AGING BOOM THE. Business Trends & Forecasts. Technology & Software. Compliance & Accreditation. Leadership & Management.

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1 MEDIA GUIDE 20 6 Business Trends & Forecasts Technology & Software Compliance & Accreditation Leadership & Management Sales & Marketing Legislation Implications Retail Strategies Additional Revenue Channels THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALS February 205 homecaremag.com THE AGING BOOM.com mag ecare hom S NAL ME RH FO ZINE ESS USIN GB DIN 4 LEA 20 THE ember t Sep SIO FES PRO Your role in the successful transition of the baby boomer population, from modifications to in-home care A MAG e h t a e r B sy Ea es e eng plianc m chall ing leep co r a Cle AP s P ing in C report data v.0xyz Pain Management Analysis Delivery and Fleet Tracking Digital Sales and Marketing

2 COMPETITIVE ADVANTAGE HomeCare has been the leading business magazine for home care professionals nearly 40 years. The HomeCare brand reaches audiences through print, Web and e-newsletters. QUALITY Our quality circulation is BPA-audited. READ, REFERRED & SHARED Of those surveyed, 59% of subscribers discuss advertisements found in HomeCare with their colleagues and 30% share their copies of HomeCare with others.** SOCIAL ADVANTAGE Social media drives traffic to homecaremag.com. HomeCare maintains an active social media presence to build relationships with our readers and drive traffic to our website. CIRCULATION ADVANTAGE 206 Mailed Circulation (US) 30,000 Business Breakout of Qualified Circulation* for the May 205 issue 77.3% HME Provider, Specialty Home Care, Pharmacy/Chain Drugstore, Licensed Medical Professional 47.4% 6.6% 34.5% 6.% LINKEDIN The HomeCare LinkedIn Group has more than,00 members.* FACEBOOK The HomeCare Magazine Facebook page, with 640 likes*, provides another avenue to engage the reader. Home Health Agency/ VNA or Hospice (medical), Home Care Services (non-medical), Physical Therapy, Occupational Therapy, Aging in Place Specialist and Case Management Firm Consultant/Contractor HME, Manufacturer Rep Firm and Other *Source: BPA Report June 205, May Analyzed Circulation 9,03 **Source: Litchfield Reader Survey, August 205 Source: Publisher s Data starting January 206 circulation will increase to 30,000. REQUESTED HomeCare has 89.% requested circulation.* CONTENT HomeCare provides in-depth analyses by industry experts, articles on business trends and technologies, product reviews and profiles of HME/DME, home health and other successful care providers. provides its more than,400 followers* with the most relevant, up-to-date industry news and information. Follow the Occupation Breakout of Qualified Circulation* for the May 205 issue 8.5% 4.5% 3.0% 2.% VERIFIABLE LEADS HomeCare is the only magazine in the industry that provides advertisers with verifiable leads and the contact information of the subscribers who responded to ads. HOME HEALTH FOCUSED HomeCare is a magazine specifically focused on HME/ DME business, home health care providers and other skilled caregivers. Owners and managers comprise the majority of the Owner/CEO/CFO/President/VP/General Manager/Director and Administrator Manager, Supervisor, Controller or Purchasing Manager/Director Director, Manager or Rep of Sales/ Marketing Other Job Titles Rehab Specialist, Respiratory Therapist, Physical/Occupational Therapist, Nurse Pharmacist circulation list*. *Source: BPA Report, June 205 Source: Publisher s Data *Source: Publisher s Data, July HOMECARE MAGAZINE homecaremag.com

