How SMBs in Europe are embracing social media

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How SMBs in Europe are embracing social media"

Transcription

1 How SMBs in Europe are embracing social media

2 Contents 1 How SMBs in Europe are embracing social media 2 Focus on the UK 3 Focus on France 4 Focus on the Netherlands 5 Focus on the Middle East

3 This report explores how Small and Medium Businesses (SMBs) in Europe make use of social media. Who did we survey? 1,390 Decision-Makers in Small and Medium Businesses (SMBs) in the U.K., NL, FR, Austria, Switzerland, Germany, Denmark, Spain, France, Norway, Sweden How are SMBs defined? Businesses with: Less than 500 employees Less than 5M EUR (or country currency equivalent) annual revenue How SMBs in Europe are embracing social media

4 SMBs in Europe are growing and are using Social Media How SMBs in Europe are embracing social media

5 SMBs in Europe are experiencing widespread year-on-year growth 69% have an increased number of customers 64% have increased overall revenue 58% have increased overall profitability How SMBs in Europe are embracing social media 5

6 14% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 14% HYPER-GROWTH Significant increase in overall revenue compared to last year 36% 50% GROWTH Increase in overall revenue compared to last year How SMBs in Europe are embracing social media 6

7 Almost all SMBs surveyed use Social Media for their business 91% of SMBs are Current Users of Social Media 5% are Future Users How SMBs in Europe are embracing social media 7

8 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 91% 66% 63% 43% 35% 15% 14% LinkedIn Twitter Facebook YouTube Google+ Instagram Pinterest How SMBs in Europe are embracing social media 8

9 SMBs see Social Media as a key way to meet their business challenges How SMBs in Europe are embracing social media

10 SMBs were 2X as likely to report that Social Media and social ads contributed to customer growth, compared to other online ads Social media and social ads Other online ads 35% Offline ads 25% 17% 14% 7% 7% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in Europe are embracing social media 10

11 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Growth SMBs 53% 47% Non-growth SMBs 51% 42% 3 in 4 of all SMBs that increased social media spend this year, planned to increase spend again next year Increased Social Media spend this year Plan to increase Social Media spend next year How SMBs in Europe are embracing social media 11

12 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 66% Marketing and advertising effectively 31% Increasing profit margins 30% Finding and hiring good employees 30% Managing cash flow 22% How SMBs in Europe are embracing social media 12

13 Social media is helping SMBs overcome some of their key challenges 79% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 56% Social media helps my company source and hire new employees How SMBs in Europe are embracing social media 13

14 SMBs are looking for financial information on Social Media How SMBs in Europe are embracing social media

15 44% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in Europe are embracing social media 15

16 SMBs can be reached at each stage of their decision making journey on LinkedIn Learned about a financial company was not aware of Learned of a financial product was not aware of 12% 19% Awareness Shared info about financial trends/products/companies 22% Conducted additional research on a financial product Contacted a financial representative Discussed a financial product / policy or account type with a family member, friend, or colleague Asked a financial professional for additional info about a financial product / policy / account type 12% 10% 8% 7% Consideration Purchased an insurance product Purchased an investment product 2% 2% Purchase How SMBs in Europe are embracing social media 16

17 SMBs will be most engaged by do-it-yourself content, as well as innovation news and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 New innovation and technology developments 3 Expert ratings, reviews or testimonials 4 Customer stories and case studies 5 Peer ratings, reviews or testimonials 6 Market and economic commentary How SMBs in Europe are embracing social media 17

18 Top Trending Topics among Manager+ in SMBs in Europe Make it Matter Security, Mobility, Cloud, Big Data Solutions Why you should hire a French person Recruitment Success Kit: 15 tips for 2015 Six Secrets to Success at Work Jack Welch 10 real-world tips for building relationships and closing more on LinkedIn Warren Buffett Just Wrote His Best Annual Letter Ever Bill Gates How SMBs in Europe are embracing social media 18

19 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 57% 1. Charges and rates 54% 2. Customer Service 48% 3. Brand & Reputation How SMBs in Europe are embracing social media 19

20 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 31% 6% 62% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 66% Clear explanations of products and services 53% Personal experience dealing with a provider 48% Responding quickly to enquiries 37% Conversations with friends / family / colleagues 19% Press coverage Visibility of employees 12% 12% How SMBs in Europe are embracing social media

21 Key findings Implications for marketers Almost all SMBs in Europe use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in Europe are embracing social media

22

23 This report explores how Small and Medium Businesses (SMBs) in the UK make use of social media. Who did we survey? 456 Decision-Makers in Small and Medium Businesses (SMBs) in the UK How are SMBs defined? Businesses with: Less than 500 employees Less than 4M GBP annual revenue How SMBs in the UK are embracing social media

