Bachelor of Business Administration Program - Tourism Industry

Transcription

1 Bachelor of Business Administration Program in Tourism Business Management (International Program) Revised Curriculum, Academic Year 2013 Naresuan University International College

2 Bachelor of Business Administration Program in Tourism Business Management (International Program) Revised Curriculum, Academic Year 2013 Name of Higher Education Institutute Faculty/Department Naresuan University International College Section 1 General Information 1. TITLE OF THE PROGRAM Thai : หล กส ตรบร หารธ รก จบ ณฑ ต สาขาว ชาการจ ดการธ รก จท องเท ยว (หล กส ตรนานาชาต ) English: Bachelor of Business Administration Program in Tourism Business Management (International Program) 2. TITLE OF THE DEGREE Full Title : Thai บร หารธ รก จบ ณฑ ต (การจ ดการธ รก จท องเท ยว) English Bachelor of Business Administration (Tourism Business Management) Abbreviated Title : Thai บธ.บ.(การจ ดการธ รก จท องเท ยว) English B.B.A. (Tourism Business Management) 3. Major Subject -None- 4. Required Credits 135 credits 5. Curriculum Characteristics 5.1 Curriculum Type Curriculum Level 2 for a Bachelor s Degree (4-year Program) according to the 2009 National Qualifications Framework for Higher Education in Thailand and the 2010 Qualifications Framework for a Bachelor s Degree in Tourism and Hotel Business 5.2 Language English (All documents and textbooks of the curriculum are in English.) 5.3 Recruitment Thai and foreign students 5.4 Cooperation with Other Institutions This program is a Naresuan University program.

3 5.5 Degree Offered to the Graduates One degree of one major (Bachelor of Business Administration Program in Tourism Business Management) 6. Curriculum Status and Curriculum Approval This is a revised curriculum based on the 2008 Bachelor of Business Administration Program in Tourism Business Management. The program starts in the First Semester of the Academic Year The Academic Committee approved the curriculum in the 5/2012 meeting on 20 August The Academic Council approved the curriculum in the 5/2013 meeting on 8 May The University Council approved the curriculum in the 5/2013 meeting on 26 May The Ability to Implement / Promote a Quality and Standard Curriculum The curriculum is implemented and promoted according to the National Qualificatios Framework for Higher Education in Thailand in the Academic Year Potential Career for Graduates 1. Hotel business; for example: - General Manager - Food and Beverage Manager - Room Service Manager - Reception Manager - Hotel business officer both in Thailand and abroad 2. Tourism business; for example: - General Manager - Tour and Travel Sales Manager - Airline Ticketing Officer - Tour Guide 3. MICE Business - MICE Manager - Event Manager - Exhibition Manager - Planning Manager 4. Others; for example: - Teacher/Lecturer in public and private educational institutions - Ground Attendant (Airline Business) - Tourism and Service Industry consultant - Tourism Planning and Marketing Officer - Business Public Relations Officer - Independent business owner/entrepreneur - Others

4 9. Names, Positions and Degrees of the Lecturers in Charge of the Curriculum No. First Name and Last Name 1 Miss Hathaikarn Karntarum X-XXXX-XXXXX-XX-X 2 Miss Sojiphan Netroong Mr. Clement A. Trahan XXXXXXXXX Academic Position Lecturer Lecturer Academic Degree MITHM Distinction (Master of International Tourism and Hospitality Management) M.Sc. ( International Hospitality Institution James Cook University, Australia Sheffield Hallam University, England and Tourism Management) Lecturer M.Sc. (Hospitality Management) Florida International University, USA. Year of Graduation Teaching Load (Number of Hours/Week/Academic Year) When the At Present Curriculum Is in Use

5 10. Venue to Conduct the Study International College, Naresuan University 11. External Factors or Necessary Development to Be Considered in Curriculum Planning 11.1 Economic Situation and Development The significance of the income from the tourism business has been increasing The demands for labor in the tourism and service industry are increasing, especially for those with skills and experience in providing services or with the trained knowledge and expertise in the service business Tourist destinations in Asia have become more competitive, and the service industry needs the personnel who are knowledgeable and capable of competing in the labor markets both inside and outside the country There are economic cooperations among countries in nearby regions; for example, national or international standard specifications of capability for personnel in the tourism and hotel industry The ASEAN agreement on the acceptance of professional specifications for personnel in the tourism and service business, which allows the freedom of lobor transfer within the member countries of ASEAN starting in the year This offers a much greater professional opportunities for Thai people who also need to increase their potentiality, especially in international languages Social and Cultural Situation and Development Communities participate in making their own tourism plans and development The current technological development and advances have an impact on the needs for labor in the tourism and service industry The development towards a multicultural society requires manpower with the knowledge and understanding of the social and cultural changes induced primarily by tourism Tourism is one of the factors promoting the preservation of Thai art and culture. 12. The Effects Mentioned in No.11 on Curriculum Development and Their Relevance to the Missions of the Institution 12.1 Curriculum Development Regular improvement and development are needed to make the curriculum correspond to the economic, social and cultural changes The curriculum must be developed to meet the standard recognized nationally and internationally The curriculum management must be distinctive and modern so that the graduates are needed in the labor market of the tourism industry.

