BioPharma Analytics Informing every move

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1 Specialty Solutions Insight Decisions Providers Payors Direction Patients BioPharma Analytics Informing every move Achieve market success faster with evidence-based market intelligence

2 Cardinal Health BioPharma Analytics Solutions that enable market success Pharmaceutical and biotech companies count on Cardinal Health BioPharma Analytics for: Insights extracted from large, diverse and fast-growing data assets Decisions informed by our expertise in payer, provider and biopharma trends Clear direction that enables the next step towards market success Our goal is the same as yours: get your treatment to the patients who need it. Learn more about Cardinal Health BioPharma Analytics at: cardinalhealth.com/biopharmaanalytics

3 Revealing answers. Enabling market success. Creating a breakthrough treatment is no longer enough. In today s evolving healthcare environment, you need authoritative evidence to prove your therapy produces superior clinical outcomes, yet meets stringent payer parameters. Getting that evidence takes profound analytical expertise; a deep understanding of payers, providers and patients; plus actionable insights that will position your therapy for ongoing success. Having complete data is important. Having experts who can interpret it is critical. Data is the raw material that feeds everything we do. Of course, it s only useful when it can be understood, interpreted and correctly applied. So we employ highly sought-after analysts who use our proven methodologies to answer your most complex questions. This analytical proficiency paired with some of the industry s most comprehensive and complete data sets allows us to deliver much more than analyses and reports. What we provide are recommendations that move you toward success. The studies we conduct are built on: Large, diverse and fast-growing databases A history of working with and collecting data from physicians, hospitals, pharmacies, labs and payers A commitment to add new sources of valuable data Insight 100+ million unique patient lives and growing >90% of U.S. counties 25+ million longitudinal lives (5+ years) Millions of real-world prescription records Practicing physicians who are surveyed multiple times annually

4 Deep understanding of the payer decision process Ongoing clinical surveys of treatment effectiveness Guidance from on-staff physicians Understanding of the managed-care landscape Decisions Foresight to predict how trends in treatment will impact costs Proprietary expertise in oncology and other complex therapeutic areas Strategic direction for every point in your product s life cycle. Whether you are introducing a new treatment or are refreshing a strategy to keep up with a changing healthcare environment you can be assured that the best minds in healthcare analytics will make a compelling case for your product. At Cardinal Health BioPharma Analytics, we hire experts with deep experience from payer, provider and pharmaceutical companies. It s that diversity of work experience that gives our analytical teams the knowledge to source the best data, select the correct criteria, identify knowledge gaps and present the information needed for smart decisions. Partnering with us will give your study an authoritative advantage in: Outcomes research Market insights Understanding of the managed care landscape. Payers know studies from Cardinal Health BioPharma Analytics will give them the comprehensive and credible third-party viewpoint they need to prioritize reimbursement decisions. Physicians trust analysis from Cardinal Health BioPharma Analytics because of our long relationships with key opinion leaders. We actively engage top specialists in an ongoing, two-way dialogue to evaluate various therapies. Physicians contribute to our knowledge base by participating in our: Ongoing surveys on treatment use and effectiveness Shared access to their patient records Live Advisory Boards

5 Actionable solutions that enable market success. Our goal is the same as yours: getting your treatment to the patients who need it most. Success takes more than reports it takes a high-level vision to identify trends, mitigate risk and capitalize on new opportunities as they arise. Authoritative studies that make a compelling case. Our efforts don t stop after we ve conducted our analysis and delivered our insights. We go further providing expert advice that establishes a sound direction. Because of our extensive experience with payers and providers, we understand their decision-making process, including the criteria they want and the tough questions they will ask. Count on Cardinal Health BioPharma Analytics for the actionable insights, deep stakeholder relationships and analytical solutions to: Find the patients most likely to benefit from your treatment Provide critical evidence to influential specialists to engage them as your advocates Develop an optimal pricing strategy and value proposition to remove barriers and satisfy all stakeholders Monitor the changing healthcare landscape to foresee the challenges Direction Are there any barriers to prescribing? Which cohort benefits the most from my treatment? How does my treatment s effectiveness compare to others? Where are the specialists most likely to prescribe my treatment? What is my optimal price-value proposition? Cardinal Health BioPharma Analytics. Your partner for the analytical insight, strategic decisions and actionable solutions to grow your business.

6 cardinalhealth.com/biopharmaanalytics Cardinal Health 7000 Cardinal Place Dublin, Ohio Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO and ESSENTIAL TO CARE are trademarks or registered trademarks of Cardinal Health. Lit. No. 1SS (04/14)

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