TRADE shows Work. When we say we know tradeshows, we have the results to prove it

Transcription

1 TRADE shows Work When we say we know tradeshows, we have the results to prove it

2 Corcoran Expositions has been making HFMA s exhibit show a success since We are honored to be working with the team at Corcoran because they create a positive experience for our exhibitors and our conference attendees. And because I know they will do the right thing every time. Lee Guthrie Vice President Marketing & Business Development Healthcare Financial Management Association

3 Total Trade Show Management Experts at Growing Trade Show Revenue Corcoran Expositions, Inc. is an exhibit management firm that excels at increasing an association s revenue stream through comprehensive exhibit sales and sponsorship programs. Corcoran has the team, the expertise and the resources to elevate your trade show to the next level. Meeting the Trade Show Challenge Since 1990, we have assisted clients with all aspects of trade show marketing and management. Often, small- and medium-size trade associations do not have the staff, time, and experience necessary to make a trade show succeed. One person attempts to do the work of many and ends up overworked and burned-out. Our team of experts helps you meet the challenge to make your show a success, for your organization, attendees, and exhibitors. We excel at increasing booth sales and, ultimately, at growing your trade show. This is what makes Corcoran one of Trade Show Week s Top 10 Leading Show Organizers.

4 Professional Services We offer total trade show management in: Exhibit Sales Exhibit Management Consulting On-site Management Post-show Analysis Sponsorship Sales & Fulfillment One-on-one Customer Service Corcoran is not a contracted service provider, they are a partner in our extraordinary success. From the association management perspective the service is top notch in all areas with added emphasis on the financial reporting. From the exhibitor perspective, our customers have consistently reported outstanding service from the Corcoran team. Exhibitors view Corcoran staff as an extension of AHE staff and appreciate the same service excellence they receive from AHE staff. Patti Costello Executive Director Association for the Healthcare Environment

5 Exhibit Management Planning & Consulting Our experience in a diverse group of verticals gives us a unique perspective in that we are able to draw from experience in a large cross-section of industries to develop solutions for your event. We have worked alongside most general service contractors in venues throughout North America. Relationship Management Managing a trade show is really about managing relationships: the show s relationship with its exhibitors and our relationship with your association. We will assemble an experienced account management team that will provide both you and your exhibitors with a single point of contact, reducing redundant communication and building trust through consistency. On-site Management After months of planning it is important that your event goes off without a hitch. We will maintain a presence on the exhibit floor from move-in to teardown, handling lastminute issues and reducing the headaches you have to deal with. Post Show Analysis In order to improve an event year-after-year, it is important to document what worked and what did not. We will conduct an exhibitor survey and compile its results with our own professional observations to create a management report documenting the event from start to finish. Exhibit Sales On-site Renewal Sales Leverage the momentum of your event and turn it into sales for next year. On-site sales save time, bring out the competitive instincts of exhibitors and result in earlier cash flows for your organization. New Exhibitor Sales Let our team of experienced professionals handle the prospecting, growing your event while bringing new ideas to the exhibit floor. Your event will be assigned dedicated personnel with one focus: selling booths. Sponsorship Sales & Fulfillment Increase revenue and enhance your event with a quality sponsorship program. Allow us to develop a custom program, aggressively market it and provide on-site fulfillment.

6 The Corcoran Difference The Power of Sales In the end, the ability to sell booths is what sets Corcoran apart from other trade show marketing groups. Year in and year out, our clients see increased booth sales because of the success of our sales team. We are sales professionals who know trade shows. We speak with hundreds of potential exhibitors each week. We know what exhibitors want from a trade show and can match their needs with what your show offers. We Value Exhibitors We want exhibitors to have a positive trade show experience. Through speaking with exhibitors every day, we are familiar with the frustrations and problems your exhibitors may face during the course of a show, and are well-equipped to help them with any issues that may arise. A Team Approach to Trade Shows Each show is assigned a team of experienced staff members who work together on every aspect of the trade show. As a Corcoran client, you will benefit from more than 400 years of collective industry experience. In turn, we will become a valuable member of your conference team. We Know Trade Associations Several Corcoran staff members, including President Tom Corcoran, come from association backgrounds and understand the importance of a member. Corcoran staff is experienced in working with not-for-profit associations across many industries. Achieving Your Goals Corcoran will work with you to set and realize your trade show goals. While most of our clients work on one show per year, we work on more than three dozen shows annually. These experiences have taught us how to set realistic goals and, more important, how to meet them. Corcoran Success Stories are available upon request.

7 Corcoran Expositions We constantly strive for new ways to grow your trade show while increasing revenue and better serving your exhibitor base. Each show we produce provides unique opportunities and challenges that help to strengthen our approach to trade shows and ensures the success of future events. We are trade show experts, and we know how to apply solutions to the unique aspects of your event. And we know Corcoran makes Trade Shows Work.

8 We are confident in the work Corcoran does for us, and this allows us to focus our time on other tasks at hand We rely on them for guidance on a number of conference-related topics. When issues or conflicts arise, Corcoran staff is a great resource for answers and directions. Melissa Faubel Meeting & Special Events Planner, Public Library Association trade shows work The National Association of Counties (NACo) has been utilizing the exhibit sales services of Corcoran for over a decade. During this time our Exhibit Account Manager has been instrumental in maintaining relationships with our exhibitors and providing quality service. In addition, we have worked in concert to ensure that our sales goals are met. They are an efficient company that continues to help us move forward in the exhibition industry. Kim Struble, CMP Director, Conferences & Meetings National Association of Counties Corcoran Expositions, Inc. 100 W. Monroe Suite 1001 Chicago, IL t (312) f (312)