Consumer Education Campaign on Flood Risk, Maps and Insurance. Info Session and Q&A May 9, 2014

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1 Consumer Education Campaign on Flood Risk, Maps and Insurance Info Session and Q&A May 9, 2014

2 Agenda Issue Overview Flood Maps Flood Insurance RFP Overview Tasks Timeline Evaluation Criteria Submission Requirements Key Dates Questions 2

3 A Stronger, More Resilient New York The City s plan to build resiliency and make all New Yorkers safer is a multi-layered approach that is ambitious, achievable, and based on the best available science Strengthen coastal defenses Complete existing USACE coastal risk reduction projects Expand natural protections and other innovative measures Upgrade buildings Amend the building code to strengthen new construction Incentivize investments in existing buildings Protect infrastructure and services Harden critical assets and supply chains Expand natural infrastructure systems Make neighborhoods safer and more vibrant Advocate for flood insurance affordability Address underlying challenges during the rebuilding process The City s 257 initiatives comprise a comprehensive plan to reduce the risk of extreme weather and climate change. This innovative plan includes funding, an implementation schedule, and can be achieved over the next ten years. 3

4 FEMA Flood Insurance Rate Maps (FIRMs) Overview FEMA issued Preliminary FIRMs on December 5, The previous version was from Key functions: Basis for understanding current flood risk Inform building code standards Determine flood insurance requirements These modifications have significant implications for both public and private property owners within the city. 4

5 FEMA Flood Zone Designations FEMA s Flood Maps designate areas subject to different types of flood hazards. The Base Flood Elevation (BFE) is the height to which the flood waters are expected to rise. 5

6 FEMA Flood Insurance Rate Map Update The new Preliminary FIRMs show a floodplain that is 51% larger than the previous maps. FEMA 1983 FIRMs vs. Preliminary FIRMs 100-year Floodplain* 1983 FIRMs 2013 PFIRMs Change (%) Residents 218, ,000 82% Jobs 214, ,000 27% Buildings 36,000 68,000 89% 1-4 Family 26,000 53, % Floor Area (Sq Ft.) 377M 534M 42% * Numbers are rounded for clarity Source: FEMA FEMA 1983 FIRMs 100-year Floodplain FEMA 2013 Preliminary FIRMs 100-year Floodplain 6

7 FEMA FIRMs Base Flood Elevation (BFE) Increase Borough Change in BFE from 1983 FIRMs to 2013 Preliminary FIRMs Mean elevation increase (feet) Brooklyn 2.5 Bronx -0.1 Manhattan 1.5 Queens 2.4 Staten Island 3.1 All NYC 2.3 Properties built to code after 1983 will no longer meet elevation requirements Source: RAND Table 4.6 7

8 National Flood Insurance Program (NFIP) Properties with federally-backed mortgages in the 100-year floodplain are required to purchased flood insurance Flood insurance is not included in regular homeowner s insurance Anyone can purchase flood insurance whether or not they are in a 100-year floodplain Flood insurance premiums are based on factors such as: Year of building construction Building occupancy Number of floors Flood risk (i.e., the flood zone) The location of the lowest floor in relation to the BFE 8

9 National Flood Insurance Program Reform The NFIP has undergone significant regulatory change over the last 18 months. NFIP Challenges Pre-Sandy, NFIP was $18B in debt to Treasury ($16B from Katrina) Expected Sandy payouts are $12-15B Subsidized rates do not adequately reflect actual flood risk July 2012: Biggert-Waters Flood Insurance Reform Act Prohibit premium subsidies on new or lapsed policies Phase out subsidies for all policies Require banks to enforce purchase requirements more vigorously Analyze affordability impacts by April 2013 March 2014: Homeowner Flood Insurance Affordability Act Repeals trigger for new or lapsed policies Caps rate increases at 18% annually (some exceptions) Enables newly mapped properties to purchase preferred risk rate for 1 year Authorizes additional funds for affordability study Provides refunds for certain policies affected by BW-12 9