6 The graduates must possess the ethical and moral conduct, professional code of practice, professional knowledge and ability, knowledge of local wisdom and social skills to get along with others in the society The Relevance to the Missions of the Institution NUIC aims to produce quality graduates with standard recognized nationally and internationally The curriculum management must be distinctive and modern so that the graduates are needed in the labor market of the tourism industry The graduates must possess the ethical and moral conduct, professional code of practice, professional knowledge and ability, knowledge of local wisdom and social skills to get along with others in the society. 13. Cooperation with Other Curricula in the Faculty / Other Departments in the Institution 13.1 Course(s) Offered by Other Faculties / Department / Programs -None Course(s) Offered to Other Faculties / Department / Programs -None Administration and Management -None-

7 Section 2 Specific Information of the Curriculum 1. Philosophy, Significance and Objectives of the Curriculum 1.1 Philosophy of the Curriculum Division of Tourism Business Management, Naresuan University International College determines to produce knowledgeable and skillful graduates who are able to meet the demands of the labor market in the tourism and service business, to apply the theoretical knowledge in tourism, hotel and MICE business management, and to communicate and work with others efficiently. The curriculum focuses on producing moral and ethical business people with the practical skills, professional knowledge and understanding, ability to tackle problems responsibly, honestly and selflessly, and credentials of a good role model who can make use of the tourism business management creatively for national development. Since tourism business is a key mechanism to progressing national development that helps facilitate income distribution and efficient job creation, this requires quality personnel who are ready for competition and global economic changes in both public and private sectors and whose contributions are strong components for national development. 1.2 Objectives of the Curriculum To produce graduates with the following characteristics: Possess the knowledge and skills for tourism business management Possess the skill to communicate well in English as well as in a third language, the skill to creat good interpersonal relations, and the skill of leadership Possess the skill to learn about new development and innovation and to apply them in tourism business operation and management. 1.3 Curriculum Features The identity of NUIC students is the knowledge and skill to use English for communication proficiently. All students majoring in Tourism Business Management are required to take Co-Operative Education to enhance their professional skills in real workplaces and to apply their theoretical knowledge for tourism business management.

8 2. Plan for Development / Improvement The plan for the curriculum revision is designed based on the curriculum objectives and the policy framework, goal-oriented strategies and operating plan according to the strategic development plan and its evidence/indicators set by Professor Dr.Sujin Jinayon, President of Naresuan University, as shown in the following table: 2.1 Plan for Development / Improvement Plan for Development Strategies Evidence/Indicators Develop the instruction and learning system and the process to produce graduates who are proficient at work, human relations, thinking, living and problem-solving, who meet the requirements of the country s leading employment sources (Demand-Based Competency), and who are paid higher than the average wage. 1. The university develops basic components essential to the production of quality graduates and useful for the study programs to employ in the development of the students quality; for example: - Create an organization culture with the thirst for knowledge that leads to a knowledge-based society. - Enable the students to enhance their English language skills based on the e- learning system supported by the university s Language Center. - Encourage an exchange of skills by holding trainings and study visits for the lecturers to facilitate the adjustment to the student-centered instruction system, the student-instructor participatory lerning, and the learning process focusing on seeing, thinking, seeking for principles (theories) and practicing. - Provide professional English language instructions focusing on the speaking and listening skills for 1 credit per semester continually until the number of credits fulfill the requirement specified in the curriculum. - Feature at least 1 lecture by a guest lecturer from the business/private/ public sector in each specific course in the curriculum. 1. A complete set of TQF 2, 3 and The lesson plans in the formats of TQF 3 and 4 that facilitate self-learning. 3. The percentage of lectures by guest lecturers, featuring at least 1 lecture by a guest lecturer from the business/private/ public sector in each specific course in the curriculum 4. The students are required to do a professional training or Co- Operative Education. (See TQF4.) 5. The percentage of courses with tutorials 6. Every course has both TQF3 and TQF5. 7. The percentage of students conducting undergraduate theses (6-9 credits) 8. The percentage of students who pass the English test the first time they take it, based on the criteria specified by the university

9 Plan for Development Strategies Evidence/Indicators - Feature the system of Co-Operative Education. 2. Develop the quality of the learning process in the curricula aiming to produce graduates who are able to apply and integrate the overall knowledge in their professional practice by the following methods: - Revise the curricula to shift the focus from content-based learning to problem-based learning/topic-based learning. - Make an earnest reformation of the foreign language learning system by providing a 24-hour self-access technology and communication laboratory. - Provide an efficient and effective tutorial system in all courses. - Require every student to conduct an undergraduate thesis. - Provide opportunities for the instructors and students to do activities together. - Evaluate the instructors teaching performance based on the PDCA system so that the instructors are able to make improvements by themselves. 3. Develop a competency-based assessment system though the following: - Provide an assessment system for the students English and communication technology proficiency. 9. The percentage of students who pass the Information Technology test the first time they take it, based on the criteria specified by the university 10. The percentage of students who are employed/self-employed within 1 year of graduation 11. The graduates average monthly salary is higher than the rate specified by Office of the Civil Service Commission.

