The Advantages ofuing Educational programmes For High School (Honsam)

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1 (Hons) igital Marketing Programme Specification (for the cademic year starting September 0) Primary Purpose ourse management, monitoring and quality assurance. Secondary Purpose etailed information for students, staff and employers. urrent students should refer to the related ourse Handbook for further detail. isclaimer The University of Portsmouth has checked the information given in this Programme Specification and believes it to be correct. We will endeavour to deliver the course in keeping with this Programme Specification but reserve the right to change the content, timetabling and administration of the course whilst maintaining equivalent academic standards and quality. opyright The contents of this document are the copyright of the University of Portsmouth and all rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior consent of the University of Portsmouth.

2 ontents Programme Specification. Named wards.... ourse ode (and US ode if applicable).... warding ody.... Teaching Institution.... ccrediting ody.... Q enchmark Groups ocument ontrol Information Effective Session uthor Faculty.... epartment.... Educational ims.... Reference Points.... Learning Outcomes.... Knowledge and Understanding of:.... ognitive (Intellectual or Thinking) Skills, able to:.... Practical (Professional or Subject) Skills, able to:.... Transferable (Graduate and Employability) Skills, able to: ourse Structure, Progression and ward Requirements Employability Statement Support for Student Learning dmissions riteria cademic dmissions riteria isability Evaluation and Enhancement of Standards and Quality in Learning and Teaching Mechanisms for Review and Evaluation Responsibilities for Monitoring and Evaluation Mechanisms for Gaining Student Feedback Staff evelopment Priorities ssessment Strategy.... ssessment Regulations.... Role of Externals.... Indicators of Standards and Quality.... Professional ccreditation/recognition.... Periodic Programme Review (or equivalent).... Quality ssurance gency.... Others.... Other Sources of Information...

3 Programme Specification. Named wards (Hons) igital Marketing. ourse ode (and US ode if applicable) S (NP). warding ody University of Portsmouth. Teaching Institution University of Portsmouth. ccrediting ody There is no accrediting body. Q enchmark Groups The usiness and Management benchmarks, as well as omputing and ommunication, Media, Film and ultural Studies were used to develop variants angled to recognise the specialist contexts on this degree. 7. ocument ontrol Information Version 7, July 0 8. Effective Session 0/ 9. uthor Emma Winter, ourse Leader 0. Faculty Portsmouth usiness School. epartment ourse overseen by Head of Undergraduate Programmes under new Faculty structure (, course belongs to the Marketing and Sales Subject Group courses Educational ims The igital Marketing programme aims to: Provide students with the opportunity to develop key skills to enable them to enter the digital marketing, digital media or digital entertainment industries. Provide a range of appropriate thematic areas of study and practical experience, including developing campaigns, marketing plans, customer insight, communications materials, web and mobile application promotions, event management, whereby a student gains a firm knowledge of all the above subject areas, plus vital data analysis, critical thinking and project management oriented business skills. Programme Specification for (Hons) igital Marketing Page

4 Provide a range of appropriate thematic areas of study and practical experience, including digital video, animation, graphics, multimedia, games, music technology, whereby a student gains a firm knowledge of all the above subject areas, plus vital project management and business skills. Facilitate opportunities for students to explore and develop their own talents and abilities giving them a vocationally and practically-oriented education supported by appropriate theoretical understanding from marketing, digital marketing and digital media perspectives. This is achieved by delivering on the following aims: Provide a challenging and stimulating study environment. Provide students with the opportunity to study a flexible coherent programme including up to a maximum of 0 credits worth of non-core subject option units (e.g. IWLP Languages 0 credits in Level and others in levels and as listed in the ssessment Map pages). Provide students with the opportunity to develop key skills. Equip graduates with the necessary transferable skills for lifelong learning and flexibility in the context of changing labour markets. Provide students with the skills and knowledge required to maximise career and postgraduate study opportunities. Provide a framework for understanding the marketing function and the contribution it can make to achieving organisational goals. Provide an appreciation of the discipline of business and management research, as it applies to marketing. Encourage ongoing critical, evaluative and strategic ways of thinking in all areas. Enable students to view change and enterprise as constants in business and society and an integral part of business learning. Encourage students to recognise of the importance of the industry-education relationship. Provide a platform for subsequent professional development in Marketing. Integrate research undertaken by academic staff into teaching.. Reference Points University of Portsmouth curriculum framework document. The scholarship and research expertise of academic members of staff (evidenced by RE & KT consultancy work) Subject enchmark Statements (SS) for General usiness & Management, and omputing, and ommunication, Media, Film and ultural Studies Q ode of Practice for the ssurance of cademic Quality and Standards in Higher Education The University of Portsmouth is a hartered Institute of Marketing (IM) ccredited Study entre. Through the IM's Multi-ward Pathway, our students on (Hons) Marketing, (Hons) Marketing with Psychology, (Hons) igital Marketing, and Portsmouth usiness School students who study our Marketing Principles and Practice unit and Strategic Marketing unit gain exemptions to some IM modules and have the opportunity to gain IM qualifications alongside their degree studies by undertaking additional learning and IM assessments here at the University of Portsmouth. dditionally, all students taking this course can undertake the hartered Postgraduate iploma (and IM Professional iploma level for students with less than years work experience in a marketing role) upon graduation from this course, whereby students have been granted exemptions from certain IM assessments. Students can therefore gain advanced entry to the hartered Institute of Marketing (IM) hartered Postgraduate iploma assessments on successful completion of the programme. Students completing a placement year can successfully qualify for a PS Placement award. Programme Specification for (Hons) igital Marketing Page

