SALES INFORMATION PACK. Directors Hilary & A.J accepting their awards from television property guru Phil Spencer. Voted for by you the Customer!!

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1 SALES INFORMATION PACK Directors Hilary & A.J accepting their awards from television property guru Phil Spencer Voted for by you the Customer!!

2 Page 2 OUR PROMISE Selling your property, be it your home or an investment, should be a successful, stress free and profitable exercise. At Ashley Charles we want you to get the most from your property and give you the best honest advice available, giving you peace of mind that your property is being marketed and sold to the highest standards by a friendly team dedicated to helping you get what you want from your property. If you are looking to sell your property to the right purchaser at the right price, the following pages explain how you can enjoy the sales experience with Ashley Charles. Please do take the time to read on.

3 Page 3 Ms S Keats Swallows Croft I came back to the UK to sell my house expecting many weeks if not months of stress in the process of selling and found that it was almost a pleasant experience. AJ, every time there was a hiccup I was one step behind you, you had sorted the problem out before I fully realised what the problem was and I am very very thankful for your kindness and professionalism. Unfortunately as I do not live in the UK. I cannot recommend your agency to anyone but I would always be happy to write a recommendation if one was ever needed. I have bought a lovely house in White River with the proceeds of the sale of my UK house and if you are ever in S.A. you would be very welcome to stay with my family. Maureen Tanner Hagley Road Dr Khaleque Basingstoke Road + Shaw Road Rachel Oakly Granville Road

4 Page 4 WHO CAN YOU TRUST? So how can you be sure your home and probably the most important investment you have is in safe hands? The National Approved Letting Scheme (NALS) When you are looking for an agent to let or manage your property, make sure that they are members of the National Approved Letting Scheme (NALS). NALS ensures that agents comply with defined service standards and has in place a customer complaints procedure offering independent redress through The Property Ombudsman s scheme, Professional Indemnity Insurance, Client Money Protection cover and access to Tenancy Deposit protection. The scheme is supported by some of the most powerful voices in the property industry. The British Property Federation (BPF), the National Union of Students (NUS) and the Guild of Letting and Management are all Board members, whilst the National Federation of Property Professionals (NFOPP) and RICS endorse NALS. Ombudsman for Estate Agents Scheme (OEA) By choosing an agent who belongs to the Ombudsman Scheme for Estate Agents, you can be assured of the following: OEA Scheme Members agree to abide by the OEA Code of Practice. This sets out a framework within which Members must operate and sets the standards of service they should provide. The Code is mandatory and rigorously enforced. Compliance levels and consumer satisfaction are closely monitored. If things go wrong, and you have a dispute with a Member Agency, you can refer your complaint to the Ombudsman for resolution. The Ombudsman is completely independent of the Member Agencies, and will provide a free, fair and speedy review of complaints falling within his Terms of Reference. Member agencies agree to cooperate with the Ombudsman and to abide by any decisions that the Ombudsman comes to. Any financial award that the Ombudsman makes in your favour is binding. We are members of

5 Page 5 THE CHICKEN OR THE EGG? I often get asked the question should I find a new home first before I put my property on the market? A successful sale can only happen if the purchaser is in a position to buy. There is no question that you will be in a better position as a buyer if you have already either placed your property on the market, or have accepted an offer. A vendor is unlikely to accept an offer from a purchaser if they have a property to sell which is not already on the market. What if I sell my property first and then can t find somewhere to buy? That s where we come in, we take into account your situation, and can ensure that we find you a buyer who can move as slowly or as quickly as you need to suit your requirements. So what s the next step? Also, bear in mind that if you find your new home first before putting your current home on the market this places additional pressure on you to sell your property quickly, which could lead to rash decisions. We advertise on Reading 107

