsen Retail - Jewelry Stores - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Jewelry Stores - Other Stores - Light Buyers (NBI) Nielsen Retail - Jewelry Stores - Other Stores - Medium Buyers (NBI) Nielsen Retail - Logistics - All Buyers - 12 months (NBI) Nielsen Retail - Logistics - FedEx - All Buyers - 12 months (NBI) Nielsen Retail - Logistics - FedEx - Heavy Buyers - 12 months (NBI) Nielsen Retail - Logistics - FedEx - Light Buyers - 12 months (NBI) Nielsen Retail - Logistics - FedEx - Medium Buyers - 12 months (NBI) Nielsen Retail - Logistics - Heavy Buyers - 12 months (NBI) Nielsen Retail - Logistics - Kinkos - All Buyers - 12 months (NBI) Nielsen Retail - Logistics - Light Buyers - 12 months (NBI) Nielsen Retail - Logistics - Medium Buyers - 12 months (NBI) Nielsen Retail - Logistics - Other Logistics - All Buyers (NBI) Nielsen Retail - Logistics - UPS - All Buyers - 12 months (NBI) Nielsen Retail - Logistics - UPS - Heavy Buyers - 12 months (NBI) Nielsen Retail - Logistics - UPS - Light Buyers - 12 months (NBI) Nielsen Retail - Logistics - UPS - Medium Buyers - 12 months (NBI) Nielsen Retail - Logistics - USPS - All Buyers - 12 months (NBI) Nielsen Retail - Logistics - USPS - Heavy Buyers - 12 months (NBI) Nielsen Retail - Logistics - USPS - Light Buyers - 12 months (NBI) Nielsen Retail - Logistics - USPS - Medium Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - All Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Heavy Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Kmart - All Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Kmart - Heavy Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Kmart - Light Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Kmart - Medium Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Light Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Medium Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Target - All Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Target - Heavy Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Target - Light Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Target - Medium Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Walmart - All Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - WalMart - Heavy Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Walmart - Light Buyers - 12 months (NBI) Nielsen Retail - Mass Merchandiser - Walmart - Medium Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous flowerscom - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Bed Bath and Beyond - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Bed Bath and Beyond - Heavy Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Bed Bath and Beyond - Light Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Bed Bath and Beyond - Medium Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Great Clips - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Hallmark - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Hallmark - Heavy Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Hallmark - Light Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Hallmark - Medium Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Harry and David - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Massage Envy - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Sephora - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Ulta - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Ulta - Heavy Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Ulta - Light Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Ulta - Medium Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Vitamin Shoppe - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Williams- Sonoma - All Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Williams- Sonoma - Heavy Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Williams- Sonoma - Light Buyers - 12 months (NBI) Nielsen Retail - Miscellaneous - Williams- Sonoma - Medium Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - All Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Heavy Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Light Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Medium Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Depot - All Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Depot - Heavy Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Depot - Light Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Depot - Medium Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Max - All Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Max - Heavy Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Office Max - Light Buyers - 12 months (NBI)

18 Nielsen Retail - Office Supplies - Office Max - Medium Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Other Stores - All Buyers (NBI) Nielsen Retail - Office Supplies - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Office Supplies - Other Stores - Light Buyers (NBI) Nielsen Retail - Office Supplies - Other Stores - Medium Buyers (NBI) Nielsen Retail - Office Supplies - Staples - All Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Staples - Heavy Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Staples - Light Buyers - 12 months (NBI) Nielsen Retail - Office Supplies - Staples - Medium Buyers - 12 months (NBI) Nielsen Retail - Optical Stores - All Buyers - 12 months (NBI) Nielsen Retail - Optical Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Optical Stores - Lens Crafters - All Buyers - 12 months (NBI) Nielsen Retail - Optical Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Optical Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - All Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Pet Smart - All Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Pet Smart - Heavy Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Pet Smart - Light Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - Pet Smart - Medium Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - PetCo - All Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - PetCo - Heavy Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - PetCo - Light Buyers - 12 months (NBI) Nielsen Retail - Pet Stores - PetCo - Medium Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - All Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Nike - All Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Payless - All Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Payless - Heavy Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Payless - Light Buyers - 12 months (NBI) Nielsen Retail - Shoe Stores - Payless - Medium Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - All Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Bass Pro Shops - All Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Cabelas - All Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Dicks Sporting Goods - All Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Dicks Sporting Goods - Heavy Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Dicks Sporting Goods - Light Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Dicks Sporting Goods - Medium Buyers - 12 months (NBI) Nielsen Retail - Sporting Goods - Heavy Buyers - 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Supermarkets - Kroger - Medium Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Light Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Medium Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Pathmark - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - PayLess - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Publix - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Publix - Heavy Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Publix - Light Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Publix - Medium Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Raleys - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Ralphs Kroger - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Safeway - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Safeway - Heavy Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Safeway - Light Buyers - 12 months (NBI)

