It is hoped the contract will be awarded to commence Tuesday

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1 1 Tender Name: Visit Cornwall.com: design and build Tender Type: Service Tender reference: Visit Cornwall Website 2015 Contract Size: Up to 40,000 Contract start date: 2 September It is hoped the contract will be awarded to commence Tuesday Background As a private sector trade organisation, run by the industry, for the industry, Visit Cornwall CiC (VC) gives the tourism industry control of its own destiny and the capacity to make a very real and significant impact. Visit Cornwall is responsible for growing Cornwall s visitor economy through award winning destination marketing, digital marketing and PR activities, to continually grow awareness of Cornwall to existing customers and new markets. Visit Cornwall works to ensure Cornwall remains Britain s number one holiday destination and will increase the volume and value of visitors from overseas. Introduction: Visit Cornwall is looking to re-launch VisitCornwall.com, it s award winning website as a mobile first website. VisitCornwall.com is Cornwall s shop window to the world, receiving over 3 million visits annually, and providing high quality, targeted referrals to over 900 Cornwall tourism businesses. In 2012 Visit Cornwall re-launched VisitCornwall.com to become an award winning site for innovation that delivers results. It has been awarded the Best Destination Website British Travel Awards 2012, Best Tourist Board Website 2012 TravelMole Awards, and has been shortlisted alongside BBC at British Interactive Media Awards. We re-launched VisitCornwall.com to become a top referrer of quality, targeted traffic to over 1,000 advertisers. Three years later we are now looking to re-launch the website for the mobile era matching, and hopefully exceeding, our previous successes.

2 2 1) Specification - Project To work with VC to plan, design, build and deliver a re-launch of VisitCornwall.com. The contract will be due to commence on Tuesday 2 September 2015 and the website must be delivered w/c Mon 23 November (12 week project). The contract will specify penalties for late delivery, so please do not apply if you can not guarantee meeting this deadline. Specification: Built for mobile first, tablet + desktop Content Management System for team of in-house 5 editors Database housing over 1,000 listings and competition database Maps Videos hosted on Youtube The website carries advertising solutions to drive revenue for the site Recommend Hosting Solution Annual technical support package over 2 years to be provided separately first 3 months after site go live should be free Must be able to deliver to a very strict tight deadline the contract will specify penalties for missing the deadline Considerations: Accurately reflect brand First class UX across smart phone, tablet and desktop Support revenue targets Showcase Cornwall to it s best be visually stunning while providing ROI to advertisers Champion Cornwall as a unique, rich and diverse holiday destination Increase referrals to Cornwall Tourism businesses through excellent UX Offer incentives to book direct with Tourism businesses Easy to update as an editor Use content to support the research process and increase conversion rate (Consistent high quality photography, Maps, Video, - that do not impact speeds Fast page load speeds for the number of traffic consideration of this will be a vital part of the project and testing the contract will specify penalties for failing in this area Presents right products to right customers Remember customers' previous selections and preferences for future visits Personalised blog Integrate reviews Ensure ability for excellent Search Engine Optimisation Drive growth of our CRM and social media Meets Accessability legal requirements Meets Data Protection requirements Fully secure

3 3 Fully tested and compliant across various browsers / devices (list to be agreed) 2) Specification - Agency Skills, experience and expertise required: Must have experience of design and build of websites receiving over 1 million visits and achieving growth in visits over a period of time (demonstrated by portfolio / references) Must have experience of design and build of listings websites powered by databases with over 500 listings (demonstrated by portfolio / references) Must have experience (demonstrated through a portfolio) of excellent UX for websites with multi-purposes / functions / customers Must have experience (demonstrated through a portfolio) of designing visually stunning but functional websites Must have experience (demonstrated through a portfolio) of designing mobile websites Must be able to demonstrate (through a portfolio) of a balance creativity and UX, functionality, technical excellence and customer service Must be able to demonstrate (through references) the ability to deliver on time to budget including all costs project managing / UX / graphic design / technical build Copyright / ownership All designs commissioned under this contract are to remain the copyright of Visit Cornwall CiC. Insurance requirements Professional indemnity insurance with a limit of liability of not less than 2 million BUDGET The contract budget will be up to 40k. (Web development and support post delivery and hosting to be costed separately) CONTRACT DETAILS: Contract will begin on Tuesday 2 September Website will be delivered w/c Mon 23 November The contract will specify penalties for late delivery.

4 4 How to apply: Please provide: 1. A covering letter ( ) with clear first point of contact by and phone this is important if we can t easily contact you directly we won t respond to your tender application 2. The completed pre-qualifying questionnaire Visit Cornwall CiC will not proceed with your tender application if all mandatory questions in the PQQ are not answered YES 3. A maximum one-page document reviewing our current website and detailing improvements you would make if you were awarded the contract PLEASE INCLUDE THE TECHNOLOGY / DATABASE / CMS YOU WORK IN AND WHY 4. A one-page document detailing all the employees / freelancers / contractors who will actively be involved in working on the contract, (their CV and experience attached as an appendix) and their exact involvement in the project i.e who will be responsible for what / the anticipated % of time of their involvement in the project 5. Links to maximum 3 portfolio examples that meet the specifications in the Agency section of this document 6. Minimum of 2 x references 7. Full breakdown of proposed costs and project plan (to be refined once project begins) Please quote for: Website design and build process Expenses please detail all anticipated expenses and please detail / list any other costs that may be incurred as these will need to be agreed and signedoff in advance Tender applications should be sent in PDF attachment by to: The subject should be: Visit Cornwall Website Tender 2015 If you need to contact us please questions to: NO PHONE CALLS PLEASE WE WILL NOT BE ACCEPTING ANY TELEPHONE CALLS AND YOUR TENDER MAY BE PENALISED IF YOU TELEPHONE US. Timings: Action: Timing: Published: Monday July

5 5 Application deadline We will confirm receipt of your tender BY We will invite those who are shortlisted for interviews / presentations. Contract confirmed and appointed Website goes live All tenders should be received by 12 noon on Thursday 30 July It is hoped the contract will be awarded to commence Tuesday 2 September W/C Monday 23 November (12 week project) The successful contender will be subject to the Contract and Terms and Conditions of Visit Cornwall CIC. ENDS

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