3 DIGITAL ADVANTAGE & RATES HomeCare offers digital media options that complement any print program or can be used as independent marketing opportunities. WEBSITE homecaremag.com HomeCare s website provides useful and comprehensive business management advice to thousands of HME/DME providers each month. We engaged our audience with practical tools and resources through our easy-to-navigate and responsive website. Super Ad +Rectangle Leaderboard +Rectangle Advertise on homecaremag.com to reach a targeted, captured audience of providers who want to learn better business practices. PER MONTH Super Ad $, x 65 Super Ad expands to 960 x Rectangle in waterfall 300 x 250 Leaderboard (in rotation) $, x 90 + Rectangle in waterfall 300 x 250 Rectangle # (in rotation) $, x 250 Rectangle #2 (in rotation) $ x 250 Rectangle #3 (in rotation) $ x 250 Rectangle # E-NEWSLETTERS HomeCare Monday holds several national awards from the American Society of Health Publication Editors for best e-newsletter and is the must-read, weekly news source for the latest headlines and best insight on HME and Home Health industry developments. HomeCare Monday reaches more than 8,500* opt-in subscribers each week. Rectangle #2 ADDITIONAL OPPORTUNITIES WEBINARS PER ISSUE Our webinars average more than 200* high-quality leads for the sponsors. Premium Sponsorship $2,000 per issue Includes: 580 x 70px banner ad, 60 words of text and logo. Links to sponsor s url. Text Ad $ 750 per issue Includes: Headline, subhead, 50 words of text and logo. Links to advertiser s url. *Source: icontact. Frequency and subscriber count of our e-newsletter is subject to change. PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic. BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. In print, on the web, through targeted blasts and at major trade shows. SPONSORED CONTENT PRINT - Advertorial sections of our magazine feature content written by your experts, supporting your products or services. It will be seen by a qualified circulation of HME industry decision makers. ONLINE - Leverage online exposure by including an advertorial article on homecaremag.com for 30 days. Visitors complete a simple form to access your article a feature that generates direct leads. CUSTOM E-BLASTS & WHITE PAPERS Rectangle #3 GENERATE EFFECTIVE LEADS. Share your message to our audience instantly through Custom Get direct leads from your direct audience. E-Blasts. Send us your HTML advertising message, and we it to our total list or targeted audience. Your educational or technical White Paper can be linked from our website to capture qualified leads. *Source: Publisher s Data homecaremag.com HOMECARE MAGAZINE 3

4 PRINT AD RATES Reach your target audience, capture quality leads and share an educational or technical message using the power and reach of HomeCare magazine. PRINT AD RATES FULL COLOR GROSS RATES x 3x 6x 9x 2x Two Page Spread $7,530 $7,50 $6,770 $6,400 $6,020 Full Page $6,020 $5,720 $5,420 $5,20 $4, Page $5,240 $4,980 $4,70 $4,450 $4,90 2 Page Vertical $4,50 $4,290 $4,060 $3,840 $3,60 2 Page Horizontal $4,50 $4,290 $4,060 $3,840 $3,60 3 Page $3,730 $3,540 $3,360 $3,70 $2,980 4 Page $3,00 $2,860 $2,70 $2,560 $2,40 Preferred position: Add 0 % to display rate No spot coloring All rates are gross We reserve the right to reject contracted ads based on content. MARKETPLACE ADVERTISING RATES x 3x 6x 9x 2x col x $280 $270 $250 $240 $220 col x 2 $570 $540 $50 $480 $450 col x 3 $760 $720 $680 $640 $60 col x 4 $950 $900 $850 $80 $760 2 col x 2 $950 $900 $850 $80 $760 col = 2.25" READER SERVICE A reader service number is assigned to each ad (free of charge) unless we are instructed otherwise. PRINT AD SIZES Width x Height Full page Trim size x 0.5 Full page Bleed 8.25 x 0.75 Live area for full page ad x 0 Two-page spread Trim 5.75 x 0.5 Two-page spread Bleed 6 x Page 4.5 x Page Vertical x Page Horizontal 7 x Page Vertical 2.25 x Page Square 4.5 x Page x 4.5 Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area. PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 50 DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication. PDF (preferred file type) Use PDF X3 or Press Quality default settings to exact ad size without crop marks. Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the Marks and Bleeds tab, uncheck any marks and check Use Document Bleed Settings. InDesign Package or collect for output (including all screen and printer fonts) as well as all images. If ing, compress files before attaching. Illustrator Convert all text to outlines. No spot colors. Save as an Illustrator EPS. CMYK color mode. Photoshop Save as EPS, TIF or PDF. CMYK only no RGB. File must be 300 dpi at the size it is to be used. /4 Page Full Page 2/3 Page /2 Page Vertical /2 Page Horizontal /3 Page Square /3 Page Vert SPONSORED CONTENT PRINT SPONSORED CONTENT -Page Section $ 4,820 2-Page Section $ 5,820 3-Page Section $ 7,820 4-Page Section $ 9,820 ONLINE SPONSORED CONTENT First Month $,000 Each Consecutive Month $ 500 homecaremag.com HOMECARE MAGAZINE 4