10 Affordability Challenges The analysis shows that pre- and post-firm annual premium increases will be significant due to the implementation of BW-12 and the FIRM update Annual Premiums Attached 1-2 Family Red Hook, Brooklyn Scenario Private insurance Current New Uninsured Pre-FIRM in 100-year floodplain Lowest floor relative to BFE: -5 Has a basement NA $4,100 Detached 1-2 Family Gerritsen Beach, Brooklyn Newly mapped Pre-FIRM in 100-year floodplain Lowest floor relative to BFE (new): -9 Has a basement $429 $8,045 Detached 1-2 Family Existing Post-FIRM in 100-year floodplain Midland Beach, Staten Island Increase in BFE: 4 Lowest floor relative to BFE (new): -1 $506 $2,365 Multistory Existing Pre-FIRM multistory Lowest floor relative to BFE (new): -9 Has a basement unknown 10

11 Agenda Issue Overview Flood Maps Flood Insurance RFP Overview Tasks Timeline Evaluation Criteria Submission Requirements Key Dates Questions 11

12 Consumer Education Campaign Background Program Overview For insurance to play the appropriate role in providing individuals with financial protection from climate risks, consumers must be aware of both their exposure to risks and the coverage their insurance policies include or exclude. Two main challenges were revealed during Sandy: awareness and action. Assist the Mayor s Office of Rebuilding and Resiliency (ORR) with designing and implementing the campaign to build awareness around flood map changes, increased flood risk, and requirements to hold insurance. The campaign will integrate with separately funded work to develop a centralized, web based hub of information, and will be a main driver of people to the site. Consulting Services NYCEDC is seeking consultant support for 3 key tasks: Task 1: Develop a multi-channel messaging strategy Task 2: Design and execute a public information campaign to build awareness about flood risk and insurance Task 3: Design and produce printed materials to disseminate information to affected populations 12

13 Task 1 Develop a multi-channel messaging strategy Using the analysis ORR has completed to date on the population and geographic locations most affected by the flood map update, the Consultant will define targeted populations and define the appropriate media to reach those populations. Services The Consultant will also develop logos, branding guidelines, and targeted messages for the campaign. Messaging will be simple, engaging, and informative, as well as easily translatable to multiple forms of media and understandable to a wide variety of consumer groups (language, education level, etc.). Deliverables Logos and branding guidelines. A document defining key messages for the campaign. A plan outlining the messaging strategy, including who to target when, where and how. 13

14 Task 2 Design and execute a public information campaign to build awareness about flood risk and insurance Services Create a public information campaign that will use the messaging strategy to educate people about flood risk and insurance, and drive people to the online web platform for more detailed information. Create a cohesive look for messaging the flood risks New York City residents face and the issues they should be aware of in order to address those risks. Deliverables A document outlining the execution plan for the strategy, including a definition of recommended communication channels, timeline for implementation, costs of various scalable options, plan for language translation. Execution of the campaign. 14

15 Task 3 Design and produce printed materials to disseminate information to affected populations Services Printed materials will be developed for dissemination by partner agencies including the: Office of Emergency Management (Ready NY and CERT programs) Mayor s Community Affairs Unit Department of Environmental Protection Mayor s Office of Immigrant Affairs Mayor s Office of Housing Recovery Community Based Organizations Deliverables Printed materials 15

16 Project Timeline Consultant Services Timeline*: Months of Consultant Work Task 1 Deliverables Task 2 Deliverables Task 3 Deliverables * The consultant may propose an alternative timeline and justification, if necessary 16

17 Evaluation Criteria Criteria Weight Key Parameters Respondent Qualifications 40% Prior demonstrated experience in providing similar services Quality of management, reputation, and references Proposed Approach 30% Quality and scope of the proposed services Demonstration of the ability to provide the services History of Doing Business with the City 10% Absence of any default in Respondent s financial obligations to the City and/or NYCEDC Financial Proposal 20% Proposed Fee and Cost Schedule 17

18 Submission Requirements Envelope 1: Proposal Respondent Description Demonstrate ability and experience to perform the services Approach for Providing Services Narrative description of Respondent s approach to provide the services Respondent Capabilities and Experience Examples of Respondent s previous experience performing similar services Envelope 2: Doing Business Data Form Envelope 3: Financial Proposal Fee and cost schedules to provide the services Cover Letter Envelope 4: M/WBE Subcontractors Participation Plan 18

