Venice Paris Marketing

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1 Venice Paris Marketing Paris, January ESCP-EAP, Paris 79, avenue de la République Paris Cedex 11 France Sponsored by The Prime Minister of the French Republic

2 FRIDAY JANUARY 26 TH REGISTRATION OPENING CONFERENCE Pr. Pascal MORAND, Dean and Managing Director Groupe ESCP-EAP Pr. Jean-Claude ANDREANI, ESCP-EAP Paris Pr. Umberto COLLESEI, Ca Foscari Venezia Dott. Françoise CONCHON, INSEMMA / ESCP-EAP Paris Pr. Francesco CASARIN, Ca Foscari Venezia 9:30-11:00 PLENARY SESSION: MARKETING STRATEGY Pr. Christopher HALLIBURTON, ESCP-EAP London Pr. Giampiero LUGLI, Università degli Studi di Parma CRISTINI G. - SABBADIN E., Università degli Studi di Parma, Italy L innovazione nel packaging e implicazioni per industria e distribuzione DIEZ DE CASTRO E. - MARTIN ARMARIO E. - NAVARRO GARCIA A. - RONDAN CATALUÑA F., Universidad de Sevilla, Spain The franchising system in Spain: comparative analysis of efficiency of own units versus franchised units SILBERER G., Georg-August-Universität Göttingen, Germany Ways to customer knowledge TOMCZAK T. - MÜHLMEIER S. - JENEWEIN W., University of St.Gallen, Switzerland Empirical research on the treacy/wiersema typology: a critical review and proposal 11:00-11:30 - COFFEE BREAK 2

3 11:30 13:00 PLENARY SESSION: BRAND & COMMUNICATION Pr. Aldo BURRESI, Università degli Studi di Firenze Pr. Monique ZOLLINGER, Université de Tours DALLI D. CORCIOLANI M., Università di Pisa, Italy Il consumo tra comunità e mercato. Evidenze empiriche dal caso Bookcrossing. MOULINS J.-L., Université de la Méditerranée Aix-Marseille II - ROUX E., Université Paul Cézanne Aix- Marseille III, France De l engagement à la communication interpersonnelle: proposition d un cadre conceptuel WIEDMANN K.P., Leibniz Universität Hannover - BUXEL H., Münster Universität, Germany Configuring performance measurement scorecards for CRM 13:00-13: AWARDS 13:15-14:15 - LUNCH BREAK 14:15-16:15 PLENARY SESSION: CONSUMER BEHAVIOUR Pr. José María MUGICA, Universidad Pública de Navarra Pr. Jean-François TRINQUECOSTE, Université Montesquieu Bordeaux IV AIELLO G. - DONVITO R., Università degli Studi di Firenze, Italy,- PEDERZOLI D.- GODEY B., Groupe ESC Rouen, France, - WIEDMANN K.- HENNIGS N.- SIEBELS A., Leibniz Universität Hannover, Germany Le percezioni del concetto di lusso nei giovani. Un analisi comparata a livello internazionale BERNE C. - GARCIA E., Universidad de Zaragoza, Spain - RIVEROS J. Universidad Austral de Chile, Chile Customer orientation management as an antecedent to satisfaction. An application to public health services GANASSALI S., Université de Savoie, France CERCHIELLO P., Università di Pavia, Italy HENNINGS N., Leibniz Universität Hannover, Germany KUSTER I., Universitat de València, Spain MOSCAROLA J., Université de Savoie, France RODRIGUES SANTOS C., Universidad de León, Spain SIEBELS A., Leibniz Universität Hannover, Germany - VILA N. Universitat de València, Spain ZUCCHELLA A., Università de Pavia, Italy Young people purchase-decision patterns: a European comparative analysis VERNETTE E., Université de Toulouse I, France Le leadership d'opinion en marketing : une double force d'attraction et de conviction? 16:15 16:30 - COFFEE BREAK 3

4 FRIDAY JANUARY 26 TH 2007 SESSIONS 16:30 18:30 Brand Management Amphi Edgar FAURE Communication 5119 Consumer Behaviour Amphi GUY Distribution 2116 International Marketing 3116 Price 5117 Relational Marketing Amphi DALSACE Marketing Strategy 3115 Territorial Marketing 2110 Tourism

5 16:30-18:30 MARKETING STRATEGY Room 3115 Pr. Gianluca MARCHI, Università degli Studi di Modena e Reggio Emilia Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover BURRESI A. - RANFAGNI S., Università degli Studi di Firenze, Italy Coesistenza strategica di reti decentrate e mercato: il caso del tessile abbigliamento CAPLLIURE GINER E., Universitat de València - MIQUEL-ROMERO M.J., Universitat de València, Spain Actitud hacia la orientación al mercado y nuevas tecnologías: análisis en el sector textil español MARTIN SANTANA J.D. CABRERA SUAREZ K., Universidad de Las Palmas de Gran Canaria, Spain La gestión del marketing estratégico en la pequeña empresa familiar ROCHETTE C., Université d Auvergne, France Quelle orientation marché pour les PME-PMI? 16:30-18:30 INTERNATIONAL MARKETING Room 3116 Pr. Patrizia DE LUCA, Università degli Studi di Trieste Pr. Christopher HALLIBURTON, ESCP-EAP London BATTAGLIA L.- TZANNIS A., Università Cattolica del Sacro Cuore, Italy Internazionalizzazione della piccola media impresa e dinamiche culturali. Una analisi empirica. MATTMULLER R. TUNDER R. IRION T. OETTGEN N., European Business School Oestrich-Winkel, Germany Die Bedeutung der nationalen Sprache als Wissenschaftssprache Eine kritische Diskussion vor dem Hintergrund eines Vergleichs von marketingwissenschaftlichen Publikationen in Deutschland und Frankreich RIPOLLES M. BLES A. MONFERRER D., Universitat Jaume I de Castelló, Spain NAUWELAERTS Y., Lessius Hogeshool, Belgium Efectos directos e indirectos de las orientaciones emprendedoras y al mercado en los resultados internacionales de las nuevas empresas internacionales españolas y belgas SANMARTIN E.R., Universidad de Santiago de Compostela NAVARRO GARCIA A., Universidad de Sevilla, LOSADA PEREZ F., Universidad de Santiago de Compostela BARREIRO FERNANDEZ J., Universidad de Santiago de Compostela, Spain Adaptation of marketing-mix strategy and characteristics of exporting companies: implication on export performance 5

6 16:30-18:30 PRICE Room 5117 Pr. Pierre DESMET, Paris Dauphine - ESSEC Pr. Guido CRISTINI, Università degli Studi di Parma ARCE-URRIZA M. CEBOLLADA-CALVO J., Universidad Pública de Navarra, Spain Loyalty effects and price response at online and offline channels: a study across consumer packaged goods categories ALVAREZ ALVAREZ B. VAZQUEZ CASIELLES R., Universidad de Oviedo, Spain Influence of loyalty and methods of payment on internal reference price JIMENEZ ZARCO A.I., Universitat Oberta de Catalunya MARTINEZ RUIZ M.P., Universitat de València LLAMAS ALONSO M.R., Universidad de León, Spain El descuento como tecnica promocional : una justificación económica de sus determinantes y consecuencias MONDEJAR JIMENEZ J.A., Universidad de Castilla-La Mancha - MOLLA DESCALS A., Universitat de València - GOMEZ BORJA M.A., Universidad de Castilla-La Mancha, Spain Price perception and the impact of currency unit: a computerized process tracing approach 16:30-18:30 COMMUNICATION Room 5119 Pr. Gaetano AIELLO, Università degli Studi di Firenze Pr. Claude LAVICKA, Université de Nancy II BALBONI B., Università Ca Foscari Venezia, Italy NARDIN G., Università degli Studi di Modena e ReggioEmilia,Italy. La reputazione di credibilità dell impresa. Un analisi esplorativa nei servizi di ristorazione aziendale CEDROLA E., Università degli Studi di Macerata Università Cattolica del Sacro Cuore di Milano, Italy. Le PMI italiane e Internet: luci ed ombre. I risultati di una ricerca empirica MINQUET J.-P., ESCP EAP Paris, France Sport, finance, marketing et contrats implicites: l exemple du football CHAUZAL C., Université Clermont II Blaise Pascal, France Réflexion autour du concept de marketing responsable et sur sa déclinaison en termes de communication institutionnelle 6

