Xcel Energy Small Business Lighting Overview. July 31, 2014

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1 Xcel Energy Small Business Lighting Overview July 31, 2014

2 Working with CLEAResult Xcel Energy Small Business Lighting program

3 Ways CLEAResult can help you Assessments Reports Leads Customer follow-up Pipeline reports Prescriptive and custom rebate support Marketing 3

4 Lighting Assessment with Trade Partner Notify CLEAResult when you will be onsite at your customer s business and our lighting advisor will meet you CLEAResult energy advisors will assist you with lighting measures and counts We will develop the lighting report in partnership with you, so the measures align with your bid 4

5 Lighting Assessment with Business Businesses will contact the program to request a lighting assessment CLEAResult energy advisors will complete the lighting assessment with the business contact Lighting report will be delivered to the customer and act as a starting point in identifying rebate and energy savings 5

6 Assessment Report - Letter Annual savings (based on energy rate) and rebates Lighting measures are recommendations Custom rebate process Energy advisor s contact information 6

7 Assessment Report - Prescriptive Identifies pre- and post-retrofit measures Aligns with Xcel Energy rebates Each measure has savings and rebate details Presented as a recommendation 7

8 Assessment Report - Custom Identifies pre- and post-retrofit measures Post-retrofit measures are ambiguous because the options aren t confined by a prescriptive pairing The measure savings and rebate are TBD 8

9 Assessment Report - Summary Summary of prescriptive measure savings potential 9

10 Assessment Report Provides accurate listing of existing fixture types and quantities Energy savings and rebates may be used to help calculate simple payback or ROI Helpful to distinguish which measures are prescriptive and custom Snapshot of opportunities prior to setting foot on site 10

11 Project Leads If the business isn t already working with a trade partner, we will provide them contractor referrals at random We send a copy of the assessment report to the contractors for follow-up with customer permission 11

12 Assessment Follow-up Customer 5, 21, and 60 day Verify receipt of report, answer questions, assist with rebate process Trade partner 10 day Verify receipt of report, answer questions, gauge intent to bid, assist with rebate process 12

13 Pipeline Reports Existing open opportunities linked with your company in Xcel Energy s rebate pipeline Identify outstanding jobs that may have fallen off your radar We can help you engage the customer to determine what they need to move forward with the lighting retrofit 13

14 Prescriptive Rebate Steps Application form Customer signatures Pre- and post-retrofit information Premise number identification Invoice Itemized with materials and labor separated 60% cap on project cost Spec sheets 14

15 Business Customer Information Premise # (if available) Customer Signature Alternative Rebate Recipient Customer signature required Contractor Information Facility Characteristics AC or heat? Type of location 24 hr/day operation? 15

16 Rebate application section, page 1 Designate quantity for each measure applying for and estimated rebate amount Signature required for optimization measures Sum subtotal of rebates at bottom of page 16

17 Rebate application section, page 2 Designate quantity for each measure applying for and estimated rebate amount Add subtotal of page 1 to rebates on page 2 for total rebate amount Rebates are capped at 60% of project cost 17

18 Detail removed and replacement equipment Include where applicable: Wattages Quantities Ballast factor 18

19 19

20 Custom Rebate Steps Proposal Phase: Application - Proposal Phase Microsoft Excel workbook Spec sheets Verification Phase: Application - Verification Phase Itemized invoice Spec sheets if change in scope 20

21 Preapproval - Proposal Phase Required information: Company name Install address Project description Customer signature 21

22 Preapproval Workbook - General Information Tab Required Fields Designated with an asterisk (*) Remember to identify Baseline Equipment Status Keep in Microsoft Excel format (not PDF or TIF) 22

23 Preapproval Workbook - Lighting1 Tab General project description Space description - include annual operating hours 23

24 Preapproval Workbook - Lighting1 Tab Existing Equipment Description Quantity Wattage per lamp & fixture Location Proposed Equipment Description Quantity Wattage per lamp & fixture Location Costs: Equipment, Labor, Installation Rentals, Recycling Charges 24

25 Signed IESNA verification Print and sign IESNA form Can be signed by customer or trade partner 25

26 Post Install - Verification Phase Verification Phase - Post Installation Designate if there has been a change to the project scope from preapproval Customer Signature 26

27 Custom Application Summary Proposal Phase: Application - Proposal Phase section filled out & signed by customer Excel workbook - all tabs in Excel format (not PDF) Spec sheets Verification Phase: Application - Verification Phase section filled out & signed by customer Itemized invoice Spec sheets if change in scope 27

28 Marketing Xcel Energy Small Business Lighting program

29 Marketing: Presentation Overview Introduction Welcome and team intro What we re showing you this morning Marketing background and strategy Customer outreach tactics Trade partner support Association outreach Schedule and upcoming activities 29

30 Marketing: Background The role of program marketing Drive customer participation in the Small Business Lighting program, and serve as resource to Trade Partners Our strategy Three pillars of our approach: 1. Segmented and direct customer outreach 2. Communicating to and supporting trade network 3. Collaboration with business associations 30

31 Marketing: Customer Outreach Driving business customer participation Targeted outreach to business sectors Segmented direct mail Segmented communications Community-based outreach 31

32 Marketing: Customer Outreach Driving business customer participation Targeted outreach to business sectors Business publication campaign Utility communications 32

33 Marketing: Trade Partner Support Engagement and marketing support Program updates (Trade Partner update ) 33

34 Marketing: Trade Partner Support Engagement and support Partner Toolkit in development 34

35 Marketing: Association Outreach Collaborating with associations Identifying groups and planning outreach Association marketing toolkit Grand Junction and Salida events community associations 35

36 Marketing: Schedule Schedule of activities Segmented Business Outreach Continuing through August, September, October Business Publication Campaign Mid-August through mid-september Trade Partner Support and Collaboration Launching new tools in August, alerts and support continuing Thanks, and please reach out: Nick Schuder Marketing Manager 36

37 Survey Results Sent a survey to trade partners on July responses were received by the time of survey close on July 17 Responses will help the Small Business Lighting program develop ways to better serve you and increase program activity 37

38 Survey Results Sent a survey to trade partners on July responses were received by the time of survey close on July 17 Responses will help the Small Business Lighting program develop ways to better serve you and increase program activity 38

39 Survey Results Least inquired about and hardest to sell: Hardwired/modular CFLs Ceramic Metal Halide Fixtures Pulse-Start Metal Halide Fixtures 39

40 Survey Results 40

41 Survey Winner and Upcoming Contest Amy Hojegian of Arens Electric Upcoming: 3 pairs of tickets will be awarded this fall Contest details will be announced in the coming weeks 41

42 2014 Xcel Energy Inc. 42

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