USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX!

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1 USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX! This is a process that begins well before the challenge start date nears. After about 3 6 months of writing informative s to your list and building that list to know, like and trust who you is when you will see dramatic jumps in numbers for challenges. Well, I haven t been writing to my list weekly so should I not even start a challenge? I have asked myself that exact question a few years back. The answer is, yes! Yes, you should still start but I want you to also start ing to your list. Since this EBook is not intended to explain how to to your list, I will not dive too far into it. Again, this does not mean you shouldn t start your challenge! So that being said, I want to start explaining how I generate leads for my challenge, outside my current mailing list. As of right now I have only used, or should I say spent money on, Facebook posts and ads to attract new clients specifically to my challenges. That does not mean they are not finding out about them through referrals (which is by far the easiest way to generate more clientele) and other funnels. But, if you want to know where I am spending the money, Facebook it is.

2 The 4-Step Facebook Ad Process to Generate Interest, Leads and Income. Early Bird Special - Flat Fee Discount Before I Open to the Public - List Builder Challenge Starts This Week! Money Maker Only 2 Spots Left! Scarcity Money Maker

3 Setting Your Mind Right Before Running Facebook Ads I first want to go into the psychology of running these types of Facebook ads because the cost to run them can be jaw dropping at first. You need to not think about what they are doing to your wallet. If you look at it as money disappearing from your bank account, you ll never succeed! You have to look at if from the perspective of what it cost for just 1 person to purchase your program through this ad. Ex: If I run an ad for 4 days for a total cost of $100, then I only need to sell 1 program to cover that cost. Now you re saying, Well what if I only sell 1 challenge? Then I am basically giving this program away for free. I look at it like this. Whether I sell 1 or even 0, I have gotten brand recognition. Maybe this ad caused a few people to like my page or join my mailing list. All these people you can sell future programs to. To take it even a step further, if you only sell one person but they stay onboard for a 12-month membership, you can add an additional $2,000 in yearly revenue to your bank account. Not to mention, they will refer clients to you for even more additional revenue.

4 The Early Bird - Flat Fee Discount 1 st Post Engagement Ad for Early Bird Discount A Post Ad is when you write a post on your fan page wall and then advertise that post to your Facebook fans and friends. Here are the steps: 1. Go into Ads Manager 2. Click Create Ad 3. Click Increase People s Awareness of Your Brand or Business 4. Click Reach and Engage People With Your Post. 5. Then select Which post you want to advertise.

5 Visual step-by-step process to create Facebook Post Ads: This ad is ran 1 month before the Challenge start date. I also send 2 s out to my list about this discount. (See Converters) The Early Bird Discount is only open for 4 days. It is a flat fee (or paid in full) of $227 (which is $50 off my highest rate for this program). I run a Post Engagement ad to just my fans and their friends for 3 days. My goal is to sell as many paid in full programs as possible! (If you do not have a following of at least 1000 fans on Facebook, feel free to send this ad to all neighboring zip codes instead). I spend $25 a day on this ad. Here is what the ad looks like:

6 Recap: 1 st Post Engagement Ad for Early Bird Discount Start: 30 Days before the Challenge Starts How Long: Run for 3 Days Audience: Just my Facebook Fans and their friends Cost: $25 per day See s Early Bird Discount s Objective: Get as many paid in full challenges purchased as possible

7 2 nd Post Engagement Ad for Early Bird Discount This is the scarcity Facebook Post ad. This is the ad that asks for immediate action because time is almost over. I run it on the 4 th day of the Early Bird Discount promotion and only for 1 day. I spend around $25. Here is what the ad looks like: Recap: 2 nd Post Engagement Ad for Early Bird Discount Start: 27 Days before the Challenge Starts How Long: Run for 1 Day Audience: Just my Facebook Fans and their friends Cost: $25 for 1 day See s Early Bird Discount s Objective: Use the scarcity factor to drive sales

8 You do not have to run an Early Bird Special every time you have a challenge. For instance, I may not do it every time for the New Years Resolution Challenge because I know I am going to sell at that time no matter what. Before I Open to the Public - List Builder This ad is run 20 days before the challenge begins and its main objective is to capture s. I typically run it for 12 days and spend $20 a day for this ad. That s $240 total spent on the ad. When someone clicks on the ad they will land on my opt-in page. I use Fitpro Newsletter to build my lists. This ad is sent to a much broader audience than the Early Bird. I research all the nearby zip codes in my area that I know can afford my program and advertise only to them. Once they have entered their they can either be sent to a Thank You page or you can schedule an auto responder. In both cases, you are simply thanking them for providing their information and letting them know you will be in touch very soon with the Before We Open to The Public Discount. Here is an example of my best performing ads for the 20 days before the challenge:

9 Once they have clicked on the ad, they are sent to my opt-in landing page. My landing page for this has been extremely successful and looks like the image below:

10 Again, once they have opted in, they are sent to either a Thank You page or an autoresponder. I use an autoresponder but its purely preference. You can build this landing page on Fitpro Newsletter. Recap: 20 Days Before I Open to the Public Ad Start: 20 Days before the Challenge Starts How Long: Run for 12 Days Audience: All neighboring zip codes Cost: $20 a day for 12 days ($240 total) Just your normal s you send to your list. Don t promote this challenge during this time. Objective: Capture address

11 I typically get anywhere from new leads with this marketing strategy. I do not promote the challenge at this time to my list because: 1. I already have their addresses and that s the whole point of this ad. Capturing more leads. 2. I don t want to constantly sell them through this whole process. I want to hit them hard the week of the challenge only. Challenge Starts This Week! - Money Maker This ad is used to send people directly to my sales page. This advertisement begins 7 days before the start date of the challenge and runs for 3-4 days and a cost of $40 per day. My main goal is to sell as many programs as possible. I am going to be targeting the neighboring zip code audience again for this ad. Here is an example of my ad:

12 Again, once the click on the ad, they are directed to my sales page. Here is a link to one of my sales pages: MY TRANSFORMATION CHALLENGE SALES PAGE The offer on the sales page is 3 payments of $87. The 1 st payment is taken out immediately. The 2 nd payment is taken out 2 weeks later and the 3 rd payment is taken out on the 4 th week from the initial installment. This is by far the best payment strategy and has really paid off for me. I do allow clients to register over the phone or in person for a paid in full option of $261 total.

13 This is when I start my blasts to everyone on my list including those that opted in from the 20 Days Before I Open to the Public Facebook ads. I use Josh Carter s Transformation Challenge Blueprint for my autoresponder s during this time and I ll tell you what, THEY KILL IT! Recap: Challenge Starts This Week! Start: 7 Days before the Challenge Starts How Long: Run for 4 Days Audience: All neighboring zip codes Cost: $40 a day for 3-4 days ($120 - $160 total) out Josh Carter s Transformation Challenge Blueprint Autoresponders Objective: Sell Baby Sell!! Only 2 Spots Left! - Scarcity Money Maker So, I haven t actually ever had to do this next Facebook ad series. The reason being, by now I have already hit sold programs and literally can t fit any more new clients. I guess it s a good thing but I would be interested in seeing how it would do. I know it would do well

14 but I d be curious as to how well. Because this tactic works so well with the Early Bird Discount, I am sure it would here too. I have had them scheduled to advertise but have stopped them from ever going out because I was already at my limit. So I do have ad examples. This is the scarcity Facebook Neighboring Zip Code ad. This is the ad that asks for immediate action because spots are almost filled. I d run it on the final 2 days leading into the start date of the challenge. Again, I have never done it but if I did I would spend around $40 per day. Here is what the ad would look like:

15 Recap: Only 2 Spots Left! Start: 2 Days before the Challenge Starts How Long: Run for 2 Days Audience: All neighboring zip codes Cost: $40 a day for 2 days out Josh Carter s Transformation Challenge Blueprint Autoresponders Objective: Sell Baby Sell!! Total Recap of my 4-step Facebook ad process to generate interest, leads and income: 1 st Post Engagement Ad for Early Bird Discount Start: 30 Days before the Challenge Starts How Long: Run for 3 Days Audience: Facebook Fans and their friends Cost: $25 per day See s Early Bird Discount s Objective: Get as many paid in full challenges purchased as possible 2 nd Post Engagement Ad for Early Bird Discount Start: 27 Days before the Challenge Starts How Long: Run for 1 Day Audience: Facebook Fans and their friends Cost: $25 for 1 day See s Early Bird Discount s Objective: Use the scarcity factor to drive sales 20 Days Before I Open to the Public Ad Start: 20 Days before the Challenge Starts

16 How Long: Run for 12 Days Audience: All neighboring zip codes Cost: $20 a day for 12 days ($240 total) Just your normal s you send to your list. Don t promote this challenge during this time. Objective: Capture address Challenge Starts This Week! Start: 7 Days before the Challenge Starts How Long: Run for 4 Days Audience: All neighboring zip codes Cost: $40 a day for 3-4 days ($120 - $160 total) out Josh Carter s Transformation Challenge Blueprint Autoresponders Objective: Sell Baby Sell!! Only 2 Spots Left! Start: 2 Days before the Challenge Starts How Long: Run for 2 Days Audience: All neighboring zip codes Cost: $40 a day for 2 days out Josh Carter s Transformation Challenge Blueprint Autoresponders Objective: Sell Baby Sell!! Total Spent For Challenge Campaign: $440 This may seem like a high number but remember you only need to sell 2 PROGRAMS to cover the money spent. In the meantime you are gaining brand recognition, Facebook page LIKES, building your list to sell to in the future, getting members to commit to a longer package and eventually referrals from those members.

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

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