10 2.2 Plan for Developing the Learning Outcomes and Specific Skills for the Tourism Business Management Curriculum Domain 1. Morality and Ethics Responsibility, courage, sacrifice, patience, hard work, determination for success, professional code of practice, and good academic behavior 2. Knowledge Ability to apply the knowledge creatively for work in order to create innovations and to solve personal and social problems Plan for Development -Plan the operation and budget for special lectures and practical trainings by experts with experience in service and tourism industry management and professional code of practice. - Require the 3 rd -year students to take Research Methodology for Tourism prior to taking Undergraduate Thesis. - Require the 4 th -year students to take Undergraduate Thesis. Strategies - Find and contact experts in service and tourism industry management and make a list of their names and biodata to be referred to for guest speakers. - Provide a guideline for the instructor of the Research Methodology for Tourism course to fulfill the task of enabling the students to conduct basic research studies. This is to be taken with the course concerning current trends and problems of tourism to help determine the Undergraduate Thesis topics. - Assign thesis advisors to all 4 th -year students to supervise the students undergraduate theses and determine the thesis topics in areas of new developments in the field of tourism business management. Evidence/Indicators - The number of guest speakers corresponds to the number of related courses offered in each semester. - Students academic results in Research Methodology for Service and Tourism IndustryManagement are considered. - The number of the undergraduate theses corresponds to the number of the graduates in each academic year.

11 Domain 3. Cognitive Skill Creativity, thirst for knowledge,analytical and logical thinking, innovative achievement, positive attitude, physical and mental happiness according to one s religious belief, lifelong learning The 4. Interpersonal Skill and Responsibility Good human relations (verbally and physically), public mind, team player, and understanding of self and of others Plan for Development - Revise the curriculum to make it relevant to the academic standards and missions of the institution as well as of the labor market. - Design the instruction and learning management based on the concept of participatory learning and teamworking. - Projects for voluntary services and green community services Strategies - Promote academic services as well as the students proficiency in 5 areas: work, human relations, thinking, living and problem solving. Examine and control the academic standard. Survey tourism business entrepreneurs needs for labor. - Assign instructors to design instructions and group activities focusing on instilling in the learners leadership and teamworking skills. - Have students participate in creating environmentally friendly activities to provide services to local communities in the Lower North. Evidence/Indicators - The evaluation reports of the academic standard and of the graduates satisfaction with the academic services - The evaluation reports of the employers satisfaction towards the graduates in tourism business - The instructors research results on the study of the students leadership and participatorylearning skills - The reports of the local people s satisfaction towards the projects for voluntary services and green community services

12 Domain 5. Numerical Analysis, Communication and Information Technology Ability to use Thai, English and communication technology to communicate effectively and to analyze and summarize contents for effective communication 6. Psychomotor Skill Physical training for healthy body and mind, socially acceptable personality, and health-protective and promoting behavior Plan for Development - Promote languagerelated projects for both Thai and English languages. - Use English as the medium of instruction in class. - Provide each student with a personal password to access the university s IT system. - Encourage the students to do exercise and to do team activities to promote group happiness and harmony. Strategies - Organize languagerelated contests and activities such as academic debates, composition contests, etc. - English is assigned as the only medium for instructor-student communication. - Encourage students to access the university s IT system to check their academic performance results and to search the library s databases. - Create sport activities and recreations to develop the students social skills. Evidence/Indicators - The results of language-related contests and activities - The students English competency test results are equivalent to IELTS 4.5 or higher before their graduation. - Reports of the frequency of the students access to the university s IT system - Reports of the students satisfaction towards their participation in sport and recreation activities

13 Section 3 Educational Management System, Curriculum Implementation and Structure 1. Educational Management System The educational management system is a semester system consisting of 2 semsters: First Semester and Second Semester, and Summer Session (if any), according to Naresuan University Regulations for Undergraduate Studies. 2. Curriculum Implementation 2.1 Teaching Days-Times First Semester August-December Second Semester January-May Summer Session May-July (if any) 2.2 Student Qualifications NUIC students are required to have the following characteristics and academic qualifications: (1) A high school certificate or equivalent from institutes approved by Office of the Higher Education Commission or Office of the Civil Service Commission, or (2) Other qualifications as specified annually by NUIC (3) No current record of a mental disorder, of leprosy, of tuberculosis at a critical phase, of elephantiasis at a critical phase, of drug addiction, and of alcoholism (4) No record of court-ordered imprisonment except for a wrongdoing by recklessness or a misdemeanor Student Recruitment (1) The recruitment system of Office of the Higher Education Commission, or (2) Direct recruitment by Naresuan University, or (3) Direct recruitment by NUIC 2.3 Problems Encountered by New Students Problems may arise during the students adjument period from high school study to university study in which students are faced with methods of learning that may be different from what they are familiar with, a social life that is of a greater extent than what they used to have, and classroom and extra-curricular activities that require good time management. Problems may also arise from the students lack of the English proficiency, and the skills and ability needed to study in a higher education level. This is because the medium of all instruction and learning, textbooks, documents and examinations is English, and the methods of instruction are different from those employed in high schools.

14 2.4 Strategies to Solve the Problems / Limitations in No Organize orientations for new students to advise them on setting goals for their lives, study techniques for university study and time management. - Assign the advisory tasks to all lecturers to supervise, admonish and advise the students. - Set up the college s Student Affairs Unit to provide assistance to the advisors, conduct student-related activities such as Advisee-Advisor Introduction Day and Parents Meetings, and follow up the students academic performance results from their advisors, etc. - Encourage the students to take part in activities and projects related to academic skills as well as life skills; for example, Orientation for Undergraduate Students Project, English Intensive Courses, Study Skills Development Project, and academic tutorial projects, etc. 2.5 Five-Year Plan for Student Recruitment and Graduation Year of Study Academic Year Year 1 Year 2 Year 3 Year Total Number of Prospective Graduates Budget as Specified in the Plan Income Budget (in Thai Baht) - The estimated income (undergraduate tuition fees) is calculated at a flat rate of 248,800 baht per student (for the whole study program). Details of Fiscal Year Income Education Service Fees 2. Enrollment 1,800,000 3,600,000 5,400,000 7,200,000 9,000,000 Fees 3. Government Budget Total 1,800,000 3,600,000 5,400,000 7,200,000 9,000,000 (Note: The information is from the fiscal report of expenditures of NUIC Planning Unit.)

15 2.6.2 Expense Budget (in Thai Baht) List of Expenditures Fiscal Year Allocated budget to the university -** -** -** -** -** 2. Curriculum administration expenses (Curriculum 300, , , , ,000 Administration Committee, Curriculum PR/Promotion) 3. Learning and teaching expenses (office expense, 500, , , , ,000 supplies, etc.) 4. Teaching materials, equipment and media 500, , , , , Teachers renumeration for the total curriculum credits (138 73, , , , ,500 credits): average 35 credits and 105 hours/academic year/class, and 700 baht/hour 6. Supporting staff s renumeration/wages in the 100, , , , ,000 administration of the curriculum, and the management of classes, examinations and activities 7. Expenses for student development activities 100, , , , , Expenses for student trainings 300, , , , , Salaries and benefits** Total 4,869,300 5,163,600 6,115,400 6,625,075 6,823,719 (Note: The expenses do not include the salaries of full-time lecturers.)

16 2.6.3 Estimated Expendidures per Student for Graduate Production List of Expenditures Fiscal Year The administration of 1,100,000 1,100,000 1,100,000 1,100,000 1,100,000 Bachelor of Business Administration Program in Tourism Business Management Learning and teaching 200, , , , ,000 development Teaching renumeration 1,700,000 1,700,000 1,700,000 1,700,000 1,700,000 Over-time renumeration 78,000 78,000 78,000 78,000 78,000 Administration and 800, , , , ,000 management expenses Books, journals, and 450, , , , ,000 audiovisual media Total 4,328,000 4,328,000 4,328,000 4,328,000 4,328,000 Student Toal Expense per Student (in Thai Baht) 18,000 18,000 18,000 18,000 18, Educational System Classroom mode, according to the 2006 Naresuan University Regulations for Undergraduate Studies (Appendix A, Item 11) 2.8 Transfer of Credits, Course and Cross-University Registration (if any) As specified in the 2006 Naresuan University Regulations for Undergraduate Studies (Appendix A, Item 7)

17 3.1 Curriculum Total number of credits 135 credits The structure of the curriculum is in accordance with the Ministry of Education s standards as follows. No. Description Minimum credits required by MOE Number of credits in the revised curriculum General Education a minimum of Specialization a minimum of 2.1 Core Courses 2.2 Required Courses 2.3 Elective Course Free elective courses - a minimum of 6 6 Total number of credits aminimum of

18 3.1.3 Courses 1. General Education Courses- a minimum of 30 Credits Consisting of the following courses: 1.1 Required Courses 30 Credits Languages - a minimum of 12 Credits Thai Language Skills for Foreign Students 3(2-2-5) (For non-thai students only) Thai Language Skills 3(2-2-5) Fundamental English 3(2-2-5) Developmental English 3(2-2-5) English for Academic Purposes 3(2-2-5) Humanities - a minimum of 6 Credits Information Science for Study and Research 3(2-2-5) Language, Society and Culture 3(2-2-5) Music Appreciation 3(2-2-5) Arts in Daily Life 3(2-2-5) Social Sciences - a minimum of 6 Credits Philosophy of Life for Sufficient Living 3(2-2-5) Fundamental Laws for Quality of Life 3(2-2-5) Thai State and the World Community 3(2-2-5) Civilization and Local Wisdom 3(2-2-5) Politics, Economy and Society 3(2-2-5) Living Management 3(2-2-5) Life Skills 3(2-2-5) Media Literacy 3(2-2-5) Science - a minimum of 6 Credits Man and Environment 3(2-2-5) Introduction to Computer Information Science 3(2-2-5) Mathematics and Statistics in Everyday life 3(2-2-5) Drugs and Chemicals in Daily Life 3(2-2-5) Food and Life Style 3(2-2-5) Energy and Technology Around Us 3(2-2-5) Human Behavior 3(2-2-5) Life and Health 3(2-2-5)

