Joint success with the International Partner Program of SER
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1 Joint success with the International Partner Program of SER As Europe's largest independent vendor for ECM software we believe that ECM Excellence is the key to success. Working closely together with our business partners, we're able to deliver ECM Excellence across the world. International Partner Program of SER (IPPS)
2 GROUP Welcome In a very dynamic and rapidly changing world understanding the commercial needs of different markets and industries is essential. We know that the necessary expertise is best managed by those with the relevant specialisation and focus our business partners. Welcome to the International Partner Program of SER (IPPS). As a leading independent vendor for ECM software, we know that the success of a project is built on two things: a high-end state-of-the-art ECM suite and dedicated and experienced professionals who will offer advice and support the implementation of the project. We call this ECM Excellence. As Europe's largest and one of the top 5 software-only ECM vendors in the world, we believe that ECM Excellence is the key to success. Together with our business partners we are able to deliver ECM Excellence across the world. Doxis4 is software made in Germany that meets a wide range of customer needs and requirements. SER will work closely and professionally with you and quickly respond to your needs because we understand how important partnerships are. Start working with us and together we will achieve a quick return on investment for our customers - the return on information. 2
3 International Partner Program 3
4 GROUP A dynamic and future oriented market We believe that content management is still in its infancy because we are still at the information gathering stage. The demands of enterprise content management also affect digital businesses, which have to process and analyse the collected content. The traditional way of dealing with unstructured content is changing because business relies on mobile devices and users are always connected. File sharing applications entering this market generate more data and create higher demands on professional turn-key solutions. Doxis4 allows you to develop solutions and so gets you ready for the future. Talk to us to identify the key demands of your market and industry and we will work together on finding the right answers. 4
5 International Partner Program Why SER About us At SER we have helped our customers and partners create seamless digital workplaces and paperless offices for the past three decades. Electronic archiving and document management are part of our corporate DNA. With our industry-leading record and case management and our state-of-the-art business process management we offer the most extensive homogeneous enterprise content management suite in the world: Doxis4. Customers and challenges Our typical customers are medium-sized companies or large corporations with either centralised or international/global operations that are faced with challenges such as: How can we manage data, documents, cases and processes across the enterprise? Is there a way of increasing the productivity of both office and knowledge workers We have information "silos" throughout our divisions but need a holistic view of our customers, suppliers, projects, R&D and personnel. How can we provide this for our users? What can we do to leverage potentials and identify risks in our content? Both model-based and unstructured processes/design-by-doing are common in our organisation. Is it possible to manage these with the same set of tools? With Doxis4 you will be able to deliver high-end state-of-the-art ECM solutions to your customers Founded in Germany in 1984, SER today has a team of over 550 professionals, a turnover of 54m and operates on five continents. All software is developed exclusively in our development department in Bonn quality made in Germany. Our experience from over 2,000 successful ECM projects in various industries helps us deliver best-practice processes and solutions to the market. Over a million users leverage the power and efficiency of Doxis4 solutions every day. Our software architecture is setting standards on a global level and meets customers demands across all industries. The renowned and world's leading information technology research and advisory company Gartner lists the SERgroup in its Magic Quadrant for Enterprise Content Management. Thus, Gartner's market evaluation makes SER one of the most influential ECM software vendors in the world. 5
6 GROUP What is IPPS? IPPS provides our business partners with access to a best-in-class product and the experience of a leading supplier of enterprise content management. We regard our partners as colleagues; we work closely with them and we understand that quick and pragmatic support is the key to success. SER carefully guides you from the beginning of a partnership to full independence through onboarding and an enablement process. We set up IPPS to make working with SER easy for our partners. A definition of the type of partners, the level of partnership and the benefits and obligations are listed below. Our goal is to get started quickly, work in a professional manner and generate joint business results. Morad Rhlid Managing Director SER Solutions International GmbH 6
7 International Partner Program Level of partnership IPPS generally differentiates between three levels of partnership. Our business partners must meet a defined revenue and experience for each level. SER Certified Partner Partners with knowledge in selling or implementing Doxis4 solutions and services. SER Gold Partner Partners with advanced knowledge of selling and implementing Doxis4. Gold Partners also provide customer support and are able to design and develop their own solutions. SER Platinum Partner Industry experts with leading knowledge of the ECM world. Platinum Partners sell, design and implement solutions and support markets and industries independently. Regardless of the level of partnership, SER helps its business partners progress to higher levels of partnership and meet certain requirements, such as revenue and level of education. Common goals and a joint market approach are defined in an annual business plan with our business partners. 7
8 GROUP SWR Software Reseller VAR Value Added Reseller OEM Original Equipment Manufacturers IPPS CSP Cloud Solution Provider GSI Global System Integrator 8
