2 Flying over Las Vegas Index In 1992, Stefano Marzano, CEO and Chief Creative Director at Philips Design, gave the keynote speech at the 17th World Design Conference of the International Council of Societies (ICSID) in Ljubljana. Under the intriguing title Flying over Las Vegas, he gave a vision of the task facing designers in the coming years. The text included in this book is adapted from that speech. 4 A vision of the future 6 The new order 6 Saturation point 8 The unlimited market 10 The other half 10 The race against time 12 Relevant objects 14 Environmental challenge 16 Interdependency 18 Etica Nova Philips Design about Philips Design:
3 A vision of the future Some months ago, I was on board an airplane. Looking out of the window at the ground below, I could see the bright neon lights of a city standing in the middle of a desert. As you may already have guessed, its name was Las Vegas. Today, activity in Las Vegas (which actually means the meadows in Spanish - highly inappropriate!) is geared to the lust for money, a lust which is seldom satisfied. Money and materialism are the city s guiding principles; and this probably explains why most of the people who go there to play the slot machines seem to be so unhappy. On my own visit, I was confronted with an awesome vision of a future hell, a place or state of mind which recalled the writer Henry Miller s expression, the air-conditioned nightmare. This detailed description of Las Vegas is, I think, relevant, for it gives us a warning of what the future could be like - if we are not careful. It is the type of world to which environmental carelessness and materialism supported by technology could lead us. But it is not technology that determines human destiny, but rather people themselves, in how they decides to use this technology. The future does not just happen by itself. It can be influenced by those who are prepared to shoulder the responsibility of making decisions today. Inaction is also action. The future, then, is made by those who take responsibility for it today. That means that we, too, can participate in the shaping of this future. By virtue of the enormous number of products they put onto the market, large companies play a major role in determining the quality of our lives. Such corporations should therefore shoulder their responsibility and become conscious of their power. Those of us who work for them must play our part in this. The future is made by those who take responsibility for it today
4 The New Order Many different challenges are confronting the human race. No-one can deny that the last few years have seen dramatic changes in political, social, economical and environmental terms; and we are all naturally somewhat apprehensive about the future. We are discovering new local, ethnic and regional groupings; and this helps to explain the current crises of national identity. The old system prevented us from realizing that, instead of belonging to either the East or the West, we are in fact members of a global community. We were prevented from seeing that the problems of this community must be solved on a global basis. Saturation Point We are constantly being bombarded by messages - from advertising and the news media - that slowly but surely are ceasing to have any meaning. A similar glut of information is apparent in the products we use. They confuse us with their vast number of functions and, again, their seductive exterior merely covers a void. It is this void, or silence, which prevents us from entering into any meaningful relationship with the product: we are unable to feel the object, just as we are unable to cope with the mass media images. In both cases, the effect is one of mental pollution: as with environmental pollution, the fundamental cause is an undue emphasis on quantity at the expense of quality. Parallel to the fragmentation of community loyalties we are witnessing around the world, we are also seeing a segmentation of consumer loyalty. Today s consumers are increasingly individualistic. Whereas they once fell into clearly defined national, cultural or social groups (e.g., the yuppies) and acquired products (often status symbols) in order to affirm their membership of one of these groups, today they are transversal in their behavior. They will cross the social group boundaries several times during the course of the day. A highly rational purchase will be followed by a piece of impulse buying. They will eat in a luxurious restaurant one day and in a cheap pizzeria the next; wear an expensive Rolex watch along with jeans and sneakers. The consumer is moving away from group style towards individual style. The customer has become less predictable.
5 The Unlimited Market In both the political and the consumer scenario, chaos is the new order. And yet, far from being pessimistic about this situation, I am actually optimistic. If our limited market has now reached saturation point, and the metaphorical wall has been knocked down, then the next logical step is the unlimited market. And this, I believe, is a far more exciting place to be. Values which will promote humanity s cultural growth In the past, the emphasis was on quantity: products were impressive for their number of functions, the number of gears or the number of programs. The car was judged on its speed, the stereo system for its volume, and so on. It is perhaps because of this quantitative, materialistic approach that we have now reached the limits to growth. Concentration on quantity is therefore no longer possible. Instead, we must shift to quality. We must focus on the soft values - the aspects which will make the consumer experience richer and more meaningful. They are the values which will promote humanity s cultural growth. The American psychologist Abraham H. Maslow ( ) was someone who had great faith in our capacity for cultural growth. He devised a theory of what he called self-actualization. Self-actualization he saw as the ultimate plane of human awareness, and achieving it was like climbing a ladder. At the bottom rung or lowest level were such basic requirements as food and shelter. Only when individuals were secure in these would they be able to progress to a higher level, to such concepts as independence and autonomy, friendship, love and esteem. When, in turn, these had been achieved, Maslow argued, the individual could ascend to the highest level of all, that of self-actualization. Although Maslow is no longer with us, I feel we can learn much from his view of the world. We can, to paraphrase him, seek to develop design for the peace table. And the way to do this is to make sure we create relevant objects. By relevant objects, I mean products that will enable the individual to climb the rungs of Maslow s ladder. These are products which use technology to encourage the individual s cultural growth, that promote the amplification of the senses and the individual s power. The rapid advances being made in design technology are such that I believe this is genuinely possible.
6 The Other Half We must not ignore the non-triad countries or, indeed, the poorer sections of the triad countries themselves. Much of the world s population lives in poverty, and daily life is devoted to satisfying very basic requirements on Maslow s hierarchy of needs. In the developing countries, the consumer has yet to reach saturation point. Such countries still need to grow in quantitative and qualitative terms. Yet, as these countries endeavor to catch up, we must try to help them so that they learn from the mistakes that have been made in the triad countries. Somewhere along the way, the relationship between the consumer and the product has gone wrong. There is considerable disaffection with products that are overdesigned and overcomplicated. Short and wasteful life-cycles have just enlarged this sense of distance. The old affection for products has been lost: instead, the dominant feeling is one of alienation. We must ensure that the same thing doesn t happen in the non-triad countries. In the industrial triad, we must use available technology to restore the relationship between the consumer and the product. We must seek to create a design strategy which will improve the quality of life in both types of society. The Race against Time Modern times have been dominated by speed and acceleration. The implications have been enormous and diverse. The explosive problem of the environment, too, is largely a product of the amazing acceleration of time (and consequently also of the processes of production and consumption) that has taken place in recent history. This same acceleration of time is at the root of the cultural crisis our society is going through, as well as the cause of our increasingly superficial and banal relationship with objects. But from crises we can look to opportunities. We must therefore reconsider the value of time. We must go beyond the myth of velocity. The entire complex machine of production and consumption must be slowed down. We have to take time to enter into a relationship with people and things: time to do things carefully, considering the implications of our choices; time to think, to contemplate, to savor; time to give meaning to our lives and what we are doing. In opposition to this impoverished and wasteful type of relationship with objects, let us propose a shift in objectives. We could suggest that we begin to work to achieve not, as before, a minimum of effort, but a maximum of quality. A quality of relationship that requires attention and care
7 Relevant Objects In order to realize this, a radical change in approach is necessary. If we are to provide relevant honest and reliable products for both the developed and the developing world, then we must promote relevant, honest and reliable design. This also raises the question of ethics, a concept that has been sadly ignored in recent years. No matter who our consumers may be, we must try to give them relevant value for money. We need to abandon our obsession with adding extra functions or fancy gadgets to products. Instead we must enhance the quality of the consumer experience by making products easier to use. At the same time we must give back products their old dignity. Why, for example, does wood age gracefully, while plastic does not? I suspect it has something to do with the all-too-brief life-cycle of today s products. We need to replace the use and throw away mentality. We must make products more user-friendly. By this, I don t just mean making them easier to use, but restoring the traditional sense of friendship between consumer and product. We need to replace the use and throw away mentality 12 13
