Digital Media Kit 2016

Transcription

1 Digital Media Kit DSM Digital Magazine DSM Online DSM Directory Dentorum Changing the way you market your products and services First with News - Live Networking - Online Education / CPD - Channel Marketing - Company search

2 Adopting the digital mindset The world is changing fast and more and more marketing departments are being asked what their marketing spend has returned. In fact, in most other industries, marketing departments have lead targets and revenue targets to hit in partnership with their respective sales teams and will only look at ROI activities and actions that allow for transparent analytics. This is why we are moving to a series of digital tools which will distribute news, allow for networking, training and education followed up by the power to obtain quotations from the best suppliers in the industry. Our Dental Marketing Tools Dental Supplies Magazine (DSM), the leading web/digital resource for the UK s dental professionals. DSM gives dental professionals the opportunity to keep up to date with the latest technologies, practises and supplies. The goal of DSM is to be a leading contributor in providing workers within the dental industry with knowledge of up to date products, medicines, equipment and management practises. This resource is for those who want to keep their practice completely up to date with every movement in the industry from new and improved techniques to introducing a cosmetic facility. Our readership at DSM is made up of a wide variety of dental health professionals, all of whom express an interest in knowing exactly what products, equipment and services are available to them in order to advance their practice. In particular DSM focuses on providing information for dental professionals in the first ten years of their career. We have identified that many young dentists were keen to find a digital resource that contained consistent and succinct information on products, services and equipment, including how to use them. DSM is a resource for the Dental healthcare community which is presented across a digital and electronic delivery mechanism. This form of digital content delivery has proved highly successful across numerous sectors as a way of presenting important news on new products and services.

3 Dentorum - The Dental Network Dentorum is a networking website which brings together the very best of the dental market in a revolutionary new interactive education and communication platform, designed to host and promote educational content supported by the latest digital social media and communication tools. Created by dentists, for dentists, this exciting new online community brings together leading dental professionals and Key Opinion Leaders in what we hope will be one of the best networks of its kind. Behind Dentorum lies a passion for the sharing and cultivation of knowledge. The site offers members exclusive access to an impressive range of the latest online videos, tutorials, case presentations and topical dental content from leading industry representatives and practitioners alike, all available at their fingertips. Amongst our contributors are some of the UK s most highly regarded and influential Clinicians, Lecturers and KOL s. Dental professionals are able to create through their own personal profiles, a catalogue of clinical cases and share their own experiences, join the forums to share experiences, get advice on a range of topics from clinical support through to CQC compliance and medico legal issues. With more registered members than ever, the UK dental community has never been stronger, and with that comes the need to connect. The Dentorum platform provides an ideal environment for members of this important group to interact and share experience in a dedicated professional network. Whether you are a Dental Surgeon, Hygienist, Therapist or Nurse, Dentorum is the place for dental professionals to stay up to date with the latest developments in the industry, share knowledge and connect with like-minded experts. Once you have signed up with your GDC number, you can create a free personalised profile to communicate, engage, discuss and interact with fellow dental professionals and enjoy unlimited online access to a wealth of multimedia content. Registered members are welcome to browse, join and create groups and forums to participate in online discussions. Also available is the opportunity to share your views by commenting on videos. Never before has it been so easy for dental professionals to get connected and share their experience and expertise. Whatever your speciality within the field, Dentorum promises to be a valuable professional resource which you can t afford not to be part of. Members will also have exclusive access to information and offers on the latest dental products and services from leading dental suppliers and manufacturers, along with updates on all the latest training and events for dental practitioners.

