Peter Erickson. C2 Healthcare CREATIVE DIRECTOR/COPY/CONTENT. Chicago. Creative Director/Senior Copywriter/Content Strategist

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1 Peter Erickson CREATIVE DIRECTOR/COPY/CONTENT Chicago Leading, inspiring, innovating mobile Challenges drive most of us creative professionals. As a creative director, copywriter, and content strategist in the healthcare, pharma, and biotech space, I thrill at the challenge of integrating ideas and new media to deliver surprising creative solutions. As a mentor and team leader, I love the opportunity to collaborate with incredibly talented teams; to learn and explore the unknown, and take creative risks that increase our value with clients. Experience Creative Director/Senior Copywriter/Content Strategist C2 Healthcare Nov Present Nimbly service multiple healthcare accounts and clients, adding value to relationships through creative insight and campaign development for print and interactive solutions. Strategic work includes creative strategy, brand and concept development, messaging and digital content platforms, and communications planning. Tactical projects include Web development, social media, interactive, advertising, promotions, experiential marketing, and sales aids. Clients: AstraZeneca, Merck, Pfizer, American Brain Tumor Association, Edwards Lifesciences, Lifeprint Health, SuperMax Healthcare, and other healthcare accounts.

2 Director, Branded Content Development Stinson Brand Innovation Jan Nov 2009 Led agency teams to develop innovative and fully branded, cross-channel communications campaigns for health, pharmaceutical and biotech clients. Collaborated with clients product managers to define core brand values and craft messaging and copy platforms to support all media from digital to social to print. Developed strategic/tactical brand platforms and actionable marketing campaigns to elevate core brand values and experiences across product lines and life cycles. Played an active role in the launch of 3 new biotherapies to the immunology and critical care market, accelerating the adoption of new therapies for improved patient care. Provided creative communications counsel in the development of early REMS programs. Achieved FDA regulatory approvals on multiple messaging platforms and campaigns. Exceeded key marketing goals resulting in positive sales growth for multiple brands. Clients: CSL Behring, Covidien, BioMarin, Fujirebio Diagnostics, ParagonRx, Hospira, Sanofi-Aventis, Ferring Pharmaceuticals, Cephalon, Fenwal, and Haemonetics.

3 Creative Director/Brand Strategist Engage Creative Oak Brook, IL Jan Jan 2007 Led the development of creative campaigns and strategies that enhanced client brands and enabled brands to fully engage consumers thoughts, feelings and senses. Mentored agency creative team in the development of brands and campaigns. Developed content platforms and copy for all accounts. Tactical work included brand and campaign development, web, interactive, direct response, , advertising, collateral, video, packaging, and sales aids. Successfully launched and supported a new multimillion dollar brand of men s grooming appliances into the retail marketplace. Clients: AXIS, Huskie Tools, Bodyline Products International, IADBD, Resurrection Health Care, National Baseball and Softball Academy, Littelfuse, and Stone Peak Ceramics.

4 Brand Strategist/Branded Content Developer Erickson Communications Geneva, IL Mar Jan 2006 Established 5 new B2B and B2C clients, providing communications, and brand planning and development. Strategic work included market research, brand development, creative strategy, messaging platforms, content development, and communications planning. Tactical work included Web, packaging, social media, direct response, interactive collateral, video, advertising (print, radio and banner), and sales aids. Successfully developed and launched the TeaLula gourmet tea brand through the application of award-winning creative to grass roots tactics and social media channels. Clients: B2C and B2B clients, and advertising and communications firms.

5 Associate Creative Director/Senior Copywriter Hamilton Communications Group Jun Mar 2004 Directed, managed, and mentored agency teams to produce award-winning communications campaigns for agency s pharmaceutical and healthcare clients. Creative development included customer listening, focus groups, strategic creative platform and messaging development, and copywriting. Project work included brand development, direct response, Web, PSAs, advertising, sales aids, collateral, annual reports, event marketing and packaging. Led the successful migration of the Vysis account to Hamilton Communications. Produced award-winning campaigns for Abbott Molecular and greatly improved the clients sales presentation strategy. Clients: Abbott Diagnostics Division, Abbott Molecular, Vysis, Inc., Baxter Renal Therapies, Elan Pharmaceuticals, Organ Recovery Systems, and LifeCell.

6 ACD/Senior Copywriter Malcolm Marketing Communications St. Charles, IL Mar May 2003 Managed and directed agency s core healthcare and B2B accounts and marketing communications products. Directed creative development, wrote all copy, provided creative counsel, and managed client relationships on all campaigns. Successfully launched major oncology and prenatal diagnostic assays that accelerated the adoption of a new diagnostic platform. Developed relations with key practice leaders in oncology and pathology, and forged positive connections with select patient advocacy groups, most notably the Susan G. Komen Foundation. Clients: Leica Microsystems, Abbott Diagnostics Division, Vysis, Inc., Takeda Pharmaceuticals America, Inc., Grubb & Ellis, Alexian Brothers Hospital, Energy Absorption, and the American Architectural Manufacturers Association. Education BA, English North Park University New section

7 Awards In-Awe (Medical Marketing Association), Davey, Blingy, Hermes, and Communicator. Peter Erickson mobile