7 16:30-18:30 RELATIONAL MARKETING Amphi DALSACE Pr. Simone GUERCINI, Università degli Studi di Firenze Pr. Elyette ROUX, Université Paul Cézanne Aix-Marseille III BORIES D., ESC Clermont-Ferrand, France La confiance dans les relations acheteur-vendeur: le rôle modérateur du cycle de vie relationnel CANTONE L. RISITANO M., Università degli Studi di Napoli Federico II, Italy. Gestione strategica delle relazioni con i clienti e vantaggio competitivo delle imprese SANCHEZ-FRANCO M - RONDAN-CATALUÑA J. - VILLAREJO-RAMOS A., Universidad de Sevilla, Spain Calidad de relación. Una propuesta adecuada para explicar y predecir el éxito de la relación entre empresa y consumidor 16:30-18:30 BRAND Amphi Edgar FAURE Pr. Umberto MARTINI, Università degli Studi di Trento Pr. Christian MICHON, ESCP-EAP Paris CHAILAN C., CERAM Sophia-Antipolis Nice, France Has nationality an effect on brand value? GABRIELLI V. GRAPPI S., Università degli Studi di Modena e ReggioEmilia, Italy L immagine di marca: le dimensioni componenti ed i riflessi sulla valutazione di superiorità GERBER-NEL C., University of Stellenbosch, South Africa Brand management in South African rugby: the super 12 case RIU D., ESADE Business School Barcelona - BIGNE E., Universitat de València, Spain La relación entre la notoriedad de marca y la inversión publicitaria en productos de gran consumo 7

8 16:30-18:30 DISTRIBUTION Room 2116 Pr. Raphaelle PANDRAUD, ESCP-EAP Paris Pr. Claudio SAMBRI, Università degli Studi di Trieste CARDINALI M.G., Università di Parma, Italy Consumi extradomestici e nuove forme di intertype competition CLERFEUILLE F., Université de Nantes - DERRE J.-F., CELTIPHARM, France Profils attitudinaux des pharmaciens face à la substitution: mise en évidence de six profils au moyen d une Analyse Factorielle Multiple GAZQUEZ ABAD J.C. SANCHEZ PEREZ M., Universidad de Almería, Spain Consumer brand choice behaviour: national brands vs. store brands TOUZANI M. - KHEDRI M., ISG Tunis - BEN DAHMANE MOUELHI N., IAE de Caen / ISG Tunis, Tunisia Une approche exploratoire des sources d irritation ressenties lors d une activité de shopping: cas des grandes surfaces à dominante alimentaire Pr. Daniele DALLI, Università degli Studi di Pisa Pr. Elisabeth TISSIER-DESBORDES, ESCP-EAP Paris 16:30-18:30 CONSUMER BEHAVIOUR Amphi GUY BRUNETTI F. - GIARETTA E. - ROSSATO C., Università degli Studi di Verona, Italy Il consumo critico in azione: l esperienza dei Gruppi di Acquisto Solidale BEERLI PALACIO A. MARTIN SANTANA J.D. FERNANDEZ MONROY M., Universidad de Las Palmas de Gran Canaria, Spain Incentivando la conducta de donación de sangre en función de las tipologías de donantes potenciales CANEL-DEPITRE B., Université Le Havre, France L expérience de la consommation d images et la construction identitaire EZAN P., CREGO-IUT d Evreux - Université de Rouen / Groupe ESC Rouen, France Identifier les leaders grâce à la sociométrie : application dans le milieu scolaire 8

9 16:30-18:30 TERRITORIAL MARKETING Room 2110 Pr. Gennaro IASEVOLI, Università LUMSA di Roma Pr. Jean-Louis MOULINS, Université de la Méditerranée Aix-Marseille II NAPOLITANO M. - DE NISCO A. - RIVIEZZO A., University of Sannio, Benevento, Italy Urban revitalization and town centre management: the role of stakeholders SANSONE M., Università degli Studi di Cassino, Italy Confronti metodologici, riflessioni critiche e proposte operative sul marketing urbano in ambito internazionale: focus sull organizzazione e gestione deicentri Commerciali Naturali in Italia COURVOISIER F.H. - COURVOISIER F.-A., Haute Ecole de Gestion Arc, Switzerland Quelle innovation pour les produits régionaux et les produits du terroir? VESCOVI T.- GAZZOLA P., Università Ca Foscari Venezia, Italy Il ciclo di vita della marca territoriale 16:30-18:30 TOURISM Room 2112 Pr. Jean-Louis CHANDON, Université Paul Cézanne Aix-Marseille III Pr. Mariangela FRANCH, Università degli Studi di Trento DELLA CORTE V. MICERA R., Università degli Studi di Napoli Federico II, Italy. Destination image analysis and management: results of an empirical research on the case of Naples QUEIROGA A., Instituto Português de Administração de Marketing - LAGES L., Universidade Nova de Lisboa - CONCEIÇÃO SANTOS M., ISCTE Business School, Portugal Learning orientation and financial performance in the hotel industry: the mediating role of services innovation SANCHEZ-GARCIA I., Universitat de València - SANZ-BLAS S., Universitat de València - GONZALEZ- MORANTE A., Media Planner Zenith Media - MIQUEL-ROMERO M.J., Universitat de València, Spain The image of a destination as a key variable in the segmentation of tourists: an analysis of its influence on behaviour VIANELLI D., Università degli Studi di Trieste, Italy Il comportamento di scelta del prodotto crocieristico: un analisi empirica. 20:00 - FORMAL DINNER LA MAISON DES POLYTECHNICIENS 12, rue de Poitiers Paris Métro Ligne 12 Solférino RER C Musée d Orsay 9

10 SATURDAY JANUARY 27 TH 2007 SESSIONS 9:00 10:20 10:45 11:45 Brand Management Amphi Edgar FAURE Amphi Edgar FAURE Consumer Behaviour 1 Amphi GUY Amphi GUY Customer Satisfaction Room 5117 Consumer Behaviour 2 Room 5117 Communication 1 Room 5119 Room 5119 Communication 2 Amphi DALSACE International Marketing Amphi DALSACE Distribution Room 2116 Room 2116 Food Industry Room 2110 Kids & Teens Room 2110 Marketing & Ethics Room 2206 Relational Marketing Room 2216 Marketing Strategy 1 Room 3115 Room 3115 Marketing Strategy 2 Room 3116 Room 3116 Tourism Room 2112 Room

11 9:00 11:45 MARKETING STRATEGY 1 Room 3115 Pr. Jean-François BOSS, RFM Paris Pr. Aldo BURRESI, Università degli Studi di Firenze BARBA-SANCHEZ V., Universidad de Castilla-La Mancha JIMENEZ-ZARCO A.I., Universitat Oberta de Catalunya - MARTINEZ-RUIZ M.P., Universitat de València, Spain Effects of entrepreneurial motivation and background on new venture growth BRESSOUD E., Université Paris I / European Business School Paris, France Identification des variables produits et attitudinales explicatives des ventes: proposition d un cadre conceptuel appliqué aux jeux vidéo COSSIO SILVA F. J. - CAUZO BOTTALA L., Universidad de Sevilla, Spain Market orientation and organizational culture: a case analysis GIL SAURA I. - SERVERA FRANCES D., Universitat de València - FUENTES BLASCO M., Universidad Pablo de Olavide - BERENGUER CONTRI G., Universitat de València, Spain La relación entre la calidad de servicio logístico y la lealtad. El efecto moderador del las TIC. RUFÍN R., Universidad Nacional de Educación a Distancia de Madrid MEDINA C., Centro Andaluz de Estudios Empresariales de Sevilla, Spain The combined effect of internationalization, market orientation and market-driving strategies on firms performance SEBASTIANI R.- MONTAGNINI F., Università Cattolica del Sacro Cuore di Milano, Italy Innovazione e competizione nei servizi: oltre i confini settoriali TOFTEN K., Norwegian College of Fishery Science/ Universitetet i Tromsø - HAMMERVOLL T., Høgskolen i Harstad, Norway Niche firms and their challenge of crafting a marketing strategy: an exploratory study of seafood exporters TORRENT SELLENS J., JIMENEZ ZARCO A.I., VILASECA REQUENA J., Universitat Oberta de Catalunya, Spain Strategic alliances and product innovation: ITC and workteam in marketing 11

