A Cost-Effective, Shared Platform for Agile Federal Mobile App Strategy

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1 January 13, 2015 Robert Hancock Vice President of Sales MobileSmith A Cost-Effective, Shared Platform for Agile Federal Mobile App Strategy

2 Who We Are MobileSmith is an enterprise-class cloud platform for rapid development and deployment of custom, native Smartphone and Tablet applications, with a powerful, role-based app management back-office. No programming required! 2

3 MobileSmith Key Facts Company founded over 20 years ago Rebranded in February, 2013 as MobileSmith Headquarters in Raleigh, NC CEO Amir Elbaz COO Bob Dieterle VP Sales Robert Hancock Industry focus: Healthcare, Federal A 32-strong team of top-notch mobile experts providing mobile strategy consulting and custom app design services. x3 revenue growth in 2014; projected x3 growth in Nominated for 2014 NC Technology Award New Media/Digital Customer apps won eight mhealth awards in

4 Strategic Imperatives 2015 transition from Blackberry to Android and ios enabled smartphones embracing tablets to accelerate mobility within the DoD. Technology must offset budget and force size stagnation by: Key platforms: ios Android Tablets Speed to market Simplification Interoperability 4

5 Flexible App Platform for Non-Programmers Design & Mockup Configure & Build iphone ipad Android Deploy & Manage 100% Native Apps No Coding Required Over-the-Air Delivery Unlimited Replication Flexible Integration Role-Based CMS Access 5

6 COST Zero Compromise Multi-Platform Development NATIVE HYBRID Single Platform Native, Rich UI/UX Lengthy & Costly Multi-Platform Hybrid UI/UX Requires Coding Multi-Platform Web UI/UX Inferior Performance Multi-Platform Fully Native Apps Quick, Low-Cost No Coding Required USER EXPERIENCE 6

7 We Understand Mobile Government Considerable experience working with Federal clients Knowledge of security requirements and a framework to support them in both: Cloud environment Closed environment Access to multiple contract vehicles through our partners Mobile industry thought leadership: Leading various national standard orgs on mobile (ASTM, ANSI, ISO) in areas such as Privacy & Security, Doctor Patient Interaction, Use Case Best Practices etc. Chairing the Emerging Technologies Committee at the Application Developers Alliance. 7

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9 : Where We Fit Pure Custom App Development The most expensive option Requires separate development teams High long-term cost Long development & approval cycle Limited creative input from stakeholders MobileSmith Shared access & centralized control Rapid prototyping & development Maximized creative input Templates possible, but not necessary Streamlined app vetting & accreditation Robust CMS; secure data integration Minimal long-term cost Template Based App Pre-set functionality and branding Limited flexibility within template Limited creative input No real cost savings in the long term 9

10 Apps for Federal Agency Employees Enable Mission-Critical Functionality: Provide secure real-time access to data for your mobile workforce Facilitate collaboration via interactive functions Enable telework via secure mobile exchange with internal data systems Implement custom signals & alerts for various events Distribute timely intelligence, enabling decision advantage any time, anywhere Update data on-the-fly as new intelligence information comes in Geo-location: help units maneuver unfamiliar areas with secure real-time mapping and data overlay Implement reliable user authentication scenarios 10

11 Apps for Citizens Offer Engaging Features: General info and news offer content in a structured format, easily updated from CMS Connect with the agency implement convenient contact and feedback mechanisms Galleries & video upload rich media to create interactive virtual galleries Maps, GPS, Camera use native AppBlocks to take advantage of all device capabilities Social media plugins engage your citizens via your social channels Geofencing and Beacons offer cutting-edge proximity-based messaging 11

12 Shared App Services in the Cloud Centralized deployment and access management All apps and data can be secured behind your firewall Decentralized app strategy within the approved design & data framework Speedy certification via pre-approved building blocks AppBlocks: Pre-coded Pre-connected Pre-approved 12

13 Real-Time App Changes Modify content, layout, and entire features On-The-Fly no need to re-deploy app for new install List of Messages Message Details Refresh List Message Details New Feature Available New Feature: Send Message 13

14 Patient Engagement App Built in 2 Days Robert Wood Johnson Executive Health app 1 st version created in the MobileSmith Sandbox 2 nd version designed in just 2 days Built instantly for ios and Android devices Coming up: Medication tracking app; Pregnancy app; cloned/reskinned from our prebuilt apps Our mobile app was fully built and ready to hit the Apple and Android stores in a matter of days, even before the agreement was signed. We are impressed with the capabilities of the MobileSmith platform. Andrew Quinn, RWJUH Interactive Marketing Director 14

15 Award-Winning Health System App UCLA Health app integrated with physician database Deployed via Apple and Google App stores Incorporated pre-coded platform AppBlocks and native extensions to deliver optimal app experience. Locate and contact anyone in the system Request appointments and refer to others Research conditions and treatments Securely access billing information Find and get directions to nearest facility 15

16 90+ News Media Apps Built in 2 Days Multiple customized apps for Civitas Media Built 90+ apps in 2 Days. Deployed during the following month to Apple and Google App stores All apps built without writing a line of code. Streamlined corporate design Locally managed content Role-based access to CMS for content editors We selected MobileSmith for our multi-app rollout strategy because it provided a superior combination of scalability and customization. - Michael Bush, Civitas Media President and CEO 16

17 MobileSmith Platform Functionality Graphical WYSIWYG Instant App Compiler for iphone, User Roles and Permissions Page Slicer; Drag & Drop ipad, and Android smartphones Push Notifications Native UI, Menus, Nav/Tabs Live Image Rendering and Alignment Over-The-Air (OTA) Distribution On-phone Prototype Modeling OTA Remote Data Sync Easy Content Management in All Live App Versions Social Media Integration Retina Display ipad/phone canvas toggle Flyout menu phones, ipad CSS Color Grabber Icon and Image Library App Icon Configuration Multiple language support OTA Remote Client Update Deploys to Apple & Android stores Easy App Cloning App Version Lock Timeline of Drafts and Live Apps Platform Extensions: Native/HTML Integration with Gimbal platform Content Publisher : Rich Media, Filtering, Search, Maps, Lists RSS, XML, CSV Data Import Separate Virtual DB Segments Favorites & Bookmarks End User Data Management SOAP/REST Services 17

18 Data Integration Strategies MobileSmith provides flexible mobile app data integration strategies so you can reliably publish your data as app content without impacting performance. Types of Data integration: Direct XML Integration ideal for frequently updated data. Set up directly between your backend system server and the mobile devices, bypassing the MobileSmith server. MobileSmith provides a simple set of instructions to help you deliver your data in the XML format the apps require. API-based integration: MobileSmith can provide secure and reliable SOAP/REST connectors to your web-based or legacy systems. Our modular adapters will use your existing APIs to quickly access and translate your data into the XML format used by our platform. You can configure the MobileSmith CMS to automatically refresh your data at various intervals. 18

19 Our Services: Taking your App from Idea to Launch Turnkey App Design & Development: Ideation Custom Design Integration Testing & Building App Management Turnkey Mobile App Marketing: We ensure that your app is properly submitted & app store optimized, easily found by your target audience, used frequently, and driving brand awareness for your organization: App Store Optimization Promo e-blasts Print Collateral Social Media Promotion 19

20 Our Select Customers 20

21 Get a Quick Demo and Launch your First App in Weeks! sales@mobilesmith.com 21