5 Framework of Higher Education Qualifications National Qualifications Framework Vocational and professional experience of academic members of staff The programme addresses the subject specific knowledge and skills as stated below. The units of the programme in which they are addressed are identified:. n understanding of some of the contexts in which business operates. knowledge and understanding of the main current technical language and practices within business.. Learning Outcomes Outcomes of the igital Marketing egree Pathway: Generic Learning Outcomes Students will be able to demonstrate ability to: Understand the subject areas and apply appropriate analysis/development techniques Research topics, devise appropriate media, sustain arguments and justify decisions in the subject areas iscuss current research, scholarship and limits of knowledge related to subject areas Take responsibility for their own learning and engage in self-directed independent study (which will include carrying out an extended piece of independent enquiry/project work) ommunicate information in a manner appropriate to subject and the intended audience. enchmark Statement The General usiness and Management Statement applies to general specialist business programmes such as this one. Outcomes which cross reference directly to the General usiness and Management enchmark Statement are shown with a #. s this degree combines areas of learning from both business, marketing and digital media, there are complementary benchmark statement and reference points for content delivered by the School of reative Technologies at The Faculty of i, indicated by a * (predominantly computing, IT and communication media as below). usiness and Management Organisations External Environments Management ontext-specific to Marketing: (below, each of the headings of the general business and management benchmark statements have been contextualised to apply directly to marketing and digital media for marketing content) Markets - exchange processes; customer value; market evolution; market definition; competitors; competitive advantage; suppliers; market research. How the management of marketing and the design of marketing strategies shape and are shaped by changing markets for goods and services ustomers# - buyer behaviour; segmentation; targeting; positioning; customer-focused strategies, customer research. Significance of marketing strategy and policies in the generation and support of customer-responsive management. Internal and external customers. Finance# - financial implications of marketing decisions; budgeting; activity costing; pricing; sales forecasting; shareholder value analysis, strategic links between marketing and finance functions (budget management, sales account management, market share analyses). Programme Specification for (Hons) igital Marketing Page

6 People# - managing marketing personnel; organisation behaviour; business relationships. ontribution of marketing strategies and policies to the general process of international communications for people-management, relationship management and links to human resource development. Operations#* - links between marketing and operations; managing supply chains; marketing channels; forecasting supply and demand; quality control. ontribution of marketing policies and practices to general operational practice; the nature of marketing as an operational practice (logistics, stock management, inventory management, category management). Information Systems#* - marketing information systems; market research; market analysis; database marketing. evelopment and uses of marketing information systems. IT#* - Internet marketing; advertising; public relations; customer relationship management. omputing* - n understanding and appreciation of the capabilities of modern computer technologies as used in the development and implementation of multimedia software and computer graphics. n understanding of a scripting language, various multimedia tools, - modelling animation, web-based authoring tools and music hardware/software. ritically analyse human perception of images and sound and applications within the entertainment technology industry. Manage and organise projects through problem identification, the analysis, the design and the development of a system, with accompanying documentation. Identify practices within a professional and ethical framework and understand the need for continuing professional development. iscuss applications based upon the body of knowledge. Hardware and networks, graphics processing, object libraries, visual modelling techniques and algorithms, programming, image processing, animation and manipulation of images, information content, class definitions, scripting, video images, representation and storage, data transmission and digital forms and tool support. ommunication, Media, Film and ultural Studies* Understand diversity of forms of culture and the role of communication, media and culture within contemporary societies. onsider and evaluate work in a reflective manner, with reference to academic and/or professional issues, debates and conventions. Produce work, which demonstrates the effective manipulation of sound, image and/or the written word. Manage time, personnel and resources effectively, by drawing on planning and organisational skills. Work in flexible, creative and independent ways, showing self-discipline, self-direction and reflexivity. Work productively in a group or team, showing abilities at different times to listen, contribute and lead effectively. eliver work to a brief and deadline, referencing sources and ideas and making use, as appropriate, of a problemsolving approach. pply entrepreneurial skills in dealing with audiences, clients, consumers, markets, sources and/or users. usiness Policy# - strategic marketing planning; competitive strategies; collaborative strategies; resource-based marketing strategies. ontribution of marketing to business strategy; strategic marketing decision making. ontemporary issues#* - marketing ethics; social marketing, plus as per general business and management benchmarks: - Markets; ustomers; Finances; People; Operations; Information Systems; ommunication and Information Technology; usiness Policies and Strategies; ontemporary and Persuasive issues.. Knowledge and Understanding of:. Fundamentals/Principles of a range of business functions / key ideas and techniques in strategic marketing. #*. Interrelationships between organisations, the business environment and society/ Marketing concepts: customer orientation. #*. Processes relating to people and their management in organisations. #. omplexity of organisational governance. #. Interaction [synthesis] of management theory and business practice/ Marketing targeting; positioning and segmentation / planning the marketing mix. #*. Nature of innovation and entrepreneurship. # Programme Specification for (Hons) igital Marketing Page

