Search Engine Optimisation (SEO) Course information

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1 Search Engine Optimisation (SEO) Course information Session Price* Day (10:00am 4:00pm) Half Day (10:00am 1:00pm or 1:00pm 4:00pm) To check earliest available slot, *Per participant. Additional charged at per additional participant (half or full day) The Trainer Flow20 s SEO training is provided by it s founder, Shirish Agarwal. With over 8 years of experience managing the Search Engine Marketing and Optimisation for small businesses across London, Shirish also manages the SEO side of Flow20. The Course The curriculum for each training session is created after an initial 30 min consultation. Unlike most other SEO training companies, we refrain from having a strict course structure as we have often find that the skill set and knowledge level when it comes to SEO is different for each client. Being able to create a custom made course program helps us deliver the most value. If you re wishing to optimise your current website, then we ll have carried out an analysis of your website before hand which covers everything from domain audit, backlink analysis and an on page SEO check. These will be discussed during the training as well as suggestions on improvement. The section bellows shows the course modules covering the various areas of SEO. Further to the initial consultation and depending on the course duration, your tutor will advise on which modules will be covered.

2 Course Modules (updated Mar 21 st, 2014) Introduction An overview of the important ranking factors * 25 DON T S in SEO Importance of Social Signals Google Webmaster Tools basics Planning your SEO campaign Basics of Ecommerce SEO Calculating the worth of a page 1 ranking to your business Identifying keywords and why search volumes can be misleading On page Search Engine Optimisation (SEO) Tags, meta data and their impact to Click through rates (CTR) Effect of your website conversion on your rankings Optimising text and visual content [read a related post on our blog] Link building Building a foundation understanding what type of content attracts link 55 strategies to build links naturally Measuring results Web analytics Metrics to monitor [read a related post on our blog] Conversion rate of organic traffic Advanced Click through rates of top 10 positions within the Search Engine Results Page (SERP) How your hosting plan has an impact on your rankings Google Webmaster Tools Advanced Optimising for multiple languages [read a related post on our blog] *(updated for 2014) For D.I.Y resources check out more SEO posts on our blog.

3 Payment We require a 25% payment upfront with the remainder payable upon completion of the course and within 7 days. Feedback on our course from clients Paul Stafford Electric Universe Great course, loads of tips and ideas from experience you won t find in free manuals. Very knowledgeable tutor/s. This course gave me great confidence to manage SEO for our company i was a bit hesitant to take over. They offer free after consultations which I used already and really helped me with the issue i was facing. The response was almost immediate which I think its very important. Most important, although course only finished 2 days ago, I feel I know what I need to, to get our websites higher rankings. Thank you Phil and Shirish! Mark Edwards HGM Repair Excellent course, loads of topics covered. I was particularly happy with the fact that we could speak after the course about my specific case. The SEO tutor wasn t sure about one thing I asked but got back to me the next day with the solution that worked. Highly recommended! Janet Willcocks Star Bookshop I had a nice E commerce website created by a good website development firm and also asked them to do the SEO. My websites rank never improved, I changed many companies to do the SEO nothing helped. I Decided to do the SEO myself and enrolled with Flow20, they thought me every single thing. I now do the SEO for my website and it yields a satisfying result. Thanks a lot! Martin Kneren Pet accessories eshop

4 Wolfram Grun GAD Carpentry These guys are simply best when it comes to reaching SEO. I was especially happy that they use real life examples and case studies, showing us rankings on page 1 that they have delivered for their own clients. Now I know how to bring my website on page one. I love online marketing and have taken up many courses for SEO and PPC courses and I d rate this one, one of the best. It was satisfying right from the start to find them on page 1 when I searched for an SEO training place in London. I found Flow20 and thought let s give them a try as the course structure seemed comprehensive plus it s central London based so that s easy for me. They are quite knowledgeable. Ashish Patel Furniture for Office We have arranged the course for our 2 employees some time ago and now we can clearly see it was an investment well made. We can already see the improvement in our SEO management. I can also see more organic traffic and although it s early days, leads coming in via SEO is on the rise and I hope the trend will continue. If we need to enlarge our SEO team in the future, we will certainly use Flow20 again. Eric Makinson 4digital Flow20 have a very good approach, you would never be treated like you don t know even this. I joined their SEO course during my vacations and now I take care of SEO of a restaurant s website. Happy for I can support myself! Laura Hopkins Two Bells The course was very well managed, it was very thorough and to the point. A lot of questions of mine was answered so now I am more confident in SEO efforts for my business. If you want to learn SEO give them a try. Pavel Mihalcik Bubble Car Valeting

5 Flow20 was referred to me by a friend. I decided to learn SEO and PPC from them, they are very good teachers... now I am a mom of a 2 year old can t go out but can work from home and I do the SEO for some websites! I thank my friend for helping me choose the best place to learn SEO and PPC for flow20 to help me get the results. Guys you Rock!! Monica Munn MM Virtual Assistant

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