24 SMBs in the UK are growing and are using Social Media How SMBs in the UK are embracing social media

25 SMBs in the UK are experiencing widespread year-on-year growth 70% have an increased number of customers 68% have increased overall revenue 63% have increased overall profitability How SMBs in the UK are embracing social media 25

26 15% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 15% HYPER-GROWTH Significant increase in overall revenue compared to last year 32% 53% GROWTH Increase in overall revenue compared to last year How SMBs in the UK are embracing social media 26

27 Almost all SMBs surveyed use Social Media for their business 93% of SMBs are Current Users of Social Media 4% are Future Users How SMBs in the UK are embracing social media 27

28 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 92% 80% 68% 43% 39% 17% 11% LinkedIn Twitter Facebook YouTube Google+ Pinterest Instagram How SMBs in the UK are embracing social media 28

29 SMBs see Social Media as a key way to meet their business challenges How SMBs in the UK are embracing social media

30 Lead generation and social media are cited as the main contributors to SMB growth Social media and social ads Other online ads Lead Generation Offline ads 39% 41% 41% 29% 17% 13% 7% 8% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the UK are embracing social media 30

31 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 63% 69% 53% 41% 39% 39% Increased Social Media spend this year Increased Lead generation spend this year How SMBs in the UK are embracing social media 31

32 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 67% Increasing profit margins 32% Marketing and advertising effectively 31% Finding and hiring good employees 30% Managing cash flow 27% How SMBs in the UK are embracing social media 32

33 Social media is helping SMBs overcome some of their key challenges 79% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 45% Social media helps my company source and hire new employees How SMBs in the UK are embracing social media 33

34 SMBs are looking for financial information on Social Media How SMBs in the UK are embracing social media

35 43% 37% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the UK are embracing social media 35

36 SMBs can be reached on LinkedIn at each stage of their decision making journey Learned about a financial company was not aware of Learned of a financial product was not aware of 10% 20% Awareness Shared info about financial trends/products/companies 19% Conducted additional research on a financial product Contacted a financial representative Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague 13% 10% 9% 8% Consideration Opened a new financial account Purchased an insurance product 2% 2% Purchase How SMBs in the UK are embracing social media 36

37 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 New innovation and technology developments 3 Peer ratings, reviews or testimonials 4 Expert ratings, reviews or testimonials 5 Customer stories and case studies 6 Thought leadership articles and stories How SMBs in the UK are embracing social media 37

38 Top Trending Topics among Manager+ in SMBs in the UK Make it Matter Security, Mobility, Cloud, Big Data Solutions Get the Free B2B Content Marketing Report Recruitment Success Kit: 15 tips for 2015 Six Secrets to Success at Work Jack Welch 10 real-world tips for building relationships and closing more on LinkedIn Warren Buffett Just Wrote His Best Annual Letter Ever Bill Gates How SMBs in the UK are embracing social media 38

39 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 60% 1. Charges and Rates 55% 2. Customer Service 52% 3. Brand and Reputation How SMBs in the UK are embracing social media 39

40 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 26% 8% 66% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 63% Personal experience dealing with a provider 57% Clear explanations of products and services 50% Responding quickly to enquiries 38% Conversations with friends / family / colleagues Press coverage Visibility of employees 13% 16% 20% How SMBs in the UK are embracing social media

41 Key findings Implications for marketers Almost all SMBs in the UK use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the UK are embracing social media

42 How SMBs in France are embracing social media

43 This report explores how Small and Medium Businesses (SMBs) in Europe make use of social media. Who did we survey? 168 Decision-Makers in Small and Medium Businesses (SMBs) in France How are SMBs defined? Businesses with: Less than 500 employees Less than 5M annual revenue How SMBs in France are embracing social media

44 SMBs in France are growing and are using Social Media How SMBs in France are embracing social media

45 SMBs in France are experiencing widespread year-on-year growth 63% have an increased number of customers 59% have increased overall revenue 50% have increased overall profitability How SMBs in France are embracing social media 45

46 15% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 14% HYPER-GROWTH Significant increase in overall revenue compared to last year 38% 46% GROWTH Increase in overall revenue compared to last year How SMBs in France are embracing social media 46

47 Almost all SMBs surveyed use Social Media for their business 91% of SMBs are Current Users of Social Media 6% are Future Users How SMBs in France are embracing social media 47

48 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 90% 60% 58% 43% 39% 36% 15% LinkedIn Twitter Facebook YouTube Google+ Viadeo Instagram How SMBs in France are embracing social media 48

49 SMBs see Social Media as a key way to meet their business challenges How SMBs in France are embracing social media

50 SMBs reported social media and lead generation as key drivers for revenue and customer growth Social media and social ads 32% Other online ads Lead Generation 25% 24% 20% 12% 6% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in France are embracing social media 50