12 9:00 11:45 MARKETING STRATEGY 2 Room 3116 Pr. Luigi CANTONE, Università degli Studi di Napoli Federico II Pr. Nora LADO-COUSTE, Universidad Carlos III de Madrid COLLESEI U. CHECCHINATO F., Università Ca Foscari Venezia, Italy Le alleanze di marketing nelle imprese Italiane DUBROVSKI D., Univerza na Primorskem, Slovenia The attractiveness of market niches for countries in transition GALLARZA M.G., Universidad Católica de Valencia San Vicente Mártir GIL SAURA I., Universitat de València, Spain La investigación conceptual sobre valor percibido propuesta y contrastación de un modelo verbal gráfico KARRAT SAMET H. AKROUT F. Faculté des Sciences Economiques et de Gestion de Sfax, Tunisia La procrastination chez le vendeur: état de l art et perspectives de recherche en force de vente KYRIAZOPOULOS P. - SAMANTA-ROUNTI I., Graduate Education Technological Institute of Piraeus, Greece Can the marketing plan assist business performance? LECOEUVRE-SOUDAIN L. - DEBOURSE J.-P. ESC Lille, France Teaching marketing via case study: proposal for a reproducible grid of cases presentation LUQUE-MARTINEZ T. - DEL BARRIO-GARCIA S., Universidad de Granada, Spain Análisis del valor de las percepciones de los clientes en el diagnóstico estratégico de la universidad NGA NKOUMA TSANGA R.C., Université de Douala, Cameroon Prise en compte des effets de la rumeur dans la stratégie marketing de l entreprise 12

13 9:00 11:45 COMMUNICATION 1 Room 5119 Pr. Virginie MAILLE, CERAM Nice Pr. Giuseppe NARDIN, Università degli Studi di Modena e Reggio Emilia ANDREANI J.-C., ESCP-EAP Paris BOUQUET G., PFIZER France CONCHON F., INSEMMA / ESCP-EAP Paris, France La communication citoyenne des marques produits: quels projets citoyens? quelles actions? BLONDE K. ROOZEN I., Vlekho-Business School Bruxelles, Belgium An explorative study of testing the effectiveness of product placement compared to 30-second commercials CHIZZOLI C. PACE S. RINALLO D., Università L. Bocconi Milano, Italy The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs DE LUCA P., Università di Trieste, Italy Analisi del packaging nella prospettiva del processo di comunicazione. Una ricerca applicata ad uno specifico ambito settoriale GISTRI G. - RUM V., Università di Pisa, Italy Product placement specifici e generici: impatto sull audience e implicazioni per la costruzione delle politiche di branding LEHU J.M., Université Paris I, France Advergaming: analyse comparative exploratoire de l attitude des joueurs occasionnels et des hardcore gamers à l égard du placement de marques dans le jeu vidéo MATTIA G. PRATESI C., Università Roma Tre, Italy Palinsesto editoriale e pubblicitario nel marketing management televisivo: una visione integrata MAZZEI A., Università IULM di Milano, Italy La comunicazione interna per l impresa orientata al capitale intellettuale e al capitale sociale 13

14 9:00 10:20 COMMUNICATION 2 Amphi DALSACE Pr. Carlo M. PRATESI, Università Roma Tre Pr. Anne-Marie SCHLOSSER, ESCP-EAP Paris BREGOLI I. - DI GREGORIO A.- FAVA I. - SACCARDI A., CRIET, Centro di Ricerca Interuniversitario in Economia del Territorio di Milano-Bicocca, Italy Un modello per l organizzazione e la gestione per processi dei flussi di comunicazione CONCHON F., INSEMMA / ESCP-EAP Paris - ELEOUET F. - ANDREANI J.-C., ESCP-EAP Paris, France Infamiliarité des messages FUCHS S., Université de Bretagne Occidentale, France Efficacité du parrainage: examen du rôle de la proximité relationnelle sur la notoriété résiduelle de la marque SEBASTIO F., Università Roma Tre, Italy Misleading advertising on the new consumer s code SIGNORI P. - IVAN R., Università degli Studi di Verona, Italy Decisioni relative alle sponsorizzazioni. Tendenze in Italia 10:45 11:45 INTERNATIONAL MARKETING Amphi DALSACE Pr. Gianluca MARCHI, Università degli Studi di Modena e Reggio Emilia Pr. Anne-Marie SCHLOSSER, ESCP-EAP Paris CALDERON GARCIA H. - CERVERA TAULET A. - TUBILLEJAS ANDRES B., Universitat de València, Spain Marketing strategy in internationalisation processes: an approach to the role of perceived problems KHALBOUS S., IHEC Carthage MAAZOUL M., ESSEC Tunis, Tunisia Articulation programme publicité et efficacité de la publicité télévisuelle: application dans un contexte méditerranéen multilingue POLESE F. PROIETTI L., Università degli Studi di Cassino, Italy L internazionalizzazione nel business aeronautico: il challenge di Alenia Aeronautica quale global player 14