6 Page 6 VALUING YOUR PROPERTY This part of our service is free, and is provided without obligation. Valuing a property is not an exact science. There is no formula to follow. However at Ashley Charles it is not just an opinion plucked out of the sky. We base our valuation on a number of criteria to place your property at the head of the market. Some of the factors we look at are Market demand from purchasers Prices achieved for similar properties Current Sales prices of similar properties The condition of your property both internally and externally Any improvements that have been carried out to the property e.g., new kitchen, bathroom, extension. Any improvements that are required at the property How popular is your area Schools in the area Transport links Local amenities in the area Current interest rates determines a competitive asking price. A competitively priced property puts your property at the top of the market, which means more enquiries which means more viewings = more offers on your property. So you ve set the asking price, what s next? Something to remember - The true value of your property is what someone is willing to pay for it. Although it is the purchaser who ultimately decides the selling price of the property, it is the vendor, with the help of an honest agent who We advertise your property on plus.

7 Page 7 MARKETING THE ART OF ATTRACTING MORE BUYERS Contemporary Ways At Ashley Charles we recognise the value of marketing via the Internet. With 4 out of 5 people now finding their properties online, the Internet is by far the fastest growing commercial medium, available to thousands of new prospective purchasers every day. Advertising your property not only locally, or regionally, but nationally and globally 24 hrs a day, 7 days a week and 365 days a year. Following receipt of our signed Terms and Conditions we will begin marketing your property. Colour Photographs Your property will be featured with full colour photographs taken externally and of all internal rooms,, incorporated both into your property details and our web pages. We are subject to the Property Misdescriptions Act and so therefore please do inform us of any inaccuracies. We aim to describe your property accurately and to its best potential, these details will then be presented to the applicants on our extensive mailing list. Website Your property will be featured on our website (currently ranking in the top 5 searches for properties in Reading on Google, Yahoo, AltaVista, and MSN). Virtual Tours Ashley Charles also offers you a 360 Virtual Tour of each and every room in your property, however small, free. We are the first and only estate agents in Reading and one of the first in Great Britain to offer this service to our clients, whether you are selling or renting your properties through us. Thus for the first time allowing purchasers to walk through your property and view on line, 24hrs of the day, 7 days of the week and 365 days of year. Property Finder Websites We will also advertise your property with the leading property finder sites such as Rightmove, Find-a-Property. Traditional Ways Newspapers Your property will be advertised in The Property Chronicle with an average weekly circulation of over 114,000 and the Maidenhead Advertiser with an average weekly circulation of over 30,000. Boards Statistics show that an enquiry from a board is much stronger and positive than an enquiry from the newspaper or from details sent through the post. Why? Because they already like the location and the external appearance of your property. Our eye catching high profile boards are recognised as one of the most effective and traditional ways of advertising. We advertise your property in the

8 Page 8 VIEWINGS AND OFFERS VIEWINGS At Ashley Charles we use the latest information technology available. Our database of purchasers matches and sends the details of your property to any interested purchasers at a press of a button. Ashley Charles' ability to contact more people at once means that we can generate immediate interest in your property. More responses means more viewings = more offers on your property. No more time wasters. Each viewing we arrange with you is a 2 nd viewing for a purchaser who is genuinely interested in your property - the first viewing having been on line. FEEDBACK You will always get feedback the following day, from the previous days viewings whether it be positive or negative. OFFERS By law, we have to inform you of each offer that is received on your property, however ludicrous. However, our trained negotiators will always endeavour to negotiate the best price possible for your property. We will never try to influence you to accept an offer that you are not happy with. When purchasers wish to view your property we will always check with you that it is convenient before we confirm the viewing. We will always send one of our experienced Sales Negotiators to show your property to its best advantage and help turn viewings into offers. We advertise your property on plus

