1 Checking Acquisition Data Requirements Checklist Data File 1. Branch List & History 2. Master Member File 3. Existing Member File 4. Exclusion Files 5. Product Map 6. Seed List Timeframee (Refer to Drop Schedule for specific dates) At start AND on a recurring basis(monthly) Data File Branch List & Checking History Master Member File Existing Member Mail File Exclusion File Product Map Seed List Reason The CLOSEST branch address/hours is listed on the prospect offer letters. & 12 month branch checking history is incorporated into the model. **MOST CRITICAL COMPONENT T** Used for modeling, excluding addresses with existing checking and tracking Only applicable if your strategy includes mailing to existing members without checking Optional: Any master control file or other records that should always be excludedd from solicitation Allows PSCU to identify DDA vs. Non- DDA accounts and roll-up products into broad categories (i.e. Savings, Loans, Checking, etc.). If desired, provide a list of any employees to be included in the mailing and receive a seed letter. Notes Pleasee indicate on list any of the branches that will be excluded from the campaign Provide a separate 12 month rolling new checking history per branch ACCOUNT LEVEL FILE If the Master Member File is not provided by requested due date, participation will not occur It is thee participant's responsibility prior too submitting the file to remove any existing members that should not receive the offer. This will be treatedd as a final scrubbed file. I.e. Doo Not Solicit/No Pander, Master Control Groups, Former Member Charge offs, Executives/Board Members Product legend showing product code, product description and product category/type.
2 1. Branch List 1. Each branch must be listed in a separate row on the file 2. Required File Format: CSV 3. Required Data Variables: Include all fields below on file. If optional and not available, leave blank on your file. Field Name 1 Participating Branch (Y/N Flag) (REQUIRED) 2 Branch Number (REQUIRED) 3 Region Number 4 Branch Name (REQUIRED) 5 Street Address (No P.O Boxes) (REQUIRED) 6 City (REQUIRED) 7 State (REQUIRED) 8 Zip Code (REQUIRED) 9 In Store location (Y/N) 10 Hours 11 Phone 12 Name for Signature (REQUIRED) 13 Title (REQUIRED) 14 Website 15 Total Number of Checking Accounts 16 Opening/Closing Date(If applicable, list any upcoming opening or closing date ) Sample Branch Layout: Participating Branch* Branch # Y 1 1 HQ Y 2 La Jolla Y 4 2 N 20 Region # Name Street City ST 123 Main Street 5th Street Call Center 131 Kay St. 47 5th St. 123 Main Street Zip Code San Diego CA N La Jolla CA N Palo Alto CA N In Store Y/N Hrs Phone Signature Title web site # Checking Accounts Opening/ Closing date Joe Smith Manager Kay Jones Manager 1,150 5/1/ Jim Sample Manager 550 San Diego CA N NA NA 410 *Participating Branch Column is required for all branches included on the file. Please indicate an N in the participating branch column for any branches that may be in your member file and included on your branch list, but will be excluded from targeting/mailing Example: back office branch assignments, call centers, online etc.
3 2. Branch History Provide a rolling 12 month history of new checking accounts opened by each branch per month. This assists in understanding the current penetration and opportunity for each branch. 1. Branch History must be uploaded with each branch in a separate cell. 2. Required File Format: CSV 3. Required Data Variables: 1. Branch Number 2. Branch Name 3. Total number of new accounts by month(12 rolling months) Sample Branch Checking History: Branch # Branch Name Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 1 Main St Grant St
4 3. Master Member File 1. Upload the file at the account level: Actual account numbers are not required Ex: If John Smith has 4 accounts, the file should have four rows for John Smith 2. Typical Accounts to Include in Member Data File: Retail Checking, Business Checking, Consumer Loans, Savings, Money Market, HELOC, CDs, IRAs, debit cards etc. 3. Required File Format: CSV 4. Required Data Variables: Include all fields below on file. If optional and not available leave blank on your file. Field Name Description Example 1 CHARTER_ID (REQUIRED) MEMBER_ID (REQUIRED) Permanent member number FIRST_NAME (REQUIRED) John 4 LAST_NAME (REQUIRED) Doe 5 ADDRESS1 (REQUIRED) 12 Anywhere St. 6 ADDRESS2 Apt CITY (REQUIRED) Houston 8 STATE (REQUIRED) TX 9 ZIP (REQUIRED) PRODUCT_TYPE (REQUIRED) Code to identify specific product Personal Checking 11 PRODUCT_CODE (REQUIRED) P1 12 PRODUCT_ACCT_OPEN_DATE (REQUIRED) Date account was opened 01/01/ PRODUCT_ACCT_CLOSE_DATE Date account was closed 03/01/ PRODUCT_ACCT_BALANCE (REQUIRED) Current Account Balance DOB Date of Birth 01/01/ REGION_CODE Region in which account was opened TX 17 DISTRICT_CODE District in which account was opened Houston Metro 18 BRANCH_CODE (REQUIRED) Branch at which account was opened DO NOT MAIL FLAG 20 EMPLOYEE FLAG This should indicate the member record has requested to not be mailed to; 0 for no 1 for yes. 1 This should indicate if the record is an employee that should not be mailed to; 0 for no 1 for yes. 1
5 Master Member File (cont.) Sample Master Member File Layout: CHARTER _ID MEMBER _ID FIRST_ NAME LAST _NAME ADDRES S1 ADDRESS 2 CITY ST ZIP PRODUCT _TYPE CODE ACCT_ OPEN_ DATE ACCT_ CLOSE_ DATE BALANC E DOB REGIO N DISTRI CT BRANC H DO NOT MAIL EMPLO YEE John Doe 12 Any St Apt. 12 Plano TX Personal Checking P1 1/1/ /5/ John Doe 12 Any St Apt. 12 Dallas TX Member Savings S1 2/1/ Jane Sim 23 Main St Plain TX Money Market Savings S2 4/1/ NOTES: The Member file is used as an exclusion list against the Prospects that are selected for the mailing. The exclusion process is based on a match of Address. If John Smith at 123 Main Street is an existing member with checking, no prospect offer will be sent to any other names available at that address. For multiple drops, the master file is used against the prospect mail base to purge out any prospects that responded and are now members.
6 4. Existing Member Mail File 5. Existing Member mail file should only contain NON CHECKING members who qualify to receive the Checking Offer letter (This will be the final existing member mail file) 6. Required File Format: CSV 7. Suppressions (to be applied before transmitting file) Always exclude: 1. Households with a checking account Suggested Suppressions: 1. Households with head of household over age Households outside of normal geographical footprint 3. Single Service Mortgage 4. Indirect loan customers 5. Private Investment clients 4. Required Data Variables: Field Name 1 CHARTER_ID (REQUIRED) 2 HHID# 3 MEMBER_ID (REQUIRED) 4 FIRST_NAME (REQUIRED) 5 LAST_NAME (REQUIRED) 6 ADDRESS1 (REQUIRED) 7 ADDRESS2 8 CITY (REQUIRED) 9 STATE (REQUIRED) 10 ZIP CODE (REQUIRED) 11 BRANCH CODE* 12 BRANCH NAME 13 ESTIMATED INCOME 14 DOB *NOTE: The checking offer letter to existing members will include the closest proximity branch address from the provided branch list.
7 5. Suppression File 1. Optional exclusion file(s) can be provided, which will be used as purge files against the external prospect records qualifying for the Checking offer. Examples: 0. Do Not Solicit File 1. Board/Executives 2. Previous closed deposit relationships 3. Former Charge Offs 2. Any address listed on the suppression file will not be mailed regardless of current resident 3. Required File Format: CSV 4. Required Data variables 0. HHID (if available) 1. First Name 2. Last Name 3. Address 4. City 5. State 6. Zip Sample layout: HHID # FIRST NAME LAST_NAME ADDRESS1 ADDRESS2 CITY STATE ZIP John King 12 Anywhere St. Apt. 12 Houston TX Jill Smith 123 Main St. Houston TX 77777
8 6. Product Map 1. Include product code, product description and product category/type. 2. This allows identification of DDA vs. Non-DDA accounts and a roll-up of products into broad categories for tracking (i.e. Savings, Loans, Checking, etc.). 3. Required File Format: CSV Sample Layout: Product Code Product Description Product Type D10 Free Checking Personal Checking Y D15 Great Checking Personal Checking Y D31 Senior Checking Personal Checking Y D39 Preferred Checking Personal Checking Y Retail/Consumer DDA - Y/N C200 1 Month CD CD N C201 2 Month CD CD N R300 1 Year Fixed IRA IRA N R Month IRA IRA N R Month IRA IRA N M400 Money Market A Money Market N M401 Money Market B Money Market N L500 Consumer Loan A- secured Consumer Loan N L502 Consumer Loan C Consumer Loan N S600 Savings A Savings N S601 Savings B Savings N H700 Heloc A loan HELOC N H701 Heloc B Line HELOC N H702 Heloc C HELOC N DC1 Debit Card Debit OB1 Online Banking - ACH Activity Online DD1 Direct Deposit Direct Deposit NOTE: If you plan on sending commercial/business products please indicate business in Product Type. Any questions please contact Jessica Leon