15 9:00 11:45 BRAND MANAGEMENT Amphi Edgar FAURE Pr. Angelo Di GREGORIO, Università degli Studi Milano Bicocca Pr. Marie-Pierre FENOLL-TROUSSEAU, ESCP-EAP Paris BELAID Samy - TURI HAGER T., ESSEC Tunis, Tunisia Une mesure des bénéfices fonctionnels, symboliques et expérientiels rattachés aux marques BUIL CARRASCO I. - MARTINEZ SALINAS E. - PINA PEREZ J.M., Universidad de Zaragoza, Spain La actitud de los consumidores hacia las extensiones de marcas deportivas BUSACCA B., Università L. Bocconi Milano BERTOLI B., Università degli Studi di Brescia PELLONI O., Università L. Bocconi Milano, Italy La valutazione di un estensione di marca: consonanza percettiva e fattori brand-related DIB H. BECHEUR I., Wesford Grenoble VALETTE-FLORENCE P., Université Pierre Mendès France Grenoble, France Influence du prix de l extension sur la marque-mère: rôle de la familiarité, de la similarité et de l orientation fonctionnelle ou de prestige de la marque KESSOUS A. - ROUX E., Université Paul Cézanne Aix-Marseille III, France La nostalgie: une grille de lecture sémiotique SEBASTIO F., Università Roma Tre, Italy The consumer s perceptions on the effects of advertising in relation to geographic on registered trademarks SIVIERO A., Università del Piemonte Orientale, Italy New ways of thinking the brand and the relationship marketing: how the research has to change VOIGT K.I. BREM A. - CZAJA A., Universität Erlangen-Nürnberg MANN S.M., ZF Friedrichshafen AG, Germany Ingredient branding in capital goods markets results from an empirical analysis in the automotive supplier industry 15

16 9:00 11:45 DISTRIBUTION Room 2116 Pr. Enrico COLLA, NEGOCIA Paris Pr. Giampiero LUGLI, Università di Parma GUERCINI S. RUNFOLA A., Università degli Studi di Firenze, Italy Sourcing alternatives as a problem of representation: a conceptual tool and application in textileapparel supply chain MAROUSEAU G., Université du Maine / Ecole Nationale Supérieure d Ingénieurs du Mans, France Les revirements stratégiques de la grande distribution généraliste en matière de commerce électronique MARQUES MARZAL A. - MOLINA-MORALES F.X. - VALLET BELLMUNT T., Universitat Jaume I de Castelló, Spain Los effectos de la estrategia logística en la empresa. Una aplicación al distrito industrial ceramico MOLLA A., Universitat de València - RUIZ M. E., Universitat de València - VALLET BELLMUNT T., Universitat Jaume I de Castelló, Spain Agrupación de las distribuidores en función del surtido : una propuesta de clasificación de los distribuidores de cerámica y materiales de construcción en España STAN V., Université de Cergy-Pontoise - CALCIU M., IAE Lille - JAKOBOWICZ E., CNAM / EDF R&D, France Les construits qui affectent la fidélité des clients envers un point de vente. Une application managériale des modèles d'équations structurelles VIGOLO V., Università di Verona, Italy La dimensione esperienziale nel retail: potenzialità e difficoltà applicative degli stimoli sensoriali 16

