Fashion Capitals. Group 10. Patricia Flach, Anna Garrett, Jena Williams, Lily Walton, Deidra Jelks, Leah Hutchins

Transcription

1 Fashion Capitals Group 10 Patricia Flach, Anna Garrett, Jena Williams, Lily Walton, Deidra Jelks, Leah Hutchins

2 What makes a fashion Capital? Rich histories The roots of iconic fashion houses Most notable editions of fashion week Top creatives (photographers, stylists, reporters, models, etc.) Generated revenue

3 NEW YORK CITY The leader of fashion, glamour, and innovation Crowed the 2014 Top Global Fashion Capital, making NYC the most fashionable city in the world Embodiment of American Style

4 There s a buzz, a creative energy in New York City that can t be found anywhere else in the world. It s an extraordinarily stimulating place for fashion I think that s why so many people choose to be here. -Diane von Furstenberg

5 Signature Style- American Sportswear After the Nazis occupied Paris during WWII, the United States was cuff off from Paris s influence. American fashion began to form into its own identity now known as American Sportswear. Paris s artistic and extravagant designs were replaced with practical, comfortable and more casual designs American Sportswear is focused on the changing lifestyles of women

6 Designers Claire McCardell 1940s Recognized as first designer to offer women a more casual, sporty, and less constricting idea of what woman should wear

7 1970s Halson Simple, modern Calvin Klein Minimalism Today American Sportswear still follows the same tradition. Luxurious but understated, and wearable Ralph Lauren All- American Dream Donna Karen Career Woman

8 Garment District Heart of NYC Fashion Where the majority of New York City showrooms and headquarters of many major fashion labels are located. It caters to all aspects of the fashion process from design and production to wholesale selling. New York City has more than of 5,000 fashion industry showrooms, more than any other city in the world.

9 Fashion Week Event where the most influential designers showcase their collections in extravagant fashion shows City s fashion is highly visible all over the world Home to two of the largest global marketing agencies, and publications like WWD and Vogue

10 Fashion Schools Parson, The New School for Design Tom Ford, Donna Karan, Marc Jacobs, Alexander Wang and Jason Wu. The Fashion Institute of Technology Carolina Herrera, Calvin Klein and Michael Kors

11 LONDON The wealthiest imperial capitols dictated fashion à London became one of the first fashion capitals of the world in the Elizabethan era Began as a global trendsetter public wanted to mirror the styles of the British Monarchy 1700s Textile Production began for the middle and lower classes to have access to clothing The Loom was created Named World s Fashion Capital in 2011 Now ranked 3 rd behind Paris and New York

12 Iconic British Personalities Then: Twiggy The Beatles Now: Duchess of Cambridge- Kate Middleton the duchess effect Alexander McQueen

13 London s Biggest Designers Alexander McQueen Mary Quant Vivienne Westwood Hussein Chalayan Christopher Bailey

14 Mary Quant 60 s Mod Fashion 1 st to tap into the lucrative youth market Mini skirts Hot pants Shift dress Synthetic fibers

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16 Vivienne Westwood designed for the Sex Pistols pioneering the Punk fashion movement in the 1970s spikes, bondage gear, and safety pins

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18 Alexander McQueen Brought Avant-Garde to the masses Non-conformist Challenged conventions Theatrical runway shows

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20 Hussein Chalayan highly experimental designs combines technology and fashion Produces transforming pieces of clothing that need to be seen to be believed.

