THE EMPIRICAL STUDIES ON MEDIA AND COMMUNICATION Chair: Karol Jakubowicz

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1 Program Tables September 15, University of Wrocław, OPENING Main CEREMONY Hall Plac Uniwersytecki (Aula 1 Leopoldina) Chair: Bogusława Dobek-Ostrowska Lunch PLENARY SESSION I (Aula Leopoldina) THE EMPIRICAL STUDIES ON AND Chair: Karol Jakubowicz Coffee Break PLENARY SESSION II (Aula Leopoldina) CRITICAL STUDIES ON AND Chair: Jerzy Mikułowski Pomorski Coffee Break PLENARY SESSION III (Aula Leopoldina) COMPARING SYSTEMS BEYOND THE WESTERN WORLD. PAOLO MANCINI Chair: Beata Ociepka PROMOTION OF PUBLICATIONS IN THE FIELD OF AND Chair: Bogusława Dobek-Ostrowska Promotion of the very first volume of Central European Journal of Communication the official Journal of the Polish Communication Association Wydawnictwo Uniwersytetu Jagiellońskiego Jagiellonian University Press

2 Wydawnictwo Uniwersytetu Wrocławskiego University of Wrocław Press Wydawnictwo Naukowe PWN PWN Academic publications DINNER IN THE HISTORICAL CITY HALL GIVEN BY THE PRESIDENT OF WROCŁAW RAFAŁ DUTKIEWICZ September 16, 2008 University of Lower Silesia ul. Strzegomska PLENARY SESSION IV (DSW Aula) PUBLIC SERVICE BROADCASTING IN EUROPE. CHALLENGES AND PERSPECTIVES Chair: Janusz Adamowski Coffee Break Research Sections Proceedings (I) Lunch Research Sections Proceedings (II) Coffee Break Research Sections Proceedings (III) Research Sections Proceedings (IV) Dinner Buses leave from Strzegomska street to Pl. Teatralny EVENING AT THE WROCŁAW OPERA HOUSE Antigone Spectacle (music by Z. Rudziński) for the Polish Opera Music Festival

3 September 17, 2008 University of Wrocław, Institute of Political Sciences ul. Koszarowa 2/ PLENARY SESSION V (IP Aula A+B+C) STUDIES ON CAMPAIGNS AND PROPAGANDA, Part 1 Chair: Teresa Sasińska- Klas Coffee Break PLENARY SESSION V STUDIES ON CAMPAIGNS AND PROPAGANDA, Part 2 Chair: Teresa Sasińska- Klas Coffee Break Research Sections Proceedings (V) Lunch Research Sections Proceedings (VI) Coffee Break Research Sections Proceedings (VII CLOSING CEREMONY Chair Piotr Francuz Busses leave from Koszarowa street to Przystań Zwierzyniecka WROCŁAW BY NIGHT Boat Cruise on the Odre River Dinner

4 Research Section Reports DSW 114 DSW 202 DSW 203 DSW 204 DSW 113 DSW 206 DSW AULA DSW 205 I : The context of applying media in the net society PHILOSOPHY OF 4.1: In the circle of methodological reflection ETHICS AND AESTHETICS 22.1: The relevance of the ethical dimension in media INTERPERSONAL 7.1: Interpersonal communication LAW 17.1: Law of printed Mass media VISUAL 13.1: From photographs to animation NEW 15.1: On the Web: New patterns of culture STUDIES ON JOURNALISM 21.1: About the genesis of journalism II : Media competency in academic formation PHILOSOPHY OF 4.2: In the circle of anthropological reflection ETHICS AND AESTHETICS 22.2: The correlation between esthetic and ethical values in Communications INTERPERSONAL 7.2: Communication competencies in practice LAW 17.2: Rights of new means of social transmission VISUAL 13.2: Television: information and journalism NEW 15.2: New media from the critical perspective STUDIES ON JOURNALISM 21.2: About didactics III : Media competency in school education PHILOSOPHY OF 4.3: HISTORY 5.1: History of the press in forming political culture INTERPERSONAL 7.3: meeting for POLITICY 16.1: Media politicy at the crossroads VISUAL 13.3: NEW 15.3: Digital media new experiences STUDIES ON JOURNALISM 21.3: IV : meeting for 12.7: HISTORY 5.2: FEMINISM STUDIES 20.4: meeting for POLITICY AND LAW 17.3: meeting for 9.6: NEW 15.4: 19.4:

5 Research Section Reports IP 111 IP 23 IP 117 IP 112 Aula C IP 27 IP 26 V ANTHROPOLOGY OF 1.1: Communications anthropology ECONOMICS AND MANAGEMENT 3.1: Media goods HEALTH 6.1: Communications on health in education, therapy and Marketing LANGUAGE INTERACTION 8.1: Language in public interactions 9.2: Studies on broadcasters and receivers LOCAL 23.1: Local media part 1 INTERCULTURAL 10.1: The Pole in intercultural communication part 1 VI ANTHROPOLOGY OF 1.2: Members ECONOMICS AND MANAGEMENT 3.2: Public media HEALTH 6.2: Health and Communications in the sphere of sexual behavior LANGUAGE INTERACTION 8.2: Language in the theoretical reflection 9.1: Media in Poland and in the whole world tendencies, changes, problems LOCAL 23.2: Local media part 2 INTERCULTURAL 10.2: The Pole in intercultural Communications part 2 VII ETHICS AND AESTHETICS 22.3: research ECONOMICS AND MANAGEMENT 3.3: research HEALTH 6.3: research LANGUAGE INTERACTION 8.3: research 9.3: Studies on processes of mass communication LOCAL 23.3: research 10.3: research

6 Research Section Reports IP 119 Aula A Aula B IP 116 IP 25 IP 114 IP 118 V : Contemporary instruments and forms of international communication 12.1: About politics in conditions of contemporary democracy 12.4: New aspects of political communication POPULAR CULTURE 14.1: Popular culture in the theoretical perspective PUBLIC RELATIONS 18.1: The social functions of public relations part : Advertisement as a social communiqué FEMINISM STUDIES 20.1: Feminism politics - information VI : Polish-German reflections in intercultural Communications 12.2: The area of Poland s politics in the environments of mass Communications 12.5: The realities of political marketing in Poland POPULAR CULTURE 14.2: Phenomena of popular culture PUBLIC RELATIONS 18.2: The social function of public relations part : The image of media in commercials FEMINIST STUDIES 20.2: Gender and media VII : 12.3: Media in politics new challenges 12.6: Election campaigns in the light of empirical studies POPULAR CULTURE 14.3: PUBLIC RELATIONS 18.3: meeting of 19.3: Union law in advertisement FEMINIST STUDIES 20.3: Women in literature