7 7. Significance of key contemporary issues for Marketing such as globalisation and digitalisation: Special situations; planning for international and services marketing / new developments in marketing; irect, database and internet marketing. #* 8. omplexity of values and norms adopted in business. #* 9. omparative and cross-cultural dimensions of marketing. * 0. usiness and Marketing Planning and project management: transactional and relational approaches. *. Research techniques for marketing decisions coupled with the value and utility of research in creative practice. *. Practical and theoretical understanding of computer technologies relevant to igital media (includes: omputer graphics, authoring software packages, asic programming, Visual design and composition, Music software packages, equipment and musical styles, and the role of technology, Professional issues in entertainment production and management. Industrial software and technologies and their application domains, the digital media production process including concept production and post-production, The manipulation of digital media by computer programming, The underlying processes relating to media artefacts transfer and presentation, Values and responsibilities in production. Learning and Teaching Strategies and Methods Knowledge will be gained through formal lectures, tutorials, workshops, self-directed study, peer support and practical project work. This will be supported by professional practice visits to entertainment industry events, which are particularly related to the subject Pastoral support is provided by study skills sessions and designated personal tutor, which have strong operational links with the course management team. Teaching and learning is developed through a range of methods. Lectures provide theoretical/ conceptual foundations (L0,,,,,, 7, 8, 9, 0). Seminars, workshops and surgery sessions build on and develop further knowledge and understanding (L0,,,,, 7, 8, 9, 0, and ). Sandwich students knowledge and understanding are further developed through their placement experience. (L0,,,, 8, and ). ssessment ssessment is via a mix of coursework and examination although some units may be assessed by only one of these modes. oursework includes individual and group work, presentations case studies, written, practical and computer-aided assignments. ssessment of cognitive skills occur in the range of assessment methods employed i.e. examinations; coursework; continuous assessment. (Learning Outcomes,,,,,,, 7, 8, 9, 0, and ).. ognitive (Intellectual or Thinking) Skills, able to:. Identify, define, explore and solve business and digital media scenarios/problems [using logical and creative approaches]. #. Identify tacit assumptions and limitations of data and information, making effective use of a wide range of digital media software and hardware. #. iscriminate between business and/or managerial alternatives and evaluate them, whilst applying appropriate professional codes of conduct and giving consideration to appropriate ethical practice. #. nalyse and interpret a range of business documentation. #. rgue cogently in oral and written form. #. Think creatively in dynamic, unpredictable business situations, working both autonomously as an individual learner or as part of a group. # 7. pply mathematical and statistical analysis to business tasks. # 8. Reflect on own learning, and apply skills to actively manage studies. # Programme Specification for (Hons) igital Marketing Page

