CAPÍTULO 6 BIBLIOGRAFÍA. Álvarez, L., Martín, A. M., & Casielles, R. (2007). Relationship marketing and

Size: px
Start display at page:

Download "CAPÍTULO 6 BIBLIOGRAFÍA. Álvarez, L., Martín, A. M., & Casielles, R. (2007). Relationship marketing and"

Transcription

1 CAPÍTULO 6 BIBLIOGRAFÍA Álvarez, L., Martín, A. M., & Casielles, R. (2007). Relationship marketing and information and communication technologies: analysis of retail travel. Journal of Travel Research, 45 (4), Recuperado el 27 de agosto del 2007 en Sage Publications: Awad, E. M. (2004). Electronic commerce from vision to fulfillment (2nd ed.). USA: Pearson, Prentice Hall. Beldona, S. (2005). Cohort analysis of online travel information search behavior: Journal of Travel Research, 44, Recuperado el 27 de septiembre del 2007 en Sage Publications: Bonn, M. A., Furr, H. L., & Susskind, A. M. (1998). Using the Internet as a pleasure travel planning tool: an examination of the sociodemographic and behavioral characteristics among internet users and non users. Journal of Hospitality & Tourism Research, 22 (3), Recuperado 51

2 el 27 de septiembre del 2007 en Sage Publications: Bowie, D., & Buttle, F. (2004). Hospitality marketing an introduction. Italia: Elsevier Butterworth Heinemann. Cai, L. A., Feng, R., & Breiter, D. (2004). Tourist purchase decision involvement and information preferences. Journal of Vacation Marketing, 10 (2), Recuperado el 31 de agosto del 2007 en Sage Publications: Carroll, B., & Siguaw, J. (2003). The evolution of electronic distribution: effects on hotels and intermediaries. Cornell Hotel and Restaurant Administration Quarterly, 44, Recuperado el 31 de agosto del 2007 en Sage Publications: Cheyne, J., Downes, M., & Legg, S. (2006). Travel agent vs Internet: what influences travel consumer choices? Journal of Vacation Marketing, 12 (1), Recuperado el 21 de agosto del 2007 en Sage Publications: 52

3 Expedia, Inc (2007). Overview. Recuperado el 22 de agosto de 2007, de Fierro, E. (junio de 2007). Penetración y tendencias de Internet. Recuperado el 4 de noviembre de 2007, de Secretaría de Turismo: Gertner, R. K., Berger, K. A., & Gertner, D. (2006). Country-dot-com: marketing and branding destinations online. Journal of Travel and Tourism Marketing, 21 (2/3), Gharavi, H., & Sor, R. M. (2006). Population ecology, institutionalism and the interent travel agencies evolving into middlemen. Journal of Organizational Change Management, 19 (2), Recuperado el 30 de agosto del 2007 en Emerald: Gómez, F. (junio de 2007). Las tribus viajeras del mañana Recuperado el 4 de junio de 2007, de Secretaría de Turismo: 53

4 Greenstein, M., & Feinman, T. M. (2002). Electronic commerce: security,risk management and control. USA: Irwin McGraw Hill. Harridge-March, S. (2006). Can the building of trust overcome consumer perceived risk online? Marketing Intelligence & Planning, 24 (7), Recuperado el 20 de agosto del 2007 en Emerald: Hatton, M. (2004). Redefining the relationships- the future of travel agencies and the global agency contract in a changing distribution system. Journal of Vacation Marketing, 10 (2), Recuperado el 30 de agosto del 2007 en Sage Publications: Heung, V. C. (2003). Internet usage by international travellers: reasons and barriers. International Journal of Contemporary Hospitality Management, 15 (7), Recuperado el 27 de agosto del 2007 en Emerald: Huang, L. (2006). Rural tourism revitalization of the leisure farm industry by implementing an e-commerce strategy. Journal of Vacation Marketing, 54

5 12 (3), Recuperado el 27 de septiembre del 2007 en Sage Publications: Hudson, S., & Lang, N. (2002). A destination case study of marketing tourism online: Banff, Canada. Journal of Vacation Marketing, 8 (2), Recuperado el 27 de septiembre del 2007 en Sage Publications: Instituto Nacional de Estadística, Gografía e Informática. (2003). Características de acceso y uso de la computadora y la internet en los hogares mexicanos. Recuperado el 11 de noviembre de 2007, de culos/tecnologia/computadoras.pdf Instituto Nacional de Estadística, Geografía e Informática. (2005). Estadística sobre disponibilidad y uso de tecnología de información y comunicaciones en los hogares. Recuperado el 11 de noviembre de 2007, de psulas/2005/tecnologia/compras.asp?c=

6 Jun, S. H., Vogt, C. A., & MacKay, K. J. (2007). Relationships between travel information search and travel product purchase in pretrip contexts. Journal of Travel Research, 45, Recuperado el 31 de agosto del 2007 en Sage Publications: Kaplanidou, K., & Vogt, C. (2006). A structural analysis of destination travel intentions as a function of web site features. Journal of Travel Research, 45 (2), Kim, D. J., Kim, W. G., & Han, J. S. (2007). A perceptual mapping of online travel agencies and preference attributes. Tourism Management, 28, Recuperado el 22 de agosto del 2007 en Science Direct: Kotler, P., Bowen, J., & Makens, J. (2003). Marketing for hospitality and tourism (3rd ed.). USA: Prentice Hall. Kroupensky, M. N. (junio de 2007). Conquistando el nuevo, nuevo mundo. Recuperado el 4 de noviembre de 2007, de Secretaría de Turismo: 56