19 Science in Everyday Life 3(2-2-5) 1.2 Required non-credit(physical Education) 1 Credits Sports and Exercises (Required non-credit) 1(0-2-1) 2. Specialization - a minimum of 99 Credits 2.1 Core Courses 45 Credits Psychology for Service Industry 3(2-2-5) Introduction to Intercultural Communication 3(2-2-5) Introduction to Political Sciences 3(2-2-5) Introduction to Management 3(2-2-5) Principles of Marketing for Tourism and Hospitality Industry 3(2-2-5) Principles of Accounting and Accounting for Tourism Business 3(2-2-5) Tourist Behaviors 3(2-2-5) Introduction to Tourism Business Law 3(2-2-5) Human Resource Development in Tourism 3(2-2-5) Introduction to Business 3(2-2-5) Introduction to Intercultural Communication 3(2-2-5) Select only one language 15 Credits A. Bahasa Bahasa I 3(2-2-5) Bahasa II 3(2-2-5) Bahasa III 3(2-2-5) Bahasa IV 3(2-2-5) Bahasa V 3(2-2-5) B. Korean Korean I 3(2-2-5) Korean II 3(2-2-5) Korean III 3(2-2-5) Korean IV 3(2-2-5) Korean V 3(2-2-5)

20 C. Chinese Chinese I 3(2-2-5) Chinese II 3(2-2-5) Chinese III 3(2-2-5) Chinese IV 3(2-2-5) Chinese V 3(2-2-5) D. Japanese Japanese I 3(2-2-5) Japanese II 3(2-2-5) Japanese III 3(2-2-5) Japanese IV 3(2-2-5) Japanese V 3(2-2-5) E. French French I 3(2-2-5) French II 3(2-2-5) French III 3(2-2-5) French IV 3(2-2-5) French V 3(2-2-5) F. German German I 3(2-2-5) German II 3(2-2-5) German III 3(2-2-5) German IV 3(2-2-5) German V 3(2-2-5) G. Thai (For non-thai students only) Thai I 3(2-2-5) Thai II 3(2-2-5) Thai III 3(2-2-5) Thai IV 3(2-2-5) Thai V 3(2-2-5)

21 2.2 Required Courses 42 Credits Introduction to MICE Management 3(2-2-5) Tourism and Hospitality Industry 3(2-2-5) Principles of Hotel Management 3(2-2-5) Planning, Developmentand Strategic Management 3(2-2-5) InTourism Industry Research Methodology in Tourism 3(2-2-5) Information Technology for Tourism 3(2-2-5) Logistics for Tourism Industry 3(2-2-5) Current Trends and Issues in Tourism 3(2-2-5) Customer Service 3(2-2-5) Seminar in Tourism Business Management 3(2-2-5) Co-operative Education or International Academic / Professional Training * Choose only one course 6 Credits International Academic or 6 Credits Or Professional Training Cooperative Education 6 Credits Undergraduate Thesis 6 Credits 2.3 Elective Courses 12 Credits Students take 12 Credits from only one of the three clusters following; Cluster 1 (Tourism Concentration) Principles of Tour Guiding Management 3(2-2-5) Tourism for Recreation 3(2-2-5) Tourism in ASEAN 3(2-2-5) Travel Agency and Tour-Operator Management 3(2-2-5) Cluster 2 (Hotel Concentration) Public Relations for Hotel Business Promotion 3(2-2-5) Front Office Services 3(2-2-5) Food and Beverage Servicesand Restaurant Management 3(2-2-5) Catering and Banquet Management 3(2-2-5)

22 Cluster 3 (MICE - Meeting, Incentive Travel, Convention and Exhibition Concentration) Convention Management 3(2-2-5) Exhibition and Event Management 3(2-2-5) MICE Projects 3(2-2-5) Incentive Travel 3(2-2-5) 3. Free Electives a minimum of 6 Credits Students may select any courses offered by Naresuan University International College or other institutions approved by Naresuan University

23 Study Plan Year I First Semester Thai Language Skills for Foreign Students 3(2-2-5) Or Thai Language Skills 3(2-2-5) Fundamental English 3(2-2-5) 001xxx General Education Course 3 credits 001xxx General Education Course 3 credits 001xxx General Education Course 3 credits Sports and Exercises (Required Non-Credit) 1(0-2-1) Psychology for Service Industry 3(2-2-5) Total 18 Credits Year I Second Semester Developmental English 3(2-2-5) 001xxx General Education Course 3 credits 001xxx General Education Course 3 credits 001xxx General Education Course 3 credits Introduction to Political Sciences 3(2-2-5) Introduction to Business 3(2-2-5) Total 18 Credits

24 Year II First Semester 900xxx Elective course (Language I) 3(2-2-5) English for Academic Purposes 3(2-2-5) Introduction to Management 3(2-2-5) Principle of Accounting and 3(2-2-5) Accounting for Tourism Business Tourism and Hospitality Industry 3(2-2-5) Introduction to Intercultural Communication 3(2-2-5) Total 18 Credits Year II Second Semester 900xxx Elective Course (Language II) 3(2-2-5) Introduction to MICE Management 3(2-2-5) Principles of Marketing for Tourism 3(2-2-5) and Hospitality Industry Tourism Behavior 3(2-2-5) Principles of Hotel Management 3(2-2-5) Introduction to Tourism Business Law 3(2-2-5) Total 18 Credits

