Job Description. Marketing Officer - 2 Year Limited Term Appointment. Department of Economic Development. Administrative Officer (AO) Job Purpose

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1 Job Description Job Title: Department: Division: Grade: Responsible to: Marketing Officer - 2 Year Limited Term Appointment Department of conomic Development Marketing Administrative Officer (AO) Digital Marketing xecutive (O) Job Purpose To market the Isle of Man as a leading visitor destination and business centre by assisting with and delivering the Department s customer insight, marketing planning and digital promotion including website management. Main Duties and Key Accountabilities Market research Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed. Keep up to date with current industry trends through competitor tracking, own research and insight from manager Digital Marketing Build, deployment and analysis of marketing campaigns (around 96 s sent per year to over 1,000,000 recipients) Whereyoucan.com and visitisleofman.com marketing and content updates via website CMS, working with the digital marketing team and Business Development Managers Assist with the development of the new visitisleofman.com websites Weekly and monthly monitoring and recording of whereyoucan.com and visitisleofman.com marketing performance, marketing and social media performance. Periodic website testing through varying devices (i.e. desktop, tablet and mobile) to ensure all pages, content and user journeys are functioning correctly and content up to date nsure events and exhibitions schedule is current on our websites Assist with ventbrite event registration system Customer Relationship Management (CRM) database maintenance; keeping contacts up to date and refining data segmentation and conversion analysis (lead scoring). Survey creation and reporting using SurveyMonkey Planning Assist in the marketing planning for the team, helping keep plans and schedules up to date Updating the budget spreadsheet, assist with invoices and purchase orders Assist with the day to day activities of the Marketing team General Marketing Assist with image requests, video footage requests, presentation formatting and logo supply To liaise with specialist marketing agencies and contractors as directed To work with third party agencies and supporters to increase the reach of activities Contribute ideas for new campaigns and supporting literature

2 Other Duties Provision of Reception cover as required. Undertake any other duties commensurate with grade as directed by the Marketing Communications Manager, PR & Communications Manager or other senior manager. Performance Management and Improvement All Civil Servants have a personal responsibility for performance management. The post holder will be expected to contribute to their annual performance development review and interim performance reviews. The post holder will also ensure subordinates comply with the Scheme as directed by the Department of conomic Development. Regular meetings should be held with line managers/reporting staff and half yearly interim reviews are encouraged by the Department of conomic Development. These are specifically designed to deliver the aims and objectives of the Department of conomic Development. The post holder is responsible for ensuring that they understand their contribution to the team, the Department of conomic Development and the Government as a whole. Health and Safety The post holder will be responsible for their own health and safety and the impact of their actions on others. They will be responsible for identifying any possible risks or near misses to a responsible manager and/or the Health and Safety Review Group of the Department. Reporting Framework The post holder reports to Digital Marketing xecutive, within the Marketing Division of the Department of conomic Development. The Digital Marketing xecutive, as Line Manager, is responsible as Reporting Officer for the implementation of, and compliance with, the provisions of the Isle of Man Civil Service Performance and Development Review Scheme. As Reporting Officer, the Digital Marketing xecutive will ensure that in line with the timescale set out in the scheme, amongst other things, an annual: Personal Delivery Plan and a Personal Development Plan is agreed with the post holder; Review and assessment of the post holder s performance and competency/behaviours is made; and Performance and Development Review meetings are conducted. Integrity As an appointee of the Department of conomic Development, the post holder is expected to recognise that their everyday business requires the highest level of personal integrity. ach Officer has a personal responsibility to maintain the confidentiality of all Departmental business and to uphold such confidences.

3 Competency Levels For This Post Are: Leading and working together Is clear about own role and priorities taking responsibility for providing an excellent service; works supportively as a team player in pursuit of agreed objectives; builds effective working relationships with colleagues; deals constructively with inter-personal issues. Communicating and influencing Level B Communicates openly with colleagues; is confident speaking in a group or team situation and expresses views in a clear and succinct way. Influences and convinces others to accept or agree to ideas; takes active steps to build acceptance of proposals using knowledge of the organisation Achieving results Level B Prioritises own (and others ) work to achieve team goals; schedules activities and resources to deliver to agreed timescale; communicates openly about changes to plans; proposes appropriate solutions and considers consequences of different options; makes decisions in a timely manner and recommends/refers important decisions as necessary; strongly focused on achieving results; takes responsibility for the delivery of team objectives. Delivering a quality service njoys delivering excellent service to internal and external customers; treats customers and customer problems as top priority; takes a pride in delivering work of a consistently high standard; shows an awareness of the cost of resources and uses these efficiently. Changing and learning Shows an interest in own self-development; is open to new ideas and willing to consider alternative working practices; accepts and adapts to change or new situations. Applies specialist knowledge, skills and experience in accordance with clearly-defined guidelines and standards. Showing commitment and resilience Takes pride in doing what is required of them on time and to the required standard; willingly takes on additional responsibilities when required; is positive and enthusiastic under normal, routine work pressures; maintains focus and shows determination when faced with setbacks.

4 Isle of Man Government Person Specification Post: Department: Job Summary: Marketing Officer 2 Year Limited Term Appointment Department of conomic Development To market the Isle of Man as a leading visitor destination and business centre by assisting with and delivering the Department s digital communications including social media, marketing, website management, ventbrite management and image library management. Attributes ssential or Method Of Desirable Assessment Qualifications 5 GCS s at grade C or above inc nglish Language or equivalent CV Marketing/PR/Communications/Business Studies Degree D CV Core Competencies Highly organised and able to handle multiple projects at once Able to effectively prioritize tasks to meet key deadlines Ability to work quickly and efficiently with an excellent eye for detail and accuracy Able to contribute fresh and innovative ideas Knowledge & Skills High level IT user skills including MS Office packages Strong interpersonal/communication skills verbal and written with the ability to convey key messages clearly. Communication skills are key in this role given its nature xcellent technical and digital skills with a good knowledge of online marketing concepts An interest in digital marketing and new technologies Willing to work towards a CIM qualification

5 Disposition Highly motivated, self- confident, professional and enthusiastic individual Comfortable dealing with a variety of people at different levels in different situations Reliable and flexible able to respond positively to changing demands Creative Flair D D Circumstances/Interests Isle of Man worker D CV Ability to work additional/out of office hours D CV

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