51 SMB s have increased their spend in both social media and lead generation and plan a further increase in the next year Social Media 50% 50% Lead generation 38% 27% 3 in 4 of all SMBs that increased social media spend this year, planned to increase spend again next year Increased spend this year Plan to increase spend next year How SMBs in France are embracing social media 51

52 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 66% Marketing and advertising effectively 35% Finding and hiring good employees 28% Increasing profit margins 25% Keeping up with technology 24% How SMBs in France are embracing social media 52

53 Social media is helping SMBs overcome some of their key challenges 81% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 54% Social media helps my company source and hire new employees How SMBs in France are embracing social media 53

54 SMBs are looking for financial information on LinkedIn How SMBs in France are embracing social media

55 45% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in France are embracing social media 55

56 SMBs can be reached at each stage of their decision making journey on LinkedIn Shared info about financial trends/products/companies 23% Learned of a financial product was not aware of 19% Awareness Learned about a financial company was not aware of 15% Contacted a financial representative 14% Conducted additional research on a financial product Discussed a financial product / policy or account type with a family member, friend or colleague 8% 13% Consideration Asked a financial professional for additional info about a financial product / policy / account type 7% Opened a new financial account 4% Purchased an investment product Purchased an insurance product 3% 3% Purchase How SMBs in France are embracing social media 56

57 SMBs will be most engaged by do-it-yourself content, as well as innovation news and peer or expert reviews Top 6 Impactful Types of Financial Services Content 1 Best practices, How-To-guides, checklists 2 New innovation and technology developments 3 Customer stories and case studies 4 Expert ratings, reviews or testimonials 5 Peer ratings, reviews or testimonials 6 Market and economic commentary How SMBs in France are embracing social media 57

58 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 56% 1. Charges and Rates 54% 2. Customer Service 42% 3. Brand & Reputation How SMBs in France are embracing social media 58

59 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 28% 5% 67% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 62% Clear explanations of products and services 51% Personal experience dealing with a provider 45% Responding quickly to enquiries 34% Conversations with friends / family / colleagues 23% Press coverage Visibility of employees 7% 6% How SMBs in France are embracing social media

60 Key findings Implications for marketers Almost all SMBs in France use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in France are embracing social media

61 How SMBs in the Netherlands are embracing social media

62 This report explores how Small and Medium Businesses (SMBs) in the Netherlands make use of social media. Who did we survey? 189 Decision-Makers in Small and Medium Businesses (SMBs) in the Netherlands How are SMBs defined? Businesses with: Less than 500 employees Less than 5M annual revenue How SMBs in the Netherlands are embracing social media

63 SMBs in the Netherlands are growing and are using Social Media How SMBs in the Netherlands are embracing social media

64 SMBs in the Netherlands are experiencing widespread year-on-year growth 69% have an increased number of customers 61% have increased overall revenue 54% have increased overall profitability How SMBs in the Netherlands are embracing social media 64

65 14% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 16% HYPER-GROWTH Significant increase in overall revenue compared to last year 26% 45% GROWTH Increase in overall revenue compared to last year How SMBs in the Netherlands are embracing social media 65

66 Almost all SMBs surveyed use Social Media for their business 92% of SMBs are Current Users of Social Media 6% are Future Users How SMBs in the Netherlands are embracing social media 66

67 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 93% 58% 55% 43% 32% 15% 14% LinkedIn Facebook Twitter YouTube Google+ Instagram Pinterest How SMBs in the Netherlands are embracing social media 67

68 SMBs see Social Media as a key way to meet their business challenges How SMBs in the Netherlands are embracing social media

69 Lead generation and social media are cited as key contributors of SMB growth Lead Generation Other online ads Social media and social ads Offline ads 42% 38% 33% 34% 15% 18% 8% 8% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the Netherlands are embracing social media 69

70 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 69% 55% 43% 39% 38% 37% Plan to increase Social Media in the next 12 months Plan to increase Lead Generation spend in the enxt 12 months How SMBs in the Netherlands are embracing social media 70

71 Top challenges currently faced by SMBs relate to generating business, marketing effectively and hiring Attracting new / retaining current customers 65% Marketing and advertising effectively 34% Increasing profit margins 31% Finding and hiring good employees 25% Managing cash flow 20% How SMBs in the Netherlands are embracing social media 71

72 Social media is helping SMBs overcome some of their key challenges 78% Social media is important for marketing my company 73% Social media is important for retaining/getting new customers 67% Social media helps my company source and hire new employees How SMBs in the Netherlands are embracing social media 72

73 SMBs are looking for financial information on Social Media How SMBs in the Netherlands are embracing social media

74 44% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the Netherlands are embracing social media 74

75 SMBs can be reached on LinkedIn at each stage of their decision making journey Shared info about financial trends/products/companies 22% Learned about a financial company was not aware of Learned of a financial product was not aware of 10% 10% Awareness Conducted additional research on a financial product 8% Contacted a financial representative Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague Opened a new financial account 9% 6% 8% 5% Consideration Purchased in new investment product Purchased an insurance product 3% 2% Purchase How SMBs in the Netherlands are embracing social media 75

