Maximo GreenDataCenter IBM Corporation

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1 Maximo GreenDataCenter

2 IBM Global Leader in Data Center Management & Innovation Worldwide: 488 datacenters, 61 strategic, 8.3/2.5m sq.ft. Americas: 194 datacenters, 21 strategic, 4.7/1.3m sq.ft. IBM Datacenter portfolio Datacenters Strategic Tactical Thousand sq.ft Mainframes Datacenters MIPs Datacenters Thousand sq.ft. Datacenters Total Capabilities 61 Thousand sq.ft. Client Compute capability: TOTAL Thousand sq.ft. TOTAL 1,291 1,067,458 Terabytes 10,312 Mid Range 206,355 End Users 3,735,388 Plus... Deep experience in helping our clients data center challenges Significant services deployment capability: over 3,300 resources for server, storage and data centers Global breadth: built >30M square feet of data centers; top 5 Chinese banks; India and Egypt telecomm Leverage experience from managing and deploying over 200,000 servers in over 400 centers Awards & Recognition FORTUNE 500 Top , 2005, Early Actions & Results 1998, 1999, The Climate Group 2005 USEPA Climate Protection Award 1998 and 2006 Green Power Purchaser Award % Between 1990 and 2005, IBM s global energy conservation actions reduced or avoided CO2 emissions by an amount equal to 40% of our 1990 emissions.

3 IBM Datacenter Facility Portfolio A Perspective All our ITD datacenters would fit into a space equivalent to Disneyland 8m sq ft Disneyland We use the power approximately equivalent to the entire state of Connecticut 6Bn kwh CT

4 Energy costs are 50% of the facilities lifetime operational costs Operating costs are 3x the capital costs and energy is up to 50% of the total costs 60,000,000 50,000,000 $ Million 40,000,000 Energy Cost Staffing 30,000,000 Bldg. Maint. & Mgnt. R E Tax 20,000,000 DC Cost $17M 10,000, Year Source: IBM Estimates

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8 Average Green Building Saves Maintenance and Operations 10%-15% Savings

9 IBM Data Center & Facilities Management What is the problem we re trying to solve? Constrained resources (space / power) High cost of infrastructure and operations No holistic view of IT & Facilities infrastructure resources Why is it a problem? Inhibits revenue growth & responsiveness Increases cost of operations, which undermines competitiveness Inability to drive intelligent business decisions around E2E resource management IBM s Green Data Center Energy Management objective is to: Develop innovative solutions strategy Deployment plans which integrate IT and facilities infrastructure Infuses state-of-the-art hardware and software technologies, in order to optimize economically feasible and environmentally responsible data center designs and operations. What is the high level solution? Jointly optimize IT & Facility DESIGN Jointly optimize IT & Facility OPERATIONS IT Assets Data Center Infrastructure (Servers, storage) (UPS, PDUs) Building Systems (HVAC, power, lighting, security)

10 IT and Facilities Integration - Crossing Traditional Boundaries Avoid IT service downtime caused by facility issue Space planning to optimize utilization of floor space Predictive maintenance Ability to efficiently deliver capacity and reliability to meet business need Can t get needed power to grow the business Facility automation creates data center-like characteristics Servers required to manage asset monitoring Want centralized management of IT, Environmental, and Facilities monitoring New regulations on power usage Energy rebates for using smart assets IT Facility Environment

11 IBM Strategy - Integrated Maturity Roadmap IT Infrastructure Energy Efficiency Strategy Consolidate from many to fewer data centers Reduce infrastructure complexity Improve facilities management Reduce staffing requirements Reduce system management complexity Increase hardware utilization Allocate less than physical boundary Application Integration Reduce software licensing costs Virtualization Reduce physical footprints Physical Consolidation Best Practices Improve operational costs Centralization Migrate many applications into fewer images Simplify IT environment Reduce operations resources Improve application specific monitoring and tuning Remove physical resource boundaries Consolidate many servers into fewer on physical resource boundaries Improve business resilience (manage fewer things better) Improved Operations State-ofthe-Art Hot and cold aisles Improved efficiency transformers, UPS, chillers, fans, and pumps Free cooling Integrated power management Direct liquid cooling Combined heat and power Conservation techniques Infrastructure energy efficiency Improved airflow management Facility Infrastructure Energy Efficiency Strategy