8 Environmental challenge The emergence of the entire environmental issue puts these lines of thought and areas of research into a broader perspective, linking them to a range of cultural, social and manufacturing problems. At the same time, it provides design culture with a remarkable opportunity. This is: to accept the limitations that the environment imposes on the current system of production and consumption, and to come up with a completely new set of solutions, based on new criteria for quality, indeed, for new qualities, which will stimulate. To develop relevant objects in this context, we also need some new design strategies. The best-known and most important of these include: Clean cycles The strategy of clean cycles embraces the entire life-cycle of products - production, distribution, use and disposal. It includes an extensive range of interventions involving problems in the field of manufacturing ( clean technology ), problems in the method of evaluation ( eco-accounting ) and problems of certification ( seals of environmental quality ). Assembly and disassembly The strategy of assembly and disassembly is directed at the manufacture of products which, when they have reached the end of their useful life-cycle, can be dismantled and broken down into parts which can then be used in new cycles of production. This strategy requires that materials need to be carefully selected and designed so that complex products, whose components are made of different materials, can be easily broken down into homogeneous parts. Miniaturization The strategy of miniaturization is aimed at the realization of relevant objects of environmental impact through a reduction in the amount of material and energy needed to obtain the desired results. The practicability of this strategy is closely linked to the availability of high-performance materials and technologies. Usability Today, the strategy of usability focuses on the creation of relevant (i.e., highly usable) products which enhance people s comfort, satisfaction, pleasure and productivity, with local responsiveness to (individual) cultures. This depends on the user-customer being involved in the product creation process. Service Carriers The strategy of products as service carriers, one of the most important trends in the modern system of manufacturing and consumption, entails the replacement of physical products with software products - in a word, services. What is important in the present context is the prospects they offer of providing information and services which directly result in reduced consumption of matter and energy. They are no longer products for consumption but providers of services for use. Durability The goal of durability, the creation of relevant objects with lower environmental impact, can be pursued by either making objects which, though only moderately durable, are nonetheless highly recyclable; or we can extend the life-cycle of products, i.e., develop a generation of products which will continue to function for a very long time
9 Interdependency New products must be compatible with those that came before and with those that will follow If they are to address the High Complexity the world is confronting us with, the strategies described above must support each other. In fact, there is a direct correlation between High Complexity and interdependency. No company these days can develop a product or a process without the support of another. A car manufacturer, for example, is dependent on the chemicals firm which provides his materials, and vice versa. Similarly, within a single company, there is interdependency between different competencies, such as engineering and marketing. Developments take place simultaneously: the linear model has vanished. New products must be compatible with those that came before and with those that will follow. High Complexity design is no longer a case of clever individuals or teams creating products in splendid isolation, but of multidisciplinary organizations or networks creating relevant qualities and cultural spheres. If we are to make the quantum leap from the limited materialistic and quantitative market to the unlimited, more spiritual and qualitative market, then we must provide the design worthy of it
10 Etica Nova In order to meet all the challenges facing us as a community, we have to adopt sustainable strategies In order to meet all the challenges facing us as a community, we have to adopt sustainable strategies; we have to adopt High Design processes. But more than anything else, we have to create and adopt an Etica Nova. A new ethic as the driving force behind all we do, an ethic which incorporates universal values such as Love, Brother/Sisterhood and Peace. I would also add Ecology to this list - not merely in the sense of environment, but in its deeper meaning of harmony between the elements, both in the artificial world we construct and in the natural world around us. These noble sentiments may appear incompatible with the concerns of a modern, profit-making company; and here, I think, lies our greatest challenge. Many of us work (or will work) for large companies. We are, at the same time, concerned about the quality of our lives and that of our children. But there need be no contradiction here. We are in a position to convert the companies we work for to a more ethical design philosophy; and we can do this by making the quality of life a competitive issue. Products must compete in terms of their capacity for improving the quality of Man s domestic and working environment and for promoting Man s self-actualization. It is this, rather than quantitative, redundant gadgetry, which must become the key to the future. The technology we need to do it is available. In fact, technology is not the challenge: it is the way we apply it. We must use technology as a force for Good rather than Evil. It is possible: we can create a landscape of happy objects, a harmonious, peaceful Paradise Regained - rather than the hell I described in my opening remarks. This article was first published in 1992 as Flying over Las Vegas 18 19
11 Koninklijke Philips Electronics N.V all rights reserved, reproduction, copying, usage, modifying, hiring, renting, public performance, transmission and/or broadcasting in whole or in part is prohibited without the written consent of Philips Design
Bookmark this book or save it to your files. Credit is destroying the working men and women from all corners of the world. The credit schemes created by the banks have two purposes. To help the rich get
B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more
Maslow s Hierarchy of Needs and Purchasing Josh Nelson Consumer Behavior Dr. Zimmer 16 April 201 In the world of consumer behavior, it can be difficult to figure out just what drives a particular decision.