7 Lang, T. C. (2000). The effect of the internet on travel consumer purchasing behaviour and implications for travel agencies. Journal of Vacation Marketing, 6 (4), Recuperado el 27 de septiembre del 2007 en Sage Publications: Law, R., & Hsu, C. H. (2006). Importance of hotel website dimensions and attributes: perceptions of online browsers and online purchasers. Journal of Hospitality and Tourism Research, 30 (3), Recuperado el 31 de agosto del 2007 en Sage Publications: Law, R., & Jogaratnam, G. (2005). A study of hotel information technology applications. International Journal of Contemporary Hospitality Management, 17 (2), Recuperado el 20 de octubre del 2007 en Emerald: Law, R., Leung, K., & Wong, J. (2004). The impact of the internet on travel agencies. International Journal of Contemporary Hospitality Management,16 (2), Recuperado el 20 de octubre del 2007 en Emerald DOI: /

8 Leong, C.-C. (2001). Marketing practices and internet marketing: a study of hotels in Singapore. Journal of Vacation Marketing, 7 (2), Recuperado el 27 de agosto del 2007 en Sage Publications: O Connor, P. (2007). Online consumer privacy: an analysis of hotel company behavior. Cornell Hotel and Restaurant Administration Quarterly, 48 (2), Recuperado el 27 de septiembre del 2007 en Sage Publications: Pearce, D. G., & Schott, C. (2005). Tourism distribution channels: the visitor s perspective. Journal of Travel Research, 44, Recuperado el 27 de agosto del 2007 en Sage Publications: Poria, Y., & Gvili, Y. (2006). Heritage site websites content: the need for versatility. Journal of Hospitality and Leisure Marketing, 15 (2), Sabre Holdings. (2007). Travelocity. Recuperado el 22 de agosto de 2007, de 58

9 Suárez, Á. L., Díaz, M. A., & Vázquez, C. R. (2007). Relationship marketing and information and communication technologies; analysis of retail travel agencies. Journal of Travel Research, 45 (4), Recuperado el 27 de agosto del 2007 en SAGE Publications doi: / The Travel Industry Association of America [TIA] (2004), TIA report measures continued growth in online travel booking. Recuperado 24 de agosto de 2007, de Valhouli, C. (2003). Which travel site is best? Recuperado el 21 de agosto de 2007, de Forbes.com: Weaver, D., & Lawton, L. (2002). Tourism Management (2nd ed.). Australia: Wiley. 59

Trends in Travel Technology. Winnie Cheung School of Hospitality & Tourism Management University of Guelph ABSTRACT

Trends in Travel Technology. Winnie Cheung School of Hospitality & Tourism Management University of Guelph ABSTRACT Trends in Travel Technology Winnie Cheung School of Hospitality & Tourism Management University of Guelph ABSTRACT The use of Internet has been increasing exponentially as consumers become more tech- savvy

More information

Referencias Bibliográficas. Aaker D. (1991),Managing Brand Equity. Nueva York: Ed. The Free Press.

Referencias Bibliográficas. Aaker D. (1991),Managing Brand Equity. Nueva York: Ed. The Free Press. Referencias Bibliográficas Aaker D. (1991),Managing Brand Equity. Nueva York: Ed. The Free Press. Aaker, J.(1997).Dimensions of Brand Personality. Journal of Marketing Research,34(3),347-356.Recuperado

More information

Course Syllabus. 1. Program of Study B.B.A. (Tourism and Hospitality Management) Faculty/Institute/College Mahidol University International College

Course Syllabus. 1. Program of Study B.B.A. (Tourism and Hospitality Management) Faculty/Institute/College Mahidol University International College Course Syllabus 1. Program of Study B.B.A. (Tourism and Hospitality Management) Faculty/Institute/College Mahidol University International College 2. Course Code ICTM 201 Course Title Principles of Marketing

More information

New Information and Communication Technologies as Learning Tool in the Tourism Sector

New Information and Communication Technologies as Learning Tool in the Tourism Sector Inaugural Issue Abstract Gabriela Romo & Stefanía Díaz The impact of new information and communication technology (ICT) is growing rapidly in many areas of society. Due to their dynamic character, Education

More information

UNIVERSITÉDU QUEBEC ÀMONTRÉAL

UNIVERSITÉDU QUEBEC ÀMONTRÉAL UNIVERSITÉDU QUEBEC ÀMONTRÉAL École de Sciences de la gestion MAITRISE EN GESTION ET PLANIFICATION DU TOURISME Georgina Arreola Flores Research Assistant CIFORT CIFORT Centre International de Formation

More information

Integrating the Web A Study of Hotel Web Use

Integrating the Web A Study of Hotel Web Use Proceedings of the Informing Science & IT Education Conference (I n SITE) 2008 Integrating the Web A Study of Hotel Web Use Audra Lukaitis RMIT University, Melbourne, Australia Audra.Lukaitis@rmit.edu.au

More information

COURSE SPECIFICATION. Section 1 General Information

COURSE SPECIFICATION. Section 1 General Information COURSE SPECIFICATION Name of institution Campus/faculty/department Mahidol University International College Mahidol University Tourism and Hospitality Management Division Section 1 General Information