8 Learning and Teaching Strategies and Methods ognitive skills are developed through lectures supported by other class-based sessions and independent learning (see PS UG Programme policy document on Student Private Study Guidance). ognitive skills will be gained through formal lectures, tutorials, workshops, self-directed study, peer support and practical project work. Teaching and learning will involve group and individual work. Regular seminar and presentation during the various stages will allow the development of students ability to contextualise their position and justify their work. On this pathway, students also apply these skills in the course of their work placement, if an optional year out is chosen by the student (or indeed via work-experience undertaken throughout their course during breaks or around their studies). Practical computing and music technology sessions will reinforce and develop techniques in effective media transfer, presentation and performance skills. i additional complementary learning and teaching related projects will provide through research, development, planning, production and post-production stages a full range of experiences and opportunities to develop critical engagement and evaluation in the subject. Teaching and learning will involve group and individual work. Regular seminar and presentation during the various stages will allow the development of students ability to contextually position and justify the work. Practical laboratory sessions will reinforce and develop techniques in media transfer and presentation. ssessment ssessment of cognitive skills occurs in the range of assessment methods employed i.e. examination and/or continuous assessment, coursework and/or group work. ssessment is both formative and summative. ognitive abilities will be evidenced through course work projects, examinations, journals, portfolios, essays, blogs, case studies, oral presentations, individual and group work. The Placement is also assessed via employer reports and a self-completed learning log discussed with an academic tutor and accredited by ity and Guilds.. Practical (Professional or Subject) Skills, able to:. Use techniques for planning and scheduling work/projects.. arry out academic and entrepreneurial research and analyse to deciding on the feasibility of client projects and working plans, given time and resources available.. Liaise and negotiate with clients.. Self-management to meet deadlines in business to effectively manage projects on a defined digital media / marketing client brief. #. Use interpersonal skills to relate to, and collaborate effectively with colleagues. #. Understand cultural and ethical sensitivity. # 7. pply information search and data retrieval skills and tools, using traditional and electronic sources. # 8. Use IT skills including spreadsheets for data analysis and multimedia projects. # 9. bility to use and manage appropriate IT/multimedia software and hardware to produce designed outcomes to process and progress business tasks. 0. Update professional knowledge using business resources on the internet.. Internal and external networking and employability skills through preparation of V, personal (e-) portfolio, and pursuance of appropriate career paths.. Effectively communicate through a range of formats including written essays/reports according to academic and professional practice conventions, using of a range of oral presentation forms and appropriate computer software/hardware professionally. # Learning and Teaching Strategies and Methods,,,, 0 and are developed through self-management and individual and groupbased seminar and workshop activities. These skills, together with,, 7, 8, 9 and are required in units focussing on the particular skill or skills referred to. Programme Specification for (Hons) igital Marketing Page

9 ssessment,,, 7, 8, 9 and are assessed through relevant unit assessment artefacts. These plus,,, 0 and form part of self-managed learning and are key to performance in a range of assessments. Students practical skills are additionally assessed via University tutor and employer reports plus a learning log completed by the student for students undertaking a placement year. i / igital Media subject specific skills will be evidenced through planning, concept generation, research and development and production. Research and development portfolios, effective project management, real projects and a completed product or artefact. ompetence in the application of underlying technologies may be assessed, in part by examination, case studies and demonstration.. Transferable (Graduate and Employability) Skills, able to:. ommunicate effectively (persuasion, influencing, project management) through graphical, visual, oral, computer-aided and written means.. ontinually develop knowledge and implementation of Information Technology. #. evelop problem solving strategies appropriate to the problem domain Problem Solving. #. Use IT s to handle numerical data as a guide to decision making in typical technology or business orientated situations. Effective analysis of relevant financial statistical information, ability to read and synthesise complex documents from different sources such as research papers, journal articles and practitioner sources. #. emonstrate self-development, reflection and improving own Learning and Performance (via PP, ILP, P activities), building on previous experience and different sources of information in order to generalise ideas and skills.. Work with Others (in a team environment), sharing information to achieve goals. emonstrate effective project management skills. # Learning and Teaching Strategies and Methods Seminar activities across the programme will provide the primary mechanisms for the development of transferable and keys skills, and along with continuous development of knowledge and implementation of I.T. skills, will constitute a major part of every substantial project. eveloping problem solving strategies is contained within planning research and development. Networking in a professional context will focus on the development of self-promotional material and planning an individual career path. Key Skills are embedded within project work. ssessment These will be assessed in units across the programme. is assessed through group project activities. and are assessed in specific assessment artefacts. is assessed in units specialising in IT and in quantitatively based units. forms part of independent learning developed through the course by learning logs, portfolios and final year project/dissertation.. ourse Structure, Progression and ward Requirements The equivalent of 0 credits is required in order to be awarded the Honours degree. Standard University rules apply. The Regulations must be consulted for a full description of exit awards. One credit is equivalent to 0 hours of learning. Each level comprises of a minimum of 0 credits. Units are offered as 0 credits or 0 credits. The final year project is a 0 credit unit. The igital Marketing Pathway is offered in both three-year full time and four-year Sandwich mode. It is divided into three levels: Level (Year ), Level (Year ), and Level (Year or Year ). The sandwich placement year is not classified as a freestanding level. To be awarded the degree Programme Specification for (Hons) igital Marketing Page 7