19 M/WBE Goals and Subcontractors Participation Plan M/WBE Program: M/WBE Program established in NYC Administrative Code, LL129 of 2005 and LL1 of 2013 M/WBEs must be certified by NYC Dept. of Small Business Services M/WBE Participation Goals: Suggested Goal is 20% (as percentage of total contract value) Goals above are acceptable Goals below are acceptable: If the type of program you propose doesn t have the capacity for M/WBE participation, either because there are not enough M/WBEs who perform the required task or because there won t be much subcontracting in the first place Even if this is not the case, provided that good faith efforts have been demonstrated and documented Respondents must submit an M/W/DBE Subcontractors Participation Plan (Exhibit 4 of RFP) demonstrating how they will achieve their proposed level of M/WBE participation Respondents must set their own M/W/DBE Participation Goal ( Self-Set Participation Goal ) if proposing goals below the Suggested Goal of 20% ) Respondents may also include a description of legitimate business reasons for proposing a lower level of subcontracting in its M/W/DBE Subcontractors Participation Plan 19

20 Meeting M/WBE Goals Final M/WBE Goals will be incorporated into the Consultant Contract Selected Respondents will be required to meet the stated M/WBE goals or demonstrate good faith efforts Identifying M/WBE Partners Use SBS directories to find M/WBEs in a specific field Check out the Interested Subcontractor and Supplier List for this RFP Network at this info session NYCEDC can assist in identifying M/WBEs Refer to good faith efforts section in RFP for more ideas M/WBE related questions should be asked through the Q&A 20

21 Opportunity M/WBE: Contacts New York City Economic Development Corporation 110 William Street New York, NY Bomi Kim Director, Opportunity M/W/DBE Claudia Flores Senior Program Manager, Opportunity M/W/DBE John Rooney Senior Program Manager, Opportunity M/W/DBE

22 Section 3 Requirements Overview: This project is subject to the requirements of Section 3 of the Housing and Urban Development Act of 1968, as amended (12 U.S.C. 1701), which requires to the greatest extent feasible: Opportunities for training and employment be given to low- and very low-income individuals of the metropolitan area (Section 3 residents); and Contracts for work in connection with the project be awarded to Section 3 businesses, defined as businesses that: Are 51% or more owned by low- and moderate-income residents Employ full-time persons, at least 30% of whom are low and moderate income residents, or, within three years of the date of first employment with the firm become Section 3 residents, or Provide evidence of commitment to sub-contract in excess of 25% of the dollar award of all sub-contracts to Section 3 business concerns Section 3 goals: 30% of new hires will be Section 3 individuals 10% of the dollar value of construction contracts will be awarded to Section 3 businesses 3% of the dollar amount of non-construction contracts will be awarded to Section 3 businesses 22

23 Section 3 Requirements Contractor Requirements: Contractors for Section 3 covered projects must make every effort to meet Section 3 requirements. Recommendations include: Targeted recruiting of Section 3 residents through local media, signage and outreach to community organizations Participation in a program which promotes contracting with Section 3 businesses and/or training or employment of Section 3 residents Reporting: Contractors are required to report on their Section 3 efforts. Criteria include: Submit a workforce needs plan and discuss strategy with NYC Department of Small Business Services Number of new hires, new hires that are Section 3 residents, hours for Section 3 employees, Section 3 trainees Total contracts awarded and total awarded to Section 3 businesses Contacts: Liza Kent, Grants Management, Senior Vice President Noreen Chambers, Grants Management, Assistant Vice President 23

24 Key Dates Questions due on Monday, May 12, 2014 by 5 PM all questions to Answers to questions will be posted on Monday, May 19, 2014 Please visit to view Q&A Proposal deadline: Wednesday, May 28, 2014 by 4 PM All proposals must be submitted to NYCEDC s offices according to the instructions in the RFP Submit six (6) paper copies and one (1) electronic copy Please continue to check the website for updates at 24

25 Questions? 25

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