More information

EXPLORING THE RELATIONSHIP BETWEEN REVENUE MANAGEMENT AND HOTEL LOYALTY PROGRAMS

EXPLORING THE RELATIONSHIP BETWEEN REVENUE MANAGEMENT AND HOTEL LOYALTY PROGRAMS EXPLORING THE RELATIONSHIP BETWEEN REVENUE MANAGEMENT AND HOTEL LOYALTY PROGRAMS Melissa Buckley, College of Hotel Administration, University of Nevada Las Vegas, 4505 S. Maryland Pkwy., Las Vegas, NV,

More information

Encuesta de Expectativas Económicas al Panel de Analistas Privados

Encuesta de Expectativas Económicas al Panel de Analistas Privados Encuesta de Expectativas Económicas al Panel de Analistas Privados ECONOMIC EXPECTATIONS SURVEY TO THE PANEL OF PRIVATE ANALYSTS - EEE (For its acronym in Spanish) - JUNE 2011 The Economic Expectations

More information

TEXT BOOK LIST 2015. Text book list 2015. Purchasing text books

TEXT BOOK LIST 2015. Text book list 2015. Purchasing text books Text book list 2015 Text books are not required for the following programmes: Certificate in Business Coaching (Level 5) Certificate in Environmental Management (Level 4) Certificate in Health Sciences

More information

REFERENCIAS BIBLIOGRÁFICAS. Agarwal, S., Erramilli, M. K., y Dev, C. S. (2003). Market orientation and performance in

REFERENCIAS BIBLIOGRÁFICAS. Agarwal, S., Erramilli, M. K., y Dev, C. S. (2003). Market orientation and performance in 84 REFERENCIAS BIBLIOGRÁFICAS Agarwal, S., Erramilli, M. K., y Dev, C. S. (2003). Market orientation and performance in service firms: role of innovation. Journal of Services Marketing, 17 (1), 68-82.

More information

CHANNEL DESIGN FOR EFFECTIVE TOURISM DISTRIBUTION STRATEGIES

CHANNEL DESIGN FOR EFFECTIVE TOURISM DISTRIBUTION STRATEGIES Journal of Travel & Tourism Marketing ISSN: 1054-8408 (Print) 1540-7306 (Online) Journal homepage: http://www.tandfonline.com/loi/wttm20 CHANNEL DESIGN FOR EFFECTIVE TOURISM DISTRIBUTION STRATEGIES Douglas

More information

3D CITY MODEL TO ENABLE BOGOTA AS A TOURIST CITY. Luz Angela Rocha Salamanca Universidad Distrital F.J.C E-mail: lrocha@udistrital.edu.

3D CITY MODEL TO ENABLE BOGOTA AS A TOURIST CITY. Luz Angela Rocha Salamanca Universidad Distrital F.J.C E-mail: lrocha@udistrital.edu. 3D CITY MODEL TO ENABLE BOGOTA AS A TOURIST CITY Luz Angela Rocha Salamanca Universidad Distrital F.J.C E-mail: lrocha@udistrital.edu.co Fabián Ricardo Mejía Ospina Universidad Distrital F.J.C E-mail:

More information

CUSTOMERS PERCEPTION OF VALUE FROM E-CRM FEATURES ON AIRLINE E-TICKETING WEBSITES MAR ALANIVEL

CUSTOMERS PERCEPTION OF VALUE FROM E-CRM FEATURES ON AIRLINE E-TICKETING WEBSITES MAR ALANIVEL IJBIM, Volume 4 Number 1 (January-June, 2012) IJBIM CUSTOMERS PERCEPTION OF VALUE FROM E-CRM FEATURES ON AIRLINE E-TICKETING WEBSITES D. SURES URESHKU HKUMAR MAR MAR* * & P. PAL AL ** ALANIVEL ANIVELU**

More information

The Information and Communication Technologies in Tourism degree courses: The Reality of Iberian Peninsula

The Information and Communication Technologies in Tourism degree courses: The Reality of Iberian Peninsula 832 Vision 2020: Innovation, Development Sustainability, and Economic Growth The Information and Communication Technologies in Tourism degree courses: The Reality of Iberian Peninsula Elisabete Paulo Morais,

More information

Mexico 2000: Survey Information

Mexico 2000: Survey Information Mexico 2000: Survey Information Summary table Generic information Name of survey Household Income and Expenditure Survey (Encuesta Nacional de Ingresos y Gastos de los Hogares - ENIGH) Institution responsible

More information

Syllabus Subject: Relational, Direct and Interactive Marketing (II) Degree: Titulación Superior en Dirección de Marketing y Gestión Comercial

Syllabus Subject: Relational, Direct and Interactive Marketing (II) Degree: Titulación Superior en Dirección de Marketing y Gestión Comercial Syllabus Subject: Relational, Direct and Interactive Marketing (II) Degree: Titulación Superior en Dirección de Marketing y Gestión Comercial Academic year 2012/2013 Teachers: Oscar VEGA Period of classes

More information

MARKETING MIX IN THE CATERING, HOTEL INDUSTRY AND TOURISM 4P+3P. Ratimir JOVIĆEVIĆ 1

MARKETING MIX IN THE CATERING, HOTEL INDUSTRY AND TOURISM 4P+3P. Ratimir JOVIĆEVIĆ 1 MARKETING MIX IN THE CATERING, HOTEL INDUSTRY AND TOURISM 4P+3P Ratimir JOVIĆEVIĆ 1 Abstract: This paper focuses on additional 3P marketing, which is typical for marketing of services, catering and tourism.