25 Year III First Semester 900xxx Elective Course (Language III) 3(2-2-5) Planning, Developmentand Strategic Management 3(2-2-5) intourism Industry Human Resource Development in Tourism 3(2-2-5) Information Technology for Tourism 3(2-2-5) Logistics for Tourism Industry 3(2-2-5) Customer Service 3(2-2-5) Total 18 Credits Year III Second Semester 900xxx Elective Course (Language IV) 3(2-2-5) 901xxx Elective Course I 3(x-x-x) 901xxx Elective Course II 3(x-x-x) 901xxx Elective Course III 3(x-x-x) 90xxxx Free Elective Course 3(x-x-x) Research Methodology in Tourism 3(2-2-5) Current Trends and Issues in Tourism 3(2-2-5) Total 21 Credits

26 Year IV First Semester 900xxx Elective Course (Language V) 3(2-2-5) 901xxx Elective Course IV 3(x-x-x) 90xxxx Free Elective Course 3(x-x-x) Seminar in Tourism Business Management 3(2-2-5) Undergraduate Thesis 6 Credits Total 18 Credits Year IV Second Semester International Academic or 6 Credits or Professional Training Cooperative Education 6 Credits Total 6 Credits

27 Course Descriptions Thai Language Skills for Foreign Students 3(2-2-5) Development of basic Thai Language proficiency in listening, speaking, reading, and writing focusing on language use for everyday communication Thai Language Skills 3(2-2-5) The development of language skills in listening, reading, speaking and written communication skills with an emphasis on reading and writing Fundamental English 3(2-2-5) Introduction to English structures necessary for speaking, reading, writing and listening. Emphasis on grammar, composition, conversation coordinated with the study of native speakers cultures Developmental English 3(2-2-5) Developmental course with the goal to enable students to accelerate their mastery of the English language, especially with respect to reading and writing skills English for Academic Purposes 3(2-2-5) Instruction and practice in the reading, writing, and critical thinking skills required in college. Emphasis on academic reading and writing assignments involving synthesis, analysis and argument based on sources that address issues and problems students commonly encounter in their introductory courses Information Science for Study and Research 3(2-2-5) The meaning and importance of information, types of information sources, approaches, information and communication technology application, media and information literacy,knowledge management, selection, synthesis, and presentation of information as well as creating positive attitudes and a sense of inquiry in students Language, Society and Culture 3(2-2-5) A study of the relationship between language and society and language and culture in terms of the ways in which language reflects society and culture. The study includes the interaction between language usage,social structure, and cultural structure. The study also includes language change caused by social and cultural factors of Thailand,ASEAN community, and the world

28 Music Appreciation 3(2-2-5) Study music comprehension in terms of perception, mood, meaning in music, organology, and foundation of music theory. To study Thai traditional music and western classical music comprising of musical instrument, ensemble, composition, style and aesthetics.to study musical style of Thai folk music, Asian music, and contemporary music in Thai society.music aesthetic in daily life and social-cultural context. To analyst and criticize musical phenomena in Thai society Arts in Daily Life 3(2-2-5) Art Fundamentals and understanding in the basic features, meaning, value, differences and the relationship between the various categories of works of art including fine art, applied art, visual art, audio art, audiovisual art, and new media art. Through the artistic experience and basic practice on various types of art.for developing knowledge, understanding and indoctrinating aesthetic judgment that can be applied in daily life, harmonized with the social context in both the global and local levels Philosophy of Life for Sufficient Living 3(2-2-5) Basic philosophical and conceptual knowledge on worldview, attitude, philosophy for life, lifestyle, valuable experience and factors or conditions which influence success in all aspects of life and profession of respected people Fundamental Laws for Quality of Life 3(2-2-5) Studying the laws concerning the quality of student life such as basic rights human rights, environmental law, the laws relating to traditional knowledge and laws pertaining to the developments towards the 21st Century Thai State and the World Community 3(2-2-5) Relations between Thailand and the world community under changes during various times stating from the pre-modern age up to the present and roles of Thailand in the world forum including future trends Civilization and Local Wisdom 3(2-2-5) Civilizations throughout history, cultural evolution, ways of life, traditions, ritual practices, beliefs, and contributions, development are preservation of local wisdom