76 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 Peer ratings, reviews or testimonials 3 Expert ratings, reviews or testimonials 4 New innovation and technology developments 5 Customer stories and case studies 6 Thought leadership articles and stories How SMBs in the Netherlands are embracing social media 76

77 Rates and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 50% 1. Charges and rates 48% 2. Brand and Reputation 47% 3. Customer Service How SMBs in the Netherlands are embracing social media 77

78 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 25% 5% 58% Factors that would increase confidence in the Financial Service industry Clear explanations of products and services 74% Transparency of price and terms / conditions 62% Personal experience dealing with a provider 41% Responding quickly to enquiries 33% Conversations with friends / family / colleagues Press coverage Visibility of employees 16% 14% 14% How SMBs in the Netherlands are embracing social media

79 Key findings Implications for marketers Almost all SMBs in the Netherlands use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the Netherlands are embracing social media

80 How SMB s in the Middle East are embracing social media

81 This report explores how Small and Medium Businesses (SMBs) in the Middle East make use of social media. Who did we survey? 260 Decision-Makers in Small and Medium Businesses (SMBs) across Bahrain, Kuwait, UAE, Oman, Qatar and Saudi Arabia. How are SMBs defined? Businesses with: Less than 500 employees Less than 20 million AED annual revenue How SMBs in the Middle East are embracing social media

82 SMBs in the Middle East are growing and are using Social Media How SMBs in the Middle East are embracing social media

83 SMBs in the Middle East are experiencing widespread year-on-year growth 72% have an increased number of customers 71% have increased overall revenue 63% have increased overall profitability How SMBs in the Middle East are embracing social media 83

84 16% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 16% HYPER-GROWTH Significant increase in overall revenue compared to last year 29% 55% GROWTH Increase in overall revenue compared to last year How SMBs in the Middle East are embracing social media 84

85 Almost all SMBs surveyed use Social Media for their business 92% of SMBs are Current Users of Social Media 5% are Future Users How SMBs in the Middle East are embracing social media 85

86 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 90% 72% 53% 39% 33% 27% LinkedIn Facebook Twitter YouTube Google+ Instagram Pinterest 8% How SMBs in the Middle East are embracing social media 86

87 SMBs see Social Media as a key way to meet their business challenges How SMBs in the Middle East are embracing social media

88 Lead generation and social media are cited as the main contributors to SMB growth Lead Generation Other online ads Social media and social ads Offline ads 48% 34% 43% 32% 20% 17% 12% 12% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the Middle East are embracing social media 88

89 Growing SMBs are more likely to increase lead gen and social media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 51% 57% 56% 53% 45% 41% Plan to increase Lead Gen spend next year Plan to increase Social Media spend next year How SMBs in the Middle East are embracing social media 89

90 Top challenges currently faced by SMBs relate to generating business, marketing effectively and hiring Attracting new / retaining current customers 50% Finding and hiring good employees 35% Increasing profit margins 34% Managing cash flow 27% Marketing and advertising effectively 25% How SMBs in the Middle East are embracing social media 90

91 . But social media helps SMBs overcome some of their key challenges 84% Social media is important for marketing my company 69% Social media is important for retaining/getting new customers 72% Social media helps my company source and hire new employees How SMBs in the Middle East are embracing social media 91

92 SMBs are looking for financial information on LinkedIn How SMBs in the Middle East are embracing social media

93 57% 46% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the Middle East are embracing social media 93

94 SMBs can be reached on LinkedIn at each stage of the decision making journey Learned about a financial company was not aware of Shared info about financial trends/products/companies 24% 24% Awareness Learned of a financial product was not aware of 16% Conducted additional research on a financial product Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague Contacted a financial representative 18% 17% 13% 10% Consideration Opened a new account Purchased an insurance/investment product 7% 9% Purchase How SMBs in the Middle East are embracing social media 94

95 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 Product performance updates 3 Customer success stories 4 Company background 5 New innovations and tech developments 6 Market and economic commentary How SMBs in the Middle East are embracing social media 95

96 Customer service and fees feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 63% 1. Customer Service 59% 2. Rates and Charges 53% 3. Brand & Reputation How SMBs in the Middle East are embracing social media 96

97 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 25% 17% 58% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 65% Clear explanations of products and services Personal experience dealing with a provider 52% 56% Responding quickly to enquiries 46% Visibility of employees Conversations with friends / family / colleagues 15% 18% Press coverage 9% How SMBs in the Middle East are embracing social media

98 Key findings Implications for marketers Almost all SMBs in the Middle East use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the Middle East are embracing social media

99 Key findings Implications for marketers Almost all SMBs in France use social media An active presence on LinkedIn is crucial for successful marketing and customer acquisition Tap into vast pools of potential customers by providing them an avenue Contact us at https://lnkd.in/contact_us. to share information about your brand and products Use LinkedIn to disseminate information about financial products and services, customer service, and to build confidence

Constant Contact Small Business Pulse The Health and Wellness of Small Businesses

Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Based on Research Conducted in May 2012 Copyright 2012 Constant Contact Inc. 1 In This Report What s Keeping SMBs Up at

More information

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use? 1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How

More information

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Priming the Economic Engine. How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY

Priming the Economic Engine. How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY Priming the Economic Engine How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY Executive summary $5.5 trillion in annual revenue. This is the value

More information

Social media and student recruitment in the Middle East

Social media and student recruitment in the Middle East Social media and student recruitment in the Middle East Ahmed Elsayed Regional Marketing Manager, IDP Middle East Middle East & North Africa 18 Countries In 2 continents 355 million people 30% aged 15-25

More information

Nurturing the IT Committee Lead

Nurturing the IT Committee Lead GLOBAL Nurturing the IT Committee Lead Is marketing helping or hurting? Trust + Credibility must be EARNED Today s modern tech marketer knows the importance of nurturing leads and building trusted relationships

More information

Employer Perspectives on Social Networking: Global Key Findings

Employer Perspectives on Social Networking: Global Key Findings Employer Perspectives on Social Networking: Global Key Findings people technology A Manpower Survey Social Networking: Managing the Next Workplace Transformation A new generation, steeped in the rules

More information

B2B BUYER S SURVEY REPORT

B2B BUYER S SURVEY REPORT THE 2015 B2B BUYER S SURVEY REPORT HOW CONTENT AND SOCIAL MEDIA ARE IMPACTING THE BUYER S JOURNEY Sponsored by Survey Report THE 2015 B2B BUYER S SURVEY REPORT 2 BUYERS TURN TO ANALYSTS, PEERS & OTHER

More information

What consumers want in 2015: multi-screen experiences, personalisation and social shopping

What consumers want in 2015: multi-screen experiences, personalisation and social shopping PRESS RELEASE What consumers want in 2015: multi-screen experiences, personalisation and social shopping - DigitasLBi s 2015 Connected Commerce study of retail trends reveals a significant rise in the

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To

More information

Career Capital 2014 Global Research Results

Career Capital 2014 Global Research Results Career Capital 2014 Global Research Results International Women s Day 2014 1 Research Objectives Accenture conducted its global research study, Career Capital for release on International Women s Day to

More information

Better profile Better prospects The value of a positive social media presence in career planning. hays.be/socialmedia

Better profile Better prospects The value of a positive social media presence in career planning. hays.be/socialmedia Better profile Better prospects The value of a positive social media presence in career planning the world is watching BE seen in your best light More than a billion people use social media and the number

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

Dice Job Market Report 2016

Dice Job Market Report 2016 Dice Job Market Report 2016 Dice, January 2016 Introduction We surveyed over 1,200 UK tech professionals and 200 recruitment professionals to create a comprehensive Dice Job Market Report containing salary

More information

How to Drive An Effective Demand Generation Strategy

How to Drive An Effective Demand Generation Strategy Thought Leadership Article Channel Demand Generation How to Drive An Effective Demand Generation Strategy It s no secret: B2B buying patterns are changing. In the past, buyers had few options to acquire

More information

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO MAUVE GROUP GLOBAL SOLUTIONS PORTFOLIO At Mauve Group, we offer a variety of complete employee management services such as Global Employment Solutions (GES), Professional Employment Outsourcing (PEO),

More information

Balancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer

Balancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

A healthy dose of social media 2015 checkup

A healthy dose of social media 2015 checkup A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,

More information

Other Essentials 6/23/2015

Other Essentials 6/23/2015 Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International

More information

Global Expatriates: Size, Segmentation and Forecast for the Worldwide Market

Global Expatriates: Size, Segmentation and Forecast for the Worldwide Market Global Expatriates: Size, Segmentation and Forecast for the Worldwide Market Report Prospectus January 2014 Finaccord Ltd., 2014 Web: www.finaccord.com. E-mail: info@finaccord.com 1 Prospectus contents

More information

ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS

ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS ROBERT WALTERS WHITEPAPER USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS INTRODUCTION The social media phenomenon has opened up new paths of engagement and revolutionised the exchange of information. With

More information

ICT Industry in Europe. Outsourcing Fuels Business Growth

ICT Industry in Europe. Outsourcing Fuels Business Growth ICT Industry in Europe. Outsourcing Fuels Business Growth 1 CONTENTS Introduction... 3 Implications of owning own IT infrastructure Drivers to outsourcing IT nearshoring to pick up in 2014 Risks of outsourcing

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

StepStone Strong Growth

StepStone Strong Growth Ralf Baumann CEO StepStone 9 th December 2015 Agenda Market Update Company Update Performance & Growth Details Outlook 2 McKinsey investigated the future of online talent platforms Matching individuals

More information

Consumer Reaction to Advisor Use of Social Networking

Consumer Reaction to Advisor Use of Social Networking Consumer Reaction to Advisor Use of Social Networking Presentation for LIMRA Marketing & Research Conference May 2013 Mathew Greenwald & Associates BACKGROUND: Multi-Sponsor Surveys & Greenwald Research

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

Internet, Smartphone & Social Media Usage Statistics

Internet, Smartphone & Social Media Usage Statistics Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions Internet Demographics RapidValue Solutions 2 Number of Internet Users

More information

GCC FM BRIEFING 2013

GCC FM BRIEFING 2013 GCC FM BRIEFING 2013 GROWTH IS RETURNING TO THE REGION Facilities Management (FM) is relatively new to the GCC market, having developed on the back of significant real estate and infrastructure investment

More information

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality

More information

Welcome New Members. Using Social Media in Healthcare Recruiting

Welcome New Members. Using Social Media in Healthcare Recruiting Welcome New Members JANUARY 2015 Using Social Media in Healthcare Recruiting Carol A Farris, MSHR, SPHR, SHRM-SCP Director Talent Acquisition & Management. 1 Regional One Health Overview Carol A Farris,

More information

IT Purchasing Goes Social

IT Purchasing Goes Social COMMISSIONED BY IT Purchasing Goes Social How social networks have transformed the B2B purchasing process and best practices to make it work for your marketing NORTH AMERICA CONDUCTED BY Getting social

More information

& & & & & HR 2015 MEDIA KIT

& & & & & HR 2015 MEDIA KIT Accounting & Finance Admin & Clerical Engineering Executive Creative Health Care Info Tech Insurance Internet & New Media Legal Logistics Light Industrial Management Marketing Retail Sales & Service Recruiting

More information

Global Alternative Online Payment Methods: First Half 2015

Global Alternative Online Payment Methods: First Half 2015 Brochure More information from http://www.researchandmarkets.com/reports/3378010/ Global Alternative Online Payment Methods: First Half 2015 Description: An important trend in the global online payment

More information

DIGITAL PR REPORT 2015

DIGITAL PR REPORT 2015 DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

kelly Global workforce index Social media and technology

kelly Global workforce index Social media and technology kelly Global workforce index 120,000 people Social media and technology release: NOV 2013 31 countries Socialising recruitment Social media in recruitment has altered the way people search for and communicate

More information

ZS Executive Summary

ZS Executive Summary ZS Executive Summary Diamonds in the Rough: ZS Research on SMB Cloud Channel Preferences Three things tech vendors need to know of channel partners in defining cloud service programs for SMBs John DeSarbo

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

WEBJET LIMITED UBS AUSTRALASIA CONFERENCE

WEBJET LIMITED UBS AUSTRALASIA CONFERENCE WEBJET LIMITED UBS AUSTRALASIA CONFERENCE John Guscic Managing Director 17 November 2015 Who is Webjet Limited? DIGITAL TRAVEL BUSINESS spanning both regional consumer markets (through B2C) and global

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

2015 Country RepTrak The World s Most Reputable Countries

2015 Country RepTrak The World s Most Reputable Countries 2015 Country RepTrak The World s Most Reputable Countries July 2015 The World s View on Countries: An Online Study of the Reputation of 55 Countries RepTrak is a registered trademark of Reputation Institute.

More information

Trade Finance and Supply Chain Finance Awards 2017

Trade Finance and Supply Chain Finance Awards 2017 In February 2017, Global Finance will publish its annual selections for the World s Best Trade Finance and Supply Chain Finance Providers. Global Finance will name the best trade finance providers in 83

More information

Foreign Exchange Awards 2017

Foreign Exchange Awards 2017 Including the All-New Corporate FX Awards In January 2017, Global Finance will publish its annual selections for the World s Best Foreign Exchange Providers. Global Finance will name the best foreign exchange

More information

Global Online Payment Methods: First Half 2015

Global Online Payment Methods: First Half 2015 Brochure More information from http://www.researchandmarkets.com/reports/3378379/ Global Online Payment Methods: First Half 2015 Description: Around the world, the online and mobile payments environments

More information

www.gradrecruit.com.au We Love Graduate & Social Recruitment www.gradrecruit.com.au

www.gradrecruit.com.au We Love Graduate & Social Recruitment www.gradrecruit.com.au www.gradrecruit.com.au How can Gradrecruit help you? Gradrecruit can help your organisation build an engaging employer brand online. We do this by providing training, social media and online support to

More information

Global Online Gaming Market 2015

Global Online Gaming Market 2015 Brochure More information from http://www.researchandmarkets.com/reports/3187015/ Global Online Gaming Market 2015 Description: Digital gaming revenues already account for a double-digit share of the gaming

More information

Credit & Debit Card Payments. Factsheet

Credit & Debit Card Payments. Factsheet Credit & Debit Card Payments Factsheet Contents 1. Card Types... 2 2. Supported countries... 2 3. First Funding via Credit / Debit Card... 3 4. Transaction Currencies... 4 5. Currency Conversion... 4 6.

