Analytics For Business

Transcription

1 Analytics For Business Udo Sglavo Global Technology Practice SAS Inc.

2 Analytics: The Art & Science of Better Decisions Accenture Organizations becoming more analytical 15% of top performers vs. 3% of low performers indicated that analytical capabilities are a key element of their strategy. 47% % % 27% 19% 12% 8% 9% 10% 0% No analytical capability Minimal analytical capability Some analytical capability Above average analytical capability Analytical capability as a key element of strategy 2

3 Hal Varian, Chief Economist, Google: Job of statistician will become the sexiest around 3

4 What is Business Analytics? Source: Computerworld Survey

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6 Data Mining and Predictive Modeling Root Cause Analysis Analytical CRM Customer Risk Fraud Detection Predictive Modeling IT Human Resources Financial Risk Textual Information 6

7 Banking Business Issue Reduce incidence of fraud Lower costs Increase customer confidence Solution SAS Fraud Management Results/Benefits Achieved significantly lower incidence of fraud across tens of millions of debit and credit card accounts SAS is committed to ensuring that we continue to have a leading-edge anti-fraud solution. We are very pleased with the results. Derek Wylde, Head of Group Fraud Risk 7

8 Retail Business Issue Analyze massive amounts of data to accurately predict which customers would be most likely to respond to targeted marketing offers Solution SAS Customer Intelligence Results/Benefits Catalina is able to deliver incentives that are redeemed at eight times the level of traditional program methods. Response rates as high as 25% We ve been helping our clients reach the right people with the right messages for 25 years, but with the predictive capabilities we have with SAS, we re able to do it with more precision than anyone else in the market. Eric Williams, Executive Vice President and Chief Information Officer 8

9 Manufacturing Business Issue Detect and resolve emerging issues from the warranty claims data Solution SAS detects potential problems in half the time, reduces work-hour costs and improves customer satisfaction Results/Benefits Reduced resource requirements by nearly 4,000 work-hours per year Greatly reduced warranty claims and the overall failure rate Improved customer satisfaction With our SAS solution, we can greatly reduce the number of customers that ever see a failure. The result is obvious that we'll have more satisfied customers. Joshua Becker, Manager of Reliability 9

10 Forecasting On-shelf availability Marketing Call center staffing Assortment Planning Forecasting IT Human Resources Financial budgeting Service (spare) parts 10

11 Retail Business Issue Support branch ordering and customer service as effectively as possible. Consistently ensure the highest product quality and availability. Minimize wastage, control costs in a highly competitive retail space Solution SAS Forecasting Results/Benefits Stockholding reduced by 8% and wastage reduced by up to 4% plus improved customer service and satisfaction through higher product availability We can look at past events and see if mistakes were made, and put them right next time. Or look at successes and try to replicate them. SAS is very good at providing visibility on the forecasts, to measure accuracy. Gail Richmond, Branch Ordering Development 11

12 Consumer Packed Products Business Issue Making forecasting capabilities available to the sales department of a leading Italian manufacturer through new operating tools that improve the information management process. Solution SAS Forecasting Results/Benefits More accurate demand forecasts. Improved ability to manage budgets. Increased efficiency With SAS, sales forecasting has become a standardized practice and the staff has been compelled to be responsible and comply with deadlines. We are now using functions that allow us to save time and work more efficiently. Armentano Raco Trade Marketing Manager 12

13 Frontline Media Business Issue Optimizing the supply chain in a tough market environment, and across a highly complex business, to achieve the right balance availability and waste: maximizing sales while reducing costs Solution A business analytics solution across 160 magazines with sales of eight million each week, including SAS Forecasting software Results/Benefits Improved profit for publishers, enabling them to buck the trend of a general decline in magazine sales Using SAS to improve availability while reducing waste, targeting product more intelligently into the places where they ll sell best Greg Hayden, Head of Commercial Analysis 13

14 Optimization Material Requirements Planning Revenue Management Logistics planning Production Planning Optimization Network capacity planning Staffing Allocation Portfolio Planning Marketing Campaign Planning 14

15 Vodafone Communications Business Issue Intense competition in a saturated market Grow market share Increase revenue per acquired customer Retain and upgrade existing customers Solution SAS Customer Intelligence Solutions (including SAS Marketing Optimization) Results/Benefits 30% reduction in campaign costs. 3-10x better response rates 4x Campaign ROI Overall, SAS Marketing Optimization has improved our ability to manage demands, volume, budgets and delivery resources through conducting sensitivity analysis Sally Crockett, Head of CRM 15

16 Supply Chain Business Issue Search for the most economical routes When to transport? What are the restrictions? What s the best choice? Solution Solution for transportation optimization Solutions is based on SAS BI Server and ESRI GIS Results/Benefits Prevent waste of time due to best transportation routes. Reduction of overall supply-chain costs. Logistical costs in commodities are one of the leading factors determining competitiveness. Using SAS it became easier to reduce the company's costs. Luis Fernando Neves, Agribusiness Planning 16

17 Manufacturing Business Issue Make way for future expansion of the shipyard by implementing strategic plans using the latest technological standards Solution SAS gives Meyer Werft new levels of business intelligence by allowing information to be drawn from a central system regardless of departmental and organizational structures. Results/Benefits Meyer Werft remains one of the world s leading ship builders despite growing complexities in the industry Flexibility and innovation are the be all and end all of cruise ship building. Our products have to be good, always that decisive little bit better. And we deliver on time. Bernard Meyer, Managing Director 17

18 Analytics As A Process 18

19 SAS a Leader in Independent Report: Forrester Wave Predictive Analytics And Data Mining Solutions, Q The Forrester Wave : Predictive Analytics And Data Mining Solutions, Q1 2010, Forrester Research, Inc., The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 19

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