More information

The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case

The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case Eduardo Henrique da Silva Oliveira Department of Spatial Planning & Environment Faculty of Spatial Sciences, University

More information

UNDERSTANDING TRAVEL INFORMATION SEARCH BEHAVIORS BY LEVELS OF INFORMATION TECHNOLOGY ADOPTION

UNDERSTANDING TRAVEL INFORMATION SEARCH BEHAVIORS BY LEVELS OF INFORMATION TECHNOLOGY ADOPTION UNDERSTANDING TRAVEL INFORMATION SEARCH BEHAVIORS BY LEVELS OF INFORMATION TECHNOLOGY ADOPTION Junghye Angela Kah, Ph.D. Student Department of Community, Agriculture, Recreation, and Resource Studies 131

More information

HOSPITALITY COMPETITIVENESS MEASUREMENT SYSTEM

HOSPITALITY COMPETITIVENESS MEASUREMENT SYSTEM HOSPITALITY COMPETITIVENESS MEASUREMENT SYSTEM Gabriel Héctor Carmona Olmos Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico ABSTRACT Many hotels around the world, such as the ones in

More information

JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR)

JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR) JOURNAL INDEXED IN SCOPUS Sorted based on SCImago Journal Rank (SJR) Journal Titles 2013 SJR Impact Factor Publisher's Country Field Academy of Management Annals 9.928 United Kingdom Business, Management

More information

Course Syllabus. 1. Program of study B.B.A. (Tourism and Hospitality Management) Faculty/ Institute/ College Mahidol University International College

Course Syllabus. 1. Program of study B.B.A. (Tourism and Hospitality Management) Faculty/ Institute/ College Mahidol University International College Course Syllabus 1. Program of study B.B.A. (Tourism and Hospitality Management) Faculty/ Institute/ College Mahidol University International College 2. Course code ICTM 311 Title Sales and Marketing for

More information

T.I.F Frequently Asked Questions

T.I.F Frequently Asked Questions What does T.I.F. stand for? T.I.F T.I.F. stands for Tourism Improvement Fee. The 2% T.I.F. is being charged by lodging facilities and is part of a longer term strategy to maintain and improve the competitiveness

More information

Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector

Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector Carlota Lorenzo-Romero Department of Business Administration, University of Castilla-La

More information

Launch of. Transaction Agreement with

Launch of. Transaction Agreement with Launch of & Transaction Agreement with Note on Forward-Looking Statements This presentation may contain forward-looking statements regarding expected developments and expectations about future events.

More information

The information and Communication Technologies in Tourism Degree Courses: the Reality of Portugal and Spain

The information and Communication Technologies in Tourism Degree Courses: the Reality of Portugal and Spain IBIMA Publishing Journal of e-learning and Higher Education http://www.ibimapublishing.com/journals/jelhe/jelhe.html Vol. 2013 (2013), Article ID 611948, 10 pages DOI: 10.5171/2013. 611948 Research Article

More information

The importance of social media technology of Yarra Valley wineries in Australia

The importance of social media technology of Yarra Valley wineries in Australia The importance of social media technology of Yarra Valley wineries in Australia Paul Strickland, La Trobe University Abstract This paper is part of a larger study that examines the acceptance of social

More information

Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce)

Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce) Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce) Paper-I Subject related paper (Objective) Note: 50 objective type questions to be attempted. Each question carries two marks.

More information

The Clute Institute International Academic Conference Orlando, Florida, USA 2014

The Clute Institute International Academic Conference Orlando, Florida, USA 2014 The Impact Of Services Marketing Mix 7P's In Competitive Advantage To Five Stars Hotel - Case Study Amman, Jordan Hameed Abdulnabi Al-Debi, Al-Zaytoonah University, Jordan Ashraf Mustafa, Al-Zaytoonah

More information

ONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE

ONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE Appendix -A COURSE AND EXAMINATION SCHEME POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT (PGDMM) ONE YEAR PG DIPLOMA COURSE IN THE FACULTY OF COMMERCE Sr. No. Subject Course Scheme No.of Credits Examination

More information

Certificate Program in Health Care Management

Certificate Program in Health Care Management An Institution of National Importance Established by The BANARAS HINDU UNIVERSITY ACT XVI of 1915 Course Structure of Certificate Program in Health Care Management Under Career Oriented Courses of UNIVERSITY

More information

Online travel purchasing: A literature review Suzanne Amaro & Paulo Duarte Published online: 12 Nov 2013.

Online travel purchasing: A literature review Suzanne Amaro & Paulo Duarte Published online: 12 Nov 2013. This article was downloaded by: [b-on: Biblioteca do conhecimento online IPV] On: 12 November 2013, At: 09:36 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954

More information

"CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES"

CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES "CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES" Presentation of Paper to Conference of School of Business, University of Victoria, "Quality Management in Urban Tourism: Balancing

More information

MODULE DESCRIPTOR CREDIT VALUE PARTNER INSTITUTION. Prerequisites None

MODULE DESCRIPTOR CREDIT VALUE PARTNER INSTITUTION. Prerequisites None DESCRIPTOR TITLE CODE DATE OF APPROVAL SCHOOL Event Management in the Golf Industry LS3306(L6) 14 May 2010 Sport, Tourism and The Outdoors CREDIT VALUE PARTNER INSTITUTION 20 Credits VERSION NUMBER 4 Myerscough

More information

Effect of E-Commerce on Accounting Information System, Computerization Process and Cost Productivity

Effect of E-Commerce on Accounting Information System, Computerization Process and Cost Productivity Research article Effect of E-Commerce on Accounting Information System, Computerization Process and Cost Productivity Muhannad Akram Ahmad Department of Accounting Information System, Irbid National University