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

Zalando - Europe's market leader in fashion ecommerce. April 2013

Zalando - Europe's market leader in fashion ecommerce. April 2013 Zalando - Europe's market leader in fashion ecommerce April 2013 Zalando is driving a mega trend, bringing fashion ecommerce to Europe Mega trend: Online fashion is the second wave of ecommerce, following

More information

Data Centre Middle East Report - 2015

Data Centre Middle East Report - 2015 Data Centre Middle East Report - 2015 Number of Pages: 106 Published: October 2014 Price: GBP 1,595 + VAT Synopsis: The Data Centre Middle East - 2015 (Data Centre Pricing 2015 to 2020) report was produced

More information

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

Second Quarter and First Half 2015 Trading Update

Second Quarter and First Half 2015 Trading Update Second Quarter and First Half 2015 Trading Update Trading Performance Year-on-Year Gross Profit Reported ( m) Constant 2015 2014 % % Q2 145.3 137.1 +6.0% +10.6% H1 281.0 263.7 +6.6% +10.8% Q2 Gross Profit

More information

STW Open Technology Programme. H2020 Future & Emerging Technology. and. GRANTS WEEK 2015 October 9 th

STW Open Technology Programme. H2020 Future & Emerging Technology. and. GRANTS WEEK 2015 October 9 th STW Open Technology Programme and H2020 Future & Emerging Technology GRANTS WEEK 2015 October 9 th 9/12/2010 INDIVIDUAL FUNDING OPPORTUNITIES IN EUROPE 1 SUPPORT FOR RESEARCH FUNDING ACQUISITION AT THE

More information

More quality jobseekers. More effective. More impact.

More quality jobseekers. More effective. More impact. More quality jobseekers. More effective. More impact. 2013 Recruitment Trends Survey Results The global job board for academic, science and research recruitment About this survey If you would like to advertise

More information

HIRED. State of UK Salaries Report

HIRED. State of UK Salaries Report HIRED State of UK Salaries Report HIRED S STATE OF SALARIES REPORT Hired, the company on a mission to get everyone a job they love, has tapped into its data to reveal insights on tech worker s salaries

More information

Randstad MENA Salary Survey 2016

Randstad MENA Salary Survey 2016 The Randstad MENA Salary Survey 2016 Based on salaries throughout the Middle East and North Africa With the oil prices at their lowest point since 2009, the Middle East is having to find strategic ways

More information

Connecting with Today s Prospective Students

Connecting with Today s Prospective Students Connecting with Today s Prospective Students How marketers can best influence the student decision journey U.S. Version Introduction: The Rise of the Empowered Prospect Over the last decade, it has become

More information

Internet Business Mastery OBJECTIVES

Internet Business Mastery OBJECTIVES Internet Business Mastery OBJECTIVES Provide a top down strategic overview of best internet business models Proven system for delivering information products and services How to develop your unique niche

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience

More information

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your

More information

Bahrain Telecom Pricing International Benchmarking. April 2014

Bahrain Telecom Pricing International Benchmarking. April 2014 Bahrain Telecom Pricing International Benchmarking April 2014 2014 Contents of this report Report overview 3 PSTN basket results for GCC countries, including time series 4 Mobile basket results for GCC

More information

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies Verdict Financial: Wealth Management Data Collection and Forecasting Methodologies April 2014 Contents Global Wealth Markets Methodology Methodology Methodology 2 Global Wealth Markets Section 1: Global

More information

2012 Country RepTrak Topline Report

2012 Country RepTrak Topline Report 2012 Country RepTrak Topline Report The World s View on Countries: An Online Study of the Reputation of 50 Countries RepTrak is a registered trademark of Reputation Institute. Global Reputation Knowledge

More information

Global Survey: Is enterprise social collaboration living up to its promise? May 2013 Avanade

Global Survey: Is enterprise social collaboration living up to its promise? May 2013 Avanade Global Survey: Is enterprise social collaboration living up to its promise? May 2013 Avanade Across the board, IT and business decision-makers, along with end users, report positive outcomes from their

More information

Credit & Debit Card Payments. Factsheet

Credit & Debit Card Payments. Factsheet Credit & Debit Card Payments Factsheet Contents 1. Card Types...2 2. Supported countries...2 3. First Funding via Credit / Debit Card...3 4. Transaction Currencies...4 5. Currency Conversion...4 6. Restrictions...5