12 Maximo GreenDataCenter - E2E Energy Efficiency Solution for DataCenter and Facility Holistic Approach to Data Center and Facility Management Lifecycle Management of Data Center and Facility Facilitates Best Practices for Energy Efficiency, Confirmation Monitors Operations Environment and Assets Optimization Analysis of Resources, Energy Effectiveness Temp CO2 CO Humidity

13 Spatial Management with Maximo Spatial Holistic to detailed views Map and visualize data center facilities Facility, building, floor, room, telephone, electrical, plumbing, substation, generators, UPS, PDU, CRAC Racks, servers, storage, switches, routers, network Query, Analyze, and Symbolize results from aggregated internal and external data sources monitoring data, assets, ERP, financials, usage Obtain information on power, temperature, and layout, and identify problem areas Enable improved facilities management in support of IT Associate Assets and Service Request Records

14 Lifecycle Management with IBM, Maximo, and Tivoli Capabilities Asset Strategy Requirements driven by organization s mission and Business Goals Maximo Today Plan Plans and Policies that provide detailed frameworks for implementation of asset strategy Maximo Today IBM, Maximo, and Tivoli Capabilities Leverage information for Intelligent Business Decisions - Green Engineering and Design - Appraise asset and asset management solutions to ensure that it adds maximum value at the least cost Create/procure - Carry out procurement processes to ensure that acquisition and outsourcing maximize the potential of the asset strategy Maximo Today Operate - Operate assets more effectively through better information and processes Maintain - Maintain assets to reduce cost and limit downtime Maximo Today Modify - Modify assets to reduce cost and limit downtime Maximo Today Dispose - Make the best decisions on asset disposal integrating decisions into strategy, planning and procurement as appropriate Maximo Today IBM, Maximo, and Tivoli Capabilities

15 Facility Management - (Best Practices & Confirmation) with Maximo Asset & Work Management Perform preventive maintenance of building systems to support occupancy requirements Reduce facility energy consumption with effective building system maintenance Efficiently manage and track work orders Optimize scheduling of maintenance personnel assign work to the right people Manage lease, rental, and labor contracts Track inventory levels and keep optimal order quantities of spare parts and materials Maintain asset information such as asset hierarchies, configurations, warranty data and historical maintenance performed

16 Facility Management - (Best Practices & Confirmation) with Maximo Asset & Service Management Define and deliver service level commitments according to occupancy needs based on variables such as asset type, time of day, end user or incident nature Use workflow, escalations and automated response plans to ensure service levels are met Manage sub-contractors and subcontractor SLAs Accomplish billing and charge-back to other business units Integrate with building systems for condition monitoring to automate

17 IBM Experience IBM IT Delivery - Data Center Facility Evolution toward Efficient Design & Operation Future: Optimize space & power availability Start: Ensure space & power availability Space Maximo EAM /Spatial Space floor mounted device layout rack elevation device placement floor load tracking & management device serial link to corporate IWs floor mounted device layout Power site / building infrastructure Demand by site / building equipment nameplate kw Implementation 4kW per rack nameplate kw vs. peak loads inhibited by billing methodology Utilization reports & plans E N T E R P R I S E I N T E G R A T I O N Power/Thermal Maximo EAM/Spatial, ITM site/bldg infrastructure, PDU, IPDU/devices design: Configuration, What if, CFD operations: AEM, BMS, MMT modeling Demand Maximo EAM/Spatial, ITM by site / building equipment peak loads cross competency workflow integration Implementation Maximo EAM/Spatial, ITM,TUAM optimal placement criteria accurate power/thermal data pinpointed use of liquid cooling bill actual resource consumption Utilization reports & plans Maximo EAM/Spatial space: floor area & rack volume power: data center infrastructure assets: consolidate / virtualize space: floor area power: building infrastructure Proactive & Policy Based Management