29 Politics, Economy and Society 3(2-2-5) Meaning and relations among politics, economy, and society. International political development, politics and adjustment of developed countries the global economics system, impacts of globalization on economy and relations between the world system and Thailand Living Management 3(2-2-5) Knowledge and skills relating to role, duty, and responsibity of an individual both as a member of a family and a member of a society which include an adaptation to changes in a global society, world communication, conflict management resolutions, and methods to bring about creative problem solutions leading to a better economy and living conditions along with a more ethical society Life Skills 3(2-2-5) Knowing and understanding oneself and individual differences. Development of personality both mental and physical characteristics.practiceinteam working skills focusing on leader and follower roles Development of public consciousness and other desirable personal characteristics to world citizens Media Literacy 3(2-2-5) Knowledge, basic attributes necessary to access, understand, interpret, analyze leading to appropriate conclusions, so as to come up to par with stimuli coming through various contemporary media. The aim is focused on nurturing wise media consumers in graduates, responsible for one s own behaviors in society, not victimized and carry out preventive measures for the society being as a whole as well Man and Environment 3(2-2-5) The relationship between man and the environment, cause of environmental problems, effects of population change related to environmental problems case studies of global climate change and natural disasters at the global and local scale and the building of environmental awareness and participation in sustainable environmental management Introduction to Computer Information Science 3(2-2-5) Evolution of computer technology from past to present and a possible future, computer hardware, software and data, how a computer works, basic computer network, Internet and applications on the Internet, risks of a system usage, data management, information system, office automation software, multimedia technology, web-based media publishing, web design and development and an influence of technology on human society Mathematics and Statistics in Everyday Life 3(2-2-5) The application of Mathematics and Statistics for everyday life including banking and finance, business decision and statistics for data collection and basic decision making.

30 Drugs and Chemicals in Daily Life 3(2-2-5) Basic Knowledge of drugs and chemicals including cosmetics and herbal medicinal products commonly used in daily life and related to health as well as their proper selection and management for health and environmental safety Food and Life Style 3(2-2-5) Roles and importance of food in daily life, cultures and consumption behavior around the world including the influence of foreign cultures on Thai consumption behavior, identity and wisdom of food in Thailand, proper food selections according to basic needs, food choices, information for purchasing food, and food and life style according in the age of globalization Energy and Technology Around Us 3(2-2-5) Fundamental knowledge of energy and technology around us; energy sources and knowledge about electrical energy, fuel energy and alternative energy; relationship between technology and energy consumption; direct and indirect energy consumption; global warming and related energy situation; current issues and relationship to energy and technology; participation in energy conservation; efficient energy use and proactive approach to energy issuers Human Behavior 3(2-2-5) The knowledge of human behaviors such as behavioral concepts; biological basis and mechanisms of human behavior; mindfulness, meditation, consciousness and its involved substances; sensory perception, learning and memory, language; the intelligent and others quotients; social behaviors; abnormal behaviors; human behavioral analysis and applications in daily life Life and Health 3(2-2-5) Integrated knowledge and understanding about the life cycle; healthy behaviors and human health care; adolescence and exercise and recreation for health; enrichment of mental health; medicine and health; environment and health; health insurance, life insurance. Accident insurance. And social security; protection from danger, accidents, natural disasters and communicable diseases Science in Everyday Life 3(2-2-5) The role of science and technology with concentration on both biological and physicals science and integration of earth science in everyday life, including organisms and environments, chemical, energy and electricity, telecommunications, meteorology, earth, space and the new frontier of science and technology

31 Sports and Exercises 1(0-2-1) Undertaking either individual or team sports or other exercise routines to increase physical capabilities as well as ability in assessing one s stamina.emphasis on physical fitness and sporting spirits Bahasa I 3(2-2-5) Introduction to basic Bahasa sentence structures, vocabulary, and Bahasa-speaking culture. Emphasis on development of communicative competence in speaking, listening, reading, and writing Bahasa II 3(2-2-5) Further study on basic Bahasa sentence structures, vocabulary, and Indonesian and Malaysian-speaking cultures. Emphasis on developing the four language skills, accuracy and fluency in language use Bahasa III 3(2-2-5) Development of the four language skills with the emphasis on accuracy in speech, writing, and diction; advanced grammar; presentation and discussions based on selected readings / topics on culture and civilization of Bahasa speaking countries Bahasa IV 3(2-2-5) Continuation of Bahasa III focusing on grammatical and structuralknowledge.emphasisingconversational practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and civilization readings / topics Bahasa V 3(2-2-5) Development of conversational skills, idioms and expressions used in business communication> Practice speaking on topics such as the introduction and description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Reading and discussing business news, business articles, and excerpts from business oriented texts. Emphasis on vocabulary development and comprehension of the reading material and communicating what is read to other people through oral and written communication Korean I 3(2-2-5) Overview of the Korean language and culture, with a focuson elementary phonetics and the principles of pronunciation, writing Korean characters will be introduced. Basic conversation, sentence patterns, and useful vocabularies needed in daily life will be taught.

32 Korean II 3(2-2-5) Develop students proficiency in listening, speaking, reading, and writing with the emphasis on fundamental sentence structure, comprehension and oral expression Korean III 3(2-2-5) Focus on complex grammatical structural. Develop and enhance students reading ability through a variety of written material; emphasisereading, writing and conversation skills Korean IV 3(2-2-5) Ongoing study of the four language skills with an emphasis on complex grammatical structureand vocabulary development, together with advanced reading and writing for use in daily life Korean V 3(2-2-5) Advanced studyto enhance spoken commands, develop reading comprehension, and improving the ability to write business related information Chinese I 3(2-2-5) Study the sound system and writing Chinese characters; studying simple useful conversations such as greeting, introducing yourself and counting. Study basic sentence structures Chinese II 3(2-2-5) Develop conversation emphasisingcommunication required to discuss topics related to daily life by using fundamental sentence structures.introduction to reading and writing Chinese III 3(2-2-5) Develop and improve the four language skills, practice more complex grammatical structures and necessary expressions required where Chinese is needed in daily life, read and write short essays on non-academic topics Chinese IV 3(2-2-5) Study idioms commonly used in daily life. Continue integrated study of the four language skills with more complex grammatical structures and an emphasis on vocabulary development and comprehension for daily life Chinese V 3(2-2-5) Develop conversational skills, idioms and expressions used in business communication. Study businessrelated vocabulary, dialogue and grammar using business situations and context. Develop more practical skills and broaden the knowledge of Chinese culture which is related to business.