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22 Christopher Bailey Revitalized Burberry brand Modernizing designs while still sticking to the traditional British feel Uses cool up and coming figures in British cultures Merging English heritage with fashion's cutting edge

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24 Aesthetic Commonalities All push the envelope Thinking outside the box Modernizing traditional British styles Consistent in their own personal aesthetic Build off past designers for inspiration Cultural Factors Nationality All loyal to their homeland British Monarchy Inspired by royalty Traditionalism Want to modernize traditional trends

25 London fashion now has an explosion of internationally bought talent an array of serious businesses is a significant contributor to national exports is bolstering UK manufacturing into the bargain

26 PARIS Dates back to 17 th century Louis XIV s the Sun King court Charles Frederick Worth father of haute couture relocated to Paris in 1846 Birth of Haute Couture Fashion Houses First fashion shows Fashion labels

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28 Haute Couture Le Chambre Syndicale de la Haute Couture Established in 1868 In order to be a haute couture house the fashion house must be admitted by the French Ministry for Industry The list is reviewed annually

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30 Specifications Designs are made-to-order for private clients with at least one fitting Have a workshop in Paris that employs at least 20 staff members full time Present a collection of at least 50 original designs to the public every fashion season

31 Parisian Designers Coco Chanel Christian Dior Hubert de Givenchy Pierre Balmain Yves Saint Laurent Jean Paul Gaultier

32 Fashion Week Ranked #1 by Global Language Monitor in their yearly ranking of leading fashion capitals Ready to wear Menswear Couture

33 Parisian Style Effortless Minimalistic Uniform-dressing Anti-trend

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35 MILAN Milan was nominated fashion capital of the world in 2009 by the Global Language Monitor.

36 In the 50s and 60s, Paris was the center of fashion, but Italian designers believed that their informal and sexier styles would appeal to Americans. Italian fashion designers began to develop their own style, that wasn t influenced by external trends. Sorelle Fontana s dress worn by Anita Ekberg in the film La Dolce Vita portrayed the decadent lifestyle of the rich and famous. Emilio Pucci was known for textile reinvention and beautiful prints on lightweight fabrics. Founder of the Capri Pant. Guccio Gucci- The Gucci bag was an innovative solution to prewar leather shortages for luggage but the Gucci Diamante pattern is now an iconic print. The Armani Suit by Giorgio Armani was made popular by American television and film. Gianni Versace empowered women through flamboyant clothing that was sexually appealing. Also known for innovative materials and techniques such as "neocouture. Valentino Garavani s patented color Rosso Valentino

37 Rosso Red is one of the colors in the Italian flag. The color red is a symbol of pride and strength in flags. It is a color associated with attraction and romance. Red is one of the most used colors in Italian culture. Renaissance Influence Italy has a history of exceptional art and science. Italian designers are inspired by the Renaissance through their use of innovative textiles and designs. The Italian Look Italian men and women dress with an emphasis on the body rather than trends. Italy has a tradition of craftsmanship and tailoring. Italians use fashion to show off "la bella figura (the beautiful figure). Italian men are known for tailored looks and carefully coordinated pieces. Made in Italy Italy is the home of fine craft traditions in textile production, luxury leather goods, high-quality tailoring. Made in Italy is synonymous with luxury and quality.

38 TOKYO COMME des GARÇONS bizarre family of labels continue to churn out some of the most avant-garde collections in high fashion today. Tokyo s unique fashion ecosystem is home to some truly legendary labels and a world famous retail scene the Japanese capital is undoubtedly one of the most unusual and interesting fashion locations in the world today

39 Retailers in Tokyo deliver unique, immersive experiences at every turn, and the city s whirlpool of trends and subcultures make it an inspiration for countless brands, designers and stylists across the world, too. Japanese design is urban and offbeat. They show an affinity for neon colors, simulating the lights we see in downtown Tokyo at night.

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41 Sources Alexander, Ella. "New York Is The World s Top Fashion Capital." Vogue News. Vogue, 5 Feb Web. Brannon, Evelyn L. "The Look: Design Concepts and Style Directions."Fashion Forecasting. Third ed. New York: Fairchild, Print. New York City Economic Development Corporation. New York City. Fashion Capital. New York: New York City Economic Development Corporation, n.d. Print. Tucker, Laura. "Top Fashion Schools Around the World." Top Universities. QS Quacquarelli Symonds Limited, 4 Mar Web.

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43 Sources h"p:// capital- list/ h"p:// 10- fashion- shops- boubques- tokyo