More information

Chicken Cottage Expansion Strategy 1

Chicken Cottage Expansion Strategy 1 Chicken Cottage Expansion Strategy 1 Global Business in Emerging Regions Case Study of Chicken Cottage Expansion in India Name Course Instructor Institution Location Date of Submission Chicken Cottage

More information

Anexo 8.3. Programa Condensado y Calendario del Curso

Anexo 8.3. Programa Condensado y Calendario del Curso Subject: (ACFBP IX) Tourism marketing Last update: August 2015 Major: International Relations Plan: 401 Semester: 6th Credits: 3 Week Subject Activities, homework, exams Bibliography Class attendance 1

More information

INTERNAL MARKETING IN THE HOTEL INDUSTRY

INTERNAL MARKETING IN THE HOTEL INDUSTRY INTERNAL MARKETING IN THE HOTEL INDUSTRY Vlado Galičić Marina Laškarin Scientific paper Abstract Purpose The purpose of this paper is to prove that workers, who are satisfied with the attitude of management

More information

B312 Hospitality and Tourism Management. Module Synopsis

B312 Hospitality and Tourism Management. Module Synopsis B312 Hospitality and Tourism Management Module Synopsis According to United Nation World Tourism Organization (UNWTO) report, Tourism Highlights (2008), tourism has been experiencing positive growth over

More information

Relevance of travel agencies in the digital age

Relevance of travel agencies in the digital age Relevance of travel agencies in the digital age Prof Mari Jansen van Rensburg Graduate School of Business Leadership, University of South Africa, PO Box 392, Unisa 0003, South Africa jvrenm@unisa.ac.za

More information

The Influence of Information Provided by Tourist Information Centers on Travel Behavior

The Influence of Information Provided by Tourist Information Centers on Travel Behavior The Influence of Information Provided by Tourist Information Centers on Travel Behavior Zhi Li Yeong-Hyeon Hwang Daniel R. Fesenmaier National Laboratory for Tourism and ecommerce Department of Leisure

More information

THE BACKGROUND OF MARKETING STRATEGY IN THE TOURISM DOMAIN. PhD Candidate Maria Roxana COSMA 1

THE BACKGROUND OF MARKETING STRATEGY IN THE TOURISM DOMAIN. PhD Candidate Maria Roxana COSMA 1 THE BACKGROUND OF MARKETING STRATEGY IN THE TOURISM DOMAIN PhD Candidate Maria Roxana COSMA 1 Abstract This paper tries to develop an algorithm towards the future of the tourism domain by using marketing

More information

NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT OF HOSPITALITY MANAGEMENT COURSE OUTLINE MARKETING & MANAGEMENT

NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT OF HOSPITALITY MANAGEMENT COURSE OUTLINE MARKETING & MANAGEMENT NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT OF HOSPITALITY MANAGEMENT COURSE OUTLINE COURSE #: HMGT 4702 COURSE TITLE: HOSPITALITY SERVICES MARKETING & MANAGEMENT CLASS HOURS: 3 LAB HOURS: 0 CREDITS:

More information

Dr. Eric Chan. Personal Introduction Dr. Eric Chan, a certified hospitality educator ( CHE ) is Lecturer in School of Hotel and Tourism Management.

Dr. Eric Chan. Personal Introduction Dr. Eric Chan, a certified hospitality educator ( CHE ) is Lecturer in School of Hotel and Tourism Management. Lecturer School of Hotel and Tourism Management The Hong Kong Polytechnic University Dr. Eric Chan Areas of Research Expertise Human Resources Management Environmental Management in Hotel Operations Hotel

More information

Investigation The Effectiveness Of Customer Relationship Management Factors In Isfahan Tourism And Travel Agencies

Investigation The Effectiveness Of Customer Relationship Management Factors In Isfahan Tourism And Travel Agencies International Journal of Management Academy (2013), 1 (2): 96-101 Received: October 2013 Accepted: November 2013 Copyright 2013 by IJOMA Original Article Investigation The Effectiveness Of Customer Relationship

More information

Destination Website Advertising Effectiveness: A Comparison Between Paid and Organic Search

Destination Website Advertising Effectiveness: A Comparison Between Paid and Organic Search University of Massachusetts - Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2016 ttra International Conference Destination Website Advertising

More information

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government

More information

Journal of Internet Banking and Commerce

Journal of Internet Banking and Commerce Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2011, vol. 16, no.2 (http://www.arraydev.com/commerce/jibc/)

More information

EXAMINING THE BUSINESS TOURIST

EXAMINING THE BUSINESS TOURIST EXAMINING THE BUSINESS TOURIST Brandi Nice University of Florida Department of Tourism, Recreation, and Sport Tourism 300 Florida Gym/ PO Box 118208 Gainesville, FL 32611 Lori Pennington-Gray Assistant

More information

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010 Dirección de Tecnologías de Información COM-16101-001 Web and Social Media Analytics 22 de Septiembre de 2010 Dr. Víctor M. González y González victor.gonzalez@itam.mx Agenda Cambios en el curso Business

More information

COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY

COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY SCHEME OF STUDY FOR MBA (TRAVEL AND TOURISM) PROGRAMME FOURTH SEMESTER Course code Paper C/E Credits Internal Marks U/E* Marks Total Marks SMT 2401 Business

