How SMBs in Europe are embracing social media
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- Loren Henderson
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1 How SMBs in Europe are embracing social media
2 Contents 1 How SMBs in Europe are embracing social media 2 Focus on the UK 3 Focus on France 4 Focus on the Netherlands 5 Focus on the Middle East
3 This report explores how Small and Medium Businesses (SMBs) in Europe make use of social media. Who did we survey? 1,390 Decision-Makers in Small and Medium Businesses (SMBs) in the U.K., NL, FR, Austria, Switzerland, Germany, Denmark, Spain, France, Norway, Sweden How are SMBs defined? Businesses with: Less than 500 employees Less than 5M EUR (or country currency equivalent) annual revenue How SMBs in Europe are embracing social media
4 SMBs in Europe are growing and are using Social Media How SMBs in Europe are embracing social media
5 SMBs in Europe are experiencing widespread year-on-year growth 69% have an increased number of customers 64% have increased overall revenue 58% have increased overall profitability How SMBs in Europe are embracing social media 5
6 14% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 14% HYPER-GROWTH Significant increase in overall revenue compared to last year 36% 50% GROWTH Increase in overall revenue compared to last year How SMBs in Europe are embracing social media 6
7 Almost all SMBs surveyed use Social Media for their business 91% of SMBs are Current Users of Social Media 5% are Future Users How SMBs in Europe are embracing social media 7
8 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 91% 66% 63% 43% 35% 15% 14% LinkedIn Twitter Facebook YouTube Google+ Instagram Pinterest How SMBs in Europe are embracing social media 8
9 SMBs see Social Media as a key way to meet their business challenges How SMBs in Europe are embracing social media
10 SMBs were 2X as likely to report that Social Media and social ads contributed to customer growth, compared to other online ads Social media and social ads Other online ads 35% Offline ads 25% 17% 14% 7% 7% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in Europe are embracing social media 10
11 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Growth SMBs 53% 47% Non-growth SMBs 51% 42% 3 in 4 of all SMBs that increased social media spend this year, planned to increase spend again next year Increased Social Media spend this year Plan to increase Social Media spend next year How SMBs in Europe are embracing social media 11
12 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 66% Marketing and advertising effectively 31% Increasing profit margins 30% Finding and hiring good employees 30% Managing cash flow 22% How SMBs in Europe are embracing social media 12
13 Social media is helping SMBs overcome some of their key challenges 79% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 56% Social media helps my company source and hire new employees How SMBs in Europe are embracing social media 13
14 SMBs are looking for financial information on Social Media How SMBs in Europe are embracing social media
15 44% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in Europe are embracing social media 15
16 SMBs can be reached at each stage of their decision making journey on LinkedIn Learned about a financial company was not aware of Learned of a financial product was not aware of 12% 19% Awareness Shared info about financial trends/products/companies 22% Conducted additional research on a financial product Contacted a financial representative Discussed a financial product / policy or account type with a family member, friend, or colleague Asked a financial professional for additional info about a financial product / policy / account type 12% 10% 8% 7% Consideration Purchased an insurance product Purchased an investment product 2% 2% Purchase How SMBs in Europe are embracing social media 16
17 SMBs will be most engaged by do-it-yourself content, as well as innovation news and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 New innovation and technology developments 3 Expert ratings, reviews or testimonials 4 Customer stories and case studies 5 Peer ratings, reviews or testimonials 6 Market and economic commentary How SMBs in Europe are embracing social media 17
18 Top Trending Topics among Manager+ in SMBs in Europe Make it Matter Security, Mobility, Cloud, Big Data Solutions Why you should hire a French person Recruitment Success Kit: 15 tips for 2015 Six Secrets to Success at Work Jack Welch 10 real-world tips for building relationships and closing more on LinkedIn Warren Buffett Just Wrote His Best Annual Letter Ever Bill Gates How SMBs in Europe are embracing social media 18
19 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 57% 1. Charges and rates 54% 2. Customer Service 48% 3. Brand & Reputation How SMBs in Europe are embracing social media 19
20 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 31% 6% 62% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 66% Clear explanations of products and services 53% Personal experience dealing with a provider 48% Responding quickly to enquiries 37% Conversations with friends / family / colleagues 19% Press coverage Visibility of employees 12% 12% How SMBs in Europe are embracing social media