10 "in sandwich mode" students must complete an approved work placement of at least 8 weeks and submit and pass the reflective report. Units are either core to the pathway, subject core optional (e.g. final year project) or optional. IWLP units (Languages) of 0 credits (offered in Level only) each provide an opportunity for students to study an additional topic outside of their main subject area. Other optional units from marketing, digital media and general business subjects are offered for credit, at academic Levels and, making a significant contribution to the number of credits in the final year specifically. This gives students the opportunity to learn a variety of subjects as part of their studies and benefit from specialist knowledge of colleagues.. Employability Statement There is an optional placement year during which students can undertake relevant work experience. Personal and Professional evelopment Planning is delivered through the Personal Tutor system using centrally and locally produced materials. The igital Marketing degree is by nature a vocationally oriented programme which provides a range of opportunities to learn about and from a range of practitioners in the teaching teams and throughout the delivered curriculum. The five strands (self-awareness, opportunity awareness, decision-making, transition and organisation/market awareness) of the University s employability strategy are supported by career management skills (Route ) being embedded in the curriculum. Informal links with employers and alumni occur through informal discussions with graduating alumni and employers e.g. E games, Sony UK and ine Site through i Faculty can further enhance student employability and networking skills. In Levels, and there are core and optional units such as Marketing in ction, Marketing research and planning and Marketing consultancy project which engage students in exercises to practise their real and virtual communication skills (e.g. , web content, presenting) to real representatives (live clients) from local organisations, where students will be required to pitch for work related activities, as well as applying numerical skills for the workplace. dditionally, the optional units Student enterprise and usiness Enterprise provide opportunities for students to be exposed to the realities of managing client-account relationships, as well as the setting up, running and winding down processes for a small business. Similarly, in Level, vocationally important skills of opportunity analysis, pitching to customers/employers/agencies, decision-making involving financial criteria and others, will also be tested in the core unit Global marketing which further considers the internationalisation of business operations. International and global market awareness are more generally embedded throughout the curriculum via a matrix of content throughout all units and levels. The delivery and review of each of the strands will therefore form part of the timetabled unit Marketing in ction (which provides weekly timetabled sessions for first year students, in Level, Personal Tutoring support is offered through the timetabled unit Employability, Research and Professional evelopment. This provision is supported and reinforced through integrated activities at each level in other units, the Placement Office series of workshops which also cover V and letter writing for example (Level ), and PP planning (including the identification and review of skills) is delivered at both levels. t Level, Personal Tutoring, including pastoral care, career management and employability aspects will be covered within Success in your Final Year a timetabled non credit bearing unit. This will be supplemented by Year Tutors at each level and the ourse Leader, who will take active roles in approaching students, providing professional and study-oriented coaching and mentoring style support, by discussing their employability and personal development, as well as organising a range of extracurricular events aimed at enchaining these skills and exposing students to guest lectures, workshops, training and networking sessions with real employers with live projects for students to gain valuable work-experience applying their learning. Programme Specification for (Hons) igital Marketing Page 8

11 Wednesday afternoon is kept free of formal tuition so that students may participate in the range of sports and other special interest clubs offered by the University.. Support for Student Learning ourse Management and Personal Tutoring: The ourse is managed by the Marketing ourse Leader (in PS, /) in collaboration for administrative issues with the ourse Leader for igital Media (in i, /). Students are also supported by a dedicated Level and combined levels and year course tutors. Each student has a named personal tutor, responsible for pastoral support and guidance whom the student meets in induction and usually follows them through into the next level (see course handbook for further details). University support services include careers, financial advice, housing, counselling etc. The cademic Skills Unit (SK) and localised Learning Support Tutors (in both PS and i). The dditional Support and isability dvice entre (S). Excellent library facilities. The University of Portsmouth has consistently been awarded an excellent rating for student support and guidance in a number of Quality ssurance gency inspections. Student course and unit handbooks provide information about the course structure and University regulations etc. Feedback is provided for all assessments. Personal evelopment Planning (PP) is provided for all students at all levels and awards. 7. dmissions riteria. cademic dmissions riteria General guidance: -levels: 80 points from a maximum of three levels or equivalent (equivalent qualifications could include VE/VE, TE Nationals ward, ertificate, iploma). Five GSEs -, including mathematics at Grade or above. The level of English language proficiency required is IELTS. Professional qualifications & experience: considered positively. Other qualifications: Yes. Mature and International students are welcomed. We would welcome applicants for irect Entry who meet appropriate University of Portsmouth P(E)L requirements. Some placements may not be appropriate for all students.. isability The University makes no distinction in its admissions policy with regard to disability and will endeavour to make all reasonable adjustments in order to make it possible for students to study at Portsmouth on a course of their choice. 8. Evaluation and Enhancement of Standards and Quality in Learning and Teaching. Mechanisms for Review and Evaluation Head of Undergraduate Programme s nnual Standards and Quality Evaluative Review. Head of Subject Group s nnual Standards and Quality Evaluative Review. ourse Leader s nnual Standards and Quality Evaluative Review. Programme Specification for (Hons) igital Marketing Page 9