9 International Partner Program Types of business partners Based on the business model and an agreed go-to-market approach, we differentiate between the following types of business partners to help us respond to different needs and requirements and tailor our partner support. Software Reseller (SWR) From qualified leads to independent selling of Doxis4 without additional project implementation and support. Value Added Reseller (VAR) Covers all aspects of selling, implementation and support of Doxis4 for our joint customers. Doxis4 is also enhanced by industry and business solutions designed in-house. Cloud Solution Provider (CSP) Provides a shared solution on Doxis4 or implements a dedicated business solution via the cloud. Global System Integrator (GSI) Delivers global roll-out and advises our enterprise customers across countries and continents. Our GSIs are market leaders and understand how to build high-end solutions on Doxis4. Original Equipment Manufacturers (OEM) To define a joint OEM approach we differentiate between white labelling, light integration and full OEM. All levels demand strong commitment and a long-term view from both parties. 9
10 GROUP Partner benefits Our business partners enjoy the best possible support from our team to generate quick results. In addition to SER s full commitment our partners receive the following benefits: Benefits Certified Gold Platinum Best-in-class training by SER Academy for sales, presales & professional services Sales kit to support your sales team with all the necessary marketing and sales materials SER partner branding and promotion on the SER network, incl. social media initiatives Demo kit to provide your presales with a-ready-to-present environment Marketing support & funds to promote a joint sales approach Joint lead & opportunity generation activities Co-working to generate joint success in all sales stages (POCs, workshops, etc.) Direct contact with a technical partner manager for technical support Dedicated contact person in the technical support team Special buying conditions 10
11 International Partner Program INTERNATIONAL PARTNER PROGRAM OF SER 11
12 GROUP Requirements SER is committed to working with its business partners to resell and deliver best-inclass ECM & BPM solutions. We are looking for partners to provide our customers worldwide with an exceptional Return-on-Information. We ask the following of our partners: Commitment to a strong partnership with SER Solid business experience in selling enterprise content management solutions Professional skills in sales, presales, professional services and technical support Creative problem solving and innovative business solutions Our ideal partner already has experience in ECM & BPM solutions and, following the enablement phase, will be able to sell, deliver and support our customers. 12
13 International Partner Program Onboarding process The steps below show how to get started with IPPS: Signing an NDA Company & product presentation Testing our product and discussing feedback & questions Commercial talks Signing the contract Receiving welcome letter, incl. information on membership Submitting information for enablement and marketing SER Academy for sales and presales SER Academy for professional services We believe in building sound relationships with our business partners and to this end we concentrate most of our efforts on the initial stage of our partnership. We believe that interaction between humans is the most important basis for a successful and close working relationship and more important than a highly structured partnership program. We look forward to hearing from you if you are interested in working with SER and providing our joined customers the best ROI in the world, the Return-on-Information. 13
14 GROUP SER locations London Hamburg Berlin Muenster Amsterdam Dresden Dusseldorf/Neuss Bonn Neustadt/W. Frankfurt/M. Warsaw Paris Stuttgart Munich Linz Vienna Oberentfelden Zurich Klagenfurt Madrid SER locations in Europe The countries marked in navy blue have one of the12 supported languages as their official language. 14
15 International Partner Program SER Headquarters Bonn SER Berlin SER Vienna SER Paris SER Madrid SER Zurich SER Amsterdam SER Warsaw SER Hamburg SER Munich SER Frankfurt/Main SER Stuttgart 15
16 Discover SER and find out more about us! Among the top 5 software-only ECM vendors in the world * Listed by Gartner in the Magic Quadrant for Enterprise Content Management Europe s largest independent vendor for ECM software ** * Measured by turnover; Market Share Analysis: Enterprise Content Management, worldwide, 2014 (Gartner). ** SER is Europe's largest independent vendor for ECM software in terms of turnover, gross profit, operating profit and number of employees. SER Solutions International GmbH Kurfürstendamm 21 D Berlin Phone: Fax: info@ser-solutions.com GERMANY - HEADQUARTERS SER Solutions Deutschland GmbH Joseph-Schumpeter-Allee 19 D Bonn Phone: info@ser.de SER 10x in Germany: Berlin, Bonn, Dresden, Dusseldorf/ Neuss, Hamburg, Frankfurt/Main, Munich, Muenster, Neustadt/Wied, Stuttgart AUSTRIA SER Solutions Österreich GmbH Florido Tower Floridsdorfer Hauptstraße 1 A-1210 Vienna Phone: office@ser.at SER 3x in Austria: Klagenfurt, Pasching/Linz, Vienna SWITZERLAND SER Solutions Schweiz AG Leutschenbachstr. 95 CH-8050 Zurich (Oerlikon) Phone: info@ser.ch SER 2x in Switzerland: Oberentfelden, Zurich FRANCE SER Solutions France SARL 65, rue de la Garenne F Sèvres Phone: info@ser-solutions.fr GREAT BRITAIN SER Solutions United Kingdom Ltd. 20 Primrose Street London EC2A 2EW London The Broadgate Tower - 12th Floor Phone: info@ser-solutions.com POLAND S.E.R. Solutions Polska Sp. z o.o. ul. Grzybowska 2/81 PL Warsaw Phone: info@ser-solutions.pl SPAIN SER Solutions Iberia S.L. Paseo de la Castellana, 18 Planta 7 ES Madrid Tel: info@ser-solutions.es BENELUX Muiderstraat 1 (Pinnacle Tower) NL-1011 Amsterdam jose.perl@ser-solutions.nl SHANGHAI Phone: dennis.li@ser-solutions.cn SER is represented by a network of experienced partners in many other countries. sergroup.com fb.com/sergroup linkedin.com/company/ser-solutions info@sergroup.com twitter.com/sergroup xing.com/companies/sergroup Subject to technical changes. Errors and omissions excepted, including misprints. All trademarks cited are registered trademarks of their respective owners. SERgroup Holding International GmbH en
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