21 Key findings Implications for marketers Almost all SMBs in Europe use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in Europe are embracing social media
22
23 This report explores how Small and Medium Businesses (SMBs) in the UK make use of social media. Who did we survey? 456 Decision-Makers in Small and Medium Businesses (SMBs) in the UK How are SMBs defined? Businesses with: Less than 500 employees Less than 4M GBP annual revenue How SMBs in the UK are embracing social media
24 SMBs in the UK are growing and are using Social Media How SMBs in the UK are embracing social media
25 SMBs in the UK are experiencing widespread year-on-year growth 70% have an increased number of customers 68% have increased overall revenue 63% have increased overall profitability How SMBs in the UK are embracing social media 25
26 15% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 15% HYPER-GROWTH Significant increase in overall revenue compared to last year 32% 53% GROWTH Increase in overall revenue compared to last year How SMBs in the UK are embracing social media 26
27 Almost all SMBs surveyed use Social Media for their business 93% of SMBs are Current Users of Social Media 4% are Future Users How SMBs in the UK are embracing social media 27
28 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 92% 80% 68% 43% 39% 17% 11% LinkedIn Twitter Facebook YouTube Google+ Pinterest Instagram How SMBs in the UK are embracing social media 28
29 SMBs see Social Media as a key way to meet their business challenges How SMBs in the UK are embracing social media
30 Lead generation and social media are cited as the main contributors to SMB growth Social media and social ads Other online ads Lead Generation Offline ads 39% 41% 41% 29% 17% 13% 7% 8% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the UK are embracing social media 30
31 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 63% 69% 53% 41% 39% 39% Increased Social Media spend this year Increased Lead generation spend this year How SMBs in the UK are embracing social media 31
32 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 67% Increasing profit margins 32% Marketing and advertising effectively 31% Finding and hiring good employees 30% Managing cash flow 27% How SMBs in the UK are embracing social media 32
33 Social media is helping SMBs overcome some of their key challenges 79% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 45% Social media helps my company source and hire new employees How SMBs in the UK are embracing social media 33
34 SMBs are looking for financial information on Social Media How SMBs in the UK are embracing social media
35 43% 37% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the UK are embracing social media 35
36 SMBs can be reached on LinkedIn at each stage of their decision making journey Learned about a financial company was not aware of Learned of a financial product was not aware of 10% 20% Awareness Shared info about financial trends/products/companies 19% Conducted additional research on a financial product Contacted a financial representative Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague 13% 10% 9% 8% Consideration Opened a new financial account Purchased an insurance product 2% 2% Purchase How SMBs in the UK are embracing social media 36
37 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 New innovation and technology developments 3 Peer ratings, reviews or testimonials 4 Expert ratings, reviews or testimonials 5 Customer stories and case studies 6 Thought leadership articles and stories How SMBs in the UK are embracing social media 37
38 Top Trending Topics among Manager+ in SMBs in the UK Make it Matter Security, Mobility, Cloud, Big Data Solutions Get the Free B2B Content Marketing Report Recruitment Success Kit: 15 tips for 2015 Six Secrets to Success at Work Jack Welch 10 real-world tips for building relationships and closing more on LinkedIn Warren Buffett Just Wrote His Best Annual Letter Ever Bill Gates How SMBs in the UK are embracing social media 38
39 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 60% 1. Charges and Rates 55% 2. Customer Service 52% 3. Brand and Reputation How SMBs in the UK are embracing social media 39
40 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 26% 8% 66% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 63% Personal experience dealing with a provider 57% Clear explanations of products and services 50% Responding quickly to enquiries 38% Conversations with friends / family / colleagues Press coverage Visibility of employees 13% 16% 20% How SMBs in the UK are embracing social media
41 Key findings Implications for marketers Almost all SMBs in the UK use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the UK are embracing social media
42 How SMBs in France are embracing social media
43 This report explores how Small and Medium Businesses (SMBs) in Europe make use of social media. Who did we survey? 168 Decision-Makers in Small and Medium Businesses (SMBs) in France How are SMBs defined? Businesses with: Less than 500 employees Less than 5M annual revenue How SMBs in France are embracing social media
44 SMBs in France are growing and are using Social Media How SMBs in France are embracing social media
