NEECOM BAR CODES, RFID, MOBILE COMMERCE AND THE OBLIGATORY INTERNET OF EVERYTHING

Transcription

1 NEECOM BAR CODES, RFID, MOBILE COMMERCE AND THE OBLIGATORY INTERNET OF EVERYTHING May, 2015 Paula Giovannetti AIDC 100

2 Automatic Identification & Data Capture AIDC Technologies Include: Bar Codes Magnetic Stripe Optical Character Recognition Smart Cards ibuttons Near Field Communication RFID Sensors Biometrics - Voice and Facial Recognition Measure voice box vibrations

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4 Bar Codes UPC A UPC E GS1 DataBar = = GS128 Data Matrix PDF 417 I 2 of 5 QR Aztec Maxi Code

5 Why AIDC? 1. People make mistakes when they key in data 2. We can t read your darn handwriting 3. It s where the data touches the item or person or event

6 The data is MORE important than the product.

7 The Information is the Store Channels are blending The store is wherever the data is Bricks Online Mobile Internet TV Your Car Digital Picture Frame Your watch

8 What is Mobile Commerce? Mobile Commerce is using your mobile device to access the Information Store wherever you are!

9 Mobile is Personal Retail in Motion This is Information To Go! Mobile Moves Conversational Context Content Intent Give me a way to act on it. I want to buy it I want to save it I want to share it Not Business-to-Consumer but Consumer-to-Business

10 AIDC Technology Enables Mobile Commerce Chips replace mag stripe to convey payment information Apple Pay ewallet UPC codes The app determines the experience Promotions Wine pairings QR codes The URL imbedded in the QR determines the experience

11 AIDC Basics: Components The hardest thing to explain about AIDC is how simple it is: An AIDC tool is a data entry device. AIDC components are Data, Structure, Carrier: Data sufficient to uniquely ID the item, location, event, person. Prescribed structure to allow machine processing Using the appropriate carrier (bar code, RFID chip, etc.) for the job

12 Data / Structure / Carrier Lady s Summer Shirts (in the US) Data Unique ID so we can order, track, sell and pay All Lady s Shirts from the same supplier could have the same GTIN (aka UPC) Will not reorder Price is the same Won t track sales by style, color or size Lady s Shirts get unique GTIN s based on style, size and color WHY? Next Generation Product Identification If I order the one with white buttons on line I want the one with white buttons. Structure Global Trade Item Number In this case a GTIN GS1 Company Prefix Unique ID number Check Digit Carrier UPC A Used w/ GTIN-12 Standardized so it will read at POS Can measure and verify it for quality We call it a UPC because that s the type of bar code we use, but the data structure is a GTIN.

13 Data / Structure / Carrier Healthcare Data Something that Uniquely Identifies You Patient Number Patient Number for this hospital stay Structure One understood by all systems reading it Speaking of Structure Did you notice the date 31/3/83 Carrier Best for the job Let s talk about it

14 Data / Structure / Carrier Paula G s Place to Be Casino Chip the Chips Data Something that Uniquely Identifies The Casino? Chip denomination? Every single individual chip? Structure One understood by the systems reading it Carrier GS1 Data Bar Etched Data Matrix RFID Chip

15 The Internet of Things (Connecting People and Places and Events and a Couple of Things) One business and two fun applications: 1. RFID / QR and Retail Display Units 2. Sensor Technology and Golf 3. Mobile, Can Bus Microcontrollers and Snowmobiles Image Dr. Seuss

16 RFID Display Units Expensive cardboard boxes full of product RFID Chips in the Display Units report: Display leaves supplier; arrives at Retailer DC; delivered to Store So far, so good. Day 1: Display Unit comes out of back room and sometime later Goes back into the back room. Day 2: Display Unit comes out of back room and sometime later Goes back into the back room. Day 3: Display Unit comes out of the back room Next seen at the cardboard crusher. Retailer complains that the promotion was not successful. AIDC Solutions Continue to track / report movement w/ RFID (you re busted) QR Code takes you to a video which explains when the promotion starts, where it goes on the store floor and how to put it together. Automatic communications with Retailer at the store level

17 Sensor Technology and Mobile The Internet of Things will connect sensors, machines, information and people. Sensors in your golf ball, club head, club shaft and on your body married with information about the golf course, wind speed, and the hole you are on will tell you what you did wrong. You ll get a text. Mine will start LoL.

18 Title Text Snow Mobile-ing

19 What I ve Learned Deploying Emerging Technology When you are trying to deploy something new it competes with the (perceived) next newer thing SMS will compete with QR which will compete with NFC The carrier isn t important create a compelling experience and use them all! If you are replace a successful technology with a new technology, ROI is harder to find. Don t assume the users will figure it out. At some pivotal point you are no longer asking your associates for permission to try this new thing. The decision has been made. You are asking if they want to help make it amazing!

20 It s a new world. Get out there and do something exciting! Paula Giovannetti paula.giovannetti@gmail.com

21 GTIN SYMBOLS BARCODES GTIN = UCC-12 Symbol = UPC-A & UPC-E Used at POS GTIN = EAN-13 Symbol = EAN-13 Used at POS GTIN = EAN/UCC-8 Symbol = EAN-8 Used at POS GTIN = UCC-12 padded with zeroes Symbol = ITF-14 Used on Cardboard No Application Identifier Not approved for POS GTIN = EAN/UCC-14 Symbol = UCC/EAN-128 Application Identifier = (01) Indicator Digit = 1 Not approved for POS

22 DataBar Omni-Directional Used at POS GS1 DataBar Omnidirectional GS1 DataBar Stacked Omnidirectional GS1 DataBar Expanded GS1 DataBar Expanded Stacked GS1 DataBar Truncated Not Used at POS GS1 DataBar Limited GS1 DataBar Stacked

23 Session Description Bar Codes, RFID, Mobile Commerce and the Obligatory Internet of Everything This session is about Automatic Identification and Data Capture, a term for data capture technologies that never really caught on. We will cover old fashioned bar codes and new applications for them including mobile commerce. Then a little bit about RFID and sensor technology, aka the Internet of Things, which IS a very popular term, just not a very good one, because it is really about people, places, events and maybe a couple of things. But the dialogue before, during and after will be the best part of the session.