First Responders. 45 agencies ordered materials during this time-period although. Volume 3-Required Information TAB. NSPM-MN Electric Rate Case

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1 Docket No E002/GR Volume 3-Required Information Ill Commission Policy Information TAB Advertising Page 92 of 130 First Responders 45 agencies ordered materials during this time-period although it was available to all NSPM-MN Electric Rate Case September 2013

2 Docket No EOO2IGR Volume 3- Required Information III Commission Policy Information TAB Advertising Page 93 of 130 Home Order FREE Safety Materials NEW On-line Resource TrainIng Advanced Safety Info Wekome to the First Responder Beware safety resource website project of XceI Energy Our goal Is to help first responders work safely In emergencies where electric and natural gas utilities are involved Training Tools Are you responsible Links survey for first responder safety trainings Order free safety materials Are you interested in on-line training VisIt resoondlng to utility emeroencies Interested in utility-specific safety tips oacies and explore InteractIve training tools Visit our advanced safety Would you like to give us some feedback Complete our online survey Thank you for visiting Please share this site with others In your department XceI Energy Prlvacygjicy 2012 Culver Media LLC All rights reserved

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4 III Commission Docket VoIume3 Ni Policy. TAB 1-A vetisii Page 95 oft Flash Banners Call Before You Dig3-Day Call Before You Dig 2-Day 2012 Safoty Campaign Snapshot

5 Safely Ill Commission Docket N ECIO2IGR Volume 3- Required r... Policy moor TABi-Athi Page 96 of Flash Banners Overhead Stay Away Stay Alive Natural Gas Rotten Idea 2012 Safety Campaign Snapshot 15

6 Docket No Volume 3- Required lnf Ill Commission Policy 11 TAS 1- Ad Page 97 OT Flash Banner Overhead Stay Away Stay Alive 2012 Safety Campaign Snapshnt 18

7 DocketJ OGR Volume Required Info matfr Ill Commission Policy Informati TAB.-AdvØrtisi Page Interactive Expandable Units Call Before You Dig 2-Day 2012 Sfcty Campaqn Snopshol

8 Docket EQO2IGR Volume 3- lequlred lhforri- Ill Commission Policylnfor TAB -Adv Page 99 of Interactive Expandable Units Call Before Your 2012 Salety Campaign Snapshot

9 Docket Volume No Required lr E002/GR Ill Commission Policy lr TAB 1- Adv... Page 100 f1 Interactive Expandable Units Overhead Stay Away Stay Alive 20t2 Safety Campaign Snapshot 23

10 Docket Safety E002/GR-1 Voume 3- Required lnft.. Commission PoticS tnforu TAB Adverti Page 101 of Interactive Homepage Wallpapers Call Before You Dig 2-Day Call Before You Dig 3-Day 2012 Safety Campaign Snapshot

11 Docket 4o EOO2JGR-13-5ff VoIume3.Required Ill Commission Policy TAB1-A Page 102 of 130 Interactive Homepage Wallpapers Overhead Stay Away Stay Alive Natural Gas Rotten Idea 2O2SafetyCampagnSnapshot

12 Docket NoEOO2/CR-12 Volume 3- Re4uired Inform Safety CreatiVe Ill Commission Policy Inform TAB -Advert Page 103 of Out of Home Skyway Panels Call Before You Dig 2-Day Safety Campaign Snapshot

13 Docket No OO2/GR Votume 3- Req Wed inform It Commiseion Pottcy It TARt-A Page Out of Home Skyway Panels Natural Gas 2012 Safety Campaign Snapshot 48

14 Sfety Docket No Ofl2/GR afety Creative Volume 3- Required lnformati0n Ill Commission Policy Information TAB AdvertiBog Page 105 of 130 Out of Home Skyway Panels Overhead Skyway Panel with Wall Cling 2012 Safety Campetyn Snapshot 49

15 III Commission Docket EOO/R Out of Home Volume Requtrd lnfrm Policy of ann TAB Page 2012 Safety Campan Snapshot 35

16 II Commission Docket No EQ2/DR-1386S Volume 3-Required lnfc Policy lnf TAB Ad Page Out of Home Bulletin with Extension Call Before You Dig 2-Day Call Before You Dig 3-Day 2012 Safe Campaign Snapshot 35

17 Ill Commission Docket No E002/GR 13-s Volume3-ReqUirec Safety Creafive Policy TAB PageI. Out of Home High Impact 2012 Safety Campaign Snapshot

18 III Out of Home ocketno Voturne3-equire EOO2/G- CommissinPohc TA1-A Page Natural Gas Rotten Idea 2012 Safety Campaign Snapshot 38