18 Lifecycle Management IBM IT Delivery Data Center & Facilities Integration Capabilities *Space Management ITM for Data Center ITM for Building DC (data center) portfolio ELE (sqft, lbs, kw sizing) CSC (UPS, GEN, CMP) Global Site / Building IT equipment SynapSense, IPDU+probes APC,Liebert, Eaton support Bldg / area / non-aem BCS, OSIsoft Pi Server Site / DC infrastructure Maximo Asset, CI s Maximo Spatial Physical model Visualize & Analytics Suitability, cable tracing Device Discovery ITAM (physical devices) TADDM, CCMDB E2E ITM/EAM CFD Modeling - MMT Maximo Asset, Work, Service Repository Engagement sizings Device prep, placement Installation / registration Work Management # Sensor and placement Cooling: design & assess Tile placement - What if Visualization / Analysis 2D (floor layout), 3D (rack elevation), power, cooling, weight Optimal placement of equipment Power trace to floor PDU circuits Query / pinpoint devices, regions Asset mgmt collaboration IT Monitor / Operation Active Energy Manager alerts & controls with AutoCAD layouts IBM Tivoli Monitoring w/ MMT ITUAM for revised billing methods HW / SW physical & logical assets CPU utilization metrics Building Monitor / Operation Power / thermal measurements Status, alerts, and controls OSIsoft Pi Server metrics/analytics Filtered feeds to ITM / TDW Data Center PUE measurements

19 Facility Alarm Integration Intelligent Thresholding Facilities alerts can be integrated with IT events providing tighter awareness of cause and effects for IT incidents What failed first facilities or IT equipment Awareness of failures and redundancies Awareness of intermittent conditions Out of the box thresholding for key facilities metrics Event collection and processing via Tivoli event management capabilities Aggregated events operable from existing IT event consoles

20 Energy management at an IT system level - Integration to IT Hardware Tools for companies to meter, control, and even cap their power usage Intelligent cruise control for power consumption of servers Direct connection to IBM Servers Access to additional resources through Intelligent PDUs Connections to third party IT, data center, and facilities assets are planned by IBM Integration to non-ibm servers

21 Accounting for Energy Consumption Usage, Accounting, Charging for Accountability Aggregate power consumption data, and determine cost of power consumed Knows amount of power consumed, when it was consumed, and what used the power. Costs can then be allocated to those who used the server (Accountability).

22 Monitoring Power and Thermal Monitor power usage and thermal data from IT resources through embedded sensors or via remote sensors Operations dashboard integrates traditional IT measurements and emerging environmental measurements onto common dashboard Aggregation of IT and environmental metrics with ability to take manual or automated actions when needed Intelligent thresholding and event generation

23 IBM Research Spotlight: - Thermal Analysis and Optimization 5.5 feet Hot spot at long aisle 54.5oC 33.7oC hot air is sucked into cold aisle 13.0oC Optimize data center thermal profile to eliminate hot spots and reduce energy consumption. Thermodynamic Savings: reduces hotspots improves targeted air flow / air flow management removes plenum temperature variations Transport Savings: improves ACU* utilization improves ACU* flows * ACU = Air Conditioning Units

24 IBM Research Spotlight: - CFD Modeling - Hotspots and Air Flow Results over-provisioned under-provisioned 5 % of the hottest server covers 11 F ($$) low average temperature (67 F) overcooled Simple provisioning will address hotspots reducing hotspots by 7F increases chiller efficiency by ~12 % Enables free cooling using chiller bypass Interprets results & communicates guidance service requests autonomic commands 54oF 12.3ocfm C oF 27.2oC 108oF 42oCcfm 630

25 Broad base of Partners Enable Data Center & Facility Energy Management IBM Tivoli Monitoring IBM Tivoli Asset Green Energy Adapters Management spatial visualization Data Center Infrastructure Assets Facility Infrastructure Assets Tivoli Green Management (Monitor, Measure and Manage) Tivoli Software IBM Systems Director and Active Energy Manager IT Assets 3rd Party Servers and Storage

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27 Trademarks and disclaimers 8 IBM Corporation All rights reserved. References in this document to IBM products or services do not imply that IBM intends to make them available in every country. Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind. The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Information concerning non-ibm products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-ibm list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-ibm products. Questions on the capability of non-ibm products should be addressed to the supplier of those products. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here. Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography. Photographs shown may be engineering prototypes. Changes may be incorporated in production models.

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