45 SMBs in France are experiencing widespread year-on-year growth 63% have an increased number of customers 59% have increased overall revenue 50% have increased overall profitability How SMBs in France are embracing social media 45
46 15% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 14% HYPER-GROWTH Significant increase in overall revenue compared to last year 38% 46% GROWTH Increase in overall revenue compared to last year How SMBs in France are embracing social media 46
47 Almost all SMBs surveyed use Social Media for their business 91% of SMBs are Current Users of Social Media 6% are Future Users How SMBs in France are embracing social media 47
48 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 90% 60% 58% 43% 39% 36% 15% LinkedIn Twitter Facebook YouTube Google+ Viadeo Instagram How SMBs in France are embracing social media 48
49 SMBs see Social Media as a key way to meet their business challenges How SMBs in France are embracing social media
50 SMBs reported social media and lead generation as key drivers for revenue and customer growth Social media and social ads 32% Other online ads Lead Generation 25% 24% 20% 12% 6% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in France are embracing social media 50
51 SMB s have increased their spend in both social media and lead generation and plan a further increase in the next year Social Media 50% 50% Lead generation 38% 27% 3 in 4 of all SMBs that increased social media spend this year, planned to increase spend again next year Increased spend this year Plan to increase spend next year How SMBs in France are embracing social media 51
52 Top challenges currently faced by SMBs relate to generating business, boosting profit margins and hiring Attracting new / retaining current customers 66% Marketing and advertising effectively 35% Finding and hiring good employees 28% Increasing profit margins 25% Keeping up with technology 24% How SMBs in France are embracing social media 52
53 Social media is helping SMBs overcome some of their key challenges 81% Social media is important for marketing my company 68% Social media is important for retaining/getting new customers 54% Social media helps my company source and hire new employees How SMBs in France are embracing social media 53
54 SMBs are looking for financial information on LinkedIn How SMBs in France are embracing social media
55 45% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in France are embracing social media 55
56 SMBs can be reached at each stage of their decision making journey on LinkedIn Shared info about financial trends/products/companies 23% Learned of a financial product was not aware of 19% Awareness Learned about a financial company was not aware of 15% Contacted a financial representative 14% Conducted additional research on a financial product Discussed a financial product / policy or account type with a family member, friend or colleague 8% 13% Consideration Asked a financial professional for additional info about a financial product / policy / account type 7% Opened a new financial account 4% Purchased an investment product Purchased an insurance product 3% 3% Purchase How SMBs in France are embracing social media 56
57 SMBs will be most engaged by do-it-yourself content, as well as innovation news and peer or expert reviews Top 6 Impactful Types of Financial Services Content 1 Best practices, How-To-guides, checklists 2 New innovation and technology developments 3 Customer stories and case studies 4 Expert ratings, reviews or testimonials 5 Peer ratings, reviews or testimonials 6 Market and economic commentary How SMBs in France are embracing social media 57
58 Customer service and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 56% 1. Charges and Rates 54% 2. Customer Service 42% 3. Brand & Reputation How SMBs in France are embracing social media 58
59 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 28% 5% 67% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 62% Clear explanations of products and services 51% Personal experience dealing with a provider 45% Responding quickly to enquiries 34% Conversations with friends / family / colleagues 23% Press coverage Visibility of employees 7% 6% How SMBs in France are embracing social media
60 Key findings Implications for marketers Almost all SMBs in France use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in France are embracing social media
61 How SMBs in the Netherlands are embracing social media
62 This report explores how Small and Medium Businesses (SMBs) in the Netherlands make use of social media. Who did we survey? 189 Decision-Makers in Small and Medium Businesses (SMBs) in the Netherlands How are SMBs defined? Businesses with: Less than 500 employees Less than 5M annual revenue How SMBs in the Netherlands are embracing social media
63 SMBs in the Netherlands are growing and are using Social Media How SMBs in the Netherlands are embracing social media
64 SMBs in the Netherlands are experiencing widespread year-on-year growth 69% have an increased number of customers 61% have increased overall revenue 54% have increased overall profitability How SMBs in the Netherlands are embracing social media 64
