Role Description Media Producer

Transcription

1 Role Description Media Producer Cluster Agency Division/Branch/Unit Location Department of Justice Australian Museum Marketing, Communications and Development / Digital Sydney CBD Classification/Grade/Band Clerk Grade 5/6 Kind of Employment Ongoing ANZSCO Code Role Number PCAT Code Date of Approval April 2016 Agency Website Overview The Australian Museum (AM) operates within the NSW Department of Justice and was founded in 1827 and is the first museum in Australia. The AM provides access, engagement and scientific research to increase our understanding of natural history and culture, particularly of the Australasian region. The AM holds more than 18 million objects of biological, geological and cultural collections and develops programs, exhibitions and school and community education initiatives onsite, online and offsite. The AM s purpose is to make nature, Indigenous cultures & science accessible and relevant to everyone. For more information, visit the website. Primary purpose of the role The Media Producer develops video, imaging and audio digital media assets to engage, educate and immerse audiences of the AM. Key accountabilities Work collaboratively with key AM stakeholders to produce digital media assets across culture, science and education content for communication platforms including: website, print publications, mobile Apps, social media, broadcast media and installation Develop creative concepts and produce media that is consistent with the AM s digital strategy in consultation with the Manager of Digital Coordinate internal and external media production to meet tight delivery timeframes & budgets for the AM s diverse audiences 1

2 Record audio and video, and capture publication quality photographs documenting AM collection objects, exhibitions, activities and events using a range of equipment from smartphones, field recorders through to HD camera equipment with studio lighting Undertake day-to-day digital asset management system operations including; cataloguing, bulk ingesting, research, responding to internal and external requests, identifying copyright and recording metadata and disseminating media Communicate to AM staff the Image Management System (IMS) workflow procedures including how to catalogue, capture, share, ingest, organise, describe and copyright digital media assets. Key challenges Key relationships Managing operational tasks and projects whilst contributing significantly to definition and implementation of strategic digital media production objectives Working day-to-day with a variety of stakeholders of different levels of digital media literacy, both internal and external, in a collaborative and delivery-focussed manner. Who Why Internal Manager, Digital Escalate issues, keep informed, advise and receive instructions; Consult on development of media production concepts, storyboards, scripts, capture and digital asset management Provide information for project proposals and creative briefs; Contribute to the Australian Museum digital experience and digital media content strategies. Digital team Liaise, support, and consult with team members; Work collaboratively to contribute to achieving the team s digital experience, content and communications objectives. ICT Unit Work collaboratively to coordinate digital media asset management systems and storage. AM Divisions: Marketing, Communications and Development Public Engagement & Culture Work collaboratively to ensure that media productions are aligned with broader AM Division s priorities. Provide advice to AM Division staff to ensure the media production is aligned to Digital strategy. Science & Learning External Digital Service Providers Communicate digital service issues, requests and provide instruction on work requirements Media Producer 2

3 Role dimensions Decision making The role operates with day-to-day autonomy working under the strategic direction of the Manager, Digital. Decisions which have broader implications for overall Digital team products and procedures will require approval from the Manager, Digital. Reporting line The role reports to the Manager, Digital. Direct reports Nil. Budget/Expenditure Nil. Essential requirements Appropriate tertiary qualification or industry certification in media production or in communications with a strong audio visual component Adequate knowledge and experience in order to deliver the Key Accountabilities and perform to the NSW Public Sector Focus Capabilities outlined in this Role Description Capabilities for the role The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available at Capability summary Below is the full list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities. NSW Public Sector Capability Framework Capability Group Capability Name Level Display Resilience and Courage Act with Integrity Manage Self Value Diversity Communicate Effectively Commit to Customer Service Work Collaboratively Influence and Negotiate Media Producer 3

4 NSW Public Sector Capability Framework Capability Group Capability Name Level Deliver Results Plan and Prioritise Think and Solve Problems Demonstrate Accountability Finance Technology Procurement and Contract Management Project Management Adept Focus capabilities The focus capabilities for the role are the capabilities in which occupants must demonstrate immediate competence. The behavioural indicators provide examples of the types of behaviours that would be expected at that level and should be reviewed in conjunction with the role s key accountabilities. NSW Public Sector Capability Framework Group and Capability Level Behavioural Indicators Personal Attributes Display Resilience and Courage Relationships Commit to Customer Service Relationships Work Collaboratively Results Deliver Results Be open to new ideas and approaches Offer own opinion, ask questions and make suggestions Adapt well to new situations Do not give up easily when problems arise Stay calm in challenging situations Support a culture of quality customer service in the organisation Demonstrate a thorough knowledge of the services provided and relay to customers Identify and respond quickly to customer needs Consider customer service requirements and develop solutions to meet needs Resolve complex customer issues and needs Co-operate across work areas to improve outcomes for customers Build a supportive and co-operative team environment Share information and learning across teams Acknowledge outcomes which were achieved by effective collaboration Engage other teams/units to share information and solve issues and problems jointly Support others in challenging situations Complete work tasks to agreed budgets, timeframes and standards Take the initiative to progress and deliver own and team/unit work Media Producer 4

5 NSW Public Sector Capability Framework Group and Capability Level Behavioural Indicators Results Think and Solve Problems Business Enablers Technology Business Enablers Project Management Adept Contribute to allocation of responsibilities and resources to ensure achievement of team/unit goals Seek and apply specialist advice when required Research and analyse information and make recommendations based on relevant evidence Identify issues that may hinder completion of tasks and find appropriate solutions Be willing to seek out input from others and share own ideas to achieve best outcomes Identify ways to improve systems or processes which are used by the team/unit Demonstrate a sound understanding of technology relevant to the work unit, and identify and select the most appropriate technology for assigned tasks Identify opportunities to use a broad range of communications technologies to deliver effective messages Understand, act on and monitor compliance with information and communications security and use policies Identify ways to leverage the value of technology to achieve team/unit outcomes, using the existing technology of the business Support compliance with the records, information and knowledge management requirements of the organisation Perform basic research and analysis which others will use to inform project directions Understand project goals, steps to be undertaken and expected outcomes Prepare accurate documentation to support cost or resource estimates Participate and contribute to reviews of progress, outcomes and future improvements Identify and escalate any possible variance from project plans Media Producer 5