19 Ill Commission Out of Home Construction Site Signage Docket No E002/GR-12 Volume læni 3- Requtrel Poicytnfonii TAB -AdvafL Page110 ofi Safety Campaign Snapshot

20 III Commission Docket E002/GR 134 Votume Requir PoL_ TAB -Mv Page Ill of Out of Home Construction Site Signage 2012 Salary Campaign Snapshol

21 III Docket Na EOO2JGR Volume 3-Required lnformatk Commission Policy lnfoi TABI -Adv Page 1120 Out of Home Construction Site Signage ment Sticker 2-Day 2012 Safety Campatyn Snapsflot 44

22 Safe Out of Home Construction Site Signage Overhead Fence Sign Overhead Lunch Truck 2012 Satety Campaign Snapshot 45

23 Ill Commission DocketNoEO2lR13868 Volume 3Requfred Ii P- TA Out of Home Construction Site Signage Equipment Sticker 2012 Safely Campaign Snapahot 46

24 Ill Commission Volume 3-Required Ii Docket NEO2/GR PollcJ TAB Page A0 115 of 130 Out of Home Construction Lunch Truck Signage Interior Door Thy Shelf Strip 3-Day Shelf Strip 2-Day 2012 Salely Campaign Snapshot 40

25 2012 Safety Campatyn Snapshot lit Commission Safety Docket No 5002/DR-I a-86l Volume 3-Required Pohoy TAB -AdvŁr Page 116 of Out of Home Construction Lunch TrUck Signage Overhead Shelf Strip Overhead Interior Door 41

26 III Commission Safety Creafive Docket Not EUO2JGR la-bab Volume 3-Required Informs Poicy Informs TAB1- Page 117 of 130 Print CaU Before You Dig Call Wait Dig Live GE 3-Day Call Wait Dig Live GE 2-Day 2D12 Safety Campaign Snapshot

27 Docket No E002/QR 13-c Voume 3- Required II Commission P licy TARt Page 118 of 13 Print Call Before You Dig Call Wait Dig Live G-only/E-only 3-Day Call Wait Dig Live G-only/E-anly 2-Day 2012 Safety Campaign Snapshot

28 NoEdO2/GP1 Docket Voume- Required tnforp Commission Polkytnforrn lit TAB Advel Page 11 Print Overhead Stay Away Stay Alive 2012 Safely Campaign Snapshot

29 Docket No OO2/GF Volume 3-Requir Ill Commission Fol Page12Oof1 60 Radio Call Before You Dig GE 2-Day MAN Theres an old saying.. what you cant see hurt you And thals especially true if youre about to dig in your yard to install fence build deck or even plant tree or bush BEGIN THEMATIC MUSIC See there are underground natural gas and electric lines buried in your yard and you happen if to hit them with pick or shovel or any tool they can be extremely dangerous Even deadly So at least two business days before youre ready to dig holeany holeyou need to pick up the phone and dial eight-one-one Your call arranges for professional to come to your yard and mark Xcel Energys underground lines with colored flags or paint Theres no cost to you but ivs critically important that you wait the required time respect those marks and dig carefully Irs free and us the law.. because theres nothing more important than your safety AN NCR Be sure to call eight-one-one at least two business days before you dig And for more important information on staying safe around utility lines visit XceI Energy dot com slash safety Xcel Energy Responsible by nature 2012 Safety Campaign Snapshot 26

30 Ill DokŁtNg02/GR Volume 3- Re Commissioi Advei Page 121 of Radio Call Before You Dig GE 3-Day MAN Theres an old saying..what you cant see hurt you And thats especially true if youre about to dig in your yard to install fence build deck or even plant tree or bush BEGIN THEMATIC MUSIC See there are underground natural gas and electric lines buried in your yard and if you happen to hit them with pick or shovel or any tool they can be extremely dangerous Even deadly So at least three business days before youre ready to dig holeany holeyou need to pick up the phone and dial eight-one-one Your call arranges for professional to come to your yard and mark Xcel Energys underground lines with colored flags or paint Theres no cost to you but its critically important that you wait the required time respect those marks and dig carefully Its free and its the law.. because theres nothing more important than your safety ANNCR Be sure to call eight-one-one at least three business days before you dig And for more important information on staying safe around utility lines visit Xcel Energy dot corn slash safety Xcel Energy Responsible by nature 2012 Safety Campaign Snapthol 27