4 Choice of Platforms DSM Website There are several opportunities to advertise on the DSM homepage, with a choice of banners, skyscraper adverts and sponsorship advert. The banner advert runs at the top of the DSM homepage, underneath the main menu bar. The homepage logos run on the left hand side of the page. Logos work on a rotational basis, so they will appear at the top, middle and bottom of the page at random. Both options offer direct links to any specified page on your website. Dentorum Website Our Dental Networking website Dentorum offers a number of additional online advertising options in conjunction with the DSM main website. Registration is a requirement in order to view the full website and this can only be completed with the entry of a GDC membership number, adding value for advertisers who want to ensure their products and services are being seen by certified dental professionals. The advert placement locations are similar to our main webpage, with a choice of banners, skyscraper adverts and sponsorship advert. HTML s We can also send HTML s to our 10,000+ strong database of dental professionals on your behalf, we code & build the entire from scratch, so it is created exactly to your specifications. After sending your to our database we will collect all the click through to send back to you. DSM Newsletter ed directly to over 11,841 subscribers on a weekly basis, the DSM e-newsletter contains a selection of upto-date announcements and news stories. A placement in this e-newsletter includes text, image and web links. Each article is hosted on the website and in the newsletter. The number of times a story is clicked on and read are recorded for full transparency and a statistics report is sent a few days after transmission. Digital Magazine Until now, DSM has been a printed publication. Going into 2016 we decided to reformat to a digital turn page magazine. Giving greater accessibility for readers, and added value for advertisers, with the facility for readers to click through to their website directly from the digital advert or article. The digital magazine is going to be published 10 times in 2016 with the dates for these releases available on our editorial calendar page. Alternative Platform Options If you cannot find an advertising option suited to your requirements, please contact us to discuss a more bespoke approach. We have a number of alternative print and online opportunities, including a front cover image package, inserts, and various sponsorship initiatives. We can work with you to create a tailored campaign. DSM Directory - The DSM Directory is your portal to discovering companies and businesses relevant to your interests and search requirements. The directory has numerous sub-categories that allow you to quickly find useful listings that contain contact details for businesses from all aspects of the dental industry. The directory is useful for business owners and service providers as it is free to list your details on the site and users are able to directly click through to a website url or to a company address. It also features the facility to list events on the site so if you are an event organiser or are a company exhibiting at an event, you can include your details on this and our audience will be able to see where and when upcoming events are and who will be in attendance. There is the opportunity to have your business details listed at the top of relevant pages, giving you even more exposure as your directory will be the first that users see when they re searching the page.

5 Our Reach DSM Digital Magazine Dentorum DSM Website Practice Owner... Practice Manager... Dentist... Orthodontist... Cosmetic Dentist... Dental Surgeon... Hygenist... Dental Nurse... 2,420 1,87 3 4, Active Members... GDC Members... Predicted increase during ,918 4, % Monthly Visits... Daily Visits... Page Views per Month... Average Page Views per Visitor... Average Visit Length... 18, , sec Total ,8 41 Total... 4,918 Total Outbound Reach (DSM + Dentorum combined)... 16,759 Launching 2016 Procurement site In the interim period we are developing the Procurement site which will offer visitors to work with the best suppliers, choose products and obtain quotations through our system. As you are aware this is a very interesting platform which many clients are engaging with us on and Mid-mark again can become an affiliate partner with us based on our development work we will be undertaking over the next few months to make the site live in the next 4 months. Due for launch April Launching 2016 Microsites dedicated to niche areas for dental focus

6 Editorial Calendar 2016 Issue 3.1 Issue 3.2 Issue 3.3 Issue 3.4 Issue 3.5 Edition Date February 2016 March 2016 April 2016 May 2016 June 2016 Editorial Close 11th February 10th march 22nd April 20th May 10th June Artwork Close 19th February 18th march 29th April 27th May 17th June Spotlights Digital Imaging CAD/CAM Software & Equipment 3D Printing Intraoral Cameras Business in Practice Practice Management & Digital Software Practice Design & Refurbishment Recruitment Dentistry Show Disinfection & Decontamination Oral Health & Hygiene Dental Handpieces Tooth Whitening Implants Periodontal & Endodontic products Chairs Education and Training Professional Services (Finance, Law, Insurance, Accountants) Education & Training Early Preventative care in Children Diagnostics CPD Training Events Dentistry Technology Show Professional Dentistry East Midlands Regular Features Practice Management, Orthodontics, Equipment, Hygiene, General News Issue 3.6 Issue 3.7 Issue 3.8 Issue 3.9 Issue 3.10 Edition Date July 2016 September 2016 October 2016 November 2016 December th July 8th September 13th October 10th November 8th December 13th July 15th September 19th October 16th November 14th December Spotlights Practice Management & Digital Software Oral Health & Hygiene Digital Imaging Cosmetics Hi-Tech Equipment Dental Handpieces Small Surgery Equipment Orthodontics BDIA Show Impression Materials Restorative Materials Practice Technology Education & Training Chairs Practice Design & Refurbishment X-ray equipment & accessories Business in Practice Professional Services End of year round up Events Professional Dentistry Scotland BDIA Show Preview BDIA Show Review Professional Dentistry Manchester Regular Features Practice Management, Orthodontics, Equipment, Hygiene, General News why are we different? To put it simply, DSM does exactly what is says on the front cover Dental Supplies. We focus on bringing our readers the latest news and developments regarding the equipment that dental professionals use. We aim to help businesses bring details of their product and service offerings to the relevant audience, in a quick and concise style. With our digital DSM doesn t run long articles that are related to surgical procedures, aiming to keep the focus solely on equipment and service offerings. This ensures news coming from the industry is relevant to our reader base and in keeping with our goal of being a product-focused publication. Through various consultations with our reader base we found that the majority of dental professionals prefer shorter stories, allowing them to read the article quickly and thoroughly. We have introduced some new features in our editorial calendar for 2016 including waste management, recruitment, and CPD training. This was in response to an outcry from several companies we have been working with, and feedback from our readers.

