A Publication of NETMERA USE CASES FOR FUTURE OF MOBILE MARKETING. CASE STUDIES Regarding FUTURE OF MOBILE MARKETING

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Vivien Young
7 years ago
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2 A Publication of NETMERA USE CASES FOR FUTURE OF MOBILE MARKETING CASE STUDIES Regarding FUTURE OF MOBILE MARKETING

3 USE CASES 1. MARKETING CAMPAIGNS: VODAFONE 2. TRIGGERED CAMPAIGNS: TURKCELL 3. SCHEDULED CAMPAIGNS: N11.COM 4. REAL TIME CAMPAIGNS: SPORX 5. LOCATION BASED CAMPAIGNS: YELLOW PAGES & LAST ODA 6. CROSS SELL CAMPAIGNS: AVEA 7. DAILY BULLETINS: NASPERS MARKAFONI & MORHIPO 8. SEGMENT UPLOAD CASE: GITTIGIDIYOR - EBAY

LOCATION BASED CAMPAIGNS: YELLOW PAGES & LAST ODA 6.

VODAFONE Marketing Campaigns Vodafone Case Netmera has been working with Vodafone since 2013 and is now integrated into many of its apps. One of the most popular apps is the Customer Advantages app.

4 VODAFONE Marketing Campaigns Vodafone Case Netmera has been working with Vodafone since 2013 and is now integrated into many of its apps. One of the most popular apps is the Customer Advantages app. Vodafone, through its Customer Advantages app offers its customers some discounts on popular brands. Coupons and campaigns are distributed via Netmera rich Push NoGficaGons to both their ios and Android apps. By associagng with major brands and offering value to its customers, it is increasing the number of downloads and engagement within the app. Vodafone have fully integrated their CRM planorm via the Netmera rest API and uses locagon and customer segments such as, profession, age, previous spend, to target customers. You can find an example of rich push nogficagon at the right side.

Coupons and campaigns are distributed via Netmera rich Push NoGficaGons to both their ios and Android apps.

5 TURKCELL Triggered Campaigns Turkcell Case Turkcell offers customer self care services via their popular mobile app My account (ios, Android). Customers can manage their account, purchase plans, monitor data consumpgon, reach Value Added Services, e purchase mobile devices and accessories and more via this applicagon. We have been working with My Account since April 2014 and we played a significant role in doubling their conversion rates and helping them reach their daily acgve user rate target Turkcell targets customers based on their in app behaviors, CRM segments (i.e. prepaid, postpaid, corporate etc.) or they trigger their messages with some system or client events such as bill is ready, data quota is about to be reached ba[ery about to die. Auto triggered messages usually ask for acgon, such as You don t have to go to a Turkcell store to pay your bill, pay it with My Account, Data quota is about to reached, upgrade your plan now and pay less or Your ba[ery is about to die, forward your calls to a different number Turkcell prefers to send standard text push nogficagons and lead customers to related pages with deep linking. At the right side there is an example of their push nogficagons which is sent with Netmera

We have been working with My Account since April 2014 and we played a significant role in doubling their conversion rates and helping them reach their daily acgve user rate target Turkcell targets

N11.COM Scheduled Campaigns N11.com Case N11.com is one of the largest ecommerce companies of Turkey. Their dynamic and innovagve team is admired by other players of their vergcal.

6 N11.COM Scheduled Campaigns N11.com Case N11.com is one of the largest ecommerce companies of Turkey. Their dynamic and innovagve team is admired by other players of their vergcal. Their mobile app made a fast entry to the market with a great media coverage and reached millions in a short Gme. We have been working with N11 since May 2014, and got their applause by delivering latest technology before everybody else. N11 targets their customers according to their purchasing behaviors (product category, number of Gmes they purchased, amount of money paid etc.), app engagement (i.e how many Gmes they opened the app) or CRM segments. Every day at 11a.m. N11 makes Lucky hour campaigns. They schedule the campaign one day before so that they do not miss the Gme. N11 sends standard, interacgve, rich and imaged push nogficagons. At the right and le_ sides you can find some examples of imaged push nogficagons they sent via Netmera

We have been working with N11 since May 2014, and got their applause by delivering latest technology before everybody else.

SPORX Real Time Campaigns SporX Case SporX is an online sports media company which has millions of unique visitors every day. Their apps are distributed to millions.

)and app engagement. They also send real Gme score info. They prefer sending every type of push nogficagons based on their needs. (Standard text, rich media push, interacgve etc.

7 SPORX Real Time Campaigns SporX Case SporX is an online sports media company which has millions of unique visitors every day. Their apps are distributed to millions. (ios, Android) Their aim in integragng Netmera to app was to send the right messages to the right people. SporX targets their users according to the team they support, type of news they read (i.e. Basketball, Football, Europe Leagues etc.)and app engagement. They also send real Gme score info. They prefer sending every type of push nogficagons based on their needs. (Standard text, rich media push, interacgve etc.) They send videos via rich push nogficagons, scores with standard text, other news with interacgve or rich push. Below is an example of real Gme score push that they sent with Netmera. They lead users to real Gme match feed with the nogficagon.

8 YELLOW PAGES & LAST ODA Locatıon Based Campaigns Yellow Pages & Last Oda Cases Yellow Pages and Lastoda are two separate companies that use Netmera for the same reason. They prefer to target their users based on their locagon, because their apps suggest places or hotels, and give last minute deals. So, people nearby, are the best target group. They build geofences around their promogon and catch people as they enter the geofence. Both companies send their nogficagons as rich push nogficagon, Yellow Pages send URLs instead of designing HTML, while LastOda prepares HTMLs. You can find examples of their push nogficagons that they sent with Netmera.

So, people nearby, are the best target group. They build geofences around their promogon and catch people as they enter the geofence.

9 AVEA Cross Sell Campaigns AVEA Case Avea is a mobile operator. Their customers are mainly young people and smart phone penetragon is high. So they have mulgple mobile applicagons. Their locomogve mobile app is customer self care app, that has millions of downloads.(ios, Android) Some of their apps(such as Avea Music) generate significant amount of revenue, thus they want to promote those apps too. They target their users according to their CRM tags (prepaid, postpaid, student etc.), service that they use (Avea Music, Avea TV etc.), their app engagement (how many Gmes they visit the app, or which acgons they do within the app) or they auto trigger messages based on system events such as bill available. They usually prefer rich push nogficagons. At the right side there is an example of Avea promogng another app. They targeted people who do not use Avea Music service and they gave free music for trial..

(ios, Android) Some of their apps(such as Avea Music) generate significant amount of revenue, thus they want to promote those apps too.

10 NASPERS MARKAFONI & MORHIPO Daily Bulletıns Naspers Markafonı & Morhıpo Cases Naspers Markafoni and Morhipo are private shopping companies. They fight hard to catch users a[engon and as they state Push nogficagons are their strongest weapons Naspers Markafoni target their users based on their previous interests (purchasing a brand, purchasing from one category, visigng a product detail page or pudng a brand in their basket) while Morhipo usually prefers broadcast nogficagons or target users based on their app engagement. Both companies prefer standard text push nogficagons.

11 GITTIGIDIYOR - EBAY Segment Upload Case GıttıGıdıyor EBAY Case Ebay Gidgidiyor is one of the strongest examples of marketplace vergcal. Since 2001, they gained more than 11M users and they have a strong CRM database. When they decided work with us in 2014, they said they needed to transfer this data to Netmera. It is possible to upload tags or segments to Netmera and make those previous data working. At the right side you will find an example of push nogficagons they sent via Netmera.

When they decided work with us in 2014, they said they needed to transfer this data to Netmera.

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- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct