City Lights and Digital Billboards Berlin wtm Marketing & Vertriebsconsulting GmbH

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1 City Lights and Digital Billboards Berlin

2 City Light Posters City Light Posters are posters in illuminated glass showcases. They are located in train stations, at bus stops and on prominent spots in the city like high traffic intersections. They can also be found in airports, in the main train station and shopping centers of Berlin. Backlit media are very elegant and visible during day and night. They are perfect for promoting high class products in an eye catching fashion. All City Light media are booked in networks and per week. The visible surface of a CLP is 115cm w x 170cm h.

3 City Light Poster City Light Posters are bookable in Berlin s Underground and S-Bahn trains stations, as well as the main train station. At Berlin s S-Bahn stations (public train service above ground), you have a number of advertising networks to select from. The S-Bahn shopping network includes all train stations, nearby shopping centers, pedestrian areas and shopping streets. The city network includes only stations in the city center and the U29 network (network targeting individuals under 29 years of age) focuses on stations close to schools, leisure time areas, sports clubs and in areas, such as popular bar and club districts. Touristy hot spots are included in both the city and the U29 network.. CLPs in train stations are generally slightly cheaper than CLPs located on the streets.

4 City Light Posters Networks and Costs Network Surfaces per network Price per surface per day Price per network/ week Full network , ,00 Partial network I , ,00 Partial network II , ,00 City network* , ,00 Regio 1: Wedding 75 23, ,50 Regio 2: Reinickendorf 75 23, ,50 Regio 3: Spandau 75 23, ,50 Regio 4: Steglitz/Zehlendorf 75 23, ,50 Regio 5: Tempelhof/ Neukölln 75 23, ,50 Regio 6: Treptow/ Köpenick 50 23, ,00 Regio 7: Marzahl/ Hellersdorf 50 23, ,00 Regio 8: Lichtenberg/ Hohenschönhausen 50 23, ,00 Regio 9: Pankow/ Weißensee/ Prenzlauer Berg 50 23, ,00 Network periphery 75 10, ,00 *Charlottenburg/ Mitte/ Wilmersdorf/ Kreuzberg/ Friedrichshain/ Schöneberg/ Tiergarten/ Prenzlauer Berg All prices do not include production and VAT.

5 City Light Posters Networks and Costs Network Visitors per week Surfaces per network Price network/week Allee-Center ,00 EastGate ,00 Gesundbrunnen-Center ,00 Linden-Center ,00 Märk. Zentrum/ Zeile ,00 Ring Center I+II ,00 Network Surfaces per network Price per surface/ day Price network/ week Underground stations network , ,00 S-Bahn Berlin network , ,00 S-Bahn Shopping network , ,00 S-Bahn City network , ,00 S- Bahn City U29 network , ,00 Main train station network 32 26, ,00

6 City Light Boards A City Light Board is the backlit version of standard DIN 18/1 large scale format billboards.. They are located on highly frequented intersections in the city. Many City Light Boards are so called scrollers, which means that every 10 seconds, the displayed motif is changed (see picture below). CLBs are booked in networks Networks in Berlin: Networks city and airport (200 surfaces): ,-/week Individual networks starting at 25 locations (25 locations):** ,-*/week * All prices do not include production and VAT. **Careful: Individual networks are only bookable for clients with a billing address in Berlin.

7 CLP and CLB Airport networks You can book one CLP and one CLB network for Berlin s airports. Both networks include prominent locations at both airports, Berlin Tegel (TXL) and Berlin Schönefeld (SFX). The advertising surfaces are located on the airport premises and airport access roads. Networks in Berlin CLP-Airport Network (78 Surfaces): 16,380-*/Week CLB-Airport Network (17 Surfaces): 9,520-*/Week * All prices do not include production and VAT, during Berlin Fashion Week, Berlinale, ITB, IFA: CLP=35.-/Day, CLB=118.-/Day

8 City Light Säule City Light Columns are illuminated Litfaß-columns that are prominently located throughout the city and provide ample space for your advertisement. Only one advertiser is permitted per column. Reservations are made in column-networks. Berlin Networks: City network (260 columns): 80,080-*/week * Alle Preise zzgl. MwSt. und Produktion

9 Neue digitale Medien In the summer of 2011, digital City Light Media surfaces arrived in Berlin. These new digital billboards boast many advertising advantages: Flexible content control (if desired, you can display new ad content every day and display different ads on each digital surface) Animated images possible Location-specific campaign content Excellent image resolution Easily draws the attention of bystanders Bookable surfaces include a Berlin-wide digital CLB network and a CLB- and and CLP network in Berlin s Friedrichstraße underground station.

10 Digital CLBs throughout Berlin In Berlin there are 20 digital City Light Boards located at highly frequented spots throughout Berlin s downtown area, with close proximity to the exhibition center fairgrounds and the Tempelhof airport. You have the option to reserve CLB surfaces on a weekly or daily basis. You can adjust your advertisement motif up to 4 times daily between the following time slots: (4-9, 6-16, 16-20, 20-midnight). Up to 4 advertisers may share the top locations and the ad will rotate every 7.5 seconds. Weekly price: 21,000- / 20 locations Day price: 3.600,- / 20 locations If you choose to reserve on y weekly basis, you may also combine the CLBs with 183 analog City Light Boards. Package price for digital and analog CLBs: 110,670-/ week for 203 locations * Alle Preise zzgl. MwSt.

11 Locations Digital CLBs

12 Locations Digital CLBs Charlottenburg Wilmersdorf Tempelhof Schöneberg Spandau Prenzlauer Berg Reinickendorf Kurt-Schumacher Damm Mittelinsel vor Jacob-Kaiser-Platz Neue Kantstraße 10 vor Messedamm Tegeler Weg Mittelinsel vor Mörschbrücke Spandauer Damm Mittelinsel vor Reichsstraße Messedamm vor Übergang ICC Kaiserdamm Mittelinsel vor Soorstraße Clayallee 1-3 Mittelinsel hinter Waldmeisterstraße Messedamm 8 Mittelinsel hinter Neue Kantstraße (Hotel IBIS) Siemensdamm Mittelinsel vor Jakob-Kaiser-Platz Halenseestraße 10 Mittelinsel hinter Rathenauplatz (Grunewald) Hohenzollerndamm 102 Mittelinsel hinter Miquelstraße Tempelhofer Damm Mittelinsel vor Hoeppnerstraße Kurfürstenstraße hinter Ansbacher Straße An der Urania Mittelinsel hinter Kurfürstenstraße Wexstraße Mittelinsel vor Innsbrucker Platz Sachsendamm vor Ballonfahrerweg Heerstraße 221 vor Alt-Pichelsdorf Prenzlauer Promenade vor Granitzstraße Prenzlauer Promenade hinter Tiniusstraße Kurt Schumacher Damm Mittelinsel vor R.-Schumann- Brücke

13 Friedrichstrasse: Digital CLBs and CLPs You may book 12 large digital City Light Boards (240 x 180cm) which are located on the wall behind the train tracks. Your ad will be brilliantly displayed onto the wall using a highly modern projector mounted on the ceiling. Train passengers wait an average of 5 minutes on the station platform, which provides an ideal timeframe to run second ad spots. In order to maintain passengers attention, 1/7 th of the displayed content consists of informative and entertaining material. The 14 digital CLPs are located in the entrance and exit areas of the train station, and display 5-10 second spots in hi-definition resolution (1080 x 1920px)

14 Booking Options Friedrichstrasse: Classic or Exklusive Be one out of 6 advertisers on the digital media! Campaign duration: 1 week Broadcasting time per day: 21 hours Max. amount of advertisers per day: 6 Media costs D-CLB D-CLP (1080 x 1920px) (1024 x 768px) Broadcasting time per surface/day sec sec. Spot length 5-10 sec sec. (recommended) Broadcasts /day x x Advertise exclusively on the digital media! Campaign duration: 1 week Broadcasting time per day: 21 hours Max. amount of advertisers per day : 1 Media costs D-CLB D-CLP (1080 x 1920px) (1024 x 768px) Broadcasting time per surface/day sec sec. Spot length optional optional (recommended) Broadcasts /day exclusive exclusive Total costs per week: 9.100,-* * Not including VAT. Total costs per week: ,-* * Not including VAT.

15 Contact wtm Marketing und Vertriebsconsulting GmbH Buckower Chaussee Berlin Telephone + 49 (0) a.roehrborn@wtm-aussenwerbung.de Mobile + 49 (0)