5 206 EDITORIAL CALENDAR ISSUE COVER MARKET Q&A COLUMNS PRODUCT FOCUS JAN FEB MAR APR MAY STATE OF THE INDUSTRY HME and home health care industry outlook SALARY SURVEY Also: Joint ventures with hospitals and patient outcomes/readmissions BUSINESS MANAGEMENT STRATEGIES Marketing, retail, and merchandising techniques; in-home care management; social media; and business plans Also: Car/fleet management, delivery services AGING IN PLACE Boomer trends for successful aging in the home, home accessibility, renovations, and modifications Also: Telehealth services Complex rehab ALTERNATIVE REVENUE STREAMS Looking beyond Medicare reimbursement for additional sources of profits; managed care; ACOs Also: Patient assessment and engagement ALL ABOUT EMPLOYEES Retail sales training, marketing and partnerships, professional etiquette, and customer relationships Also: Home health training Compliance Medtrade Bonus Distribution Footwear Billing Software/ Services Pain Management Home Monitoring/PERS CPAP/Sleep Market Beds and Support Surfaces Bath Safety Lifts & Ramps Portable Oxygen Accountable Care Organizations Incontinence Compliance Software Marketing CPAP/Respiratory Footwear Exercise and Rehab Wound Care Home Monitoring/ PERS PAPS, Masks & Supplies Scooters Beds and Support Surfaces Compression Lifts & Ramps Respiratory Products EDITORIAL CLOSE/ ADS DUE /06/5 2/6/5 2/08/5 /9/6 /05/6 2/6/6 2/05/6 3/8/6 3/04/6 4/5/6 JUN TECHNOLOGY + SOFTWARE Business software systems, payment systems, and compliance Also: Inventory tracking, smartphone and m-health technologies Sleep Disorders/ Breathing Care Fall Prevention Marketing Footcare & Accessories Accessibility Products 4/07/6 5/20/6 JUL VENDOR PROFILES Profiles of leading providers in the HME/DME and HHA industries Also: Quality of care and patient safety Choosing Lifts and Ramps 2 for SPACE! Orthopedic Softgoods/ O&P Power Wheelchairs Compliance Payment systems Orthopedic Softgoods Wheelchairs 5/04/6 6/6/6 AUG APPROACHES TO ACCREDITATION Training programs (including online and in-person), effective ways to ensure staff is reaching accreditation goals, tracking measures Also: Inventory tracking + Coordination of care Compression Incontinence Software Compression Hosiery/Therapy Incontinence 6/03/6 7/9/6 THE MANAGEMENT ISSUE 5 HOMECARE HR and compliance MAGAZINE techniques, keys to building a thriving business around SEP good employees Also: Investing in staff, proper training and courses for health care workers Vehicle Lifts Complex Rehab Upselling Mobility Vehicle Lifts Footwear 7/0/6 8/9/6 OCT HOME ACCESSIBILITY Trends for entry, renovations, and modifications Also: In-home health care challenges Keys to a successful trade show Medtrade Bonus Distribution Scooters Medication Management Telehealth Scooters Medication Management 7/29/6 9/5/6 NOV REFERRAL NETWORKS & ASSOCIATION BENEFITS How to manipulate the referral networking market for business growth, and why association membership is imperative for success in the HME and HHA industries Also: Helping plan for the future Skilled nursing care Lifts & Transfer Devices Marketing Software Oxygen Products & Accessories Lifts & Transfer Devices 8/3/6 0/9/6 DEC ANNUAL BUYERS GUIDE plus Success Stories Profiles of leading suppliers to the HME and HHA industries who have prospered despite the changing landscape of health care Fall Prevention/ Safety Post Mastectomy/ Women s Products 9/27/6 /5/6 5 HOMECARE MAGAZINE homecaremag.com

6 Editorial, Sales & Production Office Cahaba Media Group th Avenue South Suite 200 Birmingham, AL (205) TEAM ADVANTAGE EDITORIAL Editor Stephanie Gibson Lepore (205) SALES VP Sales Greg Meineke (205) Associate Publisher Jim Harmon (205) Associate Editor Kristin Easterling (205) Account Executive Trey King (205) Marketing Associate Sonya Crocker (205) TESTIMONIALS When we wanted to rebrand ourselves we chose HomeCare as our only full-page trade journal. We loved the direct feedback on leads which helped us dial in our messaging over the last two years. Their team did a great job of incorporating our inputs into relevant editorials, lending to our brand awareness and credibility. With their help, we ve doubled in size. Rob Kent CEO O2 Concepts HomeCare magazine has been an excellent partner they are like family. No other publication invests the time to learn about our business and understand who our customers are. HomeCare consistently provides us opportunities to participate in editorial topics which educate our customers to help improve the lives of others. I consider HomeCare an asset to my business. Dave Clark Vice President American Access, Inc. HomeCare has been an invaluable lead generator for our company. Justifying our advertising dollars time and time again. We are extremely pleased with the HomeCare team and their willingness to go above and beyond our expectations. Their commitment to keeping an engaged audience and satisfied advertisers is apparent in their follow up and openness to new ideas and editorial. Tracey Jones Marketing Coordinator dmetrain For more customer testimonials, visit cahabamedia.com/testimonials. homecaremag.com HOMECARE MAGAZINE 6