17 9:00 11:45 TOURISM Room 2112 Pr. Francesco CASARIN, Università Ca Foscari Venezia Pr. Jean-François LEMOINE, Université de Nantes ANABA EBANDA V.A., Université de Douala ESSEC, Cameroon Influence of travel motivation on hotel service quality assessment process CHERUBINI S., Università degli Studi di Roma Tor Vergata IASEVOLI G., Università LUMSA di Roma, LAURETTA G., Responsabile Ticketing Olimpiadi di Torino 2006, Italy Il ticketing management negli eventi: il caso delle olimpiadi invernali di Torino 2006 e della coppa del mondo di calcio Germania 2006 DE OLIVIERA NEVES J.M. SARMENTO M., Universidades Lusíada Lisboa, Portugal Étude exploratoire sur les attributs importants dans le choix d une destination touristique: le cas des voyageurs seniors FRANCH M. - MARTINI U. - BARBERA M. - PARISI G., Università di Trento, Italy Lo sviluppo dell eco-turismo come opportunità di riposizionamento strategico e di innovazione dell offerta: uno studio di caso in una destinazione turistica matura MOLINER VELAZQUEZ B., Universidad Politécnica de Valencia - BERENGUER CONTRI G. - GIL SAURA I., Universitat de València - FUENTES BLASCO M., Universidad Pablo de Olavide, Spain Determinantes del comportamiento de queja del consumidor : un estudio empírico en clientos insatifechos de restaurantes MONDEJAR JIMENEZ J.-A., MONDEJAR JIMENEZ J., LORENZO-ROMERO C., Universidad de Castilla-La Mancha, Spain Alternatives of prediction in tourism series SAMBRI C. - PEGAN G., Università di Trieste, Italy La domanda di turismo responsabile: risultati di un indagine esplorativa in Italia 17

18 9:00 11:45 CONSUMER BEHAVIOUR 1 Amphi GUY Pr. Dominique BOURGEON-RENAULT, Université de Franche-Comté Pr. Daniele DALLI, Università degli Studi di Pisa BIGNE ALCAÑIZ E. - MIQUEL ROMERO M. J. - RUIZ MAFE C. - SANZ BLAS S., Universitat de València, Spain Influencia del perfil sociodemográfico, relaciones con el medio, actitud ante la compra a distancia y riesgo percibido en la decisión de compra futura por televisión CRISCI F. - MORETTI A., Università di Udine, Italy La poetica di un festival, dalla parte del pubblico. Paso Doble al Festival di Avignone 2006 MOAWAD M.H., ESA Beyrouth, Liban TISSIER-DESBORDES E., ESCP-EAP Paris, France The explanatory factors of conspicuous consumption of luxury products, the Lebanese case SUAREZ VAZQUEZ A., Universidad de Oviedo RODRÍGUEZ DEL BOSQUE I., Universidad de Cantabria, Spain Hallmarks of quality of motion pictures SUDBURY L. - SIMCOCK P., Liverpool John Moores University, United Kingdom Grandparenthood and cognitive age: key variables for targeting the over-50 market VIANELLO S., Università Ca Foscari Venezia, Italy The impact of venue interactivity and community engagement on online and offline consumer behaviour 18

19 9:00 10:20 FOOD INDUSTRY Room 2110 Pr. Augusto D AMICO, Università degli Studi di Messina Pr. Sandrine MACE, ESCP-EAP Paris CORTINAS M. CHOCARRO R. ELORZ, M. VILLANUEVA M.L., Universidad Pública de Navarra Pamplona, Spain La influencia del conocimiento de la categoria de producto sobre la importancia de los attributos extrinsecos. El caso del espárrago de Navarra DJAMAA N., Université de Bourgogne, France Le processus de sacralisation dans le comportement ou l expérience de consommation alimentaire HANSEN T., Copenhagen Business School, Denmark Consumer food satisfaction: fullfilment of expectations or evaluation of performance? MASSON J., UMR MOISA CREGO / ENSA Montpellier AURIER P., Université Montpellier II /CREGO, D HAUTEVILLE F., UMR MOISA / ENSA Montpellier, France Effets d une information non-sensorielle sur la qualité perçue, le cas du vin à faible teneur en alcool 10:45 11:45 KIDS & TEENS Room 2110 Pr. Donata VIANELLI, Università degli Studi di Trieste Pr. Daniele PEDERZOLI, ESC Rouen CARDOSO A., Universidade Fernando Pessoa do Porto, Portugal Children s involvement in the choice of clothing in general and with three clothing items in particular DAMAY C., HEC, France Pourquoi travailler sur l apprentissage des prix par les enfants? CORTE-REAL BERAIO A., Universidade do Porto DE LENCASTRE P., Universidade Católica Portuguesa do Porto DIONOSIO P., Universidade do Lisboa, Portugal Children and brand mascots 19