12 ourse Team (PS: L, YT, L, ) and (i: L, ) bi-annual review meetings. Findings of these reviews to be fed back to SG Heads locally (as appropriate and at times of SS and os). Unit and ourse Level student feedback considered at SSs and oards of Studies. Unit ssessment oard consideration of student performance for each programme. nnual Standards and Quality Reports to oard of Studies, including consideration of Subject and ward External Examiner Reports. Periodic Programme Review. oard of Teachers. Student Representatives and Student/Staff onsultative ommittees. National Student Survey. Staff Performance and evelopment Review. Peer Review and evelopment Framework. Faculty Learning and Teaching ommittee. Placement Office annual review, monthly update reports and placement tutor visit reports.. Responsibilities for Monitoring and Evaluation Unit o-ordinators for unit content and delivery. ourse Leader for day-to-day running of course. ourse Team (PS: L, YT, L, ) and (i: L, ). Heads of Subject Groups (PS: Marketing and i: igital Media). oard of Studies with overall responsibilities for operation and content of course. Head of Undergraduate Programmes. ssociate ean (cademic). ssociate ean (Students). Quality ssurance ommittee. Unit, ward and Progression oard of Examiners.. Mechanisms for Gaining Student Feedback Student Representation on oard of Studies. Student Staff onsultative ommittees. Students Union ( student voice activities). Unit and ourse level student feedback questionnaires. ourse Leader Student Focus Groups ( per annum) University participates in external student surveys, e.g. National Student Survey (NSS), Postgraduate Research Experience Survey (PRES) and International Student arometer (IS).. Staff evelopment Priorities cademic staff undertake activities related to research, scholarship, teaching and learning and student support, employability enhancement and guidance. nnual staff performance and development reviews match development to needs. Managers undertake a variety of management development programmes. New academic staff required to undertake Pgert Learning and Teaching in Higher Education. ll academic staff encouraged to seek Higher Education cademy membership. cademic staff new to teaching required to undertake Initial Professional evelopment Programme (iprof). Support Staff are encouraged to attend short courses in areas such as minute taking, and specific IT packages. Programme Specification for (Hons) igital Marketing Page 0

13 Support for tutors involved in placement coordination is managed by the dedicated Placement Office in PS. 9. ssessment Strategy ll assessments for core units on this programme are considered to provide opportunities for students to demonstrate knowledge and understanding of the subject matter relating to the degree programme. Some assessments lend themselves more readily to the development and demonstration of cognitive skills. Others provide evidence of practical, professional and subject specific skills. Most assessments will provide opportunities for students to demonstrate the achievement of transferable and key skills). onsideration of this has been given at each level whilst acknowledging that there is a rising expectation of the development of these skills as the programme progresses. t Level, students are assessed on longer essays, for example the research proposal. This provides them with the opportunity to develop the intellectual skills of evaluation, knowledge and analysis. Presentations continue to provide opportunities to develop further collaborative skills, an understanding of group dynamics and an analysis of the individual student s role in that process. Summative assessments become longer in duration in accordance with University guidelines. This allows students further opportunity to demonstrate their knowledge and understanding of the subject matter and their ability to work under pressure. t Level, students are expected to demonstrate critical thinking and engage analytically with the subject matter. n example of this is the 0,000 word dissertation option (there are also three other forms of final year project on offer). The dissertation provides an opportunity for students to develop self-management skills through a sustained substantial piece of work. This includes skills of researching, analysing, documenting and evaluating. Other units based on independent study offer similar opportunities Level The assessment approaches for the core units include examination and course-work. Seminar and workshop sessions provide opportunity for formative assessment and feedback, and learning logs are used as a device to stimulate student self-reflection. Level Essential marketing skills, such as working with others, identification, analysis and presentation of marketing, financial and other data, will be assessed in units such as Marketing Planning & Research and eveloping Marketing ommunications. The coursework will provide for formative assessment of these skills which will then be further assessed through time-constrained examinations. Level Students will be required to demonstrate the higher skills of analysis, synthesis, critical judgement and evaluation along with comprehensive knowledge and understanding of the relevant areas of marketing. These skills will be assessed through a mixture of coursework, and case studies and essay questions set in time-constrained examinations across all the core units at this level. The ability of students to engage in independent research will be formally assessed through the issertation Project and usiness Research Project. s for Level, course-work will also act as formative assessment prior to examinations (at the end of the teaching year). 0. ssessment Regulations Standard University rules apply (see ssessment and Regulations).. Role of Externals Subject External Examiners who will: oversee unit assessment and usually attend Unit ssessment oards; approve unit assessment strategy; Programme Specification for (Hons) igital Marketing Page