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

Talent Trends 2014. What s on the minds of the professional workforce

Talent Trends 2014. What s on the minds of the professional workforce Talent Trends 2014 What s on the minds of the professional workforce Introduction For career-minded people everywhere, these are interesting times. Economies continue to falter in several regions of the

More information

Managing your online reputation

Managing your online reputation MANAGING YOUR ONLINE REPUTATION Community Development Managing your online reputation MANAGING YOUR ONLINE REPUTATION The digital world is changing the way patients manage their health Decision making

More information

Future of European Consumer Finance A joint Eurofinas Roland Berger Survey

Future of European Consumer Finance A joint Eurofinas Roland Berger Survey Future of European Consumer Finance A joint Eurofinas Roland Berger Survey Highlights of 1st Edition Cascais 15 October 2015 118 companies participated to the first Eurofinas - Roland Berger Survey - representing

More information

Facts and Figures. Springer Science+Business Media

Facts and Figures. Springer Science+Business Media 2014 Facts and Figures Springer Science+Business Media Facts and Figures May 2014 2 Key facts A leading global scientific, technical and medical publisher, providing researchers in academia, scientific

More information

Expectation gaps in social media communication

Expectation gaps in social media communication Expectation gaps in social media communication A study comparing public relations professionals and the general public in 10 countries Ansgar Zerfass & Markus Wiesenberg Stakeholder expectations and social

More information

TRENDS 2015 IN PHOTOVOLTAIC APPLICATIONS EXECUTIVE SUMMARY

TRENDS 2015 IN PHOTOVOLTAIC APPLICATIONS EXECUTIVE SUMMARY TRENDS 2015 IN PHOTOVOLTAIC APPLICATIONS EXECUTIVE SUMMARY Report IEA-PVPS T1-27:2015 FOREWORD.... The IEA PVPS Programme is proud to provide you with its 20 th edition of the international survey report

More information

IAB EUROPE RELEASES ITS ONLINE ADVERTISING EXPENDITURE RESEARCH 2008

IAB EUROPE RELEASES ITS ONLINE ADVERTISING EXPENDITURE RESEARCH 2008 IAB EUROPE RELEASES ITS ONLINE ADVERTISING EXPENDITURE RESEARCH 2008 Annual study finds that growth slowed significantly in mature markets to under 20% as search remains the most popular online advertising

More information

Marketing Automation Checklist for Inbound Marketing & Lead Generation

Marketing Automation Checklist for Inbound Marketing & Lead Generation Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue

More information

Managing your online reputation

Managing your online reputation Managing your online reputation Getting the Most out of the World s Largest Travel Site Presented by Pollyanna Vincent Senior Partnerships Manager, UK and Nordics Consumer reviews are everywhere! NEARLY

More information

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056

More information

Cisco Smart Care Service

Cisco Smart Care Service Q. What is Cisco Smart Care Service? A. Cisco Smart Care Service is a collaborative, comprehensive network wide service that enables your partner to deliver proactive network monitoring, health checkups,

More information

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,

More information

4.7% 4.3% 3.9% 3.6% 3.4% 3.2%

4.7% 4.3% 3.9% 3.6% 3.4% 3.2% Research results Respondent characteristics The key characteristics of the respondents for this survey are shown below. 535 buyers and 167 supplierss responded as those holding or hosting events in Europe.

More information

No. 1 Choice for Europe s Leading Brands e-recruitment

No. 1 Choice for Europe s Leading Brands e-recruitment Recognised as a leader in e-recruitment software by: No. 1 Choice for Europe s Leading Brands e-recruitment StepStone is the world s leading provider of Total Talent Management solutions. Every day StepStone

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6 1 in Netherlands. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

The Maturation of Online Marketing

The Maturation of Online Marketing BtoB Research Insights The Maturation of Online Marketing May 2012 In partnership with TABLE OF CONTENTS 1. The Maturation of Online Marketing 2. The Online Marketing Opportunity: The Next Frontier 3.

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Online advertising in Europe surges 40% to 11 billion in 2007

Online advertising in Europe surges 40% to 11 billion in 2007 Online advertising in Europe surges 40% to 11 billion in 2007 European market closing the gap on the US Berlin 2 nd June 2008: The Interactive Advertising Bureau Europe (IAB Europe) has just released the

More information

VMware Cloud Adoption Study

VMware Cloud Adoption Study VMware Cloud Adoption Study Executive Summary May 2012 Contents About the research 3 Objectives 4 Overview 4 Key Findings 5 European enterprises to spend a third of IT budgets this year on cloud computing,

More information

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the

More information

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO MAUVE GROUP GLOBAL SOLUTIONS PORTFOLIO At Mauve Group, we offer a variety of complete employee management services such as Global Employment Solutions (GES), Professional Employment Outsourcing (PEO),

More information