65 14% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 16% HYPER-GROWTH Significant increase in overall revenue compared to last year 26% 45% GROWTH Increase in overall revenue compared to last year How SMBs in the Netherlands are embracing social media 65
66 Almost all SMBs surveyed use Social Media for their business 92% of SMBs are Current Users of Social Media 6% are Future Users How SMBs in the Netherlands are embracing social media 66
67 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 93% 58% 55% 43% 32% 15% 14% LinkedIn Facebook Twitter YouTube Google+ Instagram Pinterest How SMBs in the Netherlands are embracing social media 67
68 SMBs see Social Media as a key way to meet their business challenges How SMBs in the Netherlands are embracing social media
69 Lead generation and social media are cited as key contributors of SMB growth Lead Generation Other online ads Social media and social ads Offline ads 42% 38% 33% 34% 15% 18% 8% 8% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the Netherlands are embracing social media 69
70 Growing SMBs were significantly more likely to plan to increase their Social Media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 69% 55% 43% 39% 38% 37% Plan to increase Social Media in the next 12 months Plan to increase Lead Generation spend in the enxt 12 months How SMBs in the Netherlands are embracing social media 70
71 Top challenges currently faced by SMBs relate to generating business, marketing effectively and hiring Attracting new / retaining current customers 65% Marketing and advertising effectively 34% Increasing profit margins 31% Finding and hiring good employees 25% Managing cash flow 20% How SMBs in the Netherlands are embracing social media 71
72 Social media is helping SMBs overcome some of their key challenges 78% Social media is important for marketing my company 73% Social media is important for retaining/getting new customers 67% Social media helps my company source and hire new employees How SMBs in the Netherlands are embracing social media 72
73 SMBs are looking for financial information on Social Media How SMBs in the Netherlands are embracing social media
74 44% 40% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the Netherlands are embracing social media 74
75 SMBs can be reached on LinkedIn at each stage of their decision making journey Shared info about financial trends/products/companies 22% Learned about a financial company was not aware of Learned of a financial product was not aware of 10% 10% Awareness Conducted additional research on a financial product 8% Contacted a financial representative Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague Opened a new financial account 9% 6% 8% 5% Consideration Purchased in new investment product Purchased an insurance product 3% 2% Purchase How SMBs in the Netherlands are embracing social media 75
76 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 Peer ratings, reviews or testimonials 3 Expert ratings, reviews or testimonials 4 New innovation and technology developments 5 Customer stories and case studies 6 Thought leadership articles and stories How SMBs in the Netherlands are embracing social media 76
77 Rates and reputation feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 50% 1. Charges and rates 48% 2. Brand and Reputation 47% 3. Customer Service How SMBs in the Netherlands are embracing social media 77
78 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 25% 5% 58% Factors that would increase confidence in the Financial Service industry Clear explanations of products and services 74% Transparency of price and terms / conditions 62% Personal experience dealing with a provider 41% Responding quickly to enquiries 33% Conversations with friends / family / colleagues Press coverage Visibility of employees 16% 14% 14% How SMBs in the Netherlands are embracing social media
79 Key findings Implications for marketers Almost all SMBs in the Netherlands use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the Netherlands are embracing social media
80 How SMB s in the Middle East are embracing social media
81 This report explores how Small and Medium Businesses (SMBs) in the Middle East make use of social media. Who did we survey? 260 Decision-Makers in Small and Medium Businesses (SMBs) across Bahrain, Kuwait, UAE, Oman, Qatar and Saudi Arabia. How are SMBs defined? Businesses with: Less than 500 employees Less than 20 million AED annual revenue How SMBs in the Middle East are embracing social media
82 SMBs in the Middle East are growing and are using Social Media How SMBs in the Middle East are embracing social media
83 SMBs in the Middle East are experiencing widespread year-on-year growth 72% have an increased number of customers 71% have increased overall revenue 63% have increased overall profitability How SMBs in the Middle East are embracing social media 83
84 16% of SMBs report that they are currently in a hyper-growth phase NON-GROWTH No change or decrease in overall revenue compared to last year 16% HYPER-GROWTH Significant increase in overall revenue compared to last year 29% 55% GROWTH Increase in overall revenue compared to last year How SMBs in the Middle East are embracing social media 84
85 Almost all SMBs surveyed use Social Media for their business 92% of SMBs are Current Users of Social Media 5% are Future Users How SMBs in the Middle East are embracing social media 85