Multiple Choice Identify the choice that best completes the statement or answers the question. 1. In which county does advertising seek to convince a. Norway d. Spain b. France e. Germany c. China 2. Self
The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the
T h e C o p a n d t h e A n t h e m p The Cop and the Anthem S OAPY MOVED RESTLESSLY ON HIS SEAT in Madison Square. There are certain signs to show that winter is coming. Birds begin to fly south. Women
Yogi Tea Bag Inspirations received from all the Yogi Tea Debby has consumed over the last year A Act selfless, you will be infinite. Appreciate yourself and honor your soul. As a plant can t live without
THE POWER OF GOALS BY DAN MILLER If nothing changed in your life over the next 5 years, would that be OK? If you want different results next year, what are you willing to change in what you are doing now?
Financial Freedom: Three Steps to Creating and Enjoying the Wealth You Deserve What does financial freedom mean to you? Does it mean freedom from having to work, yet still being able to enjoy life without
The Common Denominator of Success by Albert E.N. Gray The common denominator of success --- the secret of success of every man who has ever been successful --- lies in the fact that he formed the habit
The Role of the Project Manager in Motivating the Team Prof. Dr. Neo Mai This Section Motivation Theories Maslow Hierarchy of needs Herzberg s Two factor theory How to motivate your team Motivational Techniques
Graceful Christianity: The Law, Legalism, and Love Matthew 22:34-40 A Sermon Preached by Ernest Thompson June 1, 2014 First Presbyterian Church Wilmington, NC Last Sunday we started a new sermon series
Convincing More Patients to Get Help Practical Communication Skills from the Trenches by Gyl A. Kasewurm, Au.D. According to the National Institute of Health (NIH) sensory hearing loss is one of the most
PREPARING AND LEADING SMALL GROUP BIBLE STUDIES SESSION ONE PREPARING A BIBLE STUDY Watch Video 1, The Unprepared Bible Study Leader You are or soon will become a Bible study leader for your small group.
But until a person can say deeply and honestly, "I am what I am today because of the choices I made yesterday," that person cannot say, "I choose otherwise. Seek first to understand, then to be understood.
Statement of Intent I intend to construct a slim boy which will suit my needs and will be compatible with my furniture in my bedroom in my house. This will be very handy and useful to everyone in my home.
Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email
Kristin Dziadul MK 440- Marketing Seminar Professor McKeon Marketing Theory Managing Effective Brand Relationships Think back to one of your first true friendships and what that meant to you. A true friend
6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective
PERSONAL VALUES Card Sort W.R. Miller, J. C de Baca, D.B. Matthews, P.L. Wilbourne University of New Mexico, 2001 IMPORTANT TO ME VERY IMPORTANT TO ME NOT IMPORTANT TO ME ACCEPTANCE ACCURACY to be accepted
The following material has recently been used to great success with management and leadership teams. If you d like to learn more, please review our Programs and contact us at www.leadershiptransformationgroup.com
Love em or Hate em They Do Work! Banner Ads What are they? Ever since the Internet started to take off in the mid 90 s, banner ads have been an acceptable way of advertising on the Web. Banner ads come
Michael Lacewing Kant s deontological ethics DEONTOLOGY Deontologists believe that morality is a matter of duty. We have moral duties to do things which it is right to do and moral duties not to do things
GIVING WINGS TO NEW IDEAS Wingspread Journal, Summer 1996 CHAOS, COMPLEXITY, AND FLOCKING BEHAVIOR: METAPHORS FOR LEARNING by Stephanie Pace Marshall Sir Isaac Newton saw the universe as an orderly clock.
Essay no. 46 A tragedy, then, is the imitation of a noble and complete action, having a certain magnitude, made in a language spiced up by diverse kinds of embellishments brought in separately in the parts
How to Sell Professional Services By Tony Reiss As the markets for professional services became de-regulated and as partnerships competed more aggressively with each other to win new clients, firms started
LOVE AND PASSION- THE ULTIMATE RELATIONSHIP PROGRAM COMPANION WORKBOOK No matter how much we love our children, no matter how close we are to our Creator, no matter how important our work is, ultimately,
AS BUSINESS Paper 2 Specimen Assessment Material Mark scheme Mark schemes are prepared by the Lead Assessment Writer and considered, together with the relevant questions, by a panel of subject teachers.
Behavioral Segmentation TM Contents 1. The Importance of Segmentation in Contemporary Marketing... 2 2. Traditional Methods of Segmentation and their Limitations... 2 2.1 Lack of Homogeneity... 3 2.2 Determining
PROMOTION & TENURE SYMPOSIUM DR. NICHOLAS P. JONES A Conversation with the Provost FRIDAY, OCTOBER 16, 2015 9:45 a.m. 10:30 a.m. FOSTER AUDITORIUM, PATERNO LIBRARY 2 Good morning! Thank you for the kind
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
The Top FIVE Metrics For Revenue Generation Marketers Introduction It s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well.
