SERIOUSLY ADDING FUN THE NEXT LEVEL IN BUSINESS APPLICATION DESIGN

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1 CRYTEK SERIOUSLY ADDING FUN THE NEXT LEVEL IN BUSINESS APPLICATION DESIGN 1

2 YOUR TAKEAWAY Difference between Beating a game and Creating solutions in the business context? Can be almost = 0 Can a business software increase productivity using gamedesign? YES Is applying gamification to my company applications simple? Unfortunately not. What do I need to increase productivity? Think like a gamedesigner... Challenge accepted. 2013Crytek GmbH 2

3 CRYTEK SERIOUS GAMES Alex Taube September 26 th 2013

4 Company CRYTEK, COMPANY HIGHLIGHTS Making CryENGINE as Game industry s most advanced and versatile development platform with blue chip licensing customers Highest rated (average 86 MC) and leading independent developer of interactive entertainment Successful franchise and strong pipeline of online multiplayer and next-gen titles Significant growth opportunities in other verticals utilizing existing technology platform 12 th of Top 100 most desired employer in Germany among German computer graphics and engineering graduates 4

5 Company COMPANY FACTS Founded in 1999 by Cevat, Avni and Faruk Yerli Headquartered in Frankfurt, Germany with 9 other offices worldwide and English as global office language One of largest independent development companies with 800 employees from 40+ nations Developer and owner of multiple franchises including the hit franchise Crysis Developer and owner of CryENGINE, world s most advanced integrated real-time 3D multi-platform game engine for online & mobile, simulation, education, film and TV 5

6 CRYTEK CRYENGINE THE LEADING ENGINE FOR REALTIME GAME DEVELOPMENT & CONTENT CREATION

7 CryENGINE MOST ADVANCED DEVELOPMENT ENGINE All-in-one Game Development Solution WYSIWYP Multi- Platform Solution Stereoscopic 3D Next Generation Real-Time Graphics Online Mobile 7

8 CryENGINE ULTIMATE GAME CREATION TOOLSET Key Features High performance console and PC engine Advanced rendering solutions for console lighting, shadows and shading effects All-in-one engine: AI, physics, animation, audio, scripting; incorporated, no need for middleware Stereoscopic 3D built in Real Time, All The Time The only 100% real time toolset Online Real-Time and Collaboration Tools Enables faster development Instant feedback and alteration Increases productivity and quality Reduces cost and risks of development Business Model Free trial for evaluation Upfront payment and royalties (option for royalty buyout) for full licensing Per game licenses and company licenses Annual fee for platinum support option 8

9 CRYTEK LEVELING UP YOUR WORK ENVIRONMENT 9

10 Gameful Design GAME DESIGN 101 WHAT IS GAME DESIGN? Interactive story telling Interactive challenges (get in the flow ) Direct focus on the customer, the gamer Creation of Game rules system Game content (environment, story, characters, theme) User Interface Create a fun and challenging experience 10

11 Gameful Design OUR GOALS WHY ARE WE RESEARCHING WORKING WITH FUN? We want people to enjoy their work Persuasive design and positive user adoption People should be allowed to have fun while working Motivation at work can spread in the office User performance increases...is there a magic key? 11

12 Gameful Design PLAYING AROUND AT WORK, WITH WORK Human play behavior, our tasks Seeking novelty Challenging yourself Express yourself Think creatively Explore yourself Goof around PROBLEM SOLVING IMPROVE LEARNING Learning is experiencing new paths Playing produces pleasure and is rewarding in itself Do things the hard way Questioning the given Network 12

13 Gameful Design OPPOSITE OF PLAY? WORK? NO!!! Opposite of PLAY is Depression 13

14 Gameful Design HOW TO ADD FUN TO WORK What the user will like: Increase Transparency Self Direction Collaboration Focus on Results Rediscover play, and have fun! 14

15 Gameful Design HOW CAN AN APPLICATION HELP? Reduce the information on screen to a minimum Put all information into a meaningful context Group similar information to visualize neighbouring data Access more information by navigating a data space Visualize information in 3D, as known objects Any data change gives a visual feedback Intuitive undo Any task is a challenge, always give it a goal to achieve, a reward to gain 15

16 Gameful Design SUMMARY Applying Game User experience to Business software Its about game functionality (not game looks) Get rid of all obstacles between the tool and the user => intuitive interface Support the user with (only) everything he needs => persuasive interface 16

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