9 Page 9 OUR CONTINUING SUPPORT Once we have achieved an offer satisfactory to yourself, your point of contact will remain the same from the start of the process (when an offer has been accepted) until the process concludes (when we contact you to congratulate you on the completion of the sale of your property). We will arrange to inform all parties (you, the vendor, the purchaser, and both parties solicitors) of the intended sale by way of issuing a Memorandum of Sale. At Ashley Charles we pride ourselves on the personal level of service that you will receive right through the sale process. The easiest part is getting the offer - where we earn our money is seeing the sale through to completion. Our job does not stop here! We remain a point of contact for you throughout the whole sale process, liaising directly with you - the vendor, your solicitor, the purchasers and the purchasers solicitors to ensure that the whole process runs as smoothly as possible. We advertise your property on plus

10 Page 10 OUR DEDICATION TO CUSTOMER SERVICE What you think, and how you rate our service is very important to me. As professional independent estate agents we aim to provide a comprehensive service at competitive rates of commission. We will contact you at key stages of the sale of you property to ask for your feedback. If at any time throughout the sale process you are not happy with the level of service you are getting, the company directors will be available to champion your concerns. Why do we care? WE WANT YOU TO REMEMBER US WE WANT YOU TO RECOMMEND US WE WANT YOU TO RETURN TO US It s all very well me telling you how good we are. Hear it from people like yourselves who wanted to sell their properties and were looking for a more personal and dedicated service. Please find enclosed letters from some our clients and what they thought of the Ashley Charles experience. I look forward to meeting with you soon. Hoping this find you and yours well. Best Wishes, A.J Director Ashley Charles.. We advertise your property on plus

11 Page 11 HOW CAN WE HELP? We offer three different sales packages to our clients depending on how involved you want Ashley Charles to be. Silver payable on a fixed fee and a no sale, no fee basis. We will advertise your property on over 20 property portals. All , fax and telephone enquires will then be passed onto you to arrange viewings. Once you have agreed a sale price, we will contact the purchaser, obtain their details and issue a memorandum of sale to all parties to confirm the sale. It will be then be your responsibility to follow up with your solicitors to complete the sale. Gold payable on a no sale, no fee basis. We will advertise your property on over 20 property portals. We will also arrange and conduct all the viewings. We will handle all the negotiations when offers are made, and issue a memorandum of sale to all parties to confirm the sale when a buyer is found. It will be then be your responsibility to follow up with your solicitors to complete the sale. Platinum payable on a no sale, no fee basis. This includes everything in gold package. Additionally, we guarantee next day viewing feedback by and weekly online viewing statistics on your property. Once a sale is agreed we will follow up with all parties to get the sale through to completion. We will be happy to advise you on which package will best suit your requirements. We advertise your property on plus

12 Silver Gold Platinum Payable on a No Sale, No fee basis For Sale board provided Property advertised on 20 Property Portals incl Rightmove & Findaproperty Property advertised in the Local Property Paper All viewings arranged and accompanied by the owner All sales negotiation and progression done by the owner All viewings arranged & accompanied by Ashley Charles Weekly marketing overview provided by Sales Manager All negotiations on offers made Handled by Ashley Charles Next day viewing feedback Weekly viewing statistics and Marketing health check by director Progression of the sale with all parties through to completion

13 From: Tony Tanner To: Subject: Thank you Hi Aj, Happy New year to you. Hope you have a very successful 2010 and sell lots and lots of houses. I have just received a questionnaire from you and suddenly realised I had not written to thank you for all you did in the selling of my house. I came back to the UK to sell my house expecting many weeks if not months of stress in the process of selling and found that it was almost a pleasant experience. AJ, every time there was a hiccup I was one step behind you, you had sorted the problem out before I fully realised what the problem was and I am very very thankful for your kindness and professionalism. Unfortunately as I do not live in the UK. I cannot recommend your agency to anyone but I would always be happy to write a recommendation if one was ever needed. I have bought a lovely house in White River with the proceeds of the sale of my UK house and if you are ever in S.A. you would be very welcome to stay with my family. The questionnaire will be faxed to you from my office tomorrow morning. Kind regards Maureen Tanner

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