86 and LinkedIn is the #1 Social Media site used by the companies of the individual SMB professionals surveyed 90% 72% 53% 39% 33% 27% LinkedIn Facebook Twitter YouTube Google+ Instagram Pinterest 8% How SMBs in the Middle East are embracing social media 86
87 SMBs see Social Media as a key way to meet their business challenges How SMBs in the Middle East are embracing social media
88 Lead generation and social media are cited as the main contributors to SMB growth Lead Generation Other online ads Social media and social ads Offline ads 48% 34% 43% 32% 20% 17% 12% 12% Contributed to growth in customer numbers Contributed to growth in overall revenue How SMBs in the Middle East are embracing social media 88
89 Growing SMBs are more likely to increase lead gen and social media spend in the next 12 months Hyper-growth SMBs Growth SMBs Non-growth SMBs 51% 57% 56% 53% 45% 41% Plan to increase Lead Gen spend next year Plan to increase Social Media spend next year How SMBs in the Middle East are embracing social media 89
90 Top challenges currently faced by SMBs relate to generating business, marketing effectively and hiring Attracting new / retaining current customers 50% Finding and hiring good employees 35% Increasing profit margins 34% Managing cash flow 27% Marketing and advertising effectively 25% How SMBs in the Middle East are embracing social media 90
91 . But social media helps SMBs overcome some of their key challenges 84% Social media is important for marketing my company 69% Social media is important for retaining/getting new customers 72% Social media helps my company source and hire new employees How SMBs in the Middle East are embracing social media 91
92 SMBs are looking for financial information on LinkedIn How SMBs in the Middle East are embracing social media
93 57% 46% are already using Social Media for at least one financial purpose have used LinkedIn for financial purposes How SMBs in the Middle East are embracing social media 93
94 SMBs can be reached on LinkedIn at each stage of the decision making journey Learned about a financial company was not aware of Shared info about financial trends/products/companies 24% 24% Awareness Learned of a financial product was not aware of 16% Conducted additional research on a financial product Asked a financial professional for additional info about a financial product / policy / account type Discussed a financial product / policy or account type with a family member, friend, or colleague Contacted a financial representative 18% 17% 13% 10% Consideration Opened a new account Purchased an insurance/investment product 7% 9% Purchase How SMBs in the Middle East are embracing social media 94
95 SMBs will be most engaged by do-it-yourself content, as well as innovation news, and peer or expert reviews Top 6 Impactful Types of Financial services Content 1 Best practices, How-To-guides and checklists 2 Product performance updates 3 Customer success stories 4 Company background 5 New innovations and tech developments 6 Market and economic commentary How SMBs in the Middle East are embracing social media 95
96 Customer service and fees feature highly as factors to consider when choosing a financial services company Top 3 Consideration Factors 63% 1. Customer Service 59% 2. Rates and Charges 53% 3. Brand & Reputation How SMBs in the Middle East are embracing social media 96
97 Transparency and clarity as well as direct experience with a provider, are key to increasing the confidence of SMBs Confidence in the Financial Service industry in the past 12 months Increased confidence Stayed the same Decreased confidence 25% 17% 58% Factors that would increase confidence in the Financial Service industry Transparency of price and terms / conditions 65% Clear explanations of products and services Personal experience dealing with a provider 52% 56% Responding quickly to enquiries 46% Visibility of employees Conversations with friends / family / colleagues 15% 18% Press coverage 9% How SMBs in the Middle East are embracing social media
98 Key findings Implications for marketers Almost all SMBs in the Middle East use social media 1 An active presence on LinkedIn is crucial for successful marketing and customer acquisition SMBs can be reached on LinkedIn at each stage of their financial decision making journey 2 Tap into vast pools of potential customers by providing them an avenue to share information about your brand and products Clear content related to financial products and services and better customer service are things SMBs look for in financial service brands 3 Use LinkedIn to disseminate information about financial products and services, customer service and to build confidence How SMBs in the Middle East are embracing social media
99 Key findings Implications for marketers Almost all SMBs in France use social media An active presence on LinkedIn is crucial for successful marketing and customer acquisition Tap into vast pools of potential customers by providing them an avenue Contact us at to share information about your brand and products Use LinkedIn to disseminate information about financial products and services, customer service, and to build confidence
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