what is the future of interactive media? La Master Conference

Transcription

1 what is the future of interactive media? La Master Conference IAB France avec Hyper Island, 27 novembre

2 PUBLISHER S NOTE: Every possible effort has been made to ensure that the information in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the authors. Opinions expressed are those of the authors and do not necessarily represent the views of their employers, Hyper Island, or the IAB. First published in the USA by Hyper Island Press. COPYRIGHT Hyper Island 2012 All rights reserved. PUBLISHER Hyper Island 250 Hudson Street New York, NY Gold Sponsors: Adobe, Net Booster, Piximedia, Yahoo, and JWT Break Sponsors: Videology and Médiamétrie 2 3

3 Video is not about zipping through TV channels passively anymore; It follows us each moment of every day on all devices. It interacts and will deliver a unique experience. Jennifer Wagner Thomas Blanc Mikael Willmouth Maxime André Laurent Nanchino 4 5

4 Rémy Martin Rémy Merckx Carine Huissier Yann Gabay Media and audiences will be more mobile than ever. A brand may touch its target by whatever he/she is doing. With such a versatile audience, messages will have to be fast, efficient, relevant, creative and call for engagement. Data will help marketers pick and display the right message according to the user, the moment and place where he sees it. 6 7

5 Media will be everywhere for everyone. Tomorrow, technology will be natural, invisible, frictionless and deviceless. Media will be incorporated to any object at the service of everyone for an enhanced User experience: when, what & how you want it to be. Albane Weil Emilie Vazquez Antoine Dubois 8 Christophe Morvant 9

6 Delphine Rolland Camille Ghigo Béatrice Sutter Yann Boisseau All our needs are known thanks to open data in real time and the cross channel analytics offers infinite combination of services! 10 11

7 Matthieu Corbex Simon Lopez Yannick Lejeune Screens will evolve into holographic displays- lifelike and in real time with 3D. Personal retinal projection or direct neural interface. Augmented reality will be applied to every physical item and location. The world will be seen through new layers of personal and professional data or services

8 Corinne Lee Alixe Segard Clémentine Riveron A digitalized implant will monitor your health- vitamin intake, weight, exercize, etc - and it will send you updates to help you reach a balance in your life. You ll reach your goals and live a long and healthy life. Analyze - Find Objectives - Receive Recommendations - Reach Goals 14 15

9 Luis Martins Pierre Ledieu Mathieu Mazuel Whatever the place, consumers will find screens anywhere, anytime and for any purpose. With benefit of facial or digital recognition the consumer is connected to its own cloud... anywhere, anytime and for any purpose. Wherever you are, you re always at home

10 Nathalie Badreau Sophie Davidas Julien Leroy Emilie Carcassonne Rags Gupta Mayumi Inai It is directly connected to the www. It holds a super-chip, data finds memory. It interacts with other body devices, machines, cars and even homes! No need for my phone, tablet or pc anymore

11 Richard Strul Florence Ciomei Audrey Eymard The virtual world and real world will overlap and become a full-fledge universe! 20 21

12 Camille Morice Julien Bouillet Frédérique Henry Pierre Finot There is no interface needed any more. The brain directly connects to all applications

13 Cédric Cauderlier Anne-Gaël Ladrière We will be connected not only to others through devices, but also to objects that will either facilitate our lives (e.g. Health monitoring systems) or transform our lives. Digitally augmented life. Augmented life creates extraordinary opportunities, but ethical issues will arise. Technology will bring ethics back onto the stage

14 Frédéric Grelier Richard McNaughton Thierry Van den Brule For brands, consumers will be a new source of creative content. Brands will aggregate and curate the huge pieces of content based on branding and business objectives. It will be in order to build more relevant, targeted and authentic communication

15 Maxime Terpman Anne Delhumeau Sarah Hemar Any time, any where, any device. We are connected people aggregating ideas and content

16 Florian Turot Virginie Tomaka Charles-Eric Lepez Calling for data: please lift off to the cloud and get ready to land in an open and secure environment

17 Hélène Demars Margherita Manca Philippe Framezelle Benoit Zante Increasingly, we ll need to leave technology behind and return to basics, stopping being slaves to our smartphones, s and social networks. We ll need to break down the screens between us

18 Jean-Christophe Mondesir Sandrine Delabre Emmanuel Alda Marie Mustel How do we levarage the power of social networks to disrupt education? How do brands become integrated? How do they choose the direction of their business model? 34 35

19 The ultimate luxury will be disconnection from data collection, saved searches, web browser cookies, public social networks. It will be achieved by paying for peaceful and private internet space. Augustin Decré Céline Poindron Marine Desoutter Bertrand Krug 36 37