19 Nielsen Retail - Supermarkets - Safeway - Medium Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Shop Rite - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Smiths Kroger - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Stater Brothers - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Stop Shop - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Trader Joes - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Trader Joes - Heavy Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Trader Joes - Light Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Trader Joes - Medium Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Wegmans - All Buyers - 12 months (NBI) Nielsen Retail - Supermarkets - Whole Foods Market - All Buyers - 12 months (NBI) Nielsen Retail - Tickets - All Buyers (NBI) Nielsen Retail - Tickets - Heavy Buyers (NBI) Nielsen Retail - Tickets - Light Buyers (NBI) Nielsen Retail - Tickets - Medium Buyers (NBI) Nielsen Retail - Tickets - Other Providers - All Buyers (NBI) Nielsen Retail - Tickets - Other Providers - Heavy Buyers (NBI) Nielsen Retail - Tickets - Other Providers - Light Buyers (NBI) Nielsen Retail - Tickets - Other Providers - Medium Buyers (NBI) Nielsen Retail - Tickets - StubHub - All Buyers (NBI) Nielsen Retail - Tickets - Ticketmaster - All Buyers (NBI) Nielsen Retail - Tickets - Ticketmaster - Heavy Buyers (NBI) Nielsen Retail - Tickets - Ticketmaster - Light Buyers (NBI) Nielsen Retail - Tickets - Ticketmaster - Medium Buyers (NBI) Nielsen Retail - Toy Stores - Other Stores - All Buyers (NBI) Nielsen Retail - Toy Stores - Other Stores - Heavy Buyers (NBI) Nielsen Retail - Toy Stores - Other Stores - Light Buyers (NBI) Nielsen Retail - Toy Stores - Other Stores - Medium Buyers (NBI) Nielsen Retail - Toy Stores - Toys R Us - All Buyers - 12 months (NBI) Nielsen Retail - Toy Stores - Toys R Us - Heavy Buyers - 12 months (NBI) Nielsen Retail - Toy Stores - Toys R Us - Light Buyers - 12 months (NBI) Nielsen Retail - Toy Stores - Toys R Us - Medium Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - All Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - Big Fish Games - All Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - GameFly - All Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - GameStop with EB Games - All Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - GameStop with EB Games - Heavy Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - GameStop with EB Games - Light Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - GameStop with EB Games - Medium Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - Heavy Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - Light Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - Medium Buyers - 12 months (NBI) Nielsen Retail - Video PC Game Stores - Playstation Store - All Buyers - 12 months (NBI) Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Beer Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Bud Light (21+) Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Budweiser (21+) Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Coca- Cola Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Diet Coke Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Dr Pepper Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Gatorade Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Juice and Tea Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Lipton Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Liquor and Wine Nielsen Keller Fay - Word of Mouth Influencers - Beverage - Talks About Mountain Dew Nielsen Keller Fay - Word of Mouth Influencers - Beverage - 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20 Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Over the Counter Meds Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Pharmacys Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Tide Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Tylenol Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Walgreens Nielsen Keller Fay - Word of Mouth Influencers - CPG/Pharma - Talks About Windex Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Beverage Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Childrens Products Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Household Products Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Personal Care/ Beauty Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Retail Nielsen Keller Fay - Word of Mouth Influencers - Conversation Catalysts - Wine Spirits Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Adidas Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Athletic Stores/Brands Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Best Buy Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Childrens Products Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Costco Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Department Stores Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Discount Stores Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Electronics/Office Stores Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Forever 21 Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Home Centers/Hardware Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Home Depot Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About JCPenney Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Kmart Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Kohls Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Lowes Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Macys Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Nike Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About SEARS Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Shoes Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Specialty Stores/Apparel Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Target Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Toys R Us Nielsen Keller Fay - Word of Mouth Influencers - Retail - Talks About Walmart RESTAURANTS Nielsen Restaurants - Casual - Buy From Dave and Buster's - 1mo - HH (MRI) Nielsen Restaurants - Casual Dining - Dine at Any Casual Dining restaurant past 30 days (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Applebee's (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Bob Evans (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Carrabba's Italian Grill (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Chili's (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Chuck E Cheese's (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Cracker Barrel (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Denny's (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Golden Corral (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Hooters (Scarborough) Nielsen Restaurants - Casual Dining - Dine at IHOP (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Logan's Roadhouse (Scarborough) Nielsen Restaurants - Casual Dining - Dine at LongHorn Steakhouse (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Macaroni Grill (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Olive Garden (Scarborough) Nielsen Restaurants - Casual Dining - Dine at Outback Steakhouse (Scarborough) Nielsen Restaurants - Casual Dining - Dine at P.F. 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