31 SafØty DQtNoEoo2/r VolumØ3- Required nt Ill Commission Policy lr- TAB.1-/ Page Radio Call Before You Dig G-only/E-only 3-DayI2-Day MAN Theres an old saying.. what you cant see hurt you And thats especially true if youre about to dig in your yard to install fence build deck or even plant tree BEGIN THEMATIC MUSIC See there are underground natural gas and electric lines buried in your yard and if you happen to hit them with pick or shovel or any tool they can be extremely dangerous Even deadly So at least three two business days before youre ready to dig holeany holeyou need to pick up the phone and dial eight-one-one Your call arranges for professional to come to your yard and mark the utilities buried lines with colored flags or paint Theres no cost to you but its critically important that you wait the required time respect those marks and dig carefully Its free and its the law.. because theres nothing more important than your safety ANNCR Be sure to call eight-one-one at least three two days before you dig And for more important information on staying safe around utility lines visit Xcel Energy dot corn slash safety Xcel Energy Responsible by nature 2012 Safety Campaign Snapshot

32 III Commissan ocket N0EOO2JGR-13-8 Volume3- RØuired Policyir TAB -Adv Page 123 Radio Overhead WOMAN Look up There they are The overhead power lines that bring electricity into your home You cant always see them from down here.. but for safetys sake you have to know that theyre up there THEMATIC MUSIC Overhead power lines can be extremely dangerous...even deadlyif you touch them That means that whenever youre out working on your house hanging lights cleaning out gutters or whatever you need to make sure that you your ladders and any other objects stay at least ten feet away from those overhead lines Always be aware of where they are in relation to where you are And if you see overhead lines that are hanging low or even touching the ground keep far away and call Xcel Energy immediately Stay away Stay safe Stay alive ANNCR If you see downed overhead lines call Xcel Energy at In an emergency call nine-one-one And for more inlbrmation on energy safety visit Xcel Energy dot corn slash safety XceI Energy Responsible by nature 2012 Salety Campaign Snapshot

33 Docket No EOO2IGR Volume 3- Required Information Ill Commission Policy Information NORTHERN STATES POWER CO dibla XCEL ENERGY Advertising YEAR ENDED Total to TOTAL WINDSOURCE Minnesota Name of Ad Windsource Ad Category Customer Programs Timing March-June Market Minnesota Service Territory Media Type Interactive NOTE Windsource Advertising expenses are excluded from recovery in the Windsource OM Rate Case Adjustment

34 Windsource Ill Commission Windsource Creative Docket Volume No EOOGRt38Øa 3- lequired TAB Page 125 of lh_ MN Flash Banners One Person Wind Power 2012 ResdenhaI Campan Snapshot

35 2012 Residential Campntgn Snapshot Ill Commission Wndsource Docket No Oa2IGR-13- Windsource Creative Volume 3. Required lnforrn Policy Infonru TAB Adv6rti Page 126 of ii MN Mobile Flash Banners Breeze gninqup for Wrndsoiires abreze 1511 Make Difference Sign Up

36 III Commission Wndsource Docket No E002/GR-13-$6 Windsource Creative Volume Required In Policy In TAB Al Page MN OOH Coffee Sleeves 2012 Residential Campiagn Snapshot

37 Docket Na E002/GR Wndsource WjædourceCreative Volume 3-RequitE Ill Commission Polk TAB1 Page 128 of MN Sponsorships Oske on the Water Radio ANNCR Life is good Clean renewable energy from the wind is good And now Xcel Energys Windsource program brings these two good things together at an incredibly low cost Thars right For just few dollars added to your monthly bill you can buy awesome renewable energy for your home or business and participate in one of the nations largest voluntary renewable energy programs Signing up for Windsource is quite frankly breeze And when you do youll be reducing your environmental impact and helping to support local renewable energy development to help set the stage for clean energy future Its wind with benefits us the good life Powered by Windsource Just visit Responsible By Nature dot corn slash Windsource today to sign up Thats Responsible By Nature dot corn slash Windsource Its clean Its renewable And us so easily doable Its Windsource from Xcel Energy Responsible By Nature 2O2 Residential Campaign Snapshst

38 Ill Commission Mndsoume Windsource Creative DockØtW.EQo2jGR-j3l Volume lnfc 3.- Required Policy ln TAB -A PageI2Bof..-.- MN Sporisorships Oake on the Water OOH Window Clings 2012 Residental Campaign Snapshot

39 ndsourte Windsource Creative MN Sponsorship Oake on the Water Homepage Takeover Cities97 j2.iasannage Muse Ents ST nb LbLbe Crn rnnn ogon zake L1thnbR fltthyl tacirt WnRn 2012 Residential Cnmpgn Snnpshnt

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