20 Julien Chailloux Magalie Petit Benoît Lachamp In the future, our fridges will get to know us so well that they will predict our needs. They will order foods and alleviate unexpected issues. Most importantly, we will only pay for what we eat! Distributors will fill them for us when we re not around and brands will be allowed to test their new products in public fridges

21 Christophe Bonnet Marania Bunton Guewen Loussouarn Users are looking for content, not ads. Instead of encircling the content, brands have to be part of it in a meaningful and legitimate way

22 Sabrina Vennarucci Karine Jouannigot The new process is for an individual to select, produce and agreggate information in order to provide their own tailored-made content

23 Guillaume Grudet Pascale Devriese Noël Cambessedes I am a Cyborg... I am stuffed with electronics... I think --- I execute I think --- I watch TV I think --- I order a pizza I think --- I pay for my pizza I think --- I check my cholesterol... And I am still stupid... :-) 44 45

24 Catherine Saint-Loubert Pierre-Ivan Bouffard Jean de Couët Frédéric Faivre Vincent Montet From ubiquitous social media on our mobile devicesto tracking our street and shopping- to integrating the quantified self- to people and brands that are both media, we ll be in an age of a digital face-to-face brand-person

25 17 years ago, the Internet connected us in a new, unconventional way. Today we are using smartphones and wearable computers to interact, connect and track various activities from shopping habits to our heart rate. Tomorrow we ll probably connect through intra-body computers for the highest context related emotional experiences. Hélène Saint-Loubert Maj-Britt Cassé Nassima Ziata Sophie Trottier Amine Melouk 48 49

26 Tomorrow, all media will be personalized through cookies on my computer (personal preferences for phone, clothes, etc.) Brieuc Charier Sandra Albertolli 50 51

27 Sébastien Leboucher Maurice Huang Alain Sanjaume A 59x115 mm interface which carries all my preferences and private information to interact with my physical environment will enhance my content experience. Near Field Communication = New Feeling Contact 52 53

28 Francoise Tang Mathieu Flaig Sébastien Larget Tomorrow, technology will improve your everyday life. You won t need a doctor but will be monitored by a chip. Your fridge will know better than you what you need when you open it. Your daughter will be accompanied by robots to learn things about life. Your missing leg will be replaced by a robotic one. You may even be able to listen to people s minds... Because your brain will be directly connected to the web. Everything will be improved, but will we be still humans? 54 55

29 Mamadou Kane Clément Chapillon Julie Emberger Future digital technologies will enable human to overcome their capabilities in day to day life. This improved anatomy will make life easier and frictionless. But will this new digital energy be vital for human being? 56 57

30 Introducing the MMF RTB Multi Media Format in real time bidding, an audience planning system on multiple devices, in content and on channels, through a combination of all media user IDs. It will deliver the right message in the right format, to the right person, at the right time. Emmanuel Laybros Romain Seingier Caroline Duret 58 59

31 Xavier de Cuverville Jean-Baptiste de Lagarde Jérôme Perissel Minds will control devices. No need to use your hands or voice... Just think of it and... You share a video on Facebook, or You start the coffee machine, or You buy a gift for a friend

32 Every single individual is now a resource to send your messages further and reach your truer audience. Concrete case in this Master Conference: 300 attendees in Paris and in less than a day on Twitter: 429 tweets, 1.1 million impressions, followers and counting. (Source: Hashtracking) Peter Bailey Julie Chareunphol Erwan Legrand 62 63

33 Géraldine Noël Valentine Piboyeu Nicolas Castellani Charles Simon Mobile phones will able us to identify us everywhere and at anytime. It will become a unique and a secure device. Payments, customs (ID card), transports, loyalty rewards and more will be made possible on a mobile phone. With all datas compiled in at once, plugged with new technologies (NFC, RFID...), our identification and localisation will be simplified and will permit precise targeting! 64 65

34 Fleur Richards Lisa Labatut Jean Allary Mathieu Brisset See, wink, get the Google experience*... On the run. *Info, media, story, share, buy, offers... And more! There s a really cool glass in a bar. I want to know where it was made, by who, and what I can drink from it. I wink behind my Eye and Google it and the information is sent to my Google glasses

35 From a human with multiple devices to a human media with all his device integrated on him. Thanks to all these new devices, we will be able to tweet in a wink, and type and send s with our voices while walking. Our clothes will be there to protect us from radiation- to regulate body temperature... And share the data with our communities. If your t-shirt smells, it may help you find the nearest perfume shop. Etudiants MBA MCI Leonard de Vinci promo 2012/

36 Hyper Island 250 Hudson Street New York, NY