SOCIALLY RESPONSIBLE INVESTING in the United States Steven J. Schueth President, First Affirmative Financial Network, LLC All investing is future-oriented; socially and environmentally responsible investing
Introduction Effective Marketing Strategies for the Development of a Successful Law Practice By Henry J Chang Law schools typically teach law students how to perform legal analysis but really teach them
God s Intervention Acts 9:1-9, 17-19 A Sermon Preached by Ernie Thompson Westminster Presbyterian Church Greensboro NC June 5, 2016 Meanwhile Saul, still breathing threats and murder against the disciples
Moving on If you re still reading this, congratulations, you re likely to be in the minority of traders who act based on facts, not emotions. Countless others would have simply denied the facts, and moved
East Side Community Collaborative 79 Hamilton Avenue, Pittsburgh, PA Student Consultant, Hope Welsch Community Partners, Donna Kaduck and Brian Dennis I. Situation Description Organization With initial
J. T. M. Miller, Department of Philosophy, University of Durham 1 Methodological Issues for Interdisciplinary Research Much of the apparent difficulty of interdisciplinary research stems from the nature
Is Connectivity A Human Right? For almost ten years, Facebook has been on a mission to make the world more open and connected. For us, that means the entire world not just the richest, most developed countries.
The Last Will and Testament of Jesus Following Jesus John 13:36 14:31 There are time when Following Jesus appears to make no sense Children disappoint Conflict looms large Crippling Failure Danger comes
PARENTS GET TOGETHER TO SUPPORT EACH OTHER: Group helps parents of teens cope By Dawn Frasieur The Berkeley Voice, April 2, 1992, p. 3 and 12. The conversation moved from subject to subject: the crisis
MARKET SEGMENTATION (Compiled by Deep Banerjee, Marketingpundit.com) Definition : The division of a market into different homogenous groups of consumers is known as Market Segmentation. Market segmentation
Attitude It s everything It s who and what you are. With a bad attitude you can never have a positive day With a positive attitude you can never have a bad day Attitude as defined by Merriam Webster: 1)
UNCLASSIFIED Defense Technical Information Center Compilation Part Notice ADP010585 TITLE: Environmental Impact Analysis as a Tool for Environmentally Sound Development DISTRIBUTION: Approved for public
Kant s Fundamental Principles of the Metaphysic of Morals G. J. Mattey Winter, 2015/ Philosophy 1 The Division of Philosophical Labor Kant generally endorses the ancient Greek division of philosophy into
The Earning Power of College Degrees and Majors Trung Le Academic-Services.com Thursday, February 26, 2009 The Earning Power of a College Degree With the economy down, massive layoffs, and no sign of immediate
People with Disabilities To work or not the choice is yours b y P a t r i c i a Y e a g e r A Real-Life Story One day in Kansas, a man who d been a quadriplegic for 30+ years went to the doctor. He took
Successful CRM The External Implications By Russ Richmond PART II (Link to Part I http://www.crmcommunity.com/news/openarticle.asp?id=1139) In the first installment of this series we examined the marketing
1 The Gospel & The Scholars William K. Lewis Fairmont Presbyterian Church College Ministry Team For most of us, our college days are a time in our lives centered around study, research, and learning. We
Data-Deduplication Reducing Data to the Minimum By: Walter Graf, Principal Consultant for Data Protection Solutions, Fujitsu Siemens Computers There s a new technology in the storage world that everyone
Are you tired of wondering where your next sale will come from? You Can With Our Lead Generation Software Are you tired of wondering where your next sale will come from? Are you fed up with the costs of
BIBLE STUDY (Genesis 2:15-17; 3:1-18) What s This Passage All About? The book of Genesis is about beginnings the beginning of the world, the beginning of humankind, and the beginning of our relationship
THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS What makes a high-potential? Quite possibly not what you think. The HR Guide to Identifying High-Potentials 1 Chapter 1 - Introduction If you agree people are
Society People who interact in a defined territory and share culture Visions of Society Four diverse perspectives on what accounts for social change and societal evolution Gerhard Lenski Society and technology
Balancing Your Wellness Wheel BALANCING YOUR WELLNESS WHEEL Think of your experience with FLAT TIRES A flat tire Makes it difficult to steer straight Makes the ride bumpy and shaky Makes steering difficult
