COMM 486J: The B.Comm D-Studio COURSE SYLLABUS. September 1.10

Transcription

1 COMM 486J: The B.Comm D-Studio COURSE SYLLABUS September 1.10 COURSE GOALS 1. Introduce design thinking for business 2. Foster a culture of creativity and team-work 3. Develop your own business thinking process LEARNING OBJECTIVES Students will be able to 1. Articulate a role for design thinking in business. 2. Use design thinking strategies, methods and tools effectively in a business context. 3. Integrate critical and creative thinking processes. 4. Work effectively in teams. 5. Create real-world business value propositions through design thinking. ASSESSMENT SUMMARY Assignments: 40% Major Project: 35% Participation/Other: 25% COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 1

2 PROGRAM GOALS Critical thinking Analytical Decision-making Oral and Written Communication Ethics and Sustainability COURSE INFORMATION Instructor: Moura Quayle & Ron Kellett Term/period: Winter 2010 Term 1 moura.quayle@sauder.ubc.ca; kellett@interchange.ubc.ca Section number: COMM 486J Phone: (MQ); (604) (RK) Course duration: Sept 8-Dec 7 Office hours: by appointment Class meeting times: Wednesday 3-6pm Teaching Assistant: Miguel Guerrero Miguel Guerrero <ultimo.guerrero@gmail.com> Classroom location: Swing 408 Office hours: by appointment Pre-requisites: 3 rd or 4 th year B.Com. Course website: Sauder D-Studio Facebook page BRIEF COURSE DESCRIPTION As the business environment becomes more unpredictable, organizations will demand leaders who are capable of making the most of the opportunity. Leadership will increasingly mean being comfortable managing and motivating diverse teams of creative people. Truly innovative, disruptive technologies and processes will be needed to address the worldʼs problems. The Sauder D-Studio will challenge teams of students to deliver real-world solutions that create economic, social, and environmental value. The Sauder D-Studio pilot course provides students with the skills to conduct design thinking. Design thinking tools and processes, used for decades in industry and manufacturing, offer proven, alternative approaches for managing todayʼs most challenging business problems. Part creative ideation, part critical analysis, and part innovative thinking for new ways of using existing information and systems, Design thinking will become an essential tool for doing business better. COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 2

3 COURSE MATERIALS & REQUIREMENTS Reading Materials Textbook: Osterwalder, Alexander and Yves Pigneur. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, New Jersey. Course Package: COMM 486J Package Code 4862 $54.50 Jump Start 1. Lockwood, Thomas. Ed. (2010) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. Foreword by Thomas Lockwood. Pp. vii-xvii Allworth Press. 2. Pink, Daniel. (2005) A Whole New Mind: Why Right-Brainers Will Rule the World. Chapter 4: Design, pp Riverhead Books. 3. Martin, R. (2009). The Design of Business: why design thinking is the next competitive advantage. Chapter 1: The Knowledge Funnel: How Discovery Takes Shape. Pp Harvard Business Press. Culture of Business Innovation 1. Brown, Tim. (2008). Design thinking. Harvard Business Review. 86(6), pp Verganti, Roberto (2009) Design Driven Innovation. Introduction: Design Driven Innovation. pp Harvard Business Press. 3. Lockwood, Thomas & Thomas Walton, Ed. (2008) Building Design Strategy: Using Design to Achieve Key Business Objectives. Chapter 12: Visual Thinking: A Leadership Strategy. Pp Allworth Press, New York. Design Thinking 1. Schon, D. (1987) The Reflective Practitioner: How Professionals Think in Action. New York: Basic Books. Chapter 3: Design as Reflective Conversation with the Situation pp and Chapter 5: The Structure of Reflection-in-Action, pp Beckman, Sara L. and Michael Barry. (2007). Innovation as a Learning process: Embedding Design Thinking. California Management Review Vol 50. No.1. Working Teams 1. Katzenbach, Jon, R., and Smith, Douglas K., (1993). ʻThe Discipline of Teamsʼ in Harvard Business Review. March April 1993, pp Kelley, Tom (2005). The Ten Faces of Innovation: Ideoʼs Strategies for Beating the Devilʼs Advocate & Driving Creativity throughout Your Organization. Introduction: Pp Doubleday. 3. Buchholz, Steve and Thomas Roth (1987) Creating the High Performance Team. Chapter 8: Creative Talents: Whoʼs Got an Idea. Pp Wiley. COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 3

4 Other learning resources: Library Reading List: Subject Resources for Design Thinking and Management Education Technology requirements: Ideally a lap-top but not mandatory. Activity fees: No fees. ASSESSMENT Assessment Activity Solo Duo Quattro Assignment 0: BackPack Biz [no assessment] Assignment 1: The Blog Wrap 10% Assignment 2: Observe.Visualize.Pattern: The Business Canvas Assignment 3: Design. Generate. Evaluate: The Business Canvas Transformed 15% 15% Assignment 4: The Canvas Critique 5% Assignment 5: Major Project 35% Assignment 6: Life Cycle 10% Exercises: In and out-of-class (5) 10% TOTAL 100% 35% 30% 35% COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 4

5 SCHEDULE Week by week class schedule at a high level (subject to amendment) WEEK # CLASS TOPICS ACTIVITIES / READINGS WHATʼS ASSIGNED & WHATʼS DUE WEEK 1 Jump Start Introductions What is Design Thinking in Business? WEEK 2 Define-Communicate Exercise: So you think you can see? WEEK 3 Critique Present Interim Canvas Findings Exercise: Did you hear us? Assigned: 1: Blog Wrap Assigned: 2: Observe. Visualize. Pattern: The Business Canvas Due: Interim Canvas Findings WEEK 4 Define-Generate Exercise: Serious Play Due: Assignment 2 Assigned: 3: Design. Generate. Evaluate: The Business Canvas Transformed WEEK 5 Generate-Evaluate Present Interim Transformed Canvas Exercise: What are insightful ideas? WEEK 6 Evaluate-Assess Review of Final Canvas Transformation with guest critics Due: Interim Transformed Canvas Due: Assignment 3 WEEK 7-13 The Major Project Service-Design Related Projects with clients in Groups of 4 Major Project assigned: October 20 Due: To be announced EXAMS Project is the final product. COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 5

6 TEACHING & LEARNING ACTIVITIES Sample studio session (subject to variation depending on topics/activities): Wednesday 3-6pm 3:00 Check-in and Warm-up Part 1: 80 min 3:20 Content Cookie [bite-size chunks of content/theory] 3:40 Activity applied exercise using the content cookie sometimes this will be a class exercise for handing in 4:30 BREAK 4:40 Check in: How did that (Part 1) work for you? What did you learn? 4:50 Pin-up work/group critique possible guest critics 5:30 Coaching/Tutorials Homework advice & readings Part 2: 80 min OTHER INFORMATION See UBC and Sauder D-Studio Policies on COMM 486J Vista site. COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010 Page 6