20 9:00 10:20 CUSTOMER SATISFACTION Room 5117 Pr. Benoît HEILBRUNN, ESCP-EAP Paris Pr. Tiziano VESCOVI, Università Ca Foscari Venezia BIDMON S., Institut für Unternehmensführung Klagenfurt, Austria Attachment theoretic view on the factor structure of customer satisfaction using Penalty-Reward- Contrast-Analysis (PRCA) CASARIN F., Università Ca Foscari Venezia, Italia - ANDREANI J.-C. JALLAT F., ESCP-EAP Paris, France Tendances du marketing des services CRESPIN-MAZET F. - PORTIER P., EM Lyon, France Partnering behaviour in one-shot deals. The case of real-estate projects GUTIERREZ RODRIGUEZ P. VAZQUEZ BURGUETE J.L. PLACER GALAN J.L., Universidad de León CUESTA VALINO P., Universidad Pontificia Comillas de Madrid / Universidad de Alcalá, Spain La medición de la calidad en los gobiernos locales: desarrollo y validez de una escala de medición MARZO NAVARRO M. PEDRAJA IGLESIAS M. RIVERA TORRES P., Universidad de Zaragoza, Spain La satisfacción y el compromiso en las relaciones empresa-universidad 10:45 11:45 CONSUMER BEHAVIOUR 2 Room 5117 Pr. Benoît HEILBRUNN, ESCP-EAP Paris Pr. Tiziano VESCOVI, Università Ca Foscari Venezia CABIDDU F., Università degli Studi di Cagliari, Italy Effetti di contesto e comportamento del consumatore: alcune riflessioni critiche GRANDE ESTEBAN I., Universidad Pública de Navarra MERINO SANZ M.J., ESIC Business and Marketing School de Madrid, Spain El comportamiento del consumidor inmigrante en España: integración o aculturización MAICAS LOPEZ J.P.- POLO REDONDO Y.- SESÉ OLIVAN F.J., Universidad de Zaragoza, Spain Analisis del comportamiento de cambio: diferencias entre clientes leales y no leales RICOTTA F., Università degli Studi di Roma La Sapienza, Italy I processi di consumo in una prospettiva multi-canale 20

21 9:00 10:20 ETHICS & MARKETING Room 2206 Pr. Béatrice CANEL-DEPITRE, Université Le Havre Pr. Mariangela FRANCH, Università degli Studi di Trento SCIARELLI S. - VECCHI V., Università di Napoli Federico II, Italy Quanta etica c e nel marketing: risultati di un indagine empirica CISSE-DEPARDON K., Université de Nice Sophia Antipolis, France Les réponses du consommateur socialement responsable en situation d insatisfaction: le rôle de la responsabilité sociale GARCIA DE LOS SALMONES M., Universidad de Cantabria RODRÍGUEZ DEL BOSQUE I., SAN MARTÍN GUTIERREZ H., Universidad de Cantabria, Spain The corporate social responsibility as a marketing tool: influence on consumer behaviour in services sector MORTARA A., Università IULM di Milano, Italy Il consumatore etico esiste davvero? 21

22 9:00 10:20 RELATIONAL MARKETING Room 2216 Pr. Simone GUERCINI, Università degli Studi di Firenze Pr. Frédéric JALLAT, ESCP-EAP Paris BORGES TIAGO M.T. COUTO J.P. VIREIRA J.C. TIAGO F., University of the Azores, Portugal Virtual CRM and e-business performance BORGHESI A. - GAUDENZI B., Università degli Studi di Verona, Italy Immagine aziendale e marketing delle relazioni: le possibili sinergie nel business-to-business e verso il cliente finale DEMETRIOU M. PAPASOLOMOU I., School of Business Intercollege Nicosia, Cyprus CRM in Cyprus: building the corporate reputation by building bridges with stakeholder groups MOUTTE J., Université Paul Cézanne Aix-Marseille III, France L impact du personnel en contact avec la clientèle sur la satisfaction du client: proposition d un modèle conceptuel PAIOLA M.- GRANDINETTI R., Università di Padova, Italy Marketing territoriale ed eventi culturali complessi in una prospettiva relazionale: un modello applicativo 12:00 12:30 CLOSING SPEECH Amphi GELIS Pr. Pascal MORAND, Dean and Managing Director Groupe ESCP-EAP Pr. Pier Francesco GHETTI, Rector of Università Ca Foscari Venezia Pr. Jean-Claude ANDREANI, ESCP-EAP Paris Pr. Umberto COLLESEI, Ca Foscari Venezia 22

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