More information

AN EVOLVING CTRIP. www.ctrip.com

AN EVOLVING CTRIP. www.ctrip.com AN EVOLVING CTRIP www.ctrip.com Chinese Tourist Market Ctrip Introduction San Francisco Market Data How to Promote Your Hotel? Chinese Tourist Trend Growth Trend for Chinese Outbound Traveler Bloomberg

More information

The Concept of City Marketing and Place Brand Management

The Concept of City Marketing and Place Brand Management The Concept of City Marketing and Place Brand Management City Marketing Seminar 16 th of April, 2012 Sønderborg, Denmark Sebastian Zenker, PhD, Senior Researcher Erasmus School of Economics, Erasmus University

More information

Professional Certificate in Marketing. Reading List 2008/9

Professional Certificate in Marketing. Reading List 2008/9 Professional Certificate in Marketing Reading List 2008/9 ii iii Marketing Essentials Blythe, J. (2004) Essentials of marketing. 3rd edition. Harlow, Prentice Hall. 34.99 Brassington, F. and Pettitt, S.

More information

THE USE OF E-METRICS TO EVALUATE THE IMPACT OF THE ARWC ESTORIL PORTUGAL XPD RACE ON-LINE MEDIA COVERAGE

THE USE OF E-METRICS TO EVALUATE THE IMPACT OF THE ARWC ESTORIL PORTUGAL XPD RACE ON-LINE MEDIA COVERAGE THE USE OF E-METRICS TO EVALUATE THE IMPACT OF THE ARWC ESTORIL PORTUGAL XPD RACE ON-LINE MEDIA COVERAGE G U E D E S D A S I LVA, A. & S A R M E N T O, M. What is ADVENTURE RACING? Is it an emerging sport?

More information

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE 2010 1 INTRODUCTION This course focuses on the external and internal environment

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT

OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 211: PRINCIPLES OF MARKETING COURSE OUTLINE INTRODUCTION This course introduces students to the concept and principles of marketing. In doing

More information

Electronic Commerce Management for Business Activities and Global Enterprises:

Electronic Commerce Management for Business Activities and Global Enterprises: Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages In Lee Western Illinois University, USA IIS SCIENCE Keference/ Table of Contents Preface Acknowledgment

More information

External Analysis of the Spanish Telecommunication Industry

External Analysis of the Spanish Telecommunication Industry Faculty of Economics and Business Sciences Department of Business Management Bachelor Thesis Bachelor of Business Administration and Management External Analysis of the Spanish Telecommunication Industry

More information

The Effectiveness of Trade Shows in Global Competition

The Effectiveness of Trade Shows in Global Competition ISSN 2286-4822, www.euacademic.org The Effectiveness of Trade Shows in Global Competition JONIDA KELLEZI European University of Tirana Tirana, Albania Abstract: Trade shows industry has experienced a rapid

More information

Tourism Busines Portal. Tutorial ONLINEDISTRIBUTIONCHANNELS

Tourism Busines Portal. Tutorial ONLINEDISTRIBUTIONCHANNELS Tourism Busines Portal Tutorial ONLINEDISTRIBUTIONCHANNELS INDEX INTRODUCTION....2 1. What types of online distribution channels are there?... 3 2. What tools can be used for direct online distribution?...

More information

ALL ABOUT TOURISM MEDIA PACK

ALL ABOUT TOURISM MEDIA PACK ALL ABOUT TOURISM MEDIA PACK We provide marketing services to all businesses and the Leisure and Tourism sector. Connecting business to business and to millions of visitors, tourists and general public

More information

A DISCUSSION OF FEDERAL ELDER RIGHTS LAW IN MEXICO

A DISCUSSION OF FEDERAL ELDER RIGHTS LAW IN MEXICO 2010] A Discussion of Federal Elder Rights Law in Mexico 75 A DISCUSSION OF FEDERAL ELDER RIGHTS LAW IN MEXICO Dr. Eduardo Garcia Luna 1 JIALP: How is the healthcare system in Mexico structured? Dr. Garcia

More information

Chapter One: Introduction

Chapter One: Introduction CHAPTER ONE: INTRODUCTION 1.1 Introduction 1-2 1.2 Background 1-3 1.2.1 Complexity 1-4 1.2.2 Price Transparency 1-5 1.2.3 Quality of Hotel Information Shown on EDCs 1-6 1.2.4 Building Customer Relationships

More information

CERTIFICATE IN EVENT MANAGEMENT (CEM) COURSE CURRICULUM AND REGULATIONS

CERTIFICATE IN EVENT MANAGEMENT (CEM) COURSE CURRICULUM AND REGULATIONS GOVERNMENT OF PUDUCHERRY TAGORE ARTS COLLEGE PUDUCHERRY 8 CERTIFICATE IN EVENT MANAGEMENT (CEM) COURSE CURRICULUM AND REGULATIONS CAREER ORIENTED COURSE SPONSORED BY UGC 2010-2011 CONTENT TEACHING HOURS

More information

TRENDS SHAPING ONLINE TRAVEL Euromonitor International. @Euromonitor

TRENDS SHAPING ONLINE TRAVEL Euromonitor International. @Euromonitor TRENDS SHAPING ONLINE TRAVEL Euromonitor International 18 MARCH 2014 @Euromonitor @CarolineBremner GLOBAL OVERVIEW CONSUMER TRENDS IN ONLINE TRAVEL A NEW COMPETITIVE ENVIRONMENT GLOBAL OVERVIEW Global

More information

Techniques Applied, Perceived Barriers, and Future Trends in Phuket Hotel Industry

Techniques Applied, Perceived Barriers, and Future Trends in Phuket Hotel Industry Electronic Customer Relationship Management: Techniques Applied, Perceived Barriers, and Future Trends in Phuket Hotel Industry ก ก ก ก ก : ก ก ก ก ก Naruemon Pechruttanamunee ( )* Dr. Ilian Assenov (.