14 sample assessment artefacts; present report to Unit ssessment oards. ward External Examiners (usually also a Subject External Examiner) who will: oversee and attend ward/progression oards; scrutinise and endorse the outcomes of assessment; ensure that the standard of the award is maintained at a level comparable with that of similar awards elsewhere in the United Kingdom.. Indicators of Standards and Quality. Professional ccreditation/recognition It is expected that students will be granted exemptions (by the IM/M who have already reviewed the proposed structure), to allow advanced entry to the hartered Institute of Marketing (IM) hartered Postgraduate iploma assessments on successful completion of the programme, which provide exemptions from certain IM assessments as well as support for entry to the MP awards. Students completing a placement year can successfully qualify for a Portsmouth usiness School Placement qualification award.. Periodic Programme Review (or equivalent) Periodic Programme Review at PS of 9 th pril 00, confirmed Fitness of Purpose of urriculum and nnual Monitoring and Review Processes Effective. Periodic Programme Review at TS (of 0) confirmed Fitness of Purpose of urriculum and nnual Monitoring and Review Processes Effective.. Quality ssurance gency Q Higher Education Review, March 0, judgements about standards and quality meet UK expectations. For full report see Higher Education Review of the University of Portsmouth, March 0. Others. Other Sources of Information Other sources of information may be found in ourse pproval ocument. Student Handbook. University of Portsmouth urricula Framework. University of Portsmouth Undergraduate Prospectus. ssessment Regulations. University of Portsmouth and Portsmouth usiness School webpages. Programme Specification for (Hons) igital Marketing Page

15 Unit ssessment Map UNITS OURSEWORK EXMINTION Level Name ode redit elivery ore/ Option Total Type of rtefact uration/ Length Weighting Marketing principles and practice U70 0 Year ore Group portfolio 00 words 0 Online VLE self-completed tests (completed at any time during semester in own study time until end of March) Marketing in ction U0 0 Year ore 00 Individual essay Group presentation 00 questions in total 00 words Max 0 minutes Total 00 Open/ losed uration (hrs) Weighting Participation and engagement 0 Individual portfolio 000 words 0 Quantitative Methods and ata nalysis U8 0 Standard campus core 0 Online Portfolio 0 Group Report 000 words 0 0 losed. 0 Introduction to computer graphics U0 0 Year ore 0 Portfolio of digital images 0 0 losed, short answer qus 0 minutes 0 igital filming technology U0 0 Year ore 00 Group Portfolio video artefact, encoded, delivered via website - mins 0 Individual Reflective Report 00 words 0 Web engineering and design U079 0 Year ore 00 Group Website rtefact website 0 Individual development report 00 words 0 Individual client project and design scope project 0 Marketing research and planning U09 0 Year Optional 0 Group Presentation minutes 0 pass/fail Group Report 000 words 0 0 losed. 0 Unit ssessment Map for (Hons) igital Marketing Page

16 UNITS OURSEWORK EXMINTION Level Name ode redit elivery ore/ Option Total Type of rtefact uration/ Length Participation and engagement 0 Weighting Introduction to digital marketing U 0 Year ore 00 Individual report 000 words 0 00 Individual report 000 words 0 Total Open/ losed uration (hrs) Weighting Employability, Research and Professional evelopment reative industries project management U 0 Standard campus core 00 areer Portfolio Individual reflection Research proposal U9 0 Year ore 00 Individual portfolio and evaluative essay Individual self-designed artefact or event 000 words 000 words 000 words TV live production U0 0 Year ore 00 Video rtefact 0 ustomer insight for product management Eportfolio 0 U80 0 Year Option 0 oursework 00 words 0 0 losed eveloping marketing communications Leadership, Ethics, Governance and Sustainability U0 0 Year ore 0 Individual report 000 words 0 0 losed 0 U7 0 Year Option 0 Group report 00 words 0 70 losed 70 esigning interactive content U087 0 Year Option 00 rtefact 0 Portfolio 0 igital photography U09 0 Year Option 00 Portfolio 00 Student enterprise unit U009 0 Year Option 00 Individual essay 0 Group presentation 0 Group business plan 0 Unit ssessment Map for (Hons) igital Marketing Page