SHINY HAPPY PEOPLE 9 This year s RICS and Macdonald & Company salary and benefits survey finds respondents fizzing with optimism. Felicity Francis reports Economic Activity Change In your chosen professional
An Introduction to Design Thinking PROCESS GUIDE Empathize To create meaningful innovations, you need to know your users and care about their lives. WHAT is the Empathize mode Empathy is the centerpiece
Consider the impact of every contact center agent having the knowledge, tools and ability to provide a flawless experience; think about the results that are possible when an organization perfectly aligns
Name: Class: Date: ID: A REVIEW ONE Matching Complete the following using these terms. a. outsourcing b. diversity c. entrepreneur d. competitive differentiation e. strategic alliance f. capital g. vision
20 Essential Legal Tips to Know Before You Hire a Lawyer Ken LaMance, Attorney at Law Copyright 2000-2010 All Rights Reserved Contents Do I need a Lawyer? 1. Define your problem carefully before considering
Preventing Substance Abuse & How to Deal with Chemical Dependency For every ten people who consume alcohol or drugs in this country, at least one becomes chemically dependent. Addiction has an exponential
These exercises look at the topics in the context of a communications mix. We start with an examination of what advertising objectives are (Exercise 7.1). We then look at how to set advertising objectives
Four Processes that Drive How People Connect with Your Church Produced by It might surprise you to hear that what we at Church Community Builder care most about isn t software (although we believe we have
Chapter 1 Introduction to Health Care Accounting and Financial Management Do I Really Need to Understand Accounting to Be an Effective Health Care Manager? Today s health care system, with its many types
Speech to the Bell Telephone System s Traffic Conference November 1927 Page, A. W. (1927, November 11). Address. Speech includes remarks by Bancroft Gherardi on Nov. 7 introducing Mr. Page on his arrival
Using Excel to Solve Business Problems: Simple Predictive Analytics Curtis Seare Copyright: Vault Analytics July 2010 Contents Section I: Background Information Why use Predictive Analytics? How to use
Ned Herrmann model Team innovation by complementarity and diversity IST November 2nd 2015 Maria João Martins Who am I?! Choose THE card that lets you answer this question.! Explain why. 2 WE ARE ALL DIFFERENT
C&H Communications 2011 Boosting your Sales Through Direct Marketing & Public Relations By: Charbel El Khouri Marketing & Communications Consultant email: email@example.com Mob: +971-50-4612513
Working Resources is a Leadership Consulting, Training and Executive Coaching Firm Helping Companies Assess, Select, Coach and Retain Emotionally Intelligent Leaders; Emotional Intelligence-Based Interviewing
Marketing Automation And the Buyers Journey A StrategyMix White Paper By Jonathan Calver, Managing Director, StrategyMix About this Paper This paper will first introduce you to the principles and concepts
This is a discussion on various different leadership theories and how they apply to leading others. Use the Leadership Points for Dialogue to help explore each of these theories and how they may or may
Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,
Michael Lacewing Substance dualism A substance is traditionally understood as an entity, a thing, that does not depend on another entity in order to exist. Substance dualism holds that there are two fundamentally
Handout 6.1 Summary of Session 6: Thoughts Are Not Facts Our thoughts can have very powerful effects on how we feel and what we do. Often those thoughts are triggered and run off quite automatically. By
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
1 February 2010 Volume 2, Issue 1 The Merchant Serving Florida State University s Payment Card Community Individual Highlights: Skimming Scam 1 Skimming at Work 2 Safe at Home 3 Read your Statement 4 Useful
2014 HOUTBAAIGEMEENTE: FROM HEAD TO HEART A 6 Week Spiritual Journey through the Enneagram Heartily welcome to this 6 week Spiritual growth course through the Enneagram. How the Symbol of the Enneagram
p T h e L a s t L e a f IN A SMALL PART OF THE CITY WEST OF Washington Square, the streets have gone wild. They turn in different directions. They are broken into small pieces called places. One street
Chapter 8 Is this a good business? How to measure company returns In the previous chapter, we learnt that profits and cash received (cash flow) are rarely the same value. We looked at free cash flow conversion
10 How to Accomplish SaaS When a business migrates from a traditional on-premises software application model, to a Software as a Service, software delivery model, there are a few changes that a businesses
Your consent to our cookies if you continue to use this website.