More information

Online Merchandising: What is it and How Can You Use it to Your Advantage?

Online Merchandising: What is it and How Can You Use it to Your Advantage? Author: Paolo Boni President & Chief Executive Officer, VFM Leonardo, Inc. Paolo has been leading VFM Leonardo s vision and strategic direction since 2001 and is a recognized travel industry expert on

More information

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies

THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies THE OPEN UNIVERSITY OF TANZANIA FACULTY OF ARTS AND SOCIAL SCIENCE Department of Journalism and Media Studies OJO/OMC 323 MEDIA MANAGEMENT COURSE OUTLINE COURSE DESCRIPTION This course is designed to acquaint

More information

The role of IT and new technologies in promoting hotel services

The role of IT and new technologies in promoting hotel services The role of IT and new technologies in promoting hotel services Konstantinos Marinakos¹, Dimitrios Laloumis 2, Varvaresos Stelios 3 ¹Faculty of Social Sciences, Hellenic Open University, email mark@tri.forthnet.gr

More information

CHAPTER 1 INTRODUCTION

CHAPTER 1 INTRODUCTION CHAPTER 1 INTRODUCTION 1.1 Introduction Today E-commerce is quickly changing the business models and travel industry businesses are not immune of this change.travel suppliers are reaching millions of travelers

More information

ESHTE Degrees PLEASE READ THE SPECIAL INFO AT THE END OF THIS DOCUMENT REGARDING SPECIFIC SUBJECTS

ESHTE Degrees PLEASE READ THE SPECIAL INFO AT THE END OF THIS DOCUMENT REGARDING SPECIFIC SUBJECTS PLEASE READ THE SPECIAL INFO AT THE END OF THIS DOCUMENT REGARDING SPECIFIC SUBJ HOTEL MANAGEMENT This degree aims at preparing professional staff to fulfill managerial tasks in the departments of Planning

More information

Cultural heritage and sustainable tourism for local and regional development

Cultural heritage and sustainable tourism for local and regional development Cultural heritage and sustainable tourism for local and regional development AGENDA Alternative vs traditional tourism models Customer-based brand equity of a destination Natural and cultural heritage

More information

Analysis of the power production of a Wind farm with consumption associated for desaled water for agriculture, in Gran Canaria

Analysis of the power production of a Wind farm with consumption associated for desaled water for agriculture, in Gran Canaria Analysis of the power production of a Wind farm with consumption associated for desaled water for agriculture, in Gran Canaria A. Pulido, J.Lozano *, N. Angulo, J. Romero, L.Darias Dpto. de Ingeniería

More information

TOURISM IN MONTRÉAL. City of Greater Province Montréal Montréal of Québec 2002 2003 2004 2005*

TOURISM IN MONTRÉAL. City of Greater Province Montréal Montréal of Québec 2002 2003 2004 2005* TOURISM IN MONTRÉAL Production of this document was made possible with the financial support of the Government of Canada through Canada Economic Development Prepared by Tourisme Montréal, 1555 Peel Street,

More information

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters of Business Administration. Dr Parviz Dabir-Alai

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters of Business Administration. Dr Parviz Dabir-Alai COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Academic School: Programme: Business and Economics Masters of Business Administration

More information

Examining the Travel consumer s Perception of the Effect of the Internet on Travel Agencies: Evidence from Northern Cyprus

Examining the Travel consumer s Perception of the Effect of the Internet on Travel Agencies: Evidence from Northern Cyprus International Journal of Business and Social Science Vol. 4 No. 1; January 2013 Examining the Travel consumer s Perception of the Effect of the Internet on Travel Agencies: Evidence from Northern Cyprus

More information

The following books provide a lot of useful information that covers all aspects of the subject. They are helpful as general reference material.

The following books provide a lot of useful information that covers all aspects of the subject. They are helpful as general reference material. 5. Resource list 5.1 Text books and websites The following books provide a lot of useful information that covers all aspects of the subject. They are helpful as general reference material. Author Title

More information

Is Your Official State Tourism Website Effective? A Functional Perspective ABSTRACT

Is Your Official State Tourism Website Effective? A Functional Perspective ABSTRACT Is Your Official State Tourism Website Effective? A Functional Perspective Xu Li Rosen College of Hospitality Management University of Central Florida and Youcheng Wang Rosen College of Hospitality Management

More information

Customer Preferences of Hotel Information on Online Travel Websites in Thailand

Customer Preferences of Hotel Information on Online Travel Websites in Thailand Customer Preferences of Hotel Information on Online Travel Websites in Thailand Napaporn Rianthong 1,2, Pattarporn Ak-udom 2, Pim Chatnarongchai 2 and Aussadavut Dumrongsiri 2 Abstract Online hoteling

More information

WARNING: This presentation contains main issues and key questions not all the information that may appear on the test. Mariusz E. SOKOŁOWICZ, Ph. D.

WARNING: This presentation contains main issues and key questions not all the information that may appear on the test. Mariusz E. SOKOŁOWICZ, Ph. D. WARNING: This presentation contains main issues and key questions not all the information that may appear on the test Marketing of places LITERATURE 1. Kotler Ph., Armstrong, G., Saunders, J., Wong, V.,

More information

B.Ed. Two Year Programme. F.2: Human Development, Diversity and Learning

B.Ed. Two Year Programme. F.2: Human Development, Diversity and Learning B.Ed. Two Year Programme F.2: Human Development, Diversity and Learning Maximum Marks: 100 Vision This course will facilitate an understanding of the processes of development and learning and some of the

More information

The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market

The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market Phocuswright White Paper The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market Sponsored by Written by Cathy Schetzina Walsh Researched by Marcello Gasdia This Phocuswright

More information

How Travel Agency Survive in e-business World?

How Travel Agency Survive in e-business World? How Travel Agency Survive in e-business World? 85 How Travel Agency Survive in e-business World? Ronnie Cheung, Hong Kong Polytechnic University, Hong Kong, People s Republic of China, csronnie@gmail.com

More information

The application of the theory of Visitor Attractions and its impact on the competitive advantage of the Tourism Sector in Durban, South Africa

The application of the theory of Visitor Attractions and its impact on the competitive advantage of the Tourism Sector in Durban, South Africa Journal of Economics and Behavioral Studies Vol. 5, No. 8, pp. 546-552, Aug 2013 (ISSN: 2220-6140) The application of the theory of Visitor Attractions and its impact on the competitive advantage of the

More information

FACTORS INFLUENCING PURCHASE INTENTION FOR ONLINE TRAVEL PRODUCTS CASE STUDY OF TAIWANESE CONSUMERS

FACTORS INFLUENCING PURCHASE INTENTION FOR ONLINE TRAVEL PRODUCTS CASE STUDY OF TAIWANESE CONSUMERS FACTORS INFLUENCING PURCHASE INTENTION FOR ONLINE TRAVEL PRODUCTS CASE STUDY OF TAIWANESE CONSUMERS PEI-JUNG LIN, BSc., MSc. Supervised by: Dr Sheena Westwood and Professor Eleri Jones Thesis submitted

More information

MARKETING MACRO-ENVIRONMENTAL FACTORS: AN OPPORTUNITY FOR OR THREAT TO THE TRAVEL AGENCY BUSINESS ABSTRACT

MARKETING MACRO-ENVIRONMENTAL FACTORS: AN OPPORTUNITY FOR OR THREAT TO THE TRAVEL AGENCY BUSINESS ABSTRACT MARKETING MACRO-ENVIRONMENTAL FACTORS: AN OPPORTUNITY FOR OR THREAT TO THE TRAVEL AGENCY BUSINESS Lorena Bašan, Ph.D., Assistant Professor Faculty of Tourism and Hospitality Management Opatija, Croatia

More information

Shen_han@fudan.edu.cn

Shen_han@fudan.edu.cn Shen_han@fudan.edu.cn Consumer Behavior Destination Marketing Service Marketing Service Mangement Associate Professor Tourism Department Fudan University, Shanghai, China Deputy Secretary General International

More information

Marquette University, Bachelor of Business Administration Major: Finance (1968)

Marquette University, Bachelor of Business Administration Major: Finance (1968) Henry R. Cheeseman Finance and Business Economics (FBE) Los Angeles, California 90089-1427 213.740.6536 EDUCATION Marquette University, Bachelor of Business Administration Major: Finance (1968), MBA Major:

More information

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project

More information

Subject Outlines International Hotel and Resort Management

Subject Outlines International Hotel and Resort Management Subject Outlines International Hotel and Resort Management Accounting Fundamentals Management and Leadership Communication in a Digital Age Sales and Marketing Cross Cultural Studies Food and Beverage

More information

DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks)

DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks) Ws 17 DE 6056 11 DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any

More information

Syllabus of the course Analysis of the tourism sector

Syllabus of the course Analysis of the tourism sector Syllabus of the course Analysis of the tourism sector I. IDENTIFICATION Course name: Analysis of the tourism sector Code: 10119 Degree: Tourism Degree Academic course: 2015-2016 Type of subject: Compulsory

More information

Barcelona as a Smart City Lessons learned from the evolution of the concept and the influence in the city attractiveness

Barcelona as a Smart City Lessons learned from the evolution of the concept and the influence in the city attractiveness VIII Conferência Anual do Turismo Madeira Lessons learned from the evolution of the concept and the influence in the city attractiveness Objectives 1 To describe the concept of Smart City and its relation

More information

Evaluating the use of the web for tourism marketing in Hong Kong

Evaluating the use of the web for tourism marketing in Hong Kong University of Wollongong Research Online Faculty of Commerce - Papers (Archive) Faculty of Business 2009 Evaluating the use of the web for tourism marketing in Hong Kong Gregory M. Kerr University of Wollongong,

More information

MARKET SEGMENTATION TARGETING POSITIONING

MARKET SEGMENTATION TARGETING POSITIONING MARKET SEGMENTATION TARGETING POSITIONING Ch. 8 KOTLER, BOWEN, AND MAKENS. MARKETING FOR HOSPITALITY AND TOURISM. 6E. PEARSON HIGHER EDUCATION. 2014 MARKET SEGMENTATION Dividing a market into distinct

More information

Robert Hayward. Independent Guided Study

Robert Hayward. Independent Guided Study MODULE DESCRIPTOR TITLE Hospitality Business Solutions SI MODULE CODE 44-6914-00L/S CREDITS 20 LEVEL 6 JACS CODE 800 SUBJECT GROUP Hospitality DEPARTMET Service Sector Management MODULE LEADER Robert Hayward

More information