17 UNITS OURSEWORK EXMINTION Level Name ode redit elivery IWLP Language Option IWLP 0 ore/ Option 0 Year Option Total Type of rtefact uration/ Length Weighting Total Open/ losed uration (hrs) Weighting Strategic marketing U90 0 Year ore 0 Group presentation minutes 0 pass/fail 0 losed. 0 Group Report 000 words(group) Global marketing U0 0 Year ore 00 Group report Equiv 0,000 words igital Marketing Tools and Techniques Group presentation 0-0 minutes U70 0 Year ore 0 igital promotion/advertising evaluation report (individual) reative platforms U00 0 Year Option 00 Portfolio show reel 70 Self-promotion materials 0 Interdisciplinary group project U7 0 Year Option 00 Group report and artefact 000 words 0 Group presentation mins 0 Individual reflective report in stages 00 words 0 Mobile application development U99 0 Year Option 00 Report 0 Mobile phone application words 0 0 losed-book examination hours 0 usiness Enterprise U77 0 Standard campus option Portfolio 000 words In class test, closed hour 0 Group report 000 words issertation Project (Marketing) U870 0 Standard campus Subject ore option 00 Report 0,000 words 00 Marketing consultancy project U88 0 Year Subject core option 00 lient artefact 000 equiv 0 Report 000 words 0 Unit ssessment Map for (Hons) igital Marketing Page

18 UNITS OURSEWORK EXMINTION Level Name ode redit elivery ore/ Option Total Type of rtefact uration/ Length Weighting Total Open/ losed uration (hrs) Weighting Presentation (includes reflective statement) 000 equiv 0 usiness Research Project (Marketing) U 0 Year Subject core option Work-based learning project U07 0 Year Subject core Option 00 Initial proposal 000 words 0 Final RP report 9000 words 70 Final RP report 9000 words Learning contract 000 words 0 WL artefact 0 cademic commentary 7000 words 0 Unit ssessment Map for (Hons) igital Marketing Page

19 Unit Learning Outcomes Map UNITS Level Name ode redit elivery Marketing principles and practice ore/ Option LERNING OUTOMES U70 0 Year ore X X X X X X X X X X X X X X X X X X Marketing nalysis U0 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X X X Quantitative methods and data analysis Introduction to computer graphics U8 0 Year ore X X X X X X X X X X X X X X X U0 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X igital Filming and Technology U0 0 Year ore X X X X X X X X X X X X X Web Engineering and esign U079 0 Year ore X X X X X X X X X X X X X X X X X X X X X X Level Marketing research and planning U09 0 Year ore X X X X X X X X X X X X X X X X X X X X igital marketing strategies U0 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X Employability, Research and Professional evelopment reative industries project management U 0 Year ore X X X X X X X X X X X X X X X X X X X U9 0 Year ore X X X X X X X X X X X X X X X X X TV live production U0 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X Leadership, Ethics, Governance and Sustainability eveloping marketing communications U7 0 Year Option esigning interactive content U087 0 Year Option 7 X X X X X X X X X X X X X X X X X X X X X X X X X U0 0 Year Option X X X X X X X X X X X X X X X X X X X X = Knowledge and Understanding; = ognitive (Intellectual) Skills; = Practical (Subject Specific) Skills; = Transferable Skills Unit Learning Outcomes Map for (Hons) igital Marketing Page

20 UNITS LERNING OUTOMES Level Name ode redit elivery ore/ Option igital photography U09 0 Year Option Rich internet video applications U00 0 Year Option Student enterprise unit U009 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X X ustomer insight for product management U80 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X X IWLP Language Option IWLP 0 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Level Strategic marketing U90 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Global marketing U0 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X igital marketing tools and techniques U70 0 Year ore X X X X X X X X X X X X X X X X X X X X X X X X X X reative platforms U00 0 Year Option X X X X X X X X X X X Interdisciplinary group project U7 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Mobile application development U99 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X X X usiness Enterprise U77 Final Year Project (igital Media) U0 0 Year Subject core option usiness Research Project (Marketing) 0 Year Option X X X X X X X X X X X X X X X X X X X X X X X X X X U 0 Year issertation Project (Marketing) U870 0 Year Work-based learning project U07 0 Year Subject core option Subject core option Subject core option X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Unit Learning Outcomes Map for (Hons) igital Marketing Page

21 Unit Learning Outcomes Map for (Hons) igital Marketing Page UNITS LERNING OUTOMES Level Name ode redit elivery ore/ Option Marketing consultancy project U88 0 Year Subject core option X X X X X X X X X X X X X X X X X X X X X X X X X X X X X