7 Advertising Opportunities Bronze - Quarter Package - Sponsorship of a feature section Q Company Logo on every page with the feature - 3 x Full page adverts (February, March, April) Q x Pieces of PR - Banner advert to run on our web site until the end of Q Company video on our website until the end of Q Cost Silver - 6 Month Package - Sponsorship of a feature section Company Logo on every page with the feature - 3 x Double page spread adverts - 3 x Full page adverts - 6 x Pieces of PR - Banner advert to run on our web site for 6 months - Skyscraper advert to run on The Dentorum website - Company video on our website Cost Gold Package - 1 x Front Cover - 10 x Full page adverts - 2 x Sponsorship of a feature section Company Logo on every page with the feature section - 2 x Case studies or Q & A article with our Editor Callum Little - Skyscraper advert to run on our website full year - Unlimited PR - Company video on our website - 2 x Banner adverts on each of the new launched websites - Dedicated account Manager to work with you during you campaign Cost Platinum Package - 1 x Front Cover DSM x Double page spread adverts - 5 x Full page adverts - 3 x Sponsorship of a feature section Company Logo on every page with the feature section - 3 x Case studies or Q & A article with our Editor Callum Little - Banner advert to run on our website full year - Unlimited PR to be displayed on our website - Company video on our website - Company video on our network website Dentorum - 2 x Banner adverts on each of the new launched websites. - Dedicated account Manager to work with you during you campaign Cost Digital Advertising - One-off Campaigns Homepage Logo 399 Homepage Banner 985 Homepage Skyscarper 1500 Newsletter Banner ad 1850 HTML bespoke E mail 750 per To advertise Contact Andrew Rogers via at Andrew@dsmag.co.uk or phone on +44 (0)

8 Advertising Specs Advertising Guidelines All advertisements must be supplied as high resolution composite format PDF files. Files must contain all images and must be CMYK or Grayscale at 300dpi. DPS 480 x 340 (mm) Full page 240 x 340 (mm) All fonts should be embedded. Files should not contain any true type or multiple master fonts, original JPEG images, or copydot scan elements. Files should be attached to an and sent to: andrew@dsmag.co.uk Subject titles must be marked with the name of the advertiser. To advertise contact: Andrew Rogers t: + 44 (0) e. andrew@dsmag.co.uk Online/Digital Advertising Guidelines Digital Display & APP Advertising - All advertisements must be supplied as high resolution composite format PDF files. Adverts must be created to include bleed wherever they will be printed to the edge of the page. Crop marks must be shown and are to be outside the bleed area. All adverts must be supplied at the Full page or Half page sizes listed above. We accept, Jpeg or PDF file but all images must be saved at 300dpi and supplied at the required size. Files must contain all images and they must be CMYK or Grayscale at 300dpi. All fonts should be embedded. Files should not contain any true type or multiple master fonts, original JPEG images, or copydot scan elements. Banner Advertising - All Banner adverts must be supplied as a GIF or Jpeg files set to the following size: 465 x 55 pixels. Inclusion of the Landing URL is required. Skyscraper 170 x 550 (Pixels) Banner Advert 700 x 100 (Pixels) Lea d e r b o a rd 700 x 350 (Pixels) Sky Scraper Advertising - All Sky Scraper adverts must be supplied as a GIF or Jpeg files set to the following size: 197x552 pixels. Inclusion of the Landing URL is required. e-newsletter Advertising All Enewslettrer Banner adverts must be supplied as a GIF or Jpeg files set o the following size: 465 x 55 pixels. Inclusion of the Landing URL is required.gif animation is accepted but not recommended due to Vista Outlook only displaying the first frame of the animation. Therefore, first frame of animation must be complete advertising message (to cater for clients that do not accept animation) Static / Animated image (GIF/JPG), flash is not accepted HTML Bespoke s - All text and artwork needs to be supplied with a layout of your HTML if being designed through FPS ltd. We require a SUBJECT LINE, Maximum 80 Character and Most important words should appear in the first 5-7 words. CONTENT - TECHNICAL SPECIFICATIONS Format: HTML. Maximum file size: 200KB (html + images), Recommended width: pixels. Recommended height: pixels. Use inline-css only. All the content must reside BETWEEN <body> and </body>. All the graphics used must be 72dpi. Text: Maximum 300 words. All landing URL s must be supplied. Our Testing Methods: All creative must function uniformly on both MAC and PC platforms as well as multiple browser versions of Internet Explorer, Firefox, Chrome, Mozilla and Safari. Digital and web advertising requires that all standard creative be submitted three (3) business days prior to launch date to allow testing and approval.

9 Contact us Publishing Director Scott Colman t. +44 (0) e: Editorial Director Callum Little t. +44 (0) e: Terms and conditions 1. Advertisers and advertising agencies will agree to indemnify and hold harmless Future Publishing Solutions Ltd (The Publisher) from any claim arising out of the publication of any material or advertisement submitted to The Publisher by the advertiser and published in Dental Supplies Magazine (DSM) or in any of its associated products. 2. The Publisher has the right to reject any advertising material submitted for Dental Supplies Magazine. The Publisher has the right to insert the word Advertisement alongside any copy/advertisement scheduled to appear in the Digital Magazine. 3. Advertisements booked to appear in DSM may only be cancelled by the submission in writing of a cancellation note 30 days prior to the issue reservation closing date. It is the advertiser s responsibility to gain acknowledgement of receipt for confirmation of cancellation in writing. Sales Manager Andrew Rogers t.+44 (0) e. andrew@dsmag.co.uk HTML and APP Manager Jonny Jones t: +44 (0) e. jonny@futurepublishingsolutions.com 4. The Publisher will not be held responsible for any costs or damages beyond the agreed costs of the advertisement where such cost has been prepaid by the advertiser or where production quality of such advertisement is below standard. 5. All fees payable for advertising are due within 14 days from receipt of invoice. Where advertising is booked by an agent or by an advertising agency, the client on behalf of whom the agent placed the advertisement will become liable for any outstanding payments in the event of their agency s payment default. 6. The positioning of an advertisement is at the discretion of The Publisher except when an advertiser has paid the preferred position charge and the availability of this position has been confirmed in writing by The Publisher. Online Manager Vikas Chaudhary t: e. vikas@futurepublishingsolutions.com 7. The advertiser shall lose the right to any compensation for any deficiency of whatever nature in the publisher s service in respect of any edition unless the advertiser notifies the publisher in writing within 14 days of digital publication of that edition setting out the deficiency. This clause applies retrospectively to all past editions and the advertiser explicitly accepts its retrospective effect. 8. This contract shall be governed by the laws of England and Wales, the courts Finance/Administration Manager Emma Colman t. +44 (0) e. emma@futurepublishingsolutions.com of which shall be the proper forum for any action commenced either by The Publisher or by the advertiser. 9. The Publisher will vary the digital magazine depending on subscriber demand. 10. The Publisher will not return any materials submitted for publication in DSM or its associated properties, unless prior agreement is issued in writing by The Publisher. The Publisher has the right to destroy any materials submitted for the digital publication in DSM or its associated properties after six months of receipt. The Terms & Conditions above shall form the entire contract between the parties, and other terms shall only be imported if submitted in writing and agreed by the parties, such agreement to be evidenced, on behalf of The Publisher, by the signature of a competent director. Future Publishing Solutions First Floor Offices, 2-4 Swine Market, Nantwich, Cheshire, Cw5 5AW t (0) n e. info@futurepublishingsolutions.com n w. Company Number n Registered in England

10 MEDIA KIT Dental Supplies Magazine Dental Supplies Magazine All Rights Reserved No reproduction of this material without express permission of the owners of