33 Japanese I 3(2-2-5) Japanese Iisan introductory study with a pragmatic contextual approach. Japanese letters, Hiragana and Katakana are introduced from the beginning to ensure the overall development of language skills. Learning of useful conversation, such as greeting words, introduce oneself, and simple daily conversation including numbers Japanese II 3(2-2-5) A continuation of reading and writing Hiragana and Katakana. Learning basic patterns and structures to be capable of asking and answering topics related to daily lives. The emphasis is on oral and aural development, conversational skills, and an introduction to reading and writing Chinese characters Japanese III 3(2-2-5) This course emphasises complex grammar, particularlyverb conjugation, increased vocabulary and additional Chinese characters Japanese IV 3(2-2-5) Continues and expands Japanese III, increasinglanguage use, understanding expressions and idioms for daily life communication. Further Chinese characters are studied with an introduction to business language Japanese V 3(2-2-5) Emphasis is on the development of business-related vocabulary, dialogue, and grammar by using business situations and contexts. Acquire computer literacysuch as typing and sending in Japanese. Study Japanese culture to broaden the overall knowledge of Japan French I 3(2-2-5) Introduction to basic structures and pronunciation with emphasis on the four language skills: listening, speaking, reading, and writing French II 3(2-2-5) Further work on basic structures and pronunciation and development of the four language skills: listening, speaking, reading, and writing. Emphasis on more complex grammatical structures and conversational skills in everyday communication French III 3(2-2-5) Further study of basic grammatical structures, with readings, conversation, and composition. Emphasis on discussions and expression of ideas on selected topics, and readings and writing of short passages

34 French IV 3(2-2-5) Further development of reading and writing skills, readings of short passages on topics related to French culture. Emphasis on oral presentation and written assignments, and summary writing French V 3(2-2-5) Development of conversational skills and idioms and expressions used inbusiness communication, practice speaking on topics such as introduction, description of a company and its products, telephoning, business presentations, travel arrangements and transactions. Read and discuss business news, business articles, and excerpts from businesstexts. Emphasis on vocabulary development and comprehension of text, and an ability to communicate what is read to other people correctly through oral and written communication German I 3(2-2-5) Introduction to basic German sentence structures, vocabulary, and German-speaking cultures. Emphasis on development of communicative competence in speaking, listening, reading, and writing German II 3(2-2-5) Further work on basic German sentence structures, vocabulary, and Germanspeaking cultures. Emphasis on development of the four language skills and accuracy and fluency in language use German III 3(2-2-5) Development of the four language skills with emphasis on accuracy in bothspeech, writing, and diction; advanced grammar; presentation and discussions based onselected readings / topics on culture and civilization of German speaking countries German IV 3(2-2-5) Continue German III, focusing on the grammatical structure of the language with an emphasis on conversation practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and day to day topics German V 3(2-2-5) Development of conversational skills and idioms and expressions used inbusiness communication, practice speaking on topics such as introduction, description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Read business news, business articles, and excerpts frombusiness oriented texts. Emphasise vocabulary development and comprehension of written text, and the communication of what is read to other people through oral and written presentation.

35 Thai I 3(2-2-5) An introduction to Thai phonology, understanding tonal sounds and practice the pronunciation of troublesome sounds. Review basic everyday conversations with an emphasis on vocabulary building and basic sentence patterns Thai II 3(2-2-5) Continue pronunciation practice, vocabulary building and the development of longer conversations. Introduce the Thai writing system. Practice reading simple language and writing selected language useful in daily life, the composition of personal information Thai III 3(2-2-5) Introduce additional Thai vocabulary for formal settings with longer conversations on various topics. Practice extended reading with follow-up writing of questions and answers Thai IV 3(2-2-5) Introducethe academic language and vocabulary from various fields of employment and business. Study, familiarisation and the use of Thai Royal language. Practice reading from newspapers and selected academic passages. Guidedintroduction to academic writing, how to structure an introduction, paragraphs, content, and summary, with an emphasis on linking methods Thai V 3(2-2-5) Prepare and deliver oral classroom presentations on selected topics. Writing reports, letters, and memos, language for use in businesses, advertisements, and the mass media Psychology for Service Industry 3(2-2-5) Psychology in the workplace and the foundation of motivation, including motivation and barriers in an organization.the study of people s emotions and perception, the effects of perception on organizations decision processes including foundation of service, the impact of the front stage and back stage on consumer perceptions Introduction to Political Sciences 3(2-2-5) A study of definition, evolution and areas of political sciences.a study of courses and contexts of political sciences Introduction to Economics 3(2-2-5) A study of the